2021 Mediakit - Burda Media
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M ediakit 2021
Information About the Title
What exactly is Sielskie Życie?
It is the one and only periodical which gathered a lot of fans
in the moment of launching and attracted the attention of readers.
The measure of its success is still growing number of readership.
SIELSKIE ŻYCIE shows that being away from the fast pace
of the city life can also be fascinating and satisfying.
SIELSKIE ŻYCIE gives quite a portion of information which
is presented in an interesting and accessible way.
SIELSKIE ŻYCIE is an escape from a daily life
SIELSKIE ŻYCIE helps to get to know traditions, supports
campaigns which promote regions and organic food.
ABOUT THE TITLE
Magazine’s content
other 8,5%
lifestyle 44%
travel 8%
health and beauty 8,5%
garden 10%
cuisine 21%
ABOUT THE TITLE
Formats and Price List
FULL
SPREAD opening spread 42 500 pln
PAGE
2x (5+230+5) spread 36 000 pln
x (5+230+5)
(5+297+5) mm x
(5+297+5) mm 2nd cover 27 300 pln
3rd cover 25 200 pln
4th cover 35 000 pln
full page 23 900 pln
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE 1/2 page 18 500 pln
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
1/3 page 13 000 pln
(5+115+5) (5+230+5) (5+76,5+5) (5+230+5)
x x x x
(5+297+5) mm (5+149+5) mm (5+297+5) mm (5+99+5) mm
SURCHARGES
Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
1/4 PAGE 1/4 PAGE 1/4 PAGE
VERTICAL HORIZONTAL
Second advertiser 10%
(5+115+5) Other non-standard advertisements to be settled on the basis of separate
(5+57,5+5) (5+230+5) x cost calculation. All prices are net prices. Statutory VAT tax is to be added
x x (5+148,5+5) mm to all the prices above.
(5+297+5) mm (5+74+5) mm
FORMATS AND PRICE LIST
Formats and Price List
FULL
SPREAD opening spread 9 400 €
PAGE
2x (5+230+5) spread 8 000 €
x (5+230+5)
(5+297+5) mm x
(5+297+5) mm 2nd cover 6 100 €
3rd cover 5 600 €
4th cover 7 800 €
full page 5 300 €
1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE 1/2 page 4 100 €
VERTICAL HORIZONTAL VERTICAL HORIZONTAL
1/3 page 2 900 €
(5+115+5) (5+230+5) (5+76,5+5) (5+230+5)
x x x x
(5+297+5) mm (5+149+5) mm (5+297+5) mm (5+99+5) mm
SURCHARGES
Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
1/4 PAGE 1/4 PAGE 1/4 PAGE
VERTICAL HORIZONTAL
Second advertiser 10%
(5+115+5) Other non-standard advertisements to be settled on the basis of separate
(5+57,5+5) (5+230+5) x cost calculation. All prices are net prices. Statutory VAT tax is to be added
x x (5+148,5+5) mm to all the prices above.
(5+297+5) mm (5+74+5) mm
FORMATS AND PRICE LIST
Publishing Schedule
Issue Deadline for The first day
number submitting materials of sales
1/2021 08.01.2021 27.01.2021
2/2021 05.03.2021 24.03.2021
3/2021 30.04.2021 19.05.2021
4/2021 02.07.2021 21.07.2021
5/2021 03.09.2021 22.09.2021
6/2021 05.11.2021 24.11.2021
PUBLISHING SCHEDULE
Technical Data and Terms of
Acceptance of Advertising Orders
Net format 230x297 mm Preparing of Color space:: CMYK
materials Vector graphics – texts converted to curves
Files PDF; 1.3 version (technical Total Ink Limit(TIL):
Up to 10 MB: specification covers: 320%; iside pages: 30%
e-mail: summary) ICC profile:
reklama.wroclaw@burdamedia.pl covers: ISO Coated v2 (ECI)
Data storage inside pages: PSO LWC Improved (ECI)
ftp://ftp.burdamedia.pl
login:reklama Bleeds: min. 5 mm;
password: burdamedia Minimal proximity of all elements from trim
Print offset edge: 5 mm and 10 mm from the spine
The spread’s image should have 6 mm of
Binding Perfect bound doubling
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available on
www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: reklama.wroclaw@burdamedia.pl
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or
advertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
TECHNICAL DATA
Why the Press?
1. Press engages – while reading we concentrate. Therefore, we can 5. Press is creative – Beside a wide variety of formats that the press has to
easily take our mind off things. In is a kind of relazation we yearn for. offer, it also provides advertising forms such as: inserts, glues inserts,
bands, scented strips, folds and many others wihin the scope of its
2. Press builds credibility – through constant contact with our readers immense possibilities.
we know to advice and make our readers trust us. It is the special
bond and trust between the reader and the magazine that is created 6. Press builds intimacy – as the research show, most women associate
on the basis of a discussion (e-mails, letters, comments, dispute) and reading with relax and intimacy. This is what clearly improves perceiving
which results in strenghtening credibility and advertising message. the message of an advertisement. Moreover, a magazine always engages
into a discussion; what’s new, what’s interesting, what is worth
3. Press enhances brand awareness – thanks to immense possibilities of recommending.
presenting a product in press, the enhanced content of advertisements
not only allows the reader to get to know the product better but also 7. Press does not irritate – the research show that TV audience is irritated
strenghtens its image. by the amount of emitted commercials. 80 percent of respondents
considered commercials to be the most irritating whereas advertisement
4. Press reaches target groups – on the basis of wide variety of topics, in press is regarded to be irritating by only 8 percent*.
consumer and readership research, it is easy to create target groups
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
and introduce products in accordance with a group’s needs.
BENEFITS
Contact Details
www.burdamedia.pl Advertising Sales Department
ul. Marynarska 15, 02-674 Warszawa
BURDA MEDIA POLSKA SP. Z O.O.
ul. Marynarska 15
02-674 Warszawa
NIP: 897-14-11-483
Konto bankowe:
PLN: 49 1050 0086 1000 0090 3172 2672
EUR: 27 1050 0086 1000 0090 3172 2680 Małgorzata Nocuń-Zygmuntowicz Agata Kosińska
USD: 26 1050 0086 1000 0090 3172 2698 Sales Director Senior Account Executive
tel.: +48 22 36 03 641 mob.: +48 692 444 282
Payment date: malgorzata.nocun@burdamedia.pl agata.kosinska@burdamedia.pl
After the publication of the advertisement, on
Katarzyna Nowakowska Anna Jeleń
the basis of the VAT invoice issued, within the
Deputy Sales Director Senior Traffic Specialist
deadline indicated in the order or the invoice.
tel.: +48 22 36 03 671
mob.: +48 692 440 118
mob.: +48 694 455 308
Periodicity: bimonthly katarzyna.nowakowska@burdamedia.pl anna.jelen@burdamedia.pl
Territorial scope: nationvide
ISSN: 2083-022X
CONTACTS
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