Holiday 2019 with The Globe - Drive sales by dominating the holiday conversation - Globelink.ca
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Drive sales by dominating the holiday conversation Holiday 2019 with The Globe
CONNECT WITH HOLIDAY SHOPPERS
AND ENTERTAINERS IN PRINT
Globe readers enjoy everything about the holiday season.
Globe and
Globe and Mail
Mail Print Style Advisor
Print
(weekend, incl. Magazine*
(weekday)
Pursuits)
Readers 899,000 1,666,000 819,946
Readers 522,000 944,000 484,000
Holiday shoppers
Index 111 111 112
Readers 184,000 341,000 164,000
Black Friday shoppers
Index 115 118 112
Readers 829,000 1,501,000 763,000
Online shoppers
Index 103 103 101
Enjoy entertaining or Readers 532,000 985,000 525,000
cooking Index 102 104 109
Enjoy looking at home Readers 155,000 286,000 189,000
décor ideas Index 102 104 136
Enjoy keeping up with the Readers 122,000 192,000 107,000
latest fashion trends Index 120 105 112
2 Source: Vividata Spring 2019, Base: 18+, *based on Globe estimates
Surround the holiday conversation in our weekend
lifestyle section, and take advantage of our
buy-3-get-1-free special offer
Align with holiday content in Pursuits, where 81% of readers are an
exclusive print audience. Each weekend, Pursuits presents a vibrant
mix of Style, Fashion and Beauty, Home Decor, Travel, Society and
Food and Wine, along with Puzzles, Games and Horoscopes.
This season, Pursuits will feature the following:
• Nov. 16: Holiday Entertaining Guide + Holiday Travel
• Nov. 23: Sustainable Gift Guide
• Nov. 30: Holiday Fashion Guide
• Dec. 21: Survival Guide for the Holidays
Readers per issue:
1,666,000
Special Holiday offer! Circulation:
Commit to the Nov. 16, 23 and 30th Pursuits holiday editions 177,126
and receive an insertion in the Dec. 21 issue FREE!
Ad size for free insertion must be equivalent to
ad size purchased within the November issues. *Option to take advantage of this Pursuits deal
3
for non-holiday editions. Offer expires Dec. 31
Special Holiday offer:
Commit to the Pursuits Holiday package and
receive a 20% discount on your negotiated rate
in the November issue of Style Advisor!
November Holiday Issue
Globe Style Advisor is our guide to inspired living, shining a spotlight on the most innovative
personalities, places and products in fashion, beauty, design, tech, travel, food and drink.
Published 6x a year on glossy, bold, oversized pages, the magazine connects with readers
who value luxury, quality and life-enriching experiences.
November edition: The annual guide to navigating the holiday season in style!
What’s new and noteworthy including a profile of a designer making party-perfect dresses,
the launch of Michael Kors in Montreal, festive beauty tips and a preview of the 2020 edition
of Canada’s top design festival. Features:
– Fashion: A combination of designer down coats and dreamy dresses keeps
you cozy and chic through a month of parties.
– Gift Guide: The best things come in small packages, especially when it
Readers per issue: comes to the top presents for 2019.
819,946 – Food: A Parisian insider offers a guided tour (and recipe) to discover one of
the city’s signature desserts, the baba au rhum.
Circulation:
101,228
Space close October 11 Material close October 17 Distribution November 15
4
STAND OUT THIS SEASON
NEWSPAPER HIGH-IMPACT CREATIVE OFFER Buy a high-impact single
page, get a 1/2 Page ad
Purchase any of our high
In the crowded holiday shopping marketplace, you’re not only impact formats, and get a
competing with other advertisers, you’re also battling the standard ½ page insertion
constant distracted state of most consumers in this digital free*
age.
The key to cutting through the noise?
MAKE AN IMPACT.
Our unique high impact and premium position ads pair
engaging formats with our trusted content in print, to keep Buy high-impact across two
audiences focused on, and engaged with, your message. pages, get a Full Page ad
Purchase any of our high
These ads will ensure you get noticed, invite your consumers
impact formats across two
to explore your brand and ultimately help them shop.
pages, get a standard FP
insertion free*
* Minimum purchase required.
*Free insertion must run within Monday-Wednesday editions, excludes Cyber Monday Click here to see our full suite of
*Creative can be built by The Globe’s Creative Studio using client assets as added value. high impact print opportunities.
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COMMAND ATTENTION
LEADING UP TO THE HOLIDAYS
GLOBE AND MAIL FRONT SECTION BUNDLE
Features: Front page banner + OBC news
Benefits: Dominate our most-read front news section.
Delivers visual dominance over 2 pages, catching
readers’ attention and providing massive space for
creative that tells a connected story.
Utilize the front banner as a teaser, with full creative
messaging on the back OBC cover.
6
WESTERN CANADA
BC, NWT, Nunavut, Alberta, Saskatchewan
TEL 403.245.4987 or 403.774.8024
TOLL FREE 1.800.663.1311
advertisingwesternca@globeandmail.com
TAKE THE NEXT STEP TORONTO, ONTARIO & MANITOBA
TEL 416.585.5111
TOLL FREE 1.800.387.9012
advertising@globeandmail.com
Make sure your holiday
season campaign is the
EASTERN CANADA
most successful yet. Ottawa Region, Quebec, Atlantic Canada
TEL 514.982.3050
TOLL FREE 1.800.363.7526
advertisingeasternca@globeandmail.com
UNITED STATES, WORLDWIDE
TEL 212.426.5932
GlobeMedia@AJRMediaGroup.com
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