Skills Passports for Frontline Work - Tendo
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Skills Passports for Frontline Work
Tendo acts as a skills passport for frontline work, aligning long-term
career goals of an individual with the immediate needs of
business. Our app generates a verified, portable record of hours
worked and skills demonstrated, improving visibility for individuals
and their supervisors.
LinkedIn for blue-collar work
1
Problem
A skills gap is emerging. Employers can't find or retain qualified talent essential to their
operating models. Meanwhile frontline workers aren't being recognised for their
contributions, so lack a personal incentive to update their skills to meet a business need.
Low-skills Medium-level skill
"I can do this" "I need you to be able to do this"
2
Scale across sectors
400,000 85%
New welders to join U.S. workforce Annual turnover of baristas in
Retaining
speciality coffee venues in the UK.
Sourcing
by 2025.
American Welding Society Speciality Coffee Association
70,000 $3000
Vacancies for HGV drivers in UK,
Estimated cost of replacing a barista at
with an average of 50 drivers
Starbucks.
leaving each day.
Center for American Progress, 2012
Road Haulage Association
3
Why Tendo
Align workers and employers by creating a place each can mutually agree past and
future skills development.
Increasing
skill level
over time
4
How it Works
The employer issues a "Stamp" to their employee, containing information about
hours worked and skills demonstrated within a given timeframe. If verified by the
employee, this record is deemed true and is stored for life on Tendo.
A org-wide A verified
dashboard work ID
of skills
Employer Employee
5
What is Tendo?
A portable, professional passport for individual frontline employees, containing
verified information about skills and hours from different employers and accrediting
bodies.
26 hrs
6Live app
Create an account at app.tendo.com to demo.
Below is the primary screen allows the user to view verified progress in their hours and
skills, as well as upcoming training.
7Revenue Model
Employers pay monthly according to the number of employees accredited within the billing
cycle. Pricing starts at £2 per user per month.
180,000
135,000
Enterprise Sales
Forecasted
Revenue 90,000
2+3 Sales hire
(£)
Seed closed
45,000
Enterprise Integration
0
3 6 9 12 15 18 21 24 27 30 33 36
Month #
8Customer Segments
Tendo currently caters to small-medium sized companies. API integrations will interact
with customer HR systems, allowing the automated issuing of records at scale.
Month 12 Month 24 Month 36
Medium
Medium Medium 7%
10% 11%
Micro Micro
31% Micro Small 38%
38% 30%
Small
Small Enterprise
51%
59%
25%
Micro = 10 employees
Small = 50 employees
Medium = 250 employees
Enterprise = 1000+ employees
9Ecosystem
Companies tend to fall in two categories: 1) organisations that offer training content
and sanction a qualification, and 2) digital companies displaying accreditations on the web.
Work is being done to bridge the gap between skill acquisition for knowledge workers, but
less so for frontline labor who also lack rigorous professional documents (CV, resume,
LinkedIn).
Tendo merges
Offline Trade Self-reported online
Qualifications profiles (low trust)
10Usage
April 2020
100+ baristas
using Tendo
monthly
from
30+ employers
starting 14-day
Anele Joya, barista at Bootlegger trials in June
in Cape Town
11Company
Ownership of Tendo is split by three people and one fund (December 2019). Will Ross founded
Tendo and handles everyday business operations and communication, interfacing with
customers for product discovery. Will has previously worked in product management roles, and
now waits tables part-time in a Vietnamese restaurant in London. Ross Greenhalf and James
Allardice met working at Tesco where they held senior software positions before leading
technology updates at The Economist. In November 2019, Tendo took an investment from
Bethnal Green Ventures for 6% fixed equity as part of its "Tech for Good" programme.
Bethnal Green James Will Ross
Ventures Engineering Founder Engineering
6% ownership
Previously
12Pre-Seed Round
We are raising a Pre-Seed round of £240k
in time for Q3 2020 and are looking for
1x full-time technical (CTO) // £80k
investors who want to positively impact
1x part-time designer // £30k
worker tech for low-income on a global
1x Head of Sales // £60k
scale.
Will Ross (CEO) // £42k
Operations and infrastructure // £30k
Pre-money valuation is £1.5m
SEIS / EIS allocations are available.
Pre-Seed Sales Engineer Support hire
Seed opens
closed hire hire (technical)
Q2 2020 Q3 Q4 2021 Q2
Billing Enterprise £150k £30K MMR £240k
integration
13For questions or comments
email Will Ross (will@tendo.com)
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