MEDIA PACK | 2021 - The Chelsea Magazine Company
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA PACK | 2021 THEENGLISHGARDEN.CO.UK Published by THE CHELSEA MAGAZINE COMPANY
Welcome Total
Exclusive photography of the finest gardens and intelligent, in-depth
content is at the very heart of The English Garden. The gardens
COMBINED
we feature may be historic or contemporary, but they are always REACH
quintessentially English – a noted point of difference from our of
competitors. Our readers strive for a timeless, impressive garden and
OVER
290,000
to this end they invest for the long term, favouring quality brands
and products. For more than 20 years, readers have turned to The
English Garden and our expert contributors for trusted advice and
inspiration to help them create their dream garden.
In 2020, the nation was gripped by gardening and The English
Garden rode the wave of this increased interest in looking after, and
investing in, the garden. Subscription circulation increased 11% year-
on-year and the number of new subscribers rose by 46% year-on-
year. Newsstand sales remained largely robust and our commitment
to innovation – in print and online – has delivered new readers and
increased digital engagement.
Clare Foggett
Editor
Who the reader is
Every year UK households collectively spend around £7.5billion
on garden goods and £2.4billion on the services of gardeners and
landscapers. Our audience of highly discerning readers are influenced
by the engaging editorial and sumptuous printed pages of the
magazine. Many of our readers’ children have left home and they
now have the time and money to invest in creating their ultimate
garden. In looking to create their dream garden, our readers are
happy to invest in the best services and quality products in order to
achieve this goal.
THEENGLISHGARDEN.CO.UK Published by THE CHELSEA MAGAZINE COMPANY
Our regular newsletter
Distribution series are subscribed to by
28,028 keen gardeners 101 glorious
• Leading newsstands including Waitrose, M&S,
WHSmith, Booth’s, Sainsbury’s and Tesco GARDENS
• Selected independent newsagents with a strong
gardening presence
• Distributed to influential members of:
The National Garden Scheme and Society of
Garden Designers – The English Gardening
School, Capel Manor College, KLC and Inchbald
School of Design THE ENGLISH GARDENER
NEWSLETTER
• Major events including Chelsea, Hampton
Court and Chatsworth flower shows
INSTAGRAM
• Available on Readly and bespoke media A supplement to
THE english
libraries at 500 prime locations, including almost GARDEN
every 4* and 5* hotel in London.
BOOKAZINES &
SUPPLEMENTS
Stats at a glance
Total circulation: 49,803 (ABC Jan – Dec 2019)
Subscription copies: 33,303
Affluence: AB
Age: 40–65
The English Garden has the highest ABC of
all actively purchased, high-end gardening
magazines
Gender: 80% Female
Print readership: 170,000 MAGAZINE
Monthly UU: 120,000 Thirteen issues a year
Total combined reach: 290,000 guide readers through the
gardening season and offer
Advertising ratecard inspiration every month YOUTUBE
Outside Back Cover: £3,400 Full Page Advertorial: £2,700
Inside Front Cover: £3,150 Full Page: £2,400
Inside Back Cover: £2,900 Half Page: £1,440
DPS Advertorial: £3,500 Quarter Page: £875
Double Page Spread: £3,000
FACEBOOK
Website
Takeover wrapper: £1,500
Online advertorial: £750
Competition: £500 + prize
Leaderboard: £400
MPU: £350
Email marketing PINTEREST
Newsletter advertorial: £400 The English Garden’s
Newsletter sidebar: £400 social media channels THE ENGLISH GARDEN
WEBSITE
Newsletter leaderboard: £400 reach a combined
Newsletter button: £300
Solus email: £50 /thousand
audience of 140,000
THEENGLISHGARDEN.CO.UK Published by THE CHELSEA MAGAZINE COMPANY
JANUARY
2021
THEME
GARDEN DESIGN
SPECIAL
GARDENS BY THE UK’S TOP
DESIGNERS, PLUS HOW TO
COMMISSION A DESIGNER
ARTWORK
WED 18 NOV
CALENDAR 2021
ON SALE
Wed 2 Dec
FEBRUARY MARCH APRIL SPRING MAY JUNE
2021 2021 2021 2021 2021 2021
THEME THEME THEME THEME THEME THEME
THE NATION’S STYLISH FRONT GARDEN BUILDINGS SMALL GARDEN CHELSEA FLOWER CHELSEA FLOWER
FAVOURITE GARDENS GARDENS & GREENHOUSES SPECIAL SHOW PREVIEW SHOW ISSUE
TRAVEL: DREAM HOLIDAYS NEW SERIES: TROY SCOTT- INSPIRING SPRING BULB SPRING LAWN CARE • CUT GET READY FOR SUMMER: WATER FEATURES &
FOR GARDENERS • SNOWDROPS SMITH’S MONTHLY GARDENING DISPLAYS • A GUIDE TO FLOWERS FROM SEED GARDEN FURNITURE SWIMMING PONDS
GUIDE • SPRING SOWING GROWING WISTERIA • ROMANTIC ROSES
ARTWORK ARTWORK ARTWORK ARTWORK ARTWORK ARTWORK
TUE 15 DEC WED 13 JAN WED 10 FEB WED 10 MAR WED 7 APRIL WED 5 MAY
ON SALE ON SALE ON SALE ON SALE ON SALE ON SALE
Wed 30 Dec Wed 27 Jan Wed 24 Feb Wed 24 March Wed 21 April Wed 19 May
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
2021 2021 2021 2021 2021 2021
THEME THEME THEME THEME THEME THEME
HAMPTON COURT GARDENS TO VISIT COURSES FOR AUTUMN PLANNING WINTER CHRISTMAS
ISSUE IN SUMMER GARDENERS AND PLANTING STRATEGIES ISSUE
SCULPTURE & GARDEN ART A GUIDE TO GARDEN LIGHTING AUTUMN IN THE GREENHOUSE RENOVATING PLANTS & GREENHOUSES, COLD FRAMES PERFECT GIFTS FOR
• FOLIAGE BORDERS BORDERS AND PLANT PROTECTION GARDENERS
ARTWORK ARTWORK ARTWORK ARTWORK ARTWORK ARTWORK
WED 2 JUN WED 30 JUN WED 28 JUL WED 25 AUG WED 22 SEP WED 20 OCT
ON SALE ON SALE ON SALE ON SALE ON SALE ON SALE
Wed 16 June Wed 14 July Wed 11 Aug Wed 8 Sept Wed 6 Oct Wed 3 Nov
Advertising contacts
Group Account Director Advertising Manager Senior Sales Executive
Catherine Chapman Astrid Elsen Sam Evanson
020 7349 3709 020 7349 3743 020 7349 3794
catherine.chapman@chelseamagazines.com astrid.elsen@chelseamagazines.com sam.evanson@chelseamagazines.com
THE
CHELSEA
MAGAZINE
COMPANY
LTD
Jubilee House, 2 Jubilee Place, London SW3 3TQ
www.theenglishgarden.co.uk
WEBSITE.COM Published by THE CHELSEA MAGAZINE COMPANY
You can also read
