MEDIA KIT 2021 Reaching over 12,500 Financial Planners in Australia - Financial Planning Association of Australia
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2021 MEDIA KIT Reaching over 12,500 Financial Planners in Australia
2 02 1 M E D IA KI T
CONTENTS
About Money & Life 3
2021 Features List 4
Bespoke Opportunities 5
Print Rates & Opportunities 7
Digital Rates & Opportunities 8
Media Specifications & Instructions 11
PUBLISHER ABOUT PAPER + SPARK
DETAILS
Paper + Spark is the custom publisher of Money &
Zeina Khodr Life for the FInancial Planning Association of Australia
Managing Director / Publisher
(FPA).
Paper + Spark
PO BOX 443, Pyrmont We are a specialist digital content marketing and social
NSW 2009 media agency with deep Financial Services Consumer
and B2B experience.
For more information contact:
We create brand, digital, social and content strategy
Suma Wiggins
that leads to reaching the right audience at the right
E: suma@paperandspark.com.au time via the right channel to keep you agile and
W: www.paperandspark.com.au relevant in a fragmented media landscape.
2021 2
2 02 1 M E D IA KI T
MONEY & LIFE Magazine (formerly Financial
Planning Magazine) is the official publication of the
Financial Planning Association (FPA) – Australia’s
leading professional association for financial
planners, representing the interests of the public
and it’s 14,000 members.
Money & Life magazine is distributed by direct
mail and is the only industry publication to reach
all members of the FPA. Money & Life magazine
is supported by the Money & Life Professionals
website and fortnightly newsletter.
Money & Life magazine is a valuable resource for
the FPA’s members and was voted as one of the
most valuable parts of their membership.
The 2019 FPA Member Survey showed: FPA Members by State
of FPA members are satisfied with
77% Money & Life magazine and digital
73% of FPA members engage with
Money & Life magazine
56% of FPA members engage with
every issue
5%
CEO / HEAD
2%
OTHER
EXECUTIVE e.g. compiance, technical
15% AUDIENCE
ACCOUNTANT
DIGITAL STATS
15,800 EMAIL 95% FPA
SUBSCRIBERS members
20% 99% DELIVERY
FINANCIAL
PLANNER /
ACCOUNTANT
58%
FINANCIAL
48% OPEN RATE
5% Non-FPA
members
PLANNER /
ADVISOR
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 3
2 02 1 M E D IA KI T
2021 FEATURES LIST
ON-SALE BOOKING MATERIAL
ISSUE THEME FEATURE
DATE DEADLINE DEADLINE
Thursday Wednesday Financial
Jan/Feb February 8 Education
Dec 17 Jan 13 Planning in 2021
Monday Thursday
Mar/Apr April 12 Retirement Fintech
Mar 1 Mar 11
Monday Thursday Diversity in
May/Jun June 7 Superannuation
May 3 May 13 Wealth
Thursday Monday Health & Responsible
Jul/Aug August 9
Jul 1 Jul 12 Wellbeing Investing
Monday Thursday 2021 FPA
Sep/Oct October 11 Leadership
Aug 30 Sep 9 Congress
Monday Thursday
Nov/Dec November 22 Focus for 2022 Planning for 2022
Oct 11 Nov 4
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 4
2 02 1 M E D IA KI T BESPOKE OPPORTUNITIES SPONSORED FEATURE ARTICLE Sponsor a bespoke feature article in Money & Life on a topic of your choosing that aligns with your messaging. Distribution includes: Money & Life magazine, Money & Life Professionals newsletter and website. There is also an opportunity to include video and sponsored content that is created to talk about your brand and products. INVESTMENT: POA Suma Wiggins M 0404 118 729 E suma@paperandspark.com.au 2021 5
2 02 1 M E D IA KI T
SPONSORED EBOOK
An eBook is a great way to educate financial planners on a topic of your choice,
providing them with practical tips and strategies to help them to better engage with
their clients. It is presented in an easily digestible format, including case studies and
infographics. The eBook can be used as a lead generation tool where the content
is gated and the leads captured are provided to the sponsor. In addition to be
distributed via the Money & Life Professionals digital channels, the eBook can also be
used by the sponsor for their own channels.
INVESTMENT: POA
SPONSORED
STAND-ALONE
SUPPLEMENT
Enhance your brand and
positioning by sponsoring
a stand-alone supplement
that will be mailed alongside
Money & Life magazine to
all FPA Members. This is
also a resource that can be
shared with your clients and
prospects.
INVESTMENT: POA
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 6
RATE S & S P ECS
PRINT RATES
SIZE PRICING
Double Page Spread $16,450
Full Page $8,500
Half Page $5,100
Third Page $3,500
Quarter Page $3,000
Full Page Wrap - 4 pages $29,000
Full Page Wrap - 2 pages (IFC & OBC) $23,000
DOUBLE PAGE SPREAD FULL PAGE HALF PAGE
THIRD PAGE QUARTER PAGE FULL PAGE WRAP
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 7
RATE S & S P ECS
DIGITAL RATES
PLACEMENT RATES
WEBSITE
Top leaderboard (+ mobile) $3,500 per month
MREC 1 (+ mobile) $3,500 per month
Half page $3,000 per month
Skyscraper $1,500 per week
Gutter POA
FORTNIGHTLY
NEWSLETTER
PLACEMENT PER MONTH
Top leaderboard $3,000
Middle leaderboard $2,000
Bottom leaderboard $1,000
Audience 15,900
SPONSORED
PLACEMENT PER MONTH
CONTENT
1 x Newsletter send & website for 4 weeks $4,000
Content creation (articles, video, infographics etc.) $POA
PLACEMENT DIMENSIONS | PIXEL SIZE FILE SIZE
DIGITAL
SPECS
Leaderboard 728x90 (+ 320x50 for mobile) Max 45kb
MREC 300x250 Max 45kb
Half page 300x600 Max 45kb
Skyscrapers 120x600 (left & right) Max 60kb
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 8
RATE S & S P ECS
DIGITAL ADVERTISING
OPPORTUNITIES
HOME DESKTOP MOBILE
MOBILE BANNER 1
LEADERBOARD 1
LEADERBOARD 1
SKYSCRAPER
SKYSCRAPER
MREC 1
LEADERBOARD 2
MREC 1
MREC 2
OR HALF
PAGE
MOBILE BANNER 2
LEADERBOARD 2
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 9
RATE S & S P ECS
DIGITAL ADVERTISING
OPPORTUNITIES
ARTICLE PAGE NEWSLETTER
LEADERBOARD 1
SKYSCRAPER
SKYSCRAPER
HALF PAGE
LEADERBOARD 1
MREC
LEADERBOARD 2
LEADERBOARD 3
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2021 10RATE S & S P ECS
MEDIA SPECIFICATIONS & INSTRUCTIONS
PRINT SPECIFICATIONS
• Please send all material as a high res PDF
file to suma@paperandspark.com.au
PRINT
• Crop marks to be set 8mm from trim ADVERTISING SPECIFICATIONS
edge.
• Pages to be supplied with 5mm bleed.
FULL TRIM SIZE 297mm x 210mm
• All live type to be a minimum of 5mm
from outside trim edge. PAGE SAFE AREA 270mm x 181mm
(H X W) BLEED 307mm x 220mm
• Large areas of black should be set to rich
black. Large black type (above 40mm in
height) should be set to rich black. Rich
black can be 40%C, 100%K, or a 4 colour HALF TRIM SIZE 148mm x 210mm
black such as 30%C, 20%M, 20%Y, 100%K. PAGE SAFE AREA 133mm x 181mm
• This colour should not be set to overprint. (H X W) BLEED 158mm x 220mm
• Body copy text which is black should be
100% black only. Please check that black
text is not set with registration black. THIRD TRIM SIZE 99mm x 210mm
• To ensure accurate reproduction, a colour PAGE SAFE AREA 89mm x 181mm
(H X W) BLEED 109mm x 220mm
proof needs to be supplied. We take
no responsibility for imperfections with
colour matching if a proof has not been
supplied. QUARTER TRIM SIZE 75mm x 210mm
• All material needs to be supplied PAGE SAFE AREA 65mm x 181mm
completed, we are unable to make edits (H X W) BLEED 85mm x 220mm
or resize material.
CANCELLATION TERMS WRAPS
Bookings may be cancelled on the following ADVERTISING SPECIFICATIONS
terms:
• 60 days prior to booking deadline will FULL TRIM SIZE 297mm x 420mm
incur a cancellation fee of 25% of the PAGE SAFE AREA 270mm x 362mm
insertion cost (H X W) BLEED 307mm x 430mm
• 30 days prior to booking deadline will
incur a cancellation fee of 50% of the
insertion cost
• Any cancellations received after the
booking deadline will incur a cancellation
fee of 100% of the insertion cost
• All type to be a minimum of 8pt and a minimum
12pt for reversed type
Please note due to the speed of the • Black type smaller than 24pt to be made up of
mechanical process of web printing 100% black only and set to overprint
we recommend the following • Black type larger than 24pt should be made up of
rich black - consisting of 100% black and 50% cyan
artwork specifications:
• Using extremely thin and fine type, particularly
Suma Wiggins type with serifs should be avoided, to minimise
M 0404 118 729 E suma@paperandspark.com.au printing issues 2020 11RATE S & S P ECS
DIGITAL SPECIFICATIONS
SPECIAL INSTRUCTIONS
• Acceptable files .GIF or .JPG
• Only click tracker is accepted. 3rd party ad tracking is not permitted
• We recommendno more than 4 rotations for animations. No looping
restrictions
• Please provide a 320x50 .GIF or .JPG for the top leaderboard and MREC 1
for mobile
• All creative must be supplied with a click through URL
• We do not accept flash files
• Material needs to be supplied 5 working days prior to start date to allow
time for testing.
• We take no responsibility if creative is late and therefore is delayed
SPONSORED CONTENT
NEWSLETTER & WEBSITE
• IMAGE: 2000 x 712 pixels, DPI: 72 (we recommend that the focus of the
image be centralised)
NEWSLETTER
• TITLE: 5-10 words (40-50 characters)
• TEXT: 30-40 words (200-250 characters)
WEBSITE
• TITLE: maximum 10 words
• Author photo or Company logo
• Bio of author approx. 30 words (if you choose)
• Article: Length between 400 - 600 words
• URL link
Suma Wiggins
M 0404 118 729 E suma@paperandspark.com.au 2020 122021 MEDIA KIT Reaching over 12,500 Financial Planners in Australia
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