APRIL 14 - MAY 2 2021 - You Am I Photo: Richard Clifford - April Sun
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You Am I Photo: Richard Clifford APRIL 14 – MAY 2 2021
APRIL SUN 2021
The inaugural April Sun festival saw nine outdoor concerts presented
in a custom-built outdoor arena in the St Kilda Triangle. The concert
series presented a diverse range of artists from a broad range of genres
and backgrounds.
The series represented a welcome return to relative concert-going
normality following over 12 months of social restrictions due to the impacts of
the COVID 19 pandemic. On Friday, April 14th, G Flip proudly kicked off
Australia’s first General Admission music festival event since mid‑March 2020.
In partnership with Live Nation Australasia and Pavilion Australia, the concerts
attracted over 12,000 ticket holders. The shows generated direct employment
to the value of AU$1.162 million. A welcome opportunity, providing a sorely
needed income for artists, agents, event management professionals and event
contractors’ teams.
April Sun 2021 is proud to be supported by the City of Port Phillip, The Palais
Theatre, Creative Victoria, Red Bull, Fizz, Grain shaker and Mountain Goat.
aprilsun.com.au You Am I
Photo: Richard Clifford
Attendances
D AT E ART I ST S AT T ENDANCE
4/16/2021 G Flip 1600
Touch Sensitive, Sycco
& Thomas Headon
4/17/2021 Poof Doof 1105
Ft. Sneaky Sound System,
Electric Fields, Jawbreakers,
Yo!Mafia, Sgt Slick, Yummy,
Fisty, Jimi, The Kween &
Argonaut and more
4/22/2021 You Am I 1220
Magic Dirt, Dallas Crane &
The Casanovas
4/23/2021 Leo Sayer 521
Marica Hines
Kylie Auldist
4/24/2021 Thick As Theives: 1121
Boogs, Brian Fantana
T-Rek (Live) & Casey Leaver
4/15/2021 The Church 742
Bob Evans
4/30/2021 ChillinIT (Show 1) 2215
Lisi & Talakai
5/1/2021 ChillinIT (Show 2) 2140
Lisi & Talakai
5/2/2021 Hiatus Kaiyote 1519
Harvey Sutherland
Kee’ahn
G Flip
T O T AL 1 2,1 8 3
Photo: Richard Clifford
April Sun 2021, Video Link
Industry Engagement and Employment
April Sun provided a much-needed boost to the post COVID employment opportunities of over 180 individuals,
and at a direct value of AU$1.162 million.
AUSTRALIAN ARTISTS & EVENT MANAGEMENT CASUAL EVENT EVENT
SUPPORT TEAMS & PRODUCTION STAFF CONTRACTORS
$476K
– or –
$127K
– or –
110K
– or –
$305K – or –
476 FTE weeks of employment 74 FTE weeks of employment 64 FTE weeks of employment 178 FTE weeks of employment
The above has been obtained via post event review and survey.
FTE = FullTime employment equivalent (38 hrs/week).
Australian Bureau of Statistics defines the average Australian Full Time wage at $1716/week.
Media Coverage & Reach
Championing St Kilda and the return of live music,
April Sun’s six-week publicity and marketing campaign
attracted a large amount of local and national media
articles and mentions.
• 99 Pieces of Media Coverage
• Through media outlets with a tally of 522M
of online readership.
• 2.2M of direct views of media coverage.
• Articles and photos directly shared 7,300 times.
• 650K of combined Social Media Reach.
• 2.9 million online impressions.
• 157K of online engagements.
April Sun was included in the following Australian and International media outlets:
The Australian, The Age, WSFM Sydney, Triple J FM, ABC Radio National, HiFi Way, Tone Deaf, Amplify,
27 Magazine, WA Today, Ditch This Magazine, Stack Magazine, The Partae, Urban List, Daylesford Online
News, Whats’s My Scene, Perth Online News, The Sydney Morning Herald, Brisbane Times, Beat Magazine,
The Live Wire, Resident Advisor, Rock at Night, Confidential Magazine (Herald Sun), Black of Hearts, Milky,
RRR Online and On Air, The Back Beat Podcast, The Music, The Live Wire, Whats On St KIlda, Concrete
Playground, Broadsheet, Daily Mail, Only Melbourne, The Morning Show – Channel 7, Noise 11, Mix Down,
Forte Magazine, Music Feeds, Purple Sneakers, The Industry Observer, NME, The Music Network, Scenestr,
Lyrics 2 me, Wimmera Online News, Moshtix.
Magic Dirt
Photo: Richard Clifford Link to full media and publicity report, care of Daydream NationFestival Partners
P R O M O TE R S & P R O D UCERS
P R E S E N TI N G P A R T NERS
P R O U DL Y S U P P O R TED B Y
AUSTRALIAN
VODKA
W I TH S P E C I A L TH ANKS
The Palais Theatre Hotel Esplanade Donovans, St Kilda
St Kilda Surf Life Saving Club Stokehouse, St Kilda St Kilda Sea Baths
Luna Park, St Kilda Pontoon, St Kilda Victoria Police, St KildaYou can also read
