MEDIAKIT 2019 CABIN GRAPHICS AND DIGITAL - Lasker XM
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MEDIAKIT 2019 CABIN GRAPHICS AND DIGITAL
DESTINATIONS
PASSENGER DEMOGRAPHICS
AGE GROUP
Under 19 2% GENDER
PASSENGERS
20 – 29 18% Male 61%
More than 4 trips a year 38%
30 – 39 25% Female 39%
Spent 6 nights at a hotel 75.4%
40 – 49 26% REASON FOR TRAVEL
Bought products 37%
50 – 59 18% Business 52%
Bought perfume 20%
60 – 69 8% Leisure 48%
70 and Over 3%
MEDIA BUY OPTIONS The Eurowings fleet currently includes 140 aircraft with 72 aircraft offering IFEC (inflight entertainment and internet connectivity) and 66 aircraft being available for tray table branding. The media area described below is provided to the advertiser to include in their campaign inside the aircraft cabin. Aircraft consists of Airbus. Lasker Cross-Media GmbH will provide electronic templates for your graphic designer to develop the creative artwork, or we are happy to complete the graphic imagery and campaign on your behalf at an extra charge. You simply provide us with the overall theme and desired message and our team will go to work to bring your message and brand to life. Our goal is to ensure that your experience and opportunity to reach each passenger is second to none. Rates are set according to the number of aircraft that are involved. Please don’t hesitate to contact us with any questions or if further information is required.
DWELL TIME – THE POWER OF INFLIGHT ADVERTISING
93% 86% 75%
Brand Recall Unaided Recall Motivated
Unaided recall for in-flight 75% of passengers are
14 times greater after more likely to be motivated
high dwell time advertising surpasses all
traditional media by an in-flight ad
TRAY TABLE ADVERTISING This media provides advertisers and agencies with the ability to reach passengers in a distraction free environment for a minimum of 40 minutes. The message remains visible to passengers when the tray tables are in their upright and locked position.
RATE CARD – ONE TIME COST OF
PRODUCTION, INSTALLATION AND REMOVAL
Aircraft Home Base Type of Number of Media Cost of
(HUB) Aircraft Aircraft Space Production,
available for Installation
Cabin Graphics and Removal
Advertisement per aircraft
Hamburg (HAM)
Hannover (HAJ)
Berlin (TXL)
Dortmund (DTM)
Airbus
Düsseldorf (DUS) Tray Table € 2.250,00
A319 / 66
Cologne (CGN) (entire aircraft)
A320
Munich (MUC)
Salzburg (SZG)
Vienna (VIE)
Palma de Mallorca (PMI)
RATE CARD – CABIN GRAPHICS – MEDIA FEE
Aircraft Home Base Type of Number of Media Media Rate per
(HUB) Aircraft Aircraft Space Aircraft per Month
available for
Cabin Graphics
Advertisement
Hamburg (HAM) Airbus 26 € 4.590,00
Hannover (HAJ) A319
Berlin (TXL) Tray
Dortmund (DTM) Table
Düsseldorf (DUS) Airbus 40 (entire € 5.390,00
aircraft)
Cologne (CGN) A320
Munich (MUC)
Salzburg (SZG)
Vienna (VIE)
Palma de Mallorca (PMI)
MEDIA BUY OPTIONS – DIGITAL ADVERTISING
INSIDE IFEC (WINGS CONNECT)
Banner Ad on Menu Video Ad before Moving Microshop integration
Page Map
Ad Space Ad Space
BANNER AD ON THE MENU SCREEN
The banner ad on the menu screen of the airline’ s IFEC
system, provides advertisers with the ability to present their ad to
the passengers, whenever these are browsing the home screen
menu.
✓ Eye-Catching presence in the IFEC environment immediately
on the home screen.
✓ A link to a customized HTML5 landing page can be
implemented. The HTML5 landing page can include text,
picture and/or video
✓ High CTR (> 5%). This result, thru the exclusive placement of
the banner and the possibility of enrichment thru high-quality
content (link to landing page).
✓ Since passengers are trapped in the aircraft cabin, they have
time and are naturally curious, and this will lead most of them
in looking at your information in detail.VIDEO AD PRIOR TO THE MOVING MAP
Video Ad prior to the moving map provides advertisers with the
ability to exclusively present their ad to passengers whenever
they attempted to browse the moving map. More than 65 % of all
interacting passengers are watching the moving map during their
flight.
✓ Appears just before a passenger starts the application. A link
to a HTML5 landing page can be implemented.
✓ Unrivaled high CTR of up to 11.5% based on exclusivity
positioning on the unskippable entry site of the IFE application
✓ Since passengers are trapped in the aircraft cabin, they have
time and are naturally curious, and this will lead most of them
in looking at your information in detail.VIDEO AND BANNER ADS CAN BE LINKED TO
AN HTML5 LANDING PAGE
Landing pages are locally saved to the aircraft’ s server that powers the wIFE system. Passengers can browse and shop
during their flight and receive their orders delivered at home. No matter if connectivity during the flight is available or not.
Facts:
✓ The aircraft’s IFEC system works device and browser
agnostic and no app pre-download is required.
✓ The landing page is programmed and owned by the
ADVERTISER. (landing page programming can also
be offered by LXM if requested. Prices are subject to
the landing page complexity)
✓ Vouchers or coupons can be made available for
download, independently of the aircraft’ s connectivity
status. The system tracks all voucher downloads and
reports showing the interactivity onboard the aircraft
will be generated and delivered to THE ADVERTISER.INTERACTIVE PAGE / INTERACTIVE APP IN THE DESTINATION GUIDE
RATE CARD – DIGITAL
Nr. Advertising media Nr. of passengers per Rate type Rate Minimum campaign Notes
month duration/volume
1 Banner ad on menu page CPM € 35,00 200.000 Ad Impression All Advertising Media listed here (Nr. 1 to 3) can be
linked to a customized HTML5 landing page.
The landing page can be build and delivered by the
2 Video Ad prior to the CPM € 45,00 200.000 Ad Impression advertiser (according our technical specifications), and
moving map will be saved local on each aircraft's server, for online
and offline availability.
Alternatively, we offer landing page creation at
additional charges.
3 Interactive page in Flatrate € 8.625,00 12 month 6 Month Flatrate: € 4.800,00
destination guide*
1.5 Million
4 Interactive app in Flatrate € 10.000,00 12 month App creation: starting from EUR 3.000,00 upon request
destination guide*
5 Microshop integration Listing Fee + On Request 3 month * Your interactive page or app will be available on
Rev Share several airlines having our destination guides included
in their IFE content. This way your advertising
6 Special advertainment Customized On Request On Request campaign will reach million of passengers browsing the
destination guide section.
formats
7 Campaign management fee Flat Rate per 5% of Total Campaign Volume
Campaign Minimum € 750,00WE ARE LOOKING FORWARD TO SENDING
YOUR BRAND ON TRAVEL!
For more information kindly contact us:
LASKER Cross-Media GmbH
+43 699 104 50 885
info@lasker-xm.com
www.lasker-xm.com
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