Facebook trends What's new on Facebook, and how can it help your business into recovery phase - AWS
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Facebook trends What’s new on Facebook, and how can it help your business into recovery phase
Key learning outcomes Top five trends in 2020 What’s trending on Facebook, and how can you integrate it Features on Facebook Key features to consider in your next social media plan Checklists for success Tips for your business to consider as we move into recovery phase
Role of social media There are two uses of social media – each relevant during the crisis: 1. Commercial purpose – talking to your customer 2. Community purpose – talking with your customer Connect with people virtually to maintain engagement and build relationships Build audience with authentic content to increase brand loyalty (and followers) post-crisis
Page tabs Profile picture Cover picture/video Profile handle Action button Content tabs Your story Page tips Ad centre
Facebook metrics explained Your fans - The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. Your followers - The people who follow your Page. People reached - The number of people who had any content from your Page or about your Page enter their screen, grouped by age and gender. People engaged - The number of people talking about the Page by user age and gender.
Who is using Facebook and how? Users 65+ are the fastest growing group on Facebook, fewer teens than previous years Highest traffic occurs midday Wednesday and Thursday 94% Facebook Ad revenue is on mobile (make it mobile- friendly) Users watch 85% videos without sound
1. More shifts to private channels Privacy-focused vision for social networking Emphasizing private interactions i.e. Facebook Messenger, Facebook Groups 2020 TREND: Facebook Secret Groups
2. Group-centric redesign Groups tab will be aimed at making it easier to find new groups Groups tab will feature personalized feed that will show activity from all of the groups a member has joined Group updates will show up more often in the News Feed
3. No more ‘like’ counts Currently in test mode – Likes to be hidden from posts (similar to Instagram) May have an impact on how engagement rates are calculated, but there are other methods to understand how your Page is tracking, and what content resonates with your audience
4. AR and VR-driven ad formats Digital ad space shifting away from static content to dynamic formats, like Stories AR features to create interactive content and ads with Spark AR Studios 2020 TREND: Video poll ads
5. More support for small business Increase in e-commerce and payment tool functions Automated Ads, an appointment booking tool and editing tools for videos 2020 TREND: Storefront-related features
General social media trends Authentic, organic content – no edit Influencer marketing (Instagram) Longer captions – story-telling Brand voice is more important Rise of the nano-influencer
Features on Facebook Ad Centre – create and manage ads on mobile or desktop • Create ad campaigns • Review and adjust campaigns • Monitor with real-time ad reporting • 2020 TREND: Video poll ads, and AR filters
Features on Facebook Creator Studio – manage or create posts/content, and view insights • Create content and post • Monitor post performance and engagement • View and respond to comments/ messages • Cross platform – can post directly to Instagram
Features on Facebook Facebook Stories – video/photo content visible on your channel for 24 hours Likes – the news feed algorithm ties organic Reach to how much fan engagement your posts get – i.e. more likes/shares, the more fans will see your future posts Hashtags – turns phrase into a clickable link to help people find topics they’re interested in (searchable) Insights – monitor performance of your Page and understand your audience
10 ways to boost Facebook engagement ✔ Show your personality – be authentic ✔ Ask questions (e.g. ‘Fill in the blank’ post) ✔ Use images – make sure it aligns to what you want to say ✔ Provide an inside look at your company (i.e. behind the scenes, get to know you) ✔ Stay specific – monitor responses to content, and the high-traffic periods
10 ways to boost Facebook engagement ✔ Use your fans’ content (with credit) ✔ Keep posts simple – understand what works for your audience; mix it up with text-only updates ✔ Be persistent – post useful content, and often: be a consistent voice ✔ Love your followers – building relationships, showing recognition (e.g. share content your fans leave on your Page) ✔ Have fun & get creative!
FREE Facebook training Facebook Blueprint training Helpful lists: Prepare to bring your business online Establish your presence Attract an audience Featured courses Essential guide to Facebook ads Growing your business with Instagram Get started with Commerce Manager
Your social media checklist ☑ Develop a social media strategy ☑ Create/update brand tone of voice guidelines ☑ Invest time in your social media and take short courses Check out our ‘Marketing Masterclass’ list for some ideas! ☑ Try to plan you content for a week at a time, and dedicate 30min to writing all content, rather than post-by-post Video and story-telling are key!
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