PRESENTATION AND PACKS - CFC Services
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LOYALTY PROGRAMS
AFFINITY | COMMUNITY CLUBS
PRESENTATION AND PACKS
CFC|1
ORGANISATION ET DATES CLEFS
2018 | Société Générale
SOCIETE GENERALE Opening of the Grande Avenue
GROUP club to all members of Société
Générale.
FRANFINANCE SOCIETE GENERALE CREDIT du NORD
2015 | Clubnorplus.com
Funding to Crédit du Nord loyalty program
France Retail Banking Retail Banking launch (800 000 clients)
individuals
9 million clients 3,5 million clients
3 million clients
2014 | Grandeavenue.fr
The Jazz loyalty program new
service of Société Générale is
launched (3.4 million clients)
CFC SERVICES
2010 | Carreprive.fr
Loyalty Programs Purchase of Coopsante.fr by
White label solutions Franfinance, and launching of
since 2004 carreprive.fr (Franfinance loyalty
program)
2010 | Coopsante.fr
benefit program reserved for
health professionals (ACMF)
Founder: Claudie Bonnotte
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CFC SERVICES A UNE DOUBLE MISSION
To bring the greatest generosity to its members in order to retain customers of major corporate partners
To provide visibility and new customers to retail partners in accordance with their image and
ROI
CFC SERVICES QUALITY APPROACH
SITES ARE RESERVED | Members are exclusively invited by the sponsor partner
RESPECT FOR RETAIL PARTNERS | No public recruitment policy
RESPECT FOR MEMBERS | No commercial pressure - Great generosity
ACCESS TO EXCEPTIONAL SPACES | Close collaboration CFC / Sponsor partners
GREAT OFFERS | Meeting our commitments to our sponsors partners
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PROGRAMS IN FIGURE
More than 500 000 active members, all over the clubs managed by CFC Services
Porteurs carte Jazz Clients Crédit du Professionnels de la Santé
Société Générale Nord
160 000 members 53 000 members 61 000 members
Clients Franfinance Population d’enseignants + d’autres clubs…
et d’étudiants
92 000 members 114 000 members 80 000 members
Fast acquisition Find and visit all clubs on http://www.cfc-services.fr/references-clients
CFC|4
Monthly overall traffic
In january 2017, on all CFC Services Clubs
160 000 unique visits
260 000 visits
1,2 millions de pages views
CFC|5
800 PARTNERS eBUSINESS LEADERS
multi-specialists , specialists, mBusiness and web-to-store
CFC invites its retail partners to benefit from the Société Générale brand image and strong potential
Justify a strong reputation and good brand image
partners prerogatives
Fil into our quality approach
Bring great generosity to clubs members
CFC|6
CLUBS EXPOSURE
All CFC clubs offer opportunities to be highlighted in multiple areas
homepage
pages
event pages
Univers and Segments
(14 universes and 115 segments)
Merchant pages (800)
1 weeklynewsletter / club
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HOMEPAGE
Slider | Format [770x180]
Example : Galeries Lafayette
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HOMEPAGE
Mini Banner | Format [300x90]
Example : Smartbox
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HOMEPAGE
Top-enseignes |
Logo + cashback
CFC|10HOMEPAGE
Sélection du Jour | logo + Cashback
Random view of 6 advertiser' logo (18 max.)
CFC|11Univers
Slider | Format [770x180], Mini banner | Format [300x90] and Top-Enseignes
Example : univers High-tech & Téléphonie
CFC|12Segments (sous-univers)
Slider | Format [770x180], Mini banner | Format [300x90] and Top-Enseignes
Example : segment «Location de voiture» in the univers «Voyage & Transport»
CFC|13FICHE ENSEIGNE
Mini banner | Format [300x90]
Example : Galeries LAFAYETTE
CFC|14Les ‘Actualités’
(homepage, univers, segments and fiche enseigne)
Format : logo + texte
CFC|15Page ‘Hausses de Remboursement’
Logo + Cashback | in alphabetical order
CFC|16Spécial pages | Cyber week, Sales, Christmas …
(banner / The carousel / News)
Highlighting of brands by category
93,000 page views / month
Special page spaces are designed to
complete the expectations of our
differents advertisers:
The banner for advertisers which
highlight a specific offer, product, etc.
with a visual.
The carousel: Logos + cashback for
well-known advertisers who want to
insist on a exceptional cashback.
The news to discover a not very well-
known advertiser to our members, or
for others who want to show a specific
offer, a product, etc. with a text.
CFC|17Special pages | Boxing days 2018
(bannières / top enseignes / sliders d’actualités)
From 26/12/2017 to 27/12/2017
This page is promoted in all the newsletters and on all the pages of the site through the sales button located on the
left margin
Some themes to complete …
Eve
Last minute trip
Ski
Photo
Fashion
Flowers
CFC|18Special pages | Private sales
(bannières / top enseignes / sliders d’actualités)
From 27/12/2018 to 09/01/2018
This page brings together private sales, flash operations, etc.
This page is promoted in all the newsletters and on all the pages of the site through the sales button located on the
left margin
Private sales
Categories
Fashion
children
Hotel
High-tech
Beauty
Etc.
CFC|19Special pages | Holidays
(bannières / top enseignes / sliders d’actualités)
From 02/01/2018 to 08/03/2018
12 categories (see below)
This page is promoted in all the newsletters and on all the pages of the site through the sales button located on the
left margin
Holidays
Categories
Apartments, Villas & Bed &
Breakfast
Holiday Clubs & Camping
Cruises & Ferries
hotels
Car rental
Stay & Flight + Hotel
Holidays Mountain / Ski
Trains, Buses, Taxis
Flights & Airlines
Weekends, Thalasso, Parks
CFC|20Special pages | Winter sales 2018
(bannières / top enseignes / sliders d’actualités)
From 10/01/2018 to 20/02/2018
12 categories (see below)
This page is promoted in all the newsletters and on all the pages of the site through the sales button located on the
left margin
Categories
Woman fashion
Men's fashion
children
Sport
Accessories & shoes
Linens & Bedding
Furniture, Decoration &
Garden
Home appliance
High tech
Beauty & Wellness
SKI Special
Trip
automobile
CFC|21Calendar of special pages
CFC|22Newsletters
Weekly newsletters (every Friday @240 000 members)
12 advertisers on average
CFC|23EXCEPTIONAL EXPOSURE AREAS
Prestigious spaces are reserved to promote the brands that position themselves as privileged partners of the
Clubs of CFC Services.
SPLASHSCREEN Full-page display every 1st connection | 160,000 display / month and 100% of people who will log in
will see the splashscreen
CFC|24SPLASHSCREEN Full-page display every 1st connection | 160,000 display / month and 100% of people who will log in
will see the splashscreen
CFC|25VIGNETTE Animated gif on all pages Universes and segments | 470 000 page views / month
Gif animé
Face 1 :
Face 2 :
CFC|26EXCEPTIONAL EXPOSURE AREAS
LANDING PAGE “Jeunes actifs”
CFC|27EXCEPTIONAL SPACES FOR EXPOSURE
Societe Generale media
Prestigious spaces are reserved to promote the brands that position
themselves as privileged partners of CFC
CFC|28On Société Générale’s site
Homepage particuliers on Société Générale’s site
https://particuliers.societegenerale.fr/
Homepage de la Société Générale : 22 millions pages views/months
CFC|29Logout Page and Accounts Summary Page
Accounts Summary Page
12 000 000 pages views/months
Logout page
20 000 000 pages views/months
CFC|30On Crédit du Nord’s site
Homepage particuliers on Crédit du nord’s site
https://www.credit-du-nord.fr/particuliers
Homepage of Crédit du Nord : 2 millions pages Accounts Summary Page
CFC|31Banner on the Crédit du Nord account statement page (4,000,000 page views / month)
Banner of Crédit Du Nord : 4 millions pages view/months
CFC|32On Franfinance’s site
Homepage of Franfinance’site
Homepage Franfinance : 360 000 pages view/months
CFC|33Homepage connected of Franfinance’site
Homepage connected Franfinance : 370 000 pages view/months
CFC|34Newsletters of the Société Générale Group
Example of Webmail SG
Between 1 and 2 million emails in Example of MBC Crédit du Nord Example Newsletter Franfinance
Société Générale Webmail 600,000 emails in Crédit du Nord Webmail Sent to approximately 600,000 addresses
CFC|35Société Générale group paper media
3.4 million of Mag Jazz magazines are sent by post to 800,000 inserts are sent with account statements of
Societe Generale customers who belong to the jazz Crédit du Nord's customer
convention
CFC|36Packs de Mise en Avant
/ VS increased commission.
‘Increased cashback’ page | 12 000 PAP / month **
Permanent visibility in the concerned UNIVERS & SEGMENTS | until 460K views. 60K PAP / month on average **
Slider and / or Mini-Banner and / or Top programs according to the increase of cashback and the notoriety of the advertiser
+ option Newsletter : 200 €*
Visibility in the weekly Newsletter | @240 000 members, 33,8% opening rate, 10,65% reactivity rate on average
Visibility on the Special page during all the exposure - Banner / Logo / Actuality | 93K PAP / month
+ option Homepage : 300 €*
Visibility on the Homepage during all the exposure - Slider / Mini Banner / Logo / Actuality | 120 000 PAP / month **
Visibility on the Special page during all the exposure - Banner / Logo / Actuality | 93K PAP / month
+ option Exceptional Spaces: 500 - 1 000 €*
Visibility on exceptional spaces | until 22 M views/ month **
-On the clubs: landing page Jeunes actifs, splash screen, vignette
-On the media of the Société générale group
• Rates(excl tax) shown as indicative for a transaction of 15 days and may vary depending on the period.
• ** In January 2017, on all CFC Services clubs. CFC|37CONTACTS
Direction commerciale
Claudie Bonnotte
claudie.bonnotte@cfc-services.fr
01 41 39 28 08
Chargée de web-marketing et commerciale
Sehresh Mian-Mohammad
sehresh.mm@cfc-services.fr
01 41 39 28 12
CFC|38You can also read
