2019 MEDIA KIT - quebecor.solutions
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2019 MEDIA KIT
ACCESSIBLE
FASHION
Clin d’œil presents and explains fashion and beauty trends in a practical
way. It’s an essential source of inspiration for curious, trendy women looking
for a simple way to adapt the latest beauty and fashion trends to their
everyday lives.
Clin d’œil‘s helpful, fresh, and optimistic tone and approach provide women
with the tools they need to find the right fashions.
ACCESSIBLE
PRACTICAL
SIMPLE
MEDIA KIT
DIVERSIFIED
CONTENT 5%
LIFESTYLE
FOR UNIQUE WOMEN
8%
SOCIETY
8% 44%
CULTURE FASHION
35%
BEAUTY
MEDIA KIT
A TRULY MULTIPLATFORM BRAND
PRINT DIGITAL
READERSHIP* WEB
NEWSLETTER
522,000 W35-64 29,670 25,306
READERS (IND. 133) VISITS PER MONTH USERS PER MONTH 11,128
PRINCIPAL TARGET
15.2 63,408
READERS PER COPY $64,448 PAGE VIEWS PER MONTH SOCIAL MEDIA
HOUSEHOLD INCOME
23% / 77% DEVICES 85,500 24,100
RATIO MEN/WOMEN FANS FOLLOWERS
CIRCULATION 1,371 23,300
42% 16% 42% FOLLOWERS FOLLOWERS
34,395 8
TOTAL COPIES ISSUES PER YEAR
6,734 $5.99
NEWSSTAND SALES MAGAZINE COVER
PRICE
17,532 Radar #LISTE CD
SUBSCRIBERS La
LI TE
Coups de cœur de la
a rédac
1 «Je complète mon
m look
look sport avec un
n
2 rouge à lèvres néon!
n! Effet
Effet garanti!»
Harmonie Dicranian
ROUGE À LÈVRES THE NEARLY NEON
ON (Peach), Bite Beauty,
30 $, bitebeauty.com
GEOGRAPHICAL SEGMENTATION
2 «Je va
vaporise cette brume hydratante
hydr
ydratante
3 rafra
fraîchir et vivifier mon minois
pour rafraîchir min
spo
ort!»
r
après le sport!»
Stéphanie Houle
e
BRUME HYDRATANTE FIXA FIXATRICE
XATRICE DE MAQUILLAGE
SPLASH, Algenist, 46 $, sephor
phora.ca
sephora.ca
97%
3 «Stylée de face comme
me de dos!»
Véronique Delisle
QUEBEC
QUÉBEC
SAC À DOS (nylon), Asos, 75 $, asos.com
1
4 «D
«De la couleur, du fun... Je retrouve
retrou
ouve
té
téléphon
lé
mon téléphonee dans mon sac en un
d’œil!
œil!»
clin d’œil!»
Cécile Hauss
Hausseguy
seguy
eg
ÉTUI TÉLÉPHONE, Adid
Adidas Originals, 34 $,
2%
urbanoutfitters.com
4 5 «Pour l’automne, je
je trouve qu’il n’y
ONT. a rien de plus confo qu’une
une robe
qu’’un
loo
ook sport...
Avec effet graphique en look
robe pull!
0
c’est encore mieux!»
61TA5L F,O0OT0PRINT
Mélanie Pélican
5 ROBE (rayonne, polyamide, laine), Lacoste, 265 $, lacos
lacoste.com
oste.com
ATL. 1%
6 «Pour me protéger du soleil ou
camoufler une mèche rebelle, cette
DY/C
BURGUNDY/C
PHOTOS: GUY BEAUPRÉ/C (ROUGE À LÈVRES), LITTLE BURGUNDY/C
casquette va devenir mon nouvel
indispensable!»
ind
Émilie
milie Saunier
CASQUETTE
CASQUETT
TTE (coton), Volcom, 24 $, simons.ca
6
7 «Ces sneakers
eakers sont l’accord parfait
snea
(ESPADRILLES), SIMONS/C (CASQUETTE)
en
ntre style et confort!»
entre co
Erika
Er
rika Tremblay
ESPADRILLES
ESSPADRILLES (textile, caoutcho
caoutchouc),
houc), Reebok, 130 $,
litt
tleburgundyshoes.com
littleburgundyshoes.com
7
TO RSHIP
READE
18 OCTOBRE 2017
Sources: Vividata Spring 2019, Total Canada, 14+ / *Profile: English Canada 14+ / Circulation: AAM, December 2018 / Social Media: April 2019 / Digital: Google Analytics, monthly average (Oct. 2018 - March 2019) / Newsletter: Feb. 2019. MEDIA KIT
* Print version only.
READERSHIP PROFILE
DECOR
ARE LOOKING
FOR DECORATING
INSPIRATION (IND. 112)
FASHION
32% BUY MORE WOMEN’S
CLOTHING THAN
LIPSTICK THE AVERAGE
WEAR LIPSTICK (IND. 145) (IND. 130)
22%
COSMETICS
BUY COSMETICS EVERY MONTH (IND. 133)
51% 55%
CULTURED INFLUENTIAL
TAKE CULTURAL THEY ARE THE MAIN
OUTINGS (IND. 114) HOUSEHOLD GROCERY
BUYERS (IND. 108)
MEDIA KIT
Sources: Vividata Printemps 2019, Canada Total, 14+. Indice vs pop.
EDITORIAL PLANNING
JANUARY/FEBRUARY APRIL JULY/AUGUST INSERT DECEMBER/JANUARY 2020
SPECIAL: PRIX DE LA SPOTLIGHT ON SPORTS / SHAPE BEAUTY TIPS HOT AND COLD!
BEAUTÉ CLIN D’ŒIL ACCESSORIES _ Newsstand bonus - AND TRICKS _ Combined edition –
_ Beauty: Industry specialists _ Fashion: Featuring shoes, Special Summer Let’s party!
have spoken: here are the bags, and jewelry this accessories: 8 pages Closing Date | 08.16.19 _ We’re in festive mode,
best beauty products in month! to get a great look Material | 08.23.19 whether for Christmas
the industry! _ Lifestyle: Finding products On Newsstands | 09.19.19 or New Year’s!
Closing Date | 05.03.19
_ Fashion: focus on the without packaging
Material | 05.10.19 Closing Date | 10.25.19
1980s! NOVEMBER
Closing Date | 02.08.19 On Newsstands | 06.06.19 Material | 11.01.19
_ Society: addicted to your
cellphone? Material | 02.15.19 SPEND BETTER! On Newsstands | 11.28.19
On Newsstands | 03.14.19 SEPTEMBER _ The holidays are coming!
Closing Date | 11.09.18 Get in the festive spirit.
Material | 11.16.18 MAY/JUNE
TRENDS SPECIAL
On Newsstands | 12.13.18 _ Everything on fashion and Closing Date | 09.13.19
SUN & MORE SUN beauty trends Material | 09.20.19
MARCH _B
athing suits, sun On Newsstands | 10.17.19
Closing Date | 07.05.19
protection, waterproof
TRENDS SPECIAL tips, getting ready for the
Material | 07.12.19
On Newsstands | 08.08.19
_ Everything on fashion and hot season
beauty trends _W
e find care items for
_ Travel: Leaving for Las moms-to-be OCTOBER
Vegas – on an affordable
budget! Closing Date | 03.15.19 PINK SPECIAL
Material | 03.22.19 _ Once again, Clin d’œil
Closing Date | 01.04.19 On Newsstands | 04.18.19 supports the battle against
Material | 01.11.19 breast cancer.
On Newsstands | 02.07.19
BOOKAZINE
Closing Date | 08.09.19
HAIR SPECIAL Material | 08.16.19
On Newsstands | 09.12.19
Closing Date | 03.29.19
Material | 04.05.19
On Newsstands | 05.02.19
MEDIA KIT
Subject to change without prior notice.
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