The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group

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The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
The role of Biobased Polymers
  at the Coca-Cola Company

 Cees van Dongen
 Director Sustainable Packaging

 Coca-Cola Europe Group
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
Growth coming from a                       Most important
different mix of                           inputs are
markets                                    becoming
and categories.           background       increasingly scarce
                                           (water, energy...)

Increasingly quick and
diverse
                         the big picture
communication.

                                           More pressure and demands.

Retailers                                  Product/pack
consolidating                              configurations
and increasing                             leading to greater
power.                                     complexity.
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
background
the world of soft drinks
Global Non-Alcoholic Ready to
Drink Beverages
(NARTD’s)

$650,000,000,000
               grounded          predicted     dynamic industry
           in a fundamental     continuation    with continual
              human need         of growth          change
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
we envision a world in which
The Coca-Cola Company                                     our packaging
background                                                is no longer seen as waste,
                                                          but as a valuable resource

                                 >$120 billion
                                 global
      vision 2020                turnover                                  valuable
                                                      waste                resource

“our mission is to refresh the
world… inspire moments of                                           Business
optimism… create value and                                          Operations
make a difference”                                                  and Corporate
                                                 major
                                                 global             Reputation and
                                                 player             Sustainability
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
The Coca-Cola Company
background
Sustainable packaging is becoming a consumer expectation.

One of a growing number of issues driven by the ethics, economics and environmentalism.

Economic imperatives, as well as more stringent regulation, mean brands need to consider sustainable
packaging.
                                                                          From research we know consumers
                                                                          are driven by quality and
                                         increasing levels                environmental responsibility.
  high           consumers
awareness                                 of interest
                                                                                            environmental
                                                                 quality                    responsibility
             relatively low levels of
            factual knowledge below
                    “headline”                                               Consumers expect trusted brands
                                                                             and companies to:

                                                                             • Address environmental issues

                                                                             • Take initiative and leadership
                                                                             in making branded packaging
                                                                             environmentally acceptable
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
The Coca-Cola Company
packaging innovation                               TCCC has addressed this with over 40
                                                   years of involvement with sustainable
                                                   packaging and lifecycle analysis.

                                                                                       At TCCC we have been focusing on
  We strive to be the most
                                                                                       innovation to enhance sustainability.
  environmentally efficient user of high-
  quality packaging in the beverage
                                                                                       We have been involved
  industry.
                                                                                       in developing technology
                                                                                       to use recycled PET into new bottles.
  We recently launched I LOHAS™,
                                                                                       We have been instrumental in building
  a Japanese water brand, in a new
                                                                                       several factories that use this
  “ecoru shiboru” (translated as
                                                                                       technology.
  “environmental squeeze”) bottle - the
  lightest-weight bottle of its size in
  Japan.                                    Food grade Post-Consumer PET Recycling Plant,
                                            Frauenfeld, Switzerland
  MATERIAL REDUCTION:
         Bottle 40 %
         Label 65 %
         Cap up to 14 %
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
The Coca-Cola Company
packaging innovation
At TCCC we have been focusing on
innovation to enhance sustainability.

We continue to look into the 3R’s –
Reduce, Reuse, Recycle.
However, we are also aware that
there is a limit to how much we can
reduce material
content in packaging.
                                        We have therefore added
                                        Renew as the fourth R.
                                        PET made from 100% renewable
                                        resource and 100% recycleable
                                        has become the ultimate goal for
                                        long term sustainability.
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
focus on packaging
product lifecycle breakdown   Packaging and cooling are the largest
                              single contributors to the product
500ml PET bottle              carbon footprint.

                              Packaging
                              48.6%

                              Retailer/vending refrigeration
              500ml PET       27.6%
               bottle
              220g CO2        Ingredients
                              3.5%

                              Manufacturing
                              12.3%

                              Distribution
                              7.2%

                              Consumer use & disposal
                              0.8%

   metrics
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
focus on packaging
PET lightweighting   we have reduced
                     material content
contour design       across all packaging
                     formats…

 30g
                                                   reduce
 28g

 26g

 24g

             1995       2000                2005   2007
The role of Biobased Polymers at the Coca-Cola Company - Cees van Dongen Director Sustainable Packaging Coca-Cola Europe Group
focus on packaging
We have developed technologies and
supply chains for Recycling and material
Reuse– back into bottles and other
applications                               Our largest PET markets in
                                           Europe
Some Facts:

Coca-Cola single largest                                      Great
buyer of virgin PET resin for                                 Britain
food-grade bottles:
                                                                                      Poland
Coca-Cola single largest buyer                                           Germany
of recycled PET resin for bottles: 17
countries in Europe
                                                               France:                    Romania

                                                                              Italy
                                                          Spain

recycle & reuse
biopolymers - setting the scene
   Using the “Plastic Cross” we can segment
   the world of Polymers.

   However, Biodegradable polymers can be
   bio based or not but have some degree
   of inherent biodegradability.

   Biodegradable - such as PLA - was
   considered a way forward....

However, PLA is not suitable for
sparkling beverage packaging.      poor barrier properties
                                   (CO2, H20 and O2 out)

                                                    compostable, but only
                                                    under industrial
   glass                                            composting conditions
   transition
   temperature                                      contamination of PET
   - causing                                        recycling stream - we
   plasticity &                                     want to re-use, not create
   creep                                            more waste
plantbottle          TM

introduction
As part of our on going innovation to
enhance sustainability, we have
developed the:

        renew
plantbottle          TM

                                           petrochemical-        plantbottle
                                                                               TM

overview                                     based PET               PET

PlantBottle PET is chemically and
physically the same as petrochemical-
                                                                                    30%
based PET.                                                                      plant-based
                                                                                  material

The only difference is that 30% of the
feedstock to make the PET resin is
sourced from a plant-based material with
a lower global warming and energy                                                       same bottle
footprint.                                   100%           =      70%                 filling process
                                           petrochemical-       petrochemical-
                                               based                based                    same
                                              material             material               recyclability

                                                                                    same PET resin
                                                                                      conversion
                                                                                        process
plantbottle                TM

technical path to 30% PlantPET
                                                                 70%

                                 paraxylene       terephthalic
                                    (PX)            acid (TA)

 petrochemical                                                                        injection & blow
                                                                        PET                                  PET
     based                                                                                molding
                                                                       resin                                bottle
  (oil, natural gas)

                                                 monoethylene
                                   ethylene       glycol (MEG)
                                                                       70%/30%
                                                                 30%

                                                    plant-based                                   monoethylene
   plant-based                  fermentation                               ethylene                glycol (MEG)
                                & distillation     carbohydrate
  carbohydrate

• molasses
                                                                          BIO-Monoethylene Glycol (bMEG)
• sugar cane juice
• plant waste (research)
plantbottle     TM

research path to 100% plant-based

                                                    70%

                                     terephthalic
                     intermediate
                                       acid (TA)

  plant-based                                              PET    injection & blow    PET
     waste                                                resin       molding        bottle

                                    monoethylene
                     intermediate
                                     glycol (MEG)

                                                    30%
plantbottle      TM

toward long-term sustainability*

                                       30%       100%
                                   plant-based   plant-based
                                      waste         waste
                                     material      material

  100%                   70%
petrochemical-        petrochemical-
    based                 based                           bio-based does not
   material              material
                                                          mean bio-degradeable*
sustaining sustainability
the future
                             thank you

                            The journey continues…
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