London Olympics MSN NZ Mini Site 2012
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London Olympics
MSN NZ Mini Site
2012
London Olympics 2012 The Olympics 2012 minisite will sit within our popular Sports category and will be promoted across the MSN network. Our Olympics Teaser site is already live and sponsored by Visa. This teaser site is building an engaged audience prior to the big event. Our full Olympics site launches 27 May and will remain live after the Olympics finish on 12 August. The opportunity to be our exclusive partner for this great event is available now. Olympics Mini Site Traffic Forecast: 2,300,000 estimated page impressions 120,000 estimated unique browsers 100% Sponsorship Package: L-Board, M-Rec & Side Panels plus supporting media package Total Value: $73,000 Cost to Client: $48,000
Mini Site Features The Minisite will feature: • Athlete profiles • News updates • Photo galleries including Event Photos and Kiwi Nostalgia - NZ Olympic Legends • Snap Shot: A Day at the Games • Olympics Postcard – Hot topics from the previous day at the games • Schedule of events • Sport/event descriptions • Video news • Medal Tally Content Integration is available upon request. P.O.A
Mini Site Features Social Games Social games allows our audience to earn reward points by sharing MSN content, making comments on the site, writing user reviews, sharing reactions and participating in live chat. • Users sign in with their Windows Live, Facebook or Twitter accounts. • Users can compete for their own medals • The more users interact with our site the more points they get • Users can compete for a prize at the end of the Olympics We have over 21,000 MSN NZ Sports fans on Facebook who we will be engaging with.
Editorial Promotion Editorial promotion will appear on our MSN NZ Sports fans Facebook page. We have 21,000 Facebook Sports fans and growing every day.
Editorial Promotion
To drive traffic through to the mini site we will
promote it editorially across the MSN portal for
the duration of the event.
Editorial promotion may appear from time to
time in the Top Right Hand Corner Promo Box
We have developed a dedicated
quad on the homepage for the
Olympics. This will be live for
the 21 days of the event to drive
traffic through to the Olympics
Mini Site
Mock up Only
Supporting Media Placements
P-Rod Video
P-Rod- Premium Run-of Demographic - Video
P-Rod Video allows advertisers to buy a targeted audience across the
MSN network.
Video or TVC’s run in the Medium Rectangle banner ad unit.
Impressions are purchased by age and/or gender using Windows Live
ID’s e.g. 25-49 year old Males.
P-Rod provides advertisers with incremental reach additional to TV ads
Notes:
• Frequency capping available
• Sound is user-initiated
• Run across the MSN Network, including MSN Homepage (bottom m-
rec only); MSN categories, WL Hotmail and 3rd-party publisher sites
• Duration: 15 seconds – 60 seconds PROD example within Hotmail
TVC plays in the medium rectangle ad unit
News MSN News is a reliable and up-to-the-minute source harnessing the power of coveted sources such as NZ Newswire, AAP and TVNZ, we also create our own content, exclusively for MSN NZ. Advertising Opportunities: Leader Board : 728x90 Animation: Video and expanding ads (user generated) available Medium Rectangle: 300x250 Animation: Video and expanding ads (user generated) available Cost: $25cpm Double Medium Rectangle: 300x600 Cost: $37.50cpm Stats 3,000,000 estimated impressions per week 237,000 estimated unique browsers per week
Sports MSN Sports is a reliable and up-to-the-minute source harnessing the power of coveted sources such as NZ Newswire, Sportal, AAP and TVNZ, we also create our own content, exclusively for MSN NZ. Advertising Opportunities: Leader Board : 728x90 Animation: Video and expanding ads (user generated) available Medium Rectangle: 300x250 Animation: Video and expanding ads (user generated) available Cost: $25cpm Double Medium Rectangle: 300x600 Cost: $37.50cpm Stats 350,000 estimated impressions per week 30,000 estimated unique browsers per week
Investment
Proposed media schedule and investment for 100% SOV Sponsorship Package
Page Rate Card Cost to
Mini Site Sponsorship Date Ad Unit Impressions* Value Client
London Olympics Mini Site Sponsorship 300x250, 728x90,
- 100% SOV 27 May - 31 August sidepanels 2,300,000 $50,000 $38,000
Ad Rate Card Cost to
Supporting Media Placements Date Ad Unit Impressions Value Client
P-ROD - Targeted Video 27 May - 31 August 300x250 video 400,000 $8,000 $4,000
News/Sports 27 May - 31 August 300x250/728x90 600,000 $15,000 $6,000
TOTAL $73,000 $48,000
*Some pages within the Olympics Mini Site may not include all display ad unitsDave Currie – Chef de Mission
“It’s an exciting phase in the build-up to the Olympic
Games and we’re wishing each and every one of our
athletes good luck”
“We have a proud Olympic history. Our athletes will have
the courage and successes of those who have gone
before them to make them proud and inspire them to
achieve their goals at London 2012”Appendix
Past Results – MSN Sports Mini Sites For most major sporting events MSN builds a mini site which prove popular with our audience. Previous Sports sites traffic achievements: Rugby World Cup 2011 PVs: 6.5 million UBs: 600,000 Commonwealth Games 2010 PVs: 1.7 million UBs: 110,000 FIFA World Cup 2010 PVs: 1.4 million UBs: 190,000
Nielsen 2010 World Cup wrap-up: Web traffic and online discussion
New Zealand draws
250,000 New Zealand draws 1-1 with Italy 1,200
1-1 with Slovakia Nielsen Market Intelligence Domestic Unique Browsers
to dedicated FIFA World Cup NZ Online News Channels
Nielsen BuzzMetrics Online Message Count - New 1,000
200,000 Zealand Boards and Blogs
New Zealand draws
0-0 with Paraguay 800
Spain beats The
Message Count
150,000 Netherlands in
Unique Browsers
World Cup final
600
100,000
400
50,000
200
0 0Account Manager TEL +64 9 302 54 09 MOB +64 21 979 324 EMAIL ursula.mattar@msn.co.nz
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