The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
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The role of Biobased Polymers at the Coca-Cola Company Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
Growth coming from a Most important
different mix of inputs are
markets becoming
and categories. background increasingly scarce
(water, energy...)
Increasingly quick and
diverse
the big picture
communication.
More pressure and demands.
Retailers Product/pack
consolidating configurations
and increasing leading to greater
power. complexity.
background
the world of soft drinks
Global Non-Alcoholic Ready to
Drink Beverages
(NARTD’s)
$650,000,000,000
grounded predicted dynamic industry
in a fundamental continuation with continual
human need of growth change
we envision a world in which
The Coca-Cola Company our packaging
background is no longer seen as waste,
but as a valuable resource
>$120 billion
global
vision 2020 turnover valuable
waste resource
“our mission is to refresh the
world… inspire moments of Business
optimism… create value and Operations
make a difference” and Corporate
major
global Reputation and
player Sustainability
The Coca-Cola Company
background
Sustainable packaging is becoming a consumer expectation.
One of a growing number of issues driven by the ethics, economics and environmentalism.
Economic imperatives, as well as more stringent regulation, mean brands need to consider sustainable
packaging.
From research we know consumers
are driven by quality and
increasing levels environmental responsibility.
high consumers
awareness of interest
environmental
quality responsibility
relatively low levels of
factual knowledge below
“headline” Consumers expect trusted brands
and companies to:
• Address environmental issues
• Take initiative and leadership
in making branded packaging
environmentally acceptable
The Coca-Cola Company
packaging innovation TCCC has addressed this with over 40
years of involvement with sustainable
packaging and lifecycle analysis.
At TCCC we have been focusing on
We strive to be the most
innovation to enhance sustainability.
environmentally efficient user of high-
quality packaging in the beverage
We have been involved
industry.
in developing technology
to use recycled PET into new bottles.
We recently launched I LOHAS™,
We have been instrumental in building
a Japanese water brand, in a new
several factories that use this
“ecoru shiboru” (translated as
technology.
“environmental squeeze”) bottle - the
lightest-weight bottle of its size in
Japan. Food grade Post-Consumer PET Recycling Plant,
Frauenfeld, Switzerland
MATERIAL REDUCTION:
Bottle 40 %
Label 65 %
Cap up to 14 %
The Coca-Cola Company
packaging innovation
At TCCC we have been focusing on
innovation to enhance sustainability.
We continue to look into the 3R’s –
Reduce, Reuse, Recycle.
However, we are also aware that
there is a limit to how much we can
reduce material
content in packaging.
We have therefore added
Renew as the fourth R.
PET made from 100% renewable
resource and 100% recycleable
has become the ultimate goal for
long term sustainability.
focus on packaging
product lifecycle breakdown Packaging and cooling are the largest
single contributors to the product
500ml PET bottle carbon footprint.
Packaging
48.6%
Retailer/vending refrigeration
500ml PET 27.6%
bottle
220g CO2 Ingredients
3.5%
Manufacturing
12.3%
Distribution
7.2%
Consumer use & disposal
0.8%
metrics
focus on packaging
PET lightweighting we have reduced
material content
contour design across all packaging
formats…
30g
reduce
28g
26g
24g
1995 2000 2005 2007
focus on packaging
We have developed technologies and
supply chains for Recycling and material
Reuse– back into bottles and other
applications Our largest PET markets in
Europe
Some Facts:
Coca-Cola single largest Great
buyer of virgin PET resin for Britain
food-grade bottles:
Poland
Coca-Cola single largest buyer Germany
of recycled PET resin for bottles: 17
countries in Europe
France: Romania
Italy
Spain
recycle & reusebiopolymers - setting the scene
Using the “Plastic Cross” we can segment
the world of Polymers.
However, Biodegradable polymers can be
bio based or not but have some degree
of inherent biodegradability.
Biodegradable - such as PLA - was
considered a way forward....
However, PLA is not suitable for
sparkling beverage packaging. poor barrier properties
(CO2, H20 and O2 out)
compostable, but only
under industrial
glass composting conditions
transition
temperature contamination of PET
- causing recycling stream - we
plasticity & want to re-use, not create
creep more wasteplantbottle TM
introduction
As part of our on going innovation to
enhance sustainability, we have
developed the:
renewplantbottle TM
petrochemical- plantbottle
TM
overview based PET PET
PlantBottle PET is chemically and
physically the same as petrochemical-
30%
based PET. plant-based
material
The only difference is that 30% of the
feedstock to make the PET resin is
sourced from a plant-based material with
a lower global warming and energy same bottle
footprint. 100% = 70% filling process
petrochemical- petrochemical-
based based same
material material recyclability
same PET resin
conversion
processplantbottle TM
technical path to 30% PlantPET
70%
paraxylene terephthalic
(PX) acid (TA)
petrochemical injection & blow
PET PET
based molding
resin bottle
(oil, natural gas)
monoethylene
ethylene glycol (MEG)
70%/30%
30%
plant-based monoethylene
plant-based fermentation ethylene glycol (MEG)
& distillation carbohydrate
carbohydrate
• molasses
BIO-Monoethylene Glycol (bMEG)
• sugar cane juice
• plant waste (research)plantbottle TM
research path to 100% plant-based
70%
terephthalic
intermediate
acid (TA)
plant-based PET injection & blow PET
waste resin molding bottle
monoethylene
intermediate
glycol (MEG)
30%plantbottle TM
toward long-term sustainability*
30% 100%
plant-based plant-based
waste waste
material material
100% 70%
petrochemical- petrochemical-
based based bio-based does not
material material
mean bio-degradeable*sustaining sustainability
the future
thank you
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