Media Pack - bristolballoonfiesta.co.uk - Bristol24/7
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Media Pack
Advertising opportunities in
the official festival publicity
THURSDAY 8TH – SUNDAY 11TH AUGUST 2019
bristolballoonfiesta.co.uk
MEDIA PACK | THURSDAY 8TH – SUNDAY 11TH AUGUST 2019
A fabulous marketing opportunity
from as little as £300
Now in its 39th year, the Bristol event in the UK’s calendar. It
International Balloon Fiesta is is estimated that the boost to
Europe’s largest annual hot-air the local economy is around
balloon festival and one of the £13 million each year, making it
UK’s top five outdoor events. Over important to the region in terms
500,000 visitors come to Bristol of our worldwide profile and
to see the four-day show, with boosting tourist numbers.
balloon ascents featuring up to 150 FIESTA FACTS
balloons, the famous night glows, Held in the beautiful grounds of the ➜ Attracts around 500,000 visitors over four days
arena and air displays, over 250 Ashton Court Estate on the edge ➜ Achieves regional, national and
trade stands and caterers, and a of Bristol, The Balloon Fiesta is a international media coverage across TV,
radio, specialist media, national press
variety of other entertainment. hugely popular free event and won and numerous internet sites and blogs
Gold in the regional heats of the Best
➜ Provides a fabulous opportunity for
This makes the Bristol International Tourism Event category in the Visit companies and organisations to do
Balloon Fiesta a very significant England Excellence Awards 2012. business with a mass audience
Advertising in the official souvenir programme
is the perfect way to ensure that your business
makes its presence felt at this huge event.
bristolballoonfiesta.co.uk
MEDIA PACK | THURSDAY 8TH – SUNDAY 11TH AUGUST 2019
The official programme The audience
The official programme brings together 36 pages packed The fiesta audience is very broad and includes:
with useful information and a balloonspotter’s guide that ➜ International members of the ballooning fraternity
people will refer to both during the event and afterwards.
➜ Local families, friends and groups of visitors
➜ High-quality, souvenir format that is kept and (from schools to company outings)
collected by many enthusiasts year after year
➜ Businesses and their clients
➜ Reaches a large and enthusiastic audience - from local
➜ Corporate sponsors and their guests
families to international balloonists
➜ High visibility – the limited number of ad pages Age profile: ● 9 7% of visitors come with
ensures that your ad will stand out Under 14 3% family, friends or a partner
➜ High readership – 10,000 copies are sold throughout 15-24 14% ● 6 0% of visitors spent over £15
the event and programmes are also presented to per head last year
25-34 19%
sponsors, VIPs and the media. Most copies have 2-3 ● 8 2% of visitors rated the Fiesta
readers each 35-44 24% as ‘Excellent’ or ‘Very Good’
45-54 16% *ON-SITE AUDIENCE SURVEY
55+ 24% Acorn profile:
60% female 62% of visitors fall into
40% male Acorn categories ‘Wealthy
Achievers’, ‘Urban Prosperity’
or ‘Comfortably Off’
*ACORN RESEARCH 2010.
Research tells us that many visitors hang on to
their programme as a souvenir and consistent
annual programme sales of 10,000 copies confirm
its popularity. Over half of the audience are annual
visitors, with 14% having visited the fiesta 10 times
or more.
bristolballoonfiesta.co.uk
MEDIA PACK | THURSDAY 8TH – SUNDAY 11TH AUGUST 2019
The packages
Ultra-competitive pricing ensures that we can provide you with an
effective and affordable package no matter what your budget.
Payment
All rates exclude VAT. Pre-payment is required for all
advertisements. A pro-forma will be issued.
HALF PAGE QUARTER Cancellation
VERTICAL PAGE
Only written cancellations are accepted with notice of
ten days prior to publication and 15 days for covers.
FULL PAGE
Artwork
We can design your ad and scan any pictures supplied for
HALF PAGE you if required. All advertising artwork should be supplied
HORIZONTAL digitally as a CMYK 300dpi pdf with all spot colours
converted to process. Images should be CMYK and
supplied at 300dpi, the PDF needs to be Print Optimized
with crop marks and all fonts need to be embedded. This
includes images supplied for ads set by us. A hard copy
FULL PAGE HALF PAGE QUARTER PAGE of the advert should be supplied alongside the digital
Inside Front: £1,200 Half page adverts are Quarter Page adverts are version when possible to ensure all tints and shadows are
Inside Back: £1,100 available at £525 available at £295 as intended. A processed pdf proof of each advert will be
Back page: £1,500 sent to the party responsible for the booking and signed
Full page inside: £995 Type area (mm, width & height) Type area (mm, width & height) off prior to print.
Horizontal: w150 x h109 w72 x h109
Type area (mm, width & height) Vertical: w72 x h223
Page size: w170 x h243
Copy area: w150 x h223
Bleed area: w176 x h249
bristolballoonfiesta.co.uk
MEDIA PACK | THURSDAY 8TH – SUNDAY 11TH AUGUST 2019
Get in touch
If you think that your business would benefit from
reaching this huge audience, then please contact us.
Bristol 24/7
Tel: 0117 2309 247
Email: advertise@bristol247.com
bristolballoonfiesta.co.uk
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