Twitter How to guide: We help your business fly higher, faster, and further - Propel KWUK
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How to guide: Twitter We help your business fly higher, faster, and further.
contents
account setup 3
understanding your audience 3
content ideas 4
post optimisation 6
page optimisation 6
automation tools 6
algorithm 7
2 How to guide: Twitter
account setup
1. Go to www.twitter.com
2. Click Sign Up
3. Enter your name, mobile number or email
and date of birth and click next
4. Next you have the option to customise your
experience, you can choose whether you
want to tick these and then click next
5. Now confirm your details and click next
6. Twitter will send you a verification code to
either your email or mobile, depending on
which you used to set up your account
7. Enter the verification code and click next
8. Now choose a password and click next
9. Choose a profile picture - this should be
your business logo
10. Add a bio - this should be a brief description
about your company - you can use the same
across all your platforms
11. Work your way through the next few
preference settings, you can always come
back to these later
12. Now go to your profile and click ‘set up
profile’ - on here you can upload a banner.
Keep this on-brand, use a similar one to your
other platforms, but ensure the size matches
the Twitter banner size
13. Now you’re set up, find people and
businesses you want to follow
14. Read this document, and build a strategy
understanding
your audience
1. Local homeowners looking to sell
2. Out of town buyers moving into your
community
3. New clients who discover your real estate
Twitter page
4. Referral clients
How to guide: Twitter 3
content ideas
TIP #1 Tweet consistently TIP #3 Engage with trending topics
• The more you post, the further your • To view trending topics, click on
reach, leading to higher engagement, the ‘explore’ page, and click the
which will increase your ranking by ‘trending’ tab
Twitter, meaning they will boost your • Click on any trend that you deem
tweet further relevant and respond to a comment
adding insight or asking a question
• The optimal rate of posting is 15 posts
per day, this will help you engage with • Alternatively, choose a topic and create a
every facet of your audience post about it, include relevant hashtags,
this will increase your reach
• Consider using an automation tool to do
this for you, such as Agorapulse - the
platform makes it easy to create and
previous your post before you post it
• However be sure to post content that
differs slightly - Twitter penalises brands
that repeat identical posts over multiple
hours or days
TIP #2 Choose your content wisely
• Whilst many brands have received high
engagement from controversial content,
86% of consumers want honesty
from brands
• Consider the type of content you want
to produce
• Add value with your content - always
keep your audience in mind and create
content that will be of interest to them
If you cannot fit this in the 280 character limit,
consider using images or infographics to share
your message TIP #4 Use video
• Videos are six times more likely to be
retweeted on Twitter than photos, and
three times more likely than GIFs
• Videos that are watched to completion
generally begin with a problem, with the
issue being solved at the end
• Consider creating a video about how you
made a mistake and how you resolved it,
how something went wrong, but how you
solved it and so on.
4 How to guide: Twitter
TIP #5 Use photos, GIFs and polls
• Using photos and GIFs with your tweets
is a great way to connect with followers.
Twitter has a built-in GIF keyboard.
Search a keyword and choose a clip that
best suits your tweet
• One fun way to involve your followers
is to create a poll. Craft your question
and select the responses. Then click the
Compose box at the top of your Home
timeline. Next, click the Add Poll icon
that looks like a horizontal graph. Insert
your question into the main compose
box. Then enter your first poll option into
Choice 1 and your second option into
Choice 2. You can list up to four options
in your poll, and each option should be
25 characters or less. The poll stays
live for 24 hours by default, but you can
shorten that timeframe if you prefer
TIP #6 Share media mentions
• If your business is mentioned in the
media or in a blog post, share the article,
video, URL or image on Twitter
• This will make your business appear
more legitimate to anyone checking
out your profile
How to guide: Twitter 5
post optimisation page optimisation
TIP #1 Use hashtags TIP #1 Build your follower count
• Hashtags (#) are key on twitter, including • The more followers you have, the
a hashtag will potentially double more people there are looking at and
your engagement interacting with your content
• Create a hashtag that’s unique to your • In order to build brand awareness, you
business so your followers can easily should focus on building your
find you and your content - this could be follower count
your business name
• To do this you should:
• Create relevant and memorable hashtags
1. follow relevant brands, companies
for other tweets such as ones related to
and people
a specific campaign
1. Engage with your current followers
• See what hashtags others in your
and retweet their content if relevant,
industry are using
so they’re more likely to for you
• Use Twitter analytics to measure your
automation tools
most successful hashtags and include
these in future tweets
• Don’t overuse hashtags - this may look
Agorapulse - easy to use, starts from £90 per
and feel spammy to your audience
month, this tool will help you manage all your
• Focus on using 2-3 hashtags accounts across all the different social
media platforms
TIP #2 Choose the optimal time to post
• If you don’t want to pay for a scheduling
tool that will allow you to post several
times a day without the hassle, aim to
post at peak times depending on
your audience
• A general rule of thumb is as follows:
• Between 8–10 AM and 6–9 PM (in
correlation with commuter schedules/
these are still relevant with COVID-19)
on weekdays
• Around noon or between 5–6 PM on any
day of the week
• For B2C companies, the best days to
tweet are weekends
• For B2B companies, the best days to
tweet are weekdays
6 How to guide: Twitter
algorithm The Twitter algorithm prioritises engagement in the form of retweetss, conversation and overall follower count How to guide: Twitter 7
e propel@kwuk.com a Dakota Weybridge, 11 De Havilland Dr, Weybridge, KT13 0YP image credits, unsplash: Brett Jordan Charles Deluvio Marten Bjork Nathan Dumlao Sara Kurfess Skyler Smith Space X
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