VENUE: MONTECASINO DATE: 25-26 AUGUST 2018 - Holiday Expo
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VENUE: MONTECASINO DATE: 25-26 AUGUST 2018
SOUTH AFRICA’S GREATEST
HOLIDAY & TRAVEL EXPERIENCE
ADVERTISING AND MARKETING
The Holiday Expo will implement a powerful advertising campaign
INTRODUCTION which will run between March and August 2018 and will incorporate
a mixture of marketing elements designed to stimulate visitor
In August 2017 we hosted the first attendance. Based on research and feedback from attendees an
ever Holiday Expo at Montecasino. emphasis will be put on outdoor media, radio and digital platforms.
The event was a resounding We will supply all exhibitors with a Marketing Pack that may be utilised
success with almost 4 500 in the months of June, July and August that will serve the purpose of
consumers attending and a attracting your current customers to attend the event and visit your
high return on investment for our stand.
exhibitors! The audience who
attended Holiday Expo were Complimentary tickets will be issued to each exhibitor to promote
genuine buyers requesting quotes the event on internal platforms and entice your customers to attend
for their next vacation. Holiday Expo.
The event is hosted at the classy
EXCLUSIVE DEALS AND PRIZES
Montecasino which lends itself to
Please note that a minimum of 5 exclusive deals needs to be
a wonderful experience and an
provided to the organisers by the 27th of July. Once exclusive
additional overflow of attendees
deals have been submitted to the organiser’s this content may not
who fit into your exact target
vary from the content sold at Holiday Expo. Additional standard
audience.
packages may be sold but prices and content supplied to the
organisers deemed ‘Exclusive Deals/Specials’ may not differ from
Having had the chance to engage
that which is sold at the event. Please note that exclusive deals will
with exhibitors and learn about
not be issued publically until the 8th of August, which leaves the
what is on offer, expo visitors are
organisers 2 weeks to promote these. It is not compulsory to provide
more likely to book their next trip
the organisers with prizes, however this would be greatly appreciated
there and then!
as it assists in the marketing of the overall event.
TECHINICAL INFRASTRUCTURE
Once your participation at Holiday Expo has been confirmed, exhibitors
will receive a complete Services Manual. The purpose of the manual is to
answer any questions relating to marketing, logistics and extras on your
stand.
Fully customised stands are available on request. Please note that all
artwork for graphics must be supplied to correct specifications by the
exhibitor.All stands have the option of purchasing their branded counter
at an additional R9 850 (excl. VAT)
In the overall interests of efficiency, the organisers have, in certain cases,
appointed official contractors. Where designated, the exhibitors and their
contractors are obliged to use the services of such appointees. Please
refer to the services manual for details.
PARTICIPATION OPTIONS AND COSTS
Executive Package
Floor space, walls, astroturf, custom fascia and a counter
Floor space Cost (excl. VAT)
6m² R18 500
9m² R25 950
25m² R49 500
Premier Package
All the executive items, table and 2 chairs, full graphics and 42” TV screen
Floor space Cost (excl. VAT)
6m² R24 950
9m² R29 950
25m² R70 000
EXPO INFORMATION
The Venue:
Montecasino, Johannesburg
Expo dates and times:
25 August 9am – 17h00
26 August 9am – 15h00
Ticket sales
Adults – R60 (pre-event sales),
R85 (at the door)
Kids – Free (entertainment area)
WE HOPE TO SEE YOU AT #HOLIDAYEXPOSA
The World Leisure Holidays stand was busy from the I must congratulate you on putting together a
time the expo opened until it closed on both days. fabulous expo. Everything was well organised and
The visitors to the expo knew what they wanted and we received quality enquiries. We were busy 24/7.
were genuine buyers. - Lesley Smith, Sales Manager, - Jean Martins, Country Manager, Abu Dhabi
World Leisure Holidays Tourism and Culture Authority
Having been involved in a number of public events, The 2017 Holiday Expo at MonteCasino was very
I can honestly say that this is one of the most well- well organised and was a great success for HRG
run, beautifully structured events we have had the Rennies Travel. We had a lot of interest in our travel
pleasure of being a part of. The team are a joy to packages resulting in over 3 000 entrants into
work with and from start to finish; the operation was our competition to win two tickets to Las Vegas.
slick ad well-managed. We will definitely be back! This platform also enabled us to firm up leads on
- Natasha Alomia, Director and owner of JML holiday bookings and further expand our existing
Consulting (Pty) Ltd, creators of Frost Popsicles network of contacts. - Stacey-Anne Maritz, Events
Premium Alcoholic Popsicles Manager, Rennies Travel
Further enquiries: Hosted by:
Susanna Voysey Future Publishing (Pty) Ltd
+27 (84) 795 1948 247 Jan Smuts Avenue,
susanna@thefuture.co.za Dunkeld West,
Johannesburg,
Tel: +27 (11) 803-2040
www.holidayexpo.co.za
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