Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com

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Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
MEDIA KIT

                             .com

        The best way
to reach the Quebec business community
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
.com
attracts moreand morereaders
every year!

Lesaffaires.com filters and synthesizes business news in order to present the
essentials of the economy, stock market and management trends.

Through news content, blogs and special features, our journalists and columnists
scan the market to keep our audiences on the lookout for the latest developments in the
business world.

Our goal: To enlighten, inspire and grow the business community in order to
increase collective wealth!
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
The best way
to reach the Quebec business community.

              813 000                                                                                                  Tablet 9 %

              users per month
                                                                                                   Mobile 51 %

              3 228 000                                                                                                Desktop 39 %

              pageviews per month
             Source : Google Analytics – average 3 months (February, May, October 2020)

                      69 %
                                       31 %                                Education University                  Average personal income
                                                                               level : 50%                               $58,000
                                                                                     (index 149)                         (index 130)
                        Male           Female
                     Average age : 40

         41 %
         Business audience
                                                                                                                        Personal income
                                                                                                                           $100,000+ : 23 %
                                                                                              Owners / CEOs 25 %               (index 165)
         (index 159)

     Less than 250 employees                                Managers 39 %                                              Having employees
        14 %                                                                                  Professionals 35 %
                                                                                                                     under their supervision
                                                                                                                     19 % have a team of more than
     More than 250 employees                                                                                                 10 employees

         43 %                                                                                                                  (index 119)

                                 64 460                               48 500                   163 780                  2000             Updated: Jan. 2021

Source : Vividata Fall 2020, Province of Qc, 18+, Digital accessed last 30 days.
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
Solutions for advertisers

Benefits for advertisers
•   Quality content
•   Premium environnement
•   Quality audience with significant decision-making power
•   Numerous specialized sections to reach even more specific niche clienteles
•   Increase use during work hours
•   Website with multi-screen capability
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
Advertising formats

     Standard formats                                                           Rich Media
       Leaderboard 728x90

                                                                                   Billboard 970x250

                              Big box
                             300x250
                                                                          Voken
                                                                                                            Portrait
                                                                                                           300x1050

                               Double
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                              300x600

                                                                                         Catfish 1260x60

                                    Homepage takeover
                                  (homepage and sections)

                                         Crossover banner 1200x200
                      Wallpaper

                                                                             Wallpaper

                                                   Big box
                                                  300x250

                                                                Big box
                                                               300x250

                                                               Double
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                                                              300x600

         For technical specifications click here
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
Our flagship products
 Special reports
 Our journalists scrutinize a theme, sector or market segment and highlight best practices and
 solutions to the most current business issues through feature articles, case studies and rankings.

 Be the sole sponsor of a Special report of 4 to 6 articles from Les Affaires newspaper or
 produced 100 % for the web.

 Flash content
 Our skilled editorial team has all the expertise to create content of interest to the business
 community on topics as rich as they are varied.
 Associate your brand with high quality editorial content whenever you want by
 sponsoring one article on lesaffaires.com.

       Special reports and Flash
       content, in which you get the
       complete advertising takeover,
       benefit from many visibility
       elements (website, newsletter,
       social media).

Custom packages and offers are available. Contact us for more information !
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
Our flagship products

   Parter report
   Showcase your expertise or promote
   your brand, your products and your
   services through 4 to 5 articles intended
   for a qualified business audience.
   Benefit from a turnkey service from our
   Content services team and a multichannel
   distribution (website, newsletter, Facebook).

   Partner content is also available as a
   Avis de nomination
   single article.                             Annoncez fièrement
                                               les nominations

   sur le Web                                  au sein de votre
                                               organisation.

                             Notice of appointment
                             Proudly announce appointments within your organization on
                             THE business community website!
                             Notices of appointment get visibility on the homepage, in
                             newsletters and on social media.
                             A great way to empower your employees and showcase
                             your employer brand!

More custom packages and offers are available. Contact us for more information!
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
Our flagship products

                                  In-content formats
                                  High impact advertising formats that show up directly
                                  in editorial content as you read them.

                                  Several options available:
                                  • Video
                                  • Native ad
                                  • Carousel

      Epush
      Present your products, services and
      special offers directly through the
      email inbox of our audience who have
      opted in to receive these offers.
      • More than 40 000 subscribers
      • Average open rate: 25 %
      • Segmentation options available

More custom packages and offers are available. Contact us for more information!
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
is much more than a website
It is also:

       A newspaper
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                                                                                                                                                                                                                                                             plutôt Bien du démemBrement         s’impose avec les syndicats            et le virus passeront

                  tions de
                           livres
        dix sugges les investisseurs
        pour tous
                                                                                                                                         lambert
                                                                                                                                                   : la pandém
                                                                                                                                Françoistué les entreprises
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                                                                                                                                                              ie                                                                                                                                                                                                                                                InvestIr
                                                                                                                                                                                                                                                                                                                                                                                                                au cœur : trouver des occasIo
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                                                                                                                                                                                                                                                                                                                                                                                                                                     e       ns
                                                                                                                                                                                                                                                                                                                                                                                                                                                  maudIte
                                                                                                                                                                                                                                                                                                                                                                                                                                                          job : mort
                                                                                                                                                                                                                                                                                                                                                                                                                                                  au télétra
                                                                                                                                                                                                                                                                                                                                                                                                                                                            vaIl !      robert dutton
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        d’abord         : gérer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                avec le couragla crIse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • 14 issues per year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • More than 45 Special reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • Special editions
                                                                                                                                                                       Vol. 01 No 03 — Mars 2020 — 5,99 $ — 52 pages — PP43697050 — Photo : Martin Flamand

                                                                                                                                                                                                                                                                      Myriam Tellier                                                               Maxime Sauveur
                                                                                                                                                                                                                                                                      Copropriétaire,                                                        Copropriétaire et directeur des
                                                                                                                                                                                                                                                                                                                                                                                       — PP43697050

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                                                                                                                                                                                                                                                                                                                                                                                      pages
                                                                                                                                                                                                                                                                                                                                                                                 — 40
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                                                                                                                                                                                                                                                                                                                                                                                 $
                                                                                                                                                                                                                                                                                                                                                                          — 5,99
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                           — Photomontage

                                                                                                                                                                                                                                                                                                                                                                          2020

                                                                          Vacciné pou
                                                                                                                                                                                                                                                                                                                                                                  — Avril

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               • Readers passionate about business
                                                                                                                                                                                                                                                                                                                                                                N o 04
                                        — PP43697050

                                                                           la reprise
                                                                                                                                                                                                                                                                                                                                                             Vol. 01

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                                                   $
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                                                             No 07

                                                                           de tour,
                                                                                     Les Affaires
                                                                                                » selon
                                                                                                        différent
                                                                                                                                                                     érort                                                                                           croissant d’entrepreneurs. Cependant, le déménagement ne se révèle pas sans risques.                                                                                                            .
                                                                Vol. 01

                                                                                      cliniques
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                                                                                                                                                                 numoffepar
                                                                                                                                                              Ce est
                                                                            du nouveau

       A personal finances magazine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         • 4 issues per year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         • Content entirely devoted to the stock market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and personal finances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         • The audience with the highest average
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           personal income in Quebec1

       Events
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         •   More than 30 events per year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         •   Webinars
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         •   Training programs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         •   Trade shows
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         •   Participants in high-level positions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             within their organization

 1
     Vividata Spring 2020, Province of Quebec, 18+ (Print)
Com - The best way to reach the Quebec business community - MEDIA KIT - LesAffaires.com
MONTREAL
1100 René-Lévesque Blvd West, 24th floor
Montreal (Quebec) H3B 4X9
Phone : 514 392‑4660 • 1 800 361‑5479
Fax : 514 392‑2068
Email : ventes@ groupecontex.ca

TORONTO
Email : sales@mediatonik.ca
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