Broadband via Satellite: Eutelsat Perspective - DLR, 11 February 2004
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Broadband via Satellite:
Eutelsat Perspective
DLR, 11 February 2004
Eutelsat: Europe’s Leading Satellite Operator, Worldwide Number Four
25 Years in the Satellite Business 4 Capacity commercialised on 22 satellites, 20 of which are of European origin 4 Serving 5 continents: Europe, Africa, Asia, North and South America 4 Revenues of 715 M€ (2002/2003) 4 Active over a diverse range of industries and markets 4 1300 TV channels 4 750 data networks 4 Mobile services 4 Broadband services 4 Distribution to 107 million homes via DTH or cable 4 27.7% equity interest in HISPASAT
Eutelsat’s Portfolio of Activities
VIDEO APPLICATIONS PROFESSIONAL DATA
BROADBAND SERVICES
NETWORKS
Leading operator in Europe Leading operator in Europe Emerging market
75% of 2002/2003 15% of 2002/2003 3% of 2002/2003 consolidated
consolidated revenues consolidated revenues revenues
Direct broadcasting of Private networks for Internet backbone
television channels and radio interconnecting LAN/WAN connections for Internet
programmes and extending voice networks Service Providers
Television channel Data broadcasting services to Broadband Internet access for
distribution to cable networks wide audiences corporate and private users
Contribution links Corporate television and Virtual Private Networks via
videoconferencing services satellite
Professional video networks
for programme exchange Professional mobile services Multicasting and distribution of
and newsgathering via for messaging and positioning IP content
satelliteThe Digital Divide: A Reality
Projected DSL Coverage in Europe
100% Who is left out?
No Access to DSL 10% of the population
90% = 15 million households
Mainly in rural areas
Coverage of all sites
80%
70%
60%
Access to DSL
50%
2001 2002 2003 2004 2005 2006 2007 2008 2009
Part of Europe’s Population is Left Behind
Digital Divide: an essential part of e-Europe objectives
Source: CMAGermany in Comparison
Germany:
Germany: Households Out
Households Out of
of Reach:
Reach:
Population Out
Population Out of
of Reach
Reach of
of DSL
DSL European Comparison
European Comparison
7 000 Households 2003 2005 2007
Businesses
6 000 Germany 17% 14% 11%
5 000 4.4M France / UK 30% 22% 14%
4 000 Italy 33% 24% 15%
‘000
3 000
2 000
1 000
0.4M
0
2003 2005 2007
Source: OmsycWhy Satellite?
Available
Available Possibility of
Possibility of
Quick Deployment
Quick Deployment
Everywhere
Everywhere Bundled Offering
Bundled Offering
4 No geographic 4 Service available 4 TV
constraints within today
coverage area of 4 Multicasting
satellite 4 Installation
normally takes < 2
4 Economics are hours
independent of
local
demographics
(see next slide)Cost Comparison DSL - Satellite
Cost of Broadband Access by Technology
300
DSL
250 Terrestrial
Euro per subscriber per month
technologies:
200 exponential increase
Satellite Today in installation costs
150 when density
decreases
100
Objective
50
0
1 10 100 1000 10000 100000
Sites per square kmBroadband Services on Eutelsat Fleet
Eutelsat
Eutelsat platforms
platforms and
and VAS
VAS Partner
Partner platforms
platforms (examples)
(examples)
More than 100 distributors
4 Market presence through distributor networks in Europe, Middle East
and Africa, providing turn-key solutions to SMEs, local authorities and the
general public
Î More than 10,000 terminals deployed in Europe at end-June 2003Eutelsat Value-Added Services
Residential
4 Broadband Internet & One-way
multimedia services
services
4 Broadband IP services
Businesses
4 Enterprise network Two-way
solutions with services
bandwidth on-demand
4 Meshed data networksInternet Satellite Subscribers in Europe
100
99.4
97.1
(North
76.5
80 76.0 America:
227.5)
63.5
60 53.5
50.5 Satellite is far
‘000
from reaching
40 its potential in
Europe!
20
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3
2002 2003
DSL 4.65M 14.1M
Cable 2.35M 5.1M
Source: DigitKey Challenges to Develop Satellite Broadband
Reduce Price
Reduce Price Improve Distribution
Improve Distribution Raise Awareness
Raise Awareness
4 Reduce price gap 4 Incumbents 4 Satellite
with DSL (Telcos) have little associated with TV
interest in
4 High cost has promoting satellite
limited uptake of
satellite broadband 4 Small service
4 Terminal: 900€ providers and
4 Subscription: distributors often
120 - 500€ cannot provide
adequate
marketing and
customer supportHow Can the Public Sector Help?
4 The public sector can play an important role in the development
of broadband via satellite
4 The short-term objective is to jump-start the industry
4 The objective is to enter into a virtuous circle of subscriber growth
and decrease in cost of service
4 A program of 300K terminals over 5 years would bring the
terminal down to 550€, 1M terminals to 270€
4 Several measures can make a significant difference
4 Fiscal incentives in order to reduce the cost of the terminal (see
next slide)
4 The public sector as a customer
4 The public sector as an aggregator for third party customersExample of Fiscal Incentive: France
4 The French Government has recognised satellite as the best
solution to reduce the digital divide
4 Priority has been given to the business sector in order to retain
employers in underserved regions
4 From 1 January 2004 to 31 December 2006, the cost of a
satellite terminal can be deducted from corporate profitsMedium-Term Objectives
4 The cost of broadband access via satellite can be dramatically
decreased with a new generation of satellites
4 Dedicated to Internet access
4 Such a programme has to be initiated by the public institutions,
with the involvement of private companies from the beginning
4 Government support especially in R&D for space segment and
terminals
4 While this could be done on a national level, a European
solution would be preferableThank You! Holger Ischebeck Business Development Manager Eutelsat S.A. Tel. +33 1 5398 4774 hischebeck@eutelsat.fr
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