Megan Meyer - 2021 MEDIA KIT - MOTORSPORTS SOCIAL MEDIA MARKETING STRATEGIST - Showit
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2021 MEDIA KIT
Megan Meyer
MOTORSPORTS SOCIAL MEDIA
MARKETING STRATEGIST
@MEGANMEYER.RACING
HELLO THERE! I’m a 27 year old, small town Kansas girl who recently retired from a career as a professional NHRA drag racer to start a family. Creating content for social media has been a big factor to my success as a female racer and Champion in a male-dominated sport. As an influencer, my vibe is relatable, high-value content with a laid back delivery. I focus on personal, outdoor hobbies, and live videos outside of my racing posts to get a deeper connection with my audience online. Over the years, I have been able to build a brand, business, and life that I am very proud of. I have had the opportunity to team up with some incredible brands and companies and there is nothing I truly love more than a great collaboration that brings in big results for all parties. This guide gives you all of the current details and stats of my social media that you need in order to decide if you want to work with me.
LET'S JAM
ON INSTAGRAM
With a bachelor’s degree in Graphic Design, Print Production,
and Digital Media, I’ve been drawn to Instagram since it hit the
app store. I love all of the features like Stories, Reels, IGTV, Live
videos, Carousels, and more. I now own a digital e-course that
educates racers from all over the world on how to use the
platform to promote their sponsors and partners.
Instagram is my strongest social media presence and I have
grown an audience that understands all aspects of being a full-
time racer while traveling and working from home, with many
outdoor activities and hobbies to stay in shape and be
relatable.
Now that I am transitioning into a retired race car driver and
settling down with my new husband and starting our own
family of future racers, my audience is enjoying the journey
and can relate to all aspects of this new-to-me lifestyle.
AUDIENCE STATISTICS
40,000
Average Monthly Engagement Rate: 3.8%
Average Monthly Post Impressions: 16k 30,000
Average Monthly Video Views: 12k
Average Posts Per Month: 30
20,000
Total Instagram
Impressions in 2020: 10,000
3.5 million!
0
2017 2018 2019 2020
Growth from 2019-2020: 26%
86% Men
14% Women
COMMUNITY
ON FACEBOOK
All posts and videos on Facebook are highly engaging, and
link clicks to products and services are always present. My
newsfeed is full of positivity, encouragement, and what it
takes to be a champion on and off the track.
I schedule my posts on Facebook differently than those on
Instagram to be timely and relevant with my audience on
each platform. I believe that you should treat each platform
the way it was created for, not as a secondary page that is
not viewed as important.
I promise my followers that I will go live on both Facebook
and Instagram alternating Monday afternoons to share
business, life, and personal updates with them. This brings in
the most engagement on my Facebook posts from people all
around the world.
AUDIENCE STATISTICS
30,000
Average Monthly Engagement Rate: 6.5%
Average Monthly Post Impressions: 17k
20,000
Average Monthly Video Views: 25k
Average Posts Per Month: 30
Total Facebook 10,000
Impressions in 2020:
3.8 million!
0
2017 2018 2019 2020
Growth from 2019-2020: 20%
88% Men
12% Women
THIS IS ME, I HOPE IT'S YOU TOO! 1. I am a lover of strong, bold brands 2. Could spend hours on Instagram and TikTok each day 3. Focuses on planning a marriage, not just a wedding 4. Eats macaroni and cheese on a weekly basis 5. I am driven and image-conscious 6. Believes in taking big naps on the weekends, and during the week 7. Thinks hoodies and leggings are a normal dress code 8. Loves checking things off my to-do list 9. Believes in keeping it real and authentic 10. I am creative, optimistic, and supportive SOCIAL ENDORSEMENTS You can expect to see high-resolution photos and videos on my feed that are professionally styled to marry my branding with your products or services. My captions are mid-length that start off with a hook followed by a call to action at the end to encourage my audience to get excited and engage with the post. I believe in being 100% authentic and will be genuine with our partnership on Instagram and Facebook. All posts are subject to approval by both parties and may be declined based on interest at the time of request. HOW TO BOOK I can’t wait to hear your vision of how you’d like to team up together to help meet your goals. Together we can support one another and make an impact, so thank you for reaching out to me! Please contact me at my email address to discuss what you envision for the sponsorship. Please allow 5-7 business days for a reply back. I can provide more information if you are looking for further social media or website data and insights. I’m excited to work together and make things happen online! hello@meganmeyer.racing
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