"THE MOST PRESTIGIOUS INTERNATIONAL YOUTH SOCCER TOURNAMENT IN THE UNITED STATES" - Dallas Cup
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“THE MOST PRESTIGIOUS INTERNATIONAL YOUTH SOCCER TOURNAMENT IN THE UNITED STATES”
Dallas Cup Mission Statement To promote the well-being of young people through athletic competition, cultural appreciation, and educational opportunities.
Celebrating Four Decades: 1980 - 2021
Since 1980, the Dallas Cup has hosted teams and officials from six
continents, more than 100 countries, and 48 states, making it the oldest and
most prestigious international youth soccer tournament in the nation.
Tournament Overview
• Officiated by over 200 referees
Held in Dallas each spring from Palm
Sunday through Easter Sunday, the • Attended by over 300 college and
invitation-only Dallas Cup is international scouts
recognized as one of the most elite • Supported by 1,500 volunteers
youth tournaments in the world.
• Played by over 5,000 participants
Dallas Cup
By the Numbers
244 Teams 26 Fields
5,000+ Players and Coaches 438 Games
210+ Referees 1,500 Volunteers
300+ Scouts 100,000+ Total Attendance
40 Countries Represented $38M+ Economic Impact
Throughout the tournament’s history, the world’s top soccer
clubs have competed in Dallas Cup.
Manchester River Plate Real Madrid Manchester City Barcelona
United
Boca Juniors Club America AC Milan Arsenal Eintracht Frankfurt
Ajax Flamengo Chelsea C.D. Guadalajara “Chivas” Paris St.
Germain
The Dallas Cup alumni list is a virtual “Who’s Who” of hundreds of
international soccer superstars who have combined to play in over
500 FIFA World Cup matches.
Javier “Chicharito”
Hernandez
David Beckham Landon Donovan
Wayne
Rooney
Raul
Andrea Pirlo
Partnerships with referee academies from around the globe give the Dallas Cup its international reputation of having the absolute best officiating of any youth soccer tournament in the world.
Broadcasts
Dallas Cup’s five-year broadcast agreement with TUDN provides
extensive national network coverage for the tournament, with eight to
ten games broadcast annually on the network. Additionally, all
championship matches are streamed nationally.
Media Coverage
Dallas Cup receives widespread media attention, including extensive local
news coverage throughout tournament week, daily features nationally on
TUDN, and international coverage of participating teams and referees from
outside the United States.Cotton Bowl Stadium Toyota Stadium
Total tournament attendance annually exceeds 100,000
across the four tournament venues.
MoneyGram Soccer Park Richland CollegeOpening Day “Welcome World” Ceremonies
With an annual attendance of over 20,000, the Opening
Day “Welcome World” Ceremonies features three
marquee Super Group matches along with the Parade of
Nations featuring all of the participating teams from
around the globe. In addition to the action on the field,
several Guests of Honor have attended over the years,
including Pele, Landon Donovan, Luis “El Matador”
Hernandez, and many more.Community Involvement The Dallas Cup experience is more than just about competition at the highest level. Participants learn important life lessons with visits to children’s hospitals, advocacy centers, schools, and homeless shelters.
Cultural and Charity Initiatives
Through the Dallas Cup Home
Stay program and our Dallas Is
Diversity charity, more than
20,000 children in North Texas
are culturally and artistically
enriched annually.
The Dallas Is Diversity Calendar
initiative partners with local school
districts to recognize art teachers
and give thousands of students
the opportunity to win financial
scholarships.Dallas Cup Girl’s Bracket
The 2021 Dallas Cup will feature the return of a girl's bracket.
The girls tournament will run concurrently with the boys
tournament, and will feature elite teams from across the nation
and around the world.Approximate Annual Gross Impressions
Attendance 110,000 National Media Coverage 3,500,000
• Cotton Bowl, Toyota Stadium, MoneyGram, • Univision Network, Univision Deportes
Richland, Ancillary events Network, Univision.com, MLSsoccer.com,
Soccer America, PRO Soccer Talk (NBC),
Goal.com, etc.
Advertising 4,900,000
• Television (Univision, UniMas)
International Media Coverage 5,000,000
• Radio (Univision Radio, iHeart Media, • Manchester United TV, World Soccer,
KTCK The Ticket, KISS-FM) Placar, ESPN Deportes International,
• Print (Dallas Morning News) various team websites
Broadcasting 2,000,000 Website (dallascup.com) 1,200,000
• Game Broadcasts: Univision Deportes
Network Social Media 100,000,000+
• Preview shows: KTCK “The Ticket,” • Twitter, Facebook, Instagram, (World-wide Impressions)
Univision Radio Snapchat, App
Local Media Coverage 6,000,000 Tournament Communication 1,000,000
• Spanish language TV, Spanish language radio
• TV News (KUVN Ch23, KXTX Ch39) • Newsletters, NTSSA email blasts, press releases,
• Radio (The Ticket, Univision Radio, ESPN ticket sales, GotSoccer communications
Deportes, ESPN 103.3 FM, KKLF 1700 AM))
• Print (DMN, FWST, Al Dia, La Estrealla, • Posters, calendars, apparel, tickets, pins,
various community newspapers, etc.) equipment, programs, DISD ticket vouchers,
• Digital (Big D Soccer, 3rd Degree/DMN Irving ISD ticket vouchers, etc
digital, etc.)2021 Dallas Cup March 27 – April 4, 2021
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