FUTURE PERFECT 2019 The rise of sustainable retail: Linney

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FUTURE PERFECT 2019 The rise of sustainable retail: Linney
The rise of sustainable retail:

FUTURE
PERFECT
2019
FUTURE PERFECT 2019 The rise of sustainable retail: Linney
SUSTAINABILITY

    THE PAST YEAR HAS
    SEEN A HUGE SHIFT IN
    CONSUMER ATTITUDE AND
    BEHAVIOUR TOWARDS A
    SUSTAINABLE FUTURE.
    More of us are evaluating and adapting
    our lifestyles through reduced plastic
    usage, less meat consumption and rising
    awareness of the impact we’re having on
    the environment. It’s been about taking
    active steps rather than leaving it to others.

    TV show Blue Planet II highlighted
    in the bleakest terms the damage
    plastic is causing our oceans.

    "THE WORLD’S OCEANS
    ARE BECOMING A ‘TOXIC
    SOUP’ OF INDUSTRIAL
    WASTE AND PLASTIC."                                Top 3 Experience Players
                                                       Total Visits in Q4 2018 YoY
    Sir David Attenborough

    With UK Government legislation declaring
                                                               8.5
    the elimination of all avoidable plastic waste      7.5
    by 2025, consumers are seeking sustainable                                        6.5                    52% OF UK ADULTS
                                                                              5.8
    and ethical approaches across products                                                                   PREFERRED AN
    and services – and brands are catching on.                                                        4.7
                                                                                                             EXPERIENCE RATHER
    While this is a wider movement beyond                                                                    THAN PHYSICAL GIFTS.
    seasonal occasions, this increasingly                                                       2.1
    sustainable viewpoint was amplified                                                                      Source: Barclaycard

    with evolving attitudes at Christmas.                Buy A Gift    Virgin Experience Days   Prezzy Box
    Consumers look to less clutter, less plastic
                                                          2017 Q4           2018 Q4
    and less waste in their approach with an
    increasing focus on gifting experiences          Data source: Hitwise
    rather than physical products.

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FUTURE PERFECT 2019 The rise of sustainable retail: Linney
PLASTIC REPURPOSED                                                                         RETAIL TO THE RESCUE
    Case Study:                                                                                  Case Study:
    Iceland Reverse                                                                              John Lewis
    Vending Machine                                                                            Tackling Waste
    The retailer’s sustainability efforts have                                                 A retailer already highly
    seen it become the first in the world to                                                   engaged in sustainability,
    commit to removing plastic packaging                                                       it’s trialled a scheme which
    from all own-brand products by 2023.                                                       allows customers to sell back
                                                                                               unwanted clothing – reducing
    In 2018, the chain launched its reverse                                                    the number of textiles taken
    vending machine programme across five                                                      to landfill.
    branches in support of the government’s
    proposed deposit return scheme in                                                          The project has seen the brand
    England. The machines repay customers                                                      select four start-up businesses
    with a 10p voucher to be used in store                                                     to help tackle plastic waste
    for each bottle they recycle. Since the                                                    as part of its retail innovation
    launch, shoppers have earned the                                                           programme, each with a different
    equivalent of more than £30,000, with                                                      focus point and objective in mind.
    figures showing that over 300,000
                                                                                               CupClub reduces single-use
    bottles have been returned. Engagement
                                                                                               plastic packaging by providing
    for the scheme was particularly high
    for children who were teaching and
                                                 "WE’VE GAINED HUGELY                          trackable products and utilises      The sustainability conversation is vast and,
                                                 VALUABLE INSIGHTS INTO BOTH                   RFID technology.                     while consumers are assessing individually
    encouraging their parents to use the                                                                                            how they can do their part to help, brands
    machines. Other UK supermarkets               CONSUMER INTEREST AND                        Cuantec turns waste material         and retailers are looking how changes can
    are following Iceland’s lead and have        THE FUNCTIONALITY OF THE                      into natural biopolymer which        be made across the retail environment.
    started to carry out similar projects.        SCHEMES, AND IT’S CLEAR FROM                 is then made into compostable,
                                                 THE RESULTS THAT CONSUMERS                    antimicrobial food packaging.
    Getting consumers to actively
                                                 WANT TO TACKLE THE PROBLEM                                                         42% OF UK CONSUMERS AGREE
    take part in sustainable projects in
    store while rewarding and further             OF PLASTIC HEAD-ON AND
                                                                                               RePack reuses and returns            THAT SMALLER COMPANIES
                                                                                               e-commerce mail packaging.
    educating is a positive way to increase      WOULD BE IN SUPPORT OF A                                                           TEND TO BE MORE ETHICAL
    engagement and awareness.                     NATIONWIDE SCHEME."                          Replenish creates reusable           THAN BIG BUSINESSES.
                                                                                               and refillable bottles for
                                                 Richard Walker, Iceland’s Managing Director                                        Source: Mintel
                                                                                               liquid concentrates.

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FUTURE PERFECT 2019 The rise of sustainable retail: Linney
4.

    A WINDOW INTO                                   1.

    SUSTAINABILITY

    L’Occitane en Provence (1, 2) used its store
    windows to communicate the brand’s
    Christmas commitment campaign.

    Purchased gifts were about more than
    just the product, they also increased           2.
    awareness of the ‘fight against blindness,
    sustainability and provenance’.

    Opening just in time for Christmas, the
    sustainable luxury accessories brand
    BOTTLETOP (3) is the world’s first zero
    waste store creating an entirely new kind
    of shopping environment. The space
    blends industrial design with contemporary
    art to reflect the brand’s commitment to
    sustainability, collaboration and innovation.

    The ‘Pass On Plastic’ pop-up (4), a
    collaboration between Sky’s Ocean               3.
    Rescue and Project 0, uses the space
    to inspire people to eliminate single-
    use plastics and shows how everyone
    can easily change their habits. Visitors
    could shop the limited-edition reusable
    products, with artwork designed by
    celebrities such as Bob Geldof, Princess
    Eugenie, Fearne Cotton and Kate Moss.

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FUTURE PERFECT 2019 The rise of sustainable retail: Linney
THE SUSTAINABILITY TREND IN
         RETAIL: SPRING 2019
         Get in touch to discuss opportunities for insight into
              what’s new and what’s next in your sector.

                katieoliver@linney.com

                  KATIE OLIVER
        LINNEY INSIGHT & RESEARCH TEAM

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