Sportsbeat. our story is to tell your story
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Sportsbeat. our story is to tell your story
SPORTS INDUSTRY AWARDS Congratulations to all our clients who were shortlisted for the 2019 Sports Industry Awards. We’ve seen at close quarters the hard work that gets put in by our friends and colleagues at these nominees. Click below to find out more about our work with these amazing people, brands and organisations. 1.SSE /together we can SHORTLISTED BEST SPONSORSHIP OF EVENT OR COMPETITION AWARD 2.NPower/team England 2019 SHORTLISTED BEST SPONSORSHIP OF INDIVIDUAL OR TEAM AWARD 3.Eurosport/home of the olympics SHORTLISTED MEDIA CONTENT AWARD 4.premiership rugby SHORTLISTED SPORTS ORGANISATION OF THE YEAR
SSE WOMEN’S FA CUP Since 2015 we have worked with SSE and the FA to provide content support and syndication for the energy company’s award-winning sponsorship of the Women’s FA Cup, with the final staged for the first time at Wembley. We delivered a complete content strategy - working with in- house communications and external PR agencies - that raised the profile of the competition to new levels. It was a multi-channel approach involving player appearances, community initiatives, match day coverage and partnership of all editorial syndicated from the England national team. It utilised the full services of our content creatives from journalists to videographers to graphic designers and social media producers and delivered over two million pounds of media value in 2018.
SSE WOMEN’S FA CUP
“Sportsbeat was at the heart of
our content strategy and
delivered amazing coverage
across print, digital, broadcast
and social. Their established
contacts in the sport helped us
gain immediate traction as a
sponsor, meaning we could hit
the ground running. They
delivered an impressive return on
investment and were a core part
of our comms planning.”
- James Docherty
SSE Sponsorship Manager
Broadcast
Profiling the work of the SSE Profiling match day with a Sportsbeat managed content
Wildcats in their communities combination of behind the scenes collection from every player of the
culminating with this VIP trip to footage, player and trophy visits round presentation.
the final at Wembley. Video to clubs and school and match
content for social, broadcast reaction.
distribution and internal SSE
channels.
And we brought alive the road to
Wembley story at the draw for
every round.
Photography
We covered every step on the road to Wembley with
branded photography with pictures hosted for 24/7
client access on our dedicated ContentHub.
text syndication
Across the season-long SSE FA Women's Cup campaign, Sportsbeat journalists
generated over 3,000 items of coverage across more than 150 UK media titles in print
and online from player appearances, matches and player of the round presentations.
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text syndication Euro 2017 Women’s Championship We provided UK media with their coverage of the tournament, focussing on England and Scotland teams to promote SSE’s status as the UK’s biggest supporter of women’s football.
text syndication National newspaper syndication example
npower/team England
Sportsbeat’s coverage of the 2018 Commonwealth Games was
presented in association with Team England’s official sponsor
npower. Supported by our multimedia team on the Gold Coast,
content was syndicated across both owned and earned print and
digital channels.
You Tube Channel Management
Example digital syndication (MailOnline)DIGITAL NEWS SYNDICATION
Example of digital syndication (Yahoo)PRINT NEWS SYNDICATION
PRINT NEWS SYNDICATION
SOCIAL MEDIA SUPPORT
A social media content strand - supported by a paid strategy - was
designed to complement the sponsor’s #PowerOfSupport messaging
with medallists discussing those that made their success possible.
BACK TO INDEXEurosport/home of the olympics Via media coverage, we raised Eurosport’s profile as the new ‘Home of the Olympics’ and their exclusive broadcasts of the 2018 Olympic Winter Games. In total we produced over 8,500 content items from PyeongChang, reaching a total print circulation of over 150 million in national, regional and local press. And double that across digital and social media channels.
Eurosport/home of the olympics
Eurosport/home of the olympics
BACK TO INDEXPREMIERSHIP RUGBY Sportsbeat has worked with Premiership Rugby for five seasons as their retained digital content agency, providing a full range of multimedia editorial services for their channels. In addition to extensive match day coverage, we provide support to the league’s partners to assist with activating their sponsorships. And we offer content generation for Hitz, the league’s award-winning education and employability programme, which works with over 2,000 14-18 year-olds across England every year.
PREMIERSHIP RUGBY The social media match graphics suite for the 2018/19 season was created over a four month period. Brand guidelines were based around the sponsor Gallagher’s colour scheme and an emphasis was placed on match information. Balancing a wealth of information with strong imagery was challenging. However, the end result was a success - with record levels of engagement among a rapidly growing social media following.
PREMIERSHIP RUGBY
PREMIERSHIP RUGBY
BACK TO INDEXOUR clients OLYMPIC & PARALYMPIC SPORTS RUGBY UNION Football
OUR clients MAJOR EVENTS sports sponsors, partners & rights holders CHARITIES
Sportsbeat is part of Beat Media Group, a collective of agencies that provide content across news, sport and entertainment to media and brand, giving our clients economies of scale and insight and expertise across every vertical.
For further information: James Parsons James toney david parsons Managing Director managing editor editor-in-chief jparsons@beatmediagroup.co.uk jtoney@beatmediagroup.co.uk dparsons@beatmediagroup.co.uk
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