ONLINE MARKETING GUIDE - 2020 & 2021 - UK Games Expo
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2020 & 2021
ONLINE MARKETING
GUIDE
GET NOTICED SOME BASIC STATS
PROMOTING A KICKSTARTER? OVER THE YEARS UK GAMES EXPO HAS BUILT UP A
SUBSTANCIAL AUDIENCE OF ENTHUSIASTIC, ENGAGED
ANNOUNCING A NEW GAME RELEASE? AND ACTIVE FOLLOWERS INCLUDING BOTH GAMERS
AND THE TABLETOP GAMES MEDIA.
LAUNCHING A NEW BRAND?
UK Games Expo has a large social media following:
UK GAMES EXPO CAN HELP Twitter: 17,268
We offer promotional opportunities Facebook: 15,002
that suit a range of budgets to give you Instagram: 3,822
increased visibility and reach an audience Opted in emails: 5,308
of thousands of gamers. Website Visitors 10,000 per month
Twitch Channel 1,500
AVAILABLE ALL YEAR ROUND (Figures correct as of September 2020)
Our followers are out there all year round,
not just before our show. Engage with These represent an ideal target audience for exhibitors.
them today and get your message heard. Let them know about your brand and your products via
our marketing packages.
WHAT WE OFFER OUR PACKAGES
PLATINUM ONLINE
EMAILS STREAMS AND MARKETING PACKAGE
Our mail list consists of VIDEOS Cost: £450 + VAT
GDPR compliant opted in We launched our own This package includes:
email addresses. Twitch and You Tube • A Live stream on the weekly UKGE Twitch
channels in the build up to Channel (shared on You Tube/FB/Twitter).
These emails belong to Virtually Expo. These are • One dedicated email newsletter sent to
individuals who have still building an audience all our contacts.
subscribed to receive UKGE but after hearing about • One news page article.
newsletters including your news on our weekly UK • Two Facebook posts of 100 words and
marketing emails. These Games Expo Twitch channel an image.
often include people who we then repost these videos • Two Tweets of 200 characters and an
back Kickstarter campaigns to our larger audience on image.
and are keen to know about Facebook, giving you access • Two Instagram posts of an image and
new games. to the reach of this social 100 words of text.
media platform.
SOCIAL MEDIA GOLD ONLINE
Our social media following Social video gets shared MARKETING PACKAGE
has built up over the last 10 1200% more than text Cost £350 + VAT
years and are enthusiastic and images combined. This package includes:
and engaged. They (Wordstream) • One dedicated email newsletter sent to
commonly like, share and all our contacts.
retweet posts to their friends. 72% of customers would • One news page article.
rather learn about a product • Two Facebook posts of 100 words and
You can reach this audience or service by way of video. an image.
and boost your message to (HubSpot) • Two Tweets of 200 characters and an
thousands of gamers who image.
do not yet know about your Viewers retain 95% of a • Two Instagram posts of an image and
games and brand but now will. message when they watch 100 words of text.
it in a video, compared to
NEWS FEATURE 10% when reading it in text. SILVER ONLINE
Your news article posted on (Insivia) MARKETING PACKAGE
our website home and news Cost £225 + VAT
pages. • One news page article on a day of
2 ONLINE MARKETING
your choice subject to
availability. UK GAMES EXPO MAKE IT WORK
• One Facebook post of TWITCH STREAM Good social media practice checklist
100 words each and an Cost: £100 A correctly sized image related to your
image. Guest on our weekly Twitch post
•Two Tweets of 200 channel to tell us about A catchy title to grab attention.
characters and an image. your games. Afterwards the S hort and punchy info
• Two Instagram posts of video will be uploaded to L inks to more info
an image and 100 words our You Tube Channel and C TA: Call to action
of text. shared on our Facebook Question: used to engage the audience
channel. Includes same day H ashtags to your main product or
BRONZE ONLINE News Feature. company and specific hashtag to this
MARKETING product
PACKAGE UK GAMES EXPO
NEWS FEATURE Example:
Cost £200 + VAT
Want to take over the world?
We have 5300+ opted in Cost: £50
contacts as of September Tell us about your new UKGE invites you to join them for a world
2020. You can send out games, kickstarter domination games rally in June 2021. We
one dedicated email campaigns and other news want you to help us take over the world
newsletter to the entire in a maximum of 250 with games...bring a friend!
mailing list as well as to words.This will feature on
focused groups interested the UK Games Expo home Get your megalomaniac pack and find out
in your game genre. page and on our news page. more here: UKGE.takeover.co.uk
Are you up for world domination?
#UKGEWorldDomination #UKGamesExpo
BOOK TODAY
There are a limited number of slots
for emails and for social media posts,
particulary during the period before UK
Games Expo. So book early and reserve
your slot. Email marketing@ukgamesexpo.
co.uk or see back page for for details.
ONLINE MARKETING 3HOW TO PROCEED
BOOKING YOUR PACKAGE CONTACT
DETAILS
• Decide on the packages you are interested in
• If you wish to discuss details please contact Kate Evans.
Marketing enquiries to
• Make your enquiries by email to Kate Evans
marketing@ukgamesexpo.co.uk or by phone on 01562 69391. Marketing Manager
Email: marketing@
• You will be issued with an invoice. ukgamesexpo.co.uk
• Pay the marketing by the due date to secure your package. General Exhibitor Enquiries
Richard Denning
Director UKGE
ASSETS WE WILL NEED Email: richard@ukgamesexpo.
co.uk
Social Media posts require: You can also reach us by
• Facebook post of 100 words and an image of 1200x1200 pixels phone and post.
• Tweet of 180 characters and an image of 1200x675 pixels
• Instagram post of an image and 100 words of text (we can post from Post: UK Games Expo Ltd
Instagram to Facebook so one image of 1200x1200 is fine, max 2 Mb Third Floor, Suite 9 Elgar
size) House,
• Please include any hashtags and handles you are using. Green Street Business Centre,
• Please include links to any sites you want included. Green Street,
Kidderminster.
Email newsletters require: DY10 1JF
• Approx. 200 words and up to 3 landscape images (can be square
images). Phone: 01562 69391
• Images can be any format except for PDF (max 2 Mb size)
• Please include links to any sites you want included.
News page article require:
• Approx. 250 words.
• Up to 4 landscape images. We do not sell our email lists
• Images can be any format except for PDF (max 9 Mb size). to any third party. For more
• Please include links to any sites you want included. details on how we collect
emails and how we use them
This is what the posts look like: please visit our Privacy Policy
News Page: https://www.ukgamesexpo.co.uk/content/news/haba-
sponsor-childrens-zone/
Front page news links: https://www.ukgamesexpo.co.uk/
FB: https://www.facebook.com/pg/UKGamesExpo/posts
Twitter: https://twitter.com/UKGamesExpo
Instagram: https://www.instagram.com/p/Bv0_H7ljRcb/
Email: https://madmimi.com/s/996d211
PLANS FOR UK GAMES EXPO 2021
The planned dates for UK Games Expo 2021 is 2nd to 4th June. These plans are for a physical show at the
NEC and an exhibitor pack will be available from November 2020. Exhibitor enquiries can be directed to
Richard Denning (see above). In the light of the current Covid Pandemic we reserve the right to modify or
cancel the physical show. If this occurs an online alternative may be considered. A final decision on UK
Games Expo 2021 is expected early in 2021.You can also read
