2019 MEDIA KIT - quebecor.solutions

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2019 MEDIA KIT - quebecor.solutions
2019 MEDIA KIT
2019 MEDIA KIT - quebecor.solutions
ACCESSIBLE
FASHION
Clin d’œil presents and explains fashion and beauty trends in a practical
way. It’s an essential source of inspiration for curious, trendy women looking
for a simple way to adapt the latest beauty and fashion trends to their
everyday lives.

Clin d’œil‘s helpful, fresh, and optimistic tone and approach provide women
with the tools they need to find the right fashions.

ACCESSIBLE
PRACTICAL
SIMPLE

                                                                  MEDIA KIT
2019 MEDIA KIT - quebecor.solutions
DIVERSIFIED                  25%
CONTENT                 CULTURE &
                         LIFESTYLE
FOR UNIQUE WOMEN

                   7%
                   OTHER

                                     30%
                                     BEAUTY

                   38%
                   FASHION

                                        MEDIA KIT
2019 MEDIA KIT - quebecor.solutions
A TRULY MULTIPLATFORM BRAND
                                                                      PRINT                                                                     DIGITAL
                                                                      READERSHIP*                                                               WEB
                                                                                                                                                                                                                                                                                                                                            NEWSLETTER
                                                                      420,000                           W35-64                                  28,775                                                      23,425
                                                                      READERS                           (IND. 152)                              VISITS PER MONTH                                            USERS PER MONTH                                                                                                                 12,548
                                                                                                        PRINCIPAL TARGET
                                                                      11.3                                                                      60,600
                                                                      READERS PER COPY                  $68,295                                 PAGE VIEWS PER MONTH                                                                                                                                                                        SOCIAL MEDIA
                                                                                                        HOUSEHOLD INCOME
                                                                      23% / 77%                                                                 DEVICES                                                                                                                                                                                        86,200        24,300
                                                                      RATIO MEN/WOMEN                                                                                                                                                                                                                                                          FANS          FOLLOWERS

                                                                         CIRCULATION                                                                                                                                                                                                                                                             1,337       23,700
                                                                                                                                                  40%                       17% 43%                                                                                                                                                              FOLLOWERS   FOLLOWERS

                                                                         37,015                         8
                                                                         TOTAL COPIES                   ISSUES PER YEAR

                                                                         7,123                          $4.99
                                                                         NEWSSTAND SALES                MAGAZINE COVER
                                                                                                        PRICE
                                                                         19,863                                                                             Radar #LISTE CD

                                                                         SUBSCRIBERS                                                                                                La
                                                                                                                                                                                            LI TE
                                                                                                                                                                                                Coups de cœur de la
                                                                                                                                                                                                                  a rédac

                                                                                                                                                                                                                1 «Je complète mon
                                                                                                                                                                                                                                m look
                                                                                                                                                                                                                                     look sport avec un
                                                                                                                                                                                                                                                      n
                                                                                                                                                                                        2                       rouge à lèvres néon!
                                                                                                                                                                                                                                  n! Effet
                                                                                                                                                                                                                                     Effet garanti!»
                                                                                                                                                                                                                Harmonie Dicranian
                                                                                                                                                                                                                ROUGE À LÈVRES THE NEARLY NEON
                                                                                                                                                                                                                                            ON (Peach), Bite Beauty,
                                                                                                                                                                                                                30 $, bitebeauty.com

                                                                      GEOGRAPHICAL SEGMENTATION
                                                                                                                                                                                                                2 «Je va
                                                                                                                                                                                                                      vaporise cette brume hydratante
                                                                                                                                                                                                                                           hydr
                                                                                                                                                                                                                                            ydratante
                                                                                                                                                                                                       3             rafra
                                                                                                                                                                                                                        fraîchir et vivifier mon minois
                                                                                                                                                                                                                pour rafraîchir                  min
                                                                                                                                                                                                                         spo
                                                                                                                                                                                                                           ort!»
                                                                                                                                                                                                                            r
                                                                                                                                                                                                                après le sport!»
                                                                                                                                                                                                                Stéphanie Houle
                                                                                                                                                                                                                              e
                                                                                                                                                                                                                BRUME HYDRATANTE FIXA FIXATRICE
                                                                                                                                                                                                                                         XATRICE DE MAQUILLAGE
                                                                                                                                                                                                                SPLASH, Algenist, 46 $, sephor
                                                                                                                                                                                                                                          phora.ca
                                                                                                                                                                                                                                        sephora.ca

                                                                                                                      98%
                                                                                                                                                                                                                3 «Stylée de face comme
                                                                                                                                                                                                                                     me de dos!»
                                                                                                                                                                                                                Véronique Delisle

                                                                      QUEBEC
                                                                      QUÉBEC
                                                                                                                                                                                                                SAC À DOS (nylon), Asos, 75 $, asos.com
                                                                                                                                                                                1
                                                                                                                                                                                                                4 «D
                                                                                                                                                                                                                  «De la couleur, du fun... Je retrouve
                                                                                                                                                                                                                                               retrou
                                                                                                                                                                                                                                                   ouve
                                                                                                                                                                                                                     té
                                                                                                                                                                                                                     téléphon
                                                                                                                                                                                                                       lé
                                                                                                                                                                                                                mon téléphonee dans mon sac en un
                                                                                                                                                                                                                     d’œil!
                                                                                                                                                                                                                       œil!»
                                                                                                                                                                                                                clin d’œil!»
                                                                                                                                                                                                                Cécile Hauss
                                                                                                                                                                                                                       Hausseguy
                                                                                                                                                                                                                           seguy
                                                                                                                                                                                                                            eg
                                                                                                                                                                                                                ÉTUI TÉLÉPHONE, Adid
                                                                                                                                                                                                                                  Adidas Originals, 34 $,

                                                                              1%
                                                                                                                                                                                                                urbanoutfitters.com

                                                                                                                                                                 4                                              5 «Pour l’automne, je
                                                                                                                                                                                                                                   je trouve qu’il n’y

                                                                      ONT.                                                                                                                                      a rien de plus confo qu’une
                                                                                                                                                                                                                                         une robe
                                                                                                                                                                                                                                     qu’’un
                                                                                                                                                                                                                                          loo
                                                                                                                                                                                                                                           ook sport...
                                                                                                                                                                                                                Avec effet graphique en look
                                                                                                                                                                                                                                              robe pull!

                                   0
                                                                                                                                                                                                                c’est encore mieux!»

                   51TA3L F,O0OT0PRINT
                                                                                                                                                                                                                Mélanie Pélican
                                                                                                                                                                                    5                           ROBE (rayonne, polyamide, laine), Lacoste, 265 $, lacos
                                                                                                                                                                                                                                                                  lacoste.com
                                                                                                                                                                                                                                                                     oste.com

                                                                              1%
                                                                                                                                                                                                                6 «Pour me protéger du soleil ou
                                                                                                                                                                                                                camoufler une mèche rebelle, cette

                                                                                                                                                                                                                                                                                                                                     DY/C
                                                                                                                                                                                                                                                                                                                               BURGUNDY/C
                                                                                                                                                                                                                                                                                PHOTOS: GUY BEAUPRÉ/C (ROUGE À LÈVRES), LITTLE BURGUNDY/C
                                                                                                                                                                                                                casquette va devenir mon nouvel

                                                                      ATL.                                                                                           6
                                                                                                                                                                                                                indispensable!»
                                                                                                                                                                                                                ind
                                                                                                                                                                                                                Émilie
                                                                                                                                                                                                                 milie Saunier
                                                                                                                                                                                                                CASQUETTE
                                                                                                                                                                                                                CASQUETT
                                                                                                                                                                                                                      TTE (coton), Volcom, 24 $, simons.ca

                                                                                                                                                                                                                7 «Ces sneakers
                                                                                                                                                                                                                         eakers sont l’accord parfait
                                                                                                                                                                                                                       snea

                                                                                                                                                                                                                                                                                (ESPADRILLES), SIMONS/C (CASQUETTE)
                                                                                                                                                                                                                en
                                                                                                                                                                                                                 ntre style et confort!»
                                                                                                                                                                                                                entre          co
                                                                                                                                                                                                                Erika
                                                                                                                                                                                                                Er
                                                                                                                                                                                                                 rika Tremblay
                                                                                                                                                                                                                ESPADRILLES
                                                                                                                                                                                                                ESSPADRILLES (textile, caoutcho
                                                                                                                                                                                                                                       caoutchouc),
                                                                                                                                                                                                                                             houc), Reebok, 130 $,
                                                                                                                                                                                                                litt
                                                                                                                                                                                                                   tleburgundyshoes.com
                                                                                                                                                                                                                littleburgundyshoes.com

                                                                                                                                                                                            7

                     TO   RSHIP
                     READE
                                                                                                                                                            18   OCTOBRE 2017

Sources: Vividata Fall 2018, Total Canada, 14+ / *Profile: French Canada 14+ / Circulation: AAM, June 2018 / Social Media: October 2018 / Digital: Google Analytics, monthly average (April-September 2018)                                                                                                                                                   MEDIA KIT
*Print version only.
2019 MEDIA KIT - quebecor.solutions
READERSHIP PROFILE

                     DECOR
                ARE LOOKING
             FOR DECORATING
         INSPIRATION (IND. 114)

                                                   FASHION
                          32%                      BUY MORE WOMEN’S
                                                   CLOTHING THAN
                 LIPSTICK                          THE AVERAGE
      WEAR LIPSTICK (IND. 150)                     (IND. 146)

                                  25%
                             COSMETICS
             BUY COSMETICS EVERY MONTH (IND. 163)

                        51%                     59%
        CULTURED                                INFLUENTIAL
             TAKE CULTURAL                      THEY ARE THE MAIN
           OUTINGS (IND. 112)                   HOUSEHOLD GROCERY
                                                BUYERS (IND. 115)

                                                                      MEDIA KIT
Sources: Vividata Fall 2018, French Quebec, 14+. Print version.
2019 MEDIA KIT - quebecor.solutions
EDITORIAL PLANNING
JANUARY/FEBRUARY                          APRIL                            JULY/AUGUST                        NOVEMBER/DECEMBER

SPECIAL: PRIX DE LA                       SPOTLIGHT ON                     LOW PRICES!                        TAILOR MADE
BEAUTÉ CLIN D’ŒIL                         ACCESSORIES                      _ Fashion, beauty &               _ Tailor-made beauty and
_ Beauty: Industry specialists           _ Fashion: Featuring shoes,        lifestyle: tons of affordable      clothing products, possible?
   have spoken: here are the                 bags, and jewelry this           shopping ideas                     We explore!
   best beauty products in                   month!                                                           _ Time for the holidays! Gift
                                                                           Closing Date | 05.03.19               ideas, glamour tips, etc.
   the industry!                          _ Lifestyle: Finding products
                                                                           Material | 05.10.19
_ Fashion: focus on the                     without packaging
                                                                           On Newsstands | 06.06.19           Closing Date | 09.27.19
   1980s!
                                          Closing Date | 02.08.19                                             Material | 10.04.19
_ Society: addicted to your
                                          Material | 02.15.19              SEPTEMBER                          On Newsstands | 10.31.19
   cellphone?
                                          On Newsstands | 03.14.19
Closing Date | 11.09.18                                                    TRENDS SPECIAL                     JANUARY/FEBRUARY 2020
Material | 11.16.18                       MAY/JUNE                         _ Everything on fashion and
On Newsstands | 12.13.18                                                      beauty trends                   TBC
                                          SUN & MORE SUN                                                      Closing Date | 11.08.19
MARCH                                                                      Closing Date | 07.05.19            Material | 11.15.19
                                          _B
                                            athing suits, sun
                                                                           Material | 07.12.19                On Newsstands | 12.12.19
                                           protection, waterproof
TRENDS SPECIAL                             tips, getting ready for the
                                                                           On Newsstands | 08.08.19
_ Everything on fashion and               hot season
   beauty trends                          _W
                                            e find care items for         OCTOBER
_ Travel: Leaving for Las                 moms-to-be
   Vegas – on an affordable                                                PINK SPECIAL
   budget!                                Closing Date | 03.15.19          _ Once again, Clin d’œil
                                          Material | 03.22.19                 supports the battle against
Closing Date | 01.04.19                   On Newsstands | 04.18.19            breast cancer.
Material | 01.11.19
On Newsstands | 02.07.19                                                   Closing Date | 08.16.19
                                          BOOKAZINE
                                                                           Material | 08.23.19
                                          HAIR SPECIAL                     On Newsstands | 09.19.19

                                          Closing Date | 03.29.19
                                          Material | 04.05.19
                                          On Newsstands | 05.02.19
                                                                                                                                                MEDIA KIT
Subject to change without prior notice.
2019 MEDIA KIT - quebecor.solutions
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FOR MORE
INFORMATION.
quebecor.solutions
2019 MEDIA KIT - quebecor.solutions 2019 MEDIA KIT - quebecor.solutions 2019 MEDIA KIT - quebecor.solutions
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