SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS

 
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
JESSICA BLOTTER               SEAN KREJCI
  CEO    Co-Founder           COO   Co-Founder
                                                       KindTraveler.com
Jblotter@KindTraveler.com   Skrejci@KindTraveler.com
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
On a vacation to Belize in
2012, my cofounder and I
witnessed heartbreaking
poverty & environmental
despair: families lived in
shacks next to polluted
swamps and emaciated
dogs roamed the streets.
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
PROBLEM
           IT TURNS OUT...
72% of travelers want their travel dollars to
 positively impact the destinations they visit.

                ‘Good Travels’ Study

                              - Impact Travel Alliance 2018 Thought Leadership Study
                              - Phocuswright’s 2015 ‘Good Travel’ study
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
BUT...
                                                     PROBLEM

Of those that want to travel responsibly
and sustainably,
one-third find it difficult
& half don’t know how

Hotels and tourism boards are
challenged + looking for ways to
adopt sustainable travel initiatives

                                                                        1
                 Resource: Booking.com 2019 Sustainable Travel Survey
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
SOLUTION

Kind Traveler makes it EASY for travelers, hotels, charities
 and tourism boards to participate in sustainable travel.

                                                                  Kind Traveler is the world’s 1st
                                                                  Give + Get hotel booking and
                                                                   media platform empowering
                                       GIVE
                                            +
                                                                   travelers to positively impact
                                       GET
     Discover exclusive rates from Kind Hotels
                                                                 the communities & environment
1                   2                  3                          in the destinations they visit.
    CHOOSE                GIVE               GET
    destination +         donation +       exclusive rates
        hotel           feel awesome         on hotels

                                                             4
                                                                      100% of donations go
                                                                           to charity.
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
PRODUCT
Travelers unlock exclusive hotel rates + perks upon a
     $10 nightly donation to a local charity that
     positively impacts the visiting destination,
              or to a charity of choice.

                      CHOOSE                                                                       GIVE
      destination + hotel                                                                        $10/night to                      GET
                                                                                          iPad

                                                                                                   charity                    exclusive rate on
                                                                                                                                hotel + book                                      EXPLORE
                                                                                                    9:45 AM     100%               direct                                      how to travel
                                                                                                                                                                                  kindly
                                                                                                                       iPad          9:45 AM             100%

                                         +
                                                                                                                                               9:45 AM

                                                                                                                                                                iPad                               9:45 AM             100%
                                                                                                                                                                                                             9:45 AM

  1   CHOOSE
      destination +
          hotel       2     GIVE
                            donation +
                          feel awesome   3     GET
                                             exclusive rates
                                               on hotels       4                                                                                                         10 Tips for Divers to Protect
                                                                                                                                                                         the Ocean Planet
                                                                     EXPLORE
                                                                   top travel stories +                                                                                 TravelKindly
                                                                      local guides

                                                                                                                                                                       How An Eco-Chic Getaway
                                                                                                                                                                         Can Save Marine Life
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
U.S. MARKET SIZE
       Total
                             Leisure Trips Total Per Year
       Available
                                                                       Total Available
                                                                            840M
       Total                 Leisure Trips Total By Families,
       Addressable           Millennials + Affluent Travelers

                            To convert 25,000 users as our            Total Addressable
                                                                            360M
        Target              first benchmark, 50M of target
                            market to be addressed
                                                                            Target
                                                                             50M

        SUSTAINABLE TOURISM MARKET FORECAST

                                             10%
                                                                Incremental Growth

                                                                $338.06 B
        The market will be accelerating
        going at a CAGR of over

Report By

                                                                                 2018    2023
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
SCALABILITY
                                    USER SCALABILITY

USERS    PROJECTION                                                 REVENUE   DONATIONS

25K         2020                                                    $2.5M        $1M
                       TRIPS/     NIGHTS     ADR          KT
                        YEAR      BOOKED              COMMISSION
50K         2021                                         RATE       $5M          $2M
                        2X           2      $200         12.5%

100K        2022                                                    $10M         $4M

               Hotel Activation Fees & Annual Membership Fees

        HOTELS         TIME FRAME          ACTIVATION FEE           REVENUE

         400            12/2020                                      $800K

         600            12/2021                 $2K                  $1.2M

         800            12/2022                                      $1.6M
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
GO TO MARKET
                                                           (current)
              AMBASSADORS
              32 INFLUENCERS
              5M SOCIAL FOLLOWING
                                            PRESS
                                            450+ NEWS ARTICLES
                                            7M COVERAGE VIEWS
                                            2B ONLINE READERSHIP
SOCIAL MEDIA
140K FOLLOWERS
1M MONTHLY
SOCIAL IMPRESSIONS

                        20M+
                       combined audience
                                             WEBSITE
                                             250K MONTHLY IMPRESSIONS
                             reach           50K MONTHLY UNIQUE VISITORS

WEEKLY NEWSLETTER
230K SUBSCRIBERS                           STRATEGIC PARTNERS
15% OPEN RATE                              120+ HOTELS
                                           70+ CHARITIES
                                           15 COUNTRIES
                                           3M SOCIAL FOLLOWING
   $20      4x
   CAC      LTV
SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
GiveBack Booking   COMPETITION
              Direct to Hotel

                                     Direct
Non-Direct
                                   Booking to
 Booking
                                     Hotel

             GiveBack Booking
                Non-Direct
TODAY:
    120+ HOTELS & 70 CHARITIES IN 15 COUNTRIES AIMED
    TO EMPOWER TRAVELERS TO ADDRESS THE SDGS:

          GOOD HEALTH & WELLBEING

                                                                      15%                                       NO POVERTY
     SUSTAINABLE CITIES                                                                       23%
     & COMMUNITIES                                        13%

     LIFE BELOW WATER                                10%
                                                                                                         9%
                                                                                                                           ZERO HUNGER
                                                          3%
                 CLIMATE ACTION
                                                                3%                          21%
                                                                            3%
                           LIFE ON LAND                                                                     QUALITY EDUCATION
                                  GENDER EQUALITY

1   No Poverty      2   Zero Hunger   3   Good Health +    4    Quality
                                                                Education
                                                                             5   Gender
                                                                                             11 Sustainable Cities
                                                                                                + Communities
                                                                                                                     13   Climate
                                                                                                                                    14   Life Below   15   Life On
                                                                                                                                                           Land
                                          Well-being                             Equality                                 Action         Water
PRESS
450 NEWS ARTICLES
7M COVERAGE VIEWS
                       3.5M
8B ONLINE READERSHIP   Ad Value
MAY 2020 YTD                                                                                                     IMPACT
                                                                                                                 EDUCATION
                 DONATIONS:

                 $20K                                                                              750
                                                                                               students received
                                                                                              free English classes
                                                                                                  for one day
                                                                                                                                     116
                                                                                                                               students received
                                                                                                                                school supplies

                             CLIMATE ACTION

                                                                                                  3,950                          630
        162                     7300                          270                            pieces of educational          days of music lessons
                                                                                             materials about breast        provided for students in
individuals in underserved     pounds of trash      trees were planted in U.S.                 cancer prevention            underserved schools
communities received tool      cleaned out of      National forests affected by                 were distributed
  sets for a compost bin        Russian River         fires + natural disasters

 PREVENTING
                                         LIFE ON LAND + SEA                                             HEALTH               DISASTER RELIEF
  POVERTY

    1700                     676                 834                    600                             1000                           22
 in-need individuals       homeless       days of care provided   rescued sick or injured           immunization shots         families affected by
   received meals            dogs          for rescued animals  seals & sea lions received          provided for low-in-         natural disasters
                         fed for 1 day                               one day of care                 come or homeless          received emergency
                                                                                                        individuals              water containers
VISION
  Kind Traveler seeks to empower travelers to positively
  impact the destinations they travel to across the globe.

Today:               2-Years:                        5-Years:
115 Hotels           900+ Hotels                     3,000+ Hotels
15 Countries         100+ Countries                  7 Continents
70 Charities                                         150+ Countries

   As a lifestyle brand, Kind Traveler will also grow as a:

Podcast   Kind Travel Book Series   Lifestyle Wear        TV Docu Series
TIMELINE
Post Investment
 Hire Team
 App Dev Starts
 IT/Web Optimization                                                    700 Hotels Total
                                                500 Hotels Total
                                                15,000 Users            25,000 Users
                        300 Hotels Total
                        App Launches

month    1          3            6         9         12            15          18
         Q1        Q2            Q3        Q4      Q1/YR2     Q2/YR2       Q3/YR2

                                      400 Hotels Total      600 Hotels Total
                                      10,000 Users          20,000 Users
              200 Hotels Total

              Web optimization complete

                                                                                KindTraveler.com
“
                                                                   THANK YOU

       A hotel discount may
            warm your heart,
     knowing you’ve beaten
     the system. Now a new
      hotel booking website
    aims to warm your soul,
  too, by linking discounted
        rates and charitable
                  donations.”

JESSICA BLOTTER
CEO   Co-Founder   Email: Jblotter@KindTraveler.com   Phone: 619.519.2437   KindTraveler.com
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