WELT DER ZUKUNFT* A SERIES OF SPECIAL TOPICS IN DIE WELT & WELT AM SONNTAG IN 2021 - Media Impact
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WELT DER ZUKUNFT*
A SERIES OF SPECIAL TOPICS IN
DIE WELT & WELT AM SONNTAG IN 2021
1
*Translation = „WELT (which also means world) of the Future“.
T H E M AT I C E D I TO R I A L S E R I E S 2 0 2 1
WELT DER
ZUKUNFT*
With this thematic series in 2021, we focus on innovative topics,
all around economy, society, as well as on
energy & technology.
All topics will be developed on cross-media basis and will provide
a unique, future-oriented environment for Your communication:
Do not miss this great chance to benefit from our cross-media
market leadership with a net reach of 29.15 mill.**!
2 *Translation = „WELT (which also means world) of the Future“.
*b4p 2020 I cross-media brand reach (per month).
W E LT D E R Z U K U N F T
OVERVIEW OF TOPICS 2021
18/21 February 02/03 May
New-Working Environments I Energy & Efficiency I
11/12 April
Smart City
3 Subject to alteration and printing errors.
W E LT D E R Z U K U N F T
OVERVIEW OF TOPICS 2021
03/04 September 22/26 September
Communication & Consumer Electronics Energy & Efficiency II
IFA
07/12 September
Mobility
IAA
4 Subject to alteration and printing errors.
W E LT D E R Z U K U N F T
OVERVIEW OF TOPICS 2021
14/17 November 09/12 December
New-Working Environments II Banking
25/28 November
Interconnection
5 Subject to alteration and printing errors.
New-Working Environments I
18 /21 February
The concept of home office has become more widespread
recently. How can the technical offerings be used efficiently?
What challenges does this pose for communication?
Ad closing/material deadline: 28 January/11 February
Smart City
11/12 April
If a city wants to be smart, it must promote and perfect recycling
economy. How smart is production in Germany already? You will
find everything about smart cities and the Hannover Messe in this
special edition.
Ad closing/material deadline: 18 March/02 April
6
Subject to alteration and printing errors.
Energy & Efficiency I
02/03 May
3 May is the Day of the Sun and on this occasion, WELT is
once again dedicated to the topic of "Energy & Efficiency".
Sustainable energy makes sense and is imperative for the
economy, as well as for private end consumers.
A rethink is required in all actions.
Ad closing/material deadline: 09 April/23 April
Communication & Consumer Electronics
on the occasion of IFA 2021, in Berlin
03/04 September
The latest trends and features in the technology sector - especially
in consumer electronics - are presented every year
at the International Consumer Electronics Fair in Berlin:
A special on smartphones, TV & Co.
Ad closing/material deadline: 13 August/27 August
7
Subject to alteration and printing errors.
Mobility
07/12 September
The mobility topic on the occasion of the IAA exhibition.
Alternative drives, forward-looking mobility concepts and
autonomous driving are just some of the aspects of the
mobility of the future, which are highlighted in the special.
Ad closing/material deadline: 17 August/31 August
Energy & Efficiency II
22/26 September
Sustainable energy makes sense and is even imperative for both
the economy and private end consumers.
A rethink is required in all actions.
Ad closing/material deadline: 01 September/15 September
8
Subject to alteration and printing errors.
New-Working Environments II
14/17 November
Home office as a business idea: Complete home office furnishing.
Do we need new labour laws? How do both business- and
collegial relationships change? What does home office do to the
soul, what are the long-term effects of a lack of social contacts?
Ad closing/material deadline: 22 October/05 November
Interconnection
25/28 November
Whether at private smart home, in medicine or in mobility in
general - networking is the technical infrastructure of the future
and is taking place in every possible area.
Ad closing/material deadline: 04 November/28 October
9
Subject to alteration and printing errors.
Banking
09/12 December
Is "digital" just another word for "online"?
Or is there a difference between online- and digital banking?
Our special explains how banking works today.
Ad closing/material deadline: 18 November/03 December
Banking
Ist “digital” nur ein anderes Wort für “online”? Oder
gibt es einen Unterschied zwischen Online- und
Digital-Banking? Wie das Banking von heute
funktioniert, erklärt unser Spezial.
Anzeigen-/Druckunterlagenschluss:
10
Subject to alteration and printing errors.PRINT
R ATES & FORMATS 2021
Formats Examples Sun.1 Mon. – Sat.2 Mon. – Sat. + Sun.3
Format Examples Gross Price Gross Price Gross Price
1/1 page 58,924.80 € 44,352.00 € 81,312.00 €
W 374.5 mm x H 528 mm
1/2 page (horizontal) 32,575.00 € 24,100.00 € 45,175.00 €
W 374.5 mm x H 264 mm
1/3 page corner ad 31,116.80 € 20,768.00 € 42,592.00 €
W 184.9 mm x H 352 mm
1/4 page corner ad 23,337.60 € 15,576.00 € 31,944.00 €
W 184.9 mm x H 264 mm
1 WELT AM SONNTAG including „Kompakt“ edition.
2 WELT Print on working days = DIE WELT, Mon.– Sat.
3 WELT Print Gesamt (total edition) = DIE WELT and WELT AM SONNTAG including „Kompakt“ edition.
Rates for special topics are an addition to WELT rate card, N° 99, valid as of 01 January 2021.
The respectivel,y at publication date, valid rate cards, including MI-General Terms of Business for newspapers, as well as the Specific Terms of Business of the respective AS titles, in their respectively valid versions, apply.
15% agency commission or additional agency discount is granted to media-buying agencies, as recognised by Media Impact.
11 All rates plus VAT, where applicable. Pre-existing discount agreements, concerning the respective titles, apply respectively. Subject to alteration and printing errors.W E LT D E R Z U K U N F T
DIGITAL PRESENCE
Do not miss the chance to be
exclusive presenter of a special topic!
− The special is presented in detail and in high quality
on WELT.de.
− With a header and presenting footer, You will appear
on WELT.de as the sponsor of the special, benefitting
from an in an eye-catching staging.
− Awareness and performance are guaranteed by
individual traffic-generating ads on WELT.de.
− (Sitebar + Mobile Medium Rectangle) in focus.
Special cross-media topic
(Runtime: 2 - 4 weeks, multichannel)
Package S: Gross price = 21,500.-- € / 250.000 AIs
Realisation example: Special topic „Genussland Spanien“
(Spain‘s Culinary Delights) on WELT.de
One or various editorial stories or an editorial channel, concerning a specific topic, can be realised at a specific date.
The client is staged as presenter of editorial content.
12 Plus EUR 3,400 for creation. Neither discounts, nor agency commission can be granted on such costs.
Can only be booked as cross-media package! Subject to alteration and printing errors.CONTACT
Fellin Wolter
Head of International Sales
Media Impact GmbH & Co. KG
+49 151 440 47 064 twitter.com/mediaimpact.de
fellin.wolter@axelspringer.com facebook.com/mediaimpact.de
Zimmerstraße 50
D- 10888 Berlin
www.mediaimpact.de
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