THE PEARL2019 MEDIA KIT - Explore the Pearl
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THE
PEARL 2019 MEDIA KIT
Photo by Stuart Mullenberg
OFFICIAL PUBLIC ATION OF
THE PEARL • 2019 MEDIA KIT 1
The Pearl 2019 Editorial
Calendar
THE PEARL is the official publication of the Pearl District Business
Association, a nonprofit organization that promotes the region’s
premier retail, dining, arts, and lifestyle neighborhood.
PEARL
2018 PRIMARY ISSUE FOCUS SPACE CLOSE MATERIALS DELIVERED
THE
restaurant
issue
V O L . 5 // N O . 1 // S P R I N G 2018
explorethepearl.com
SPRING ’19
1/11/19 1/18/19 February ’19
TANNER CREEK TAVERN
The Pearl’s beautifully restored People of The Pearl
STRIKES A CHORD WITH
TOURISTS AND LOCALS
OUR NEIGHBORHOOD GUIDE
TO SUBLIME SOUPS
AND VFRESH SALADS
historic warehouses and stylish new
SUMMER ’19
O L . 5 // N O . 2 // S U M M E R 2018
contemporary buildings abound with
explorethepearl.com
HANDY CYCLING TIPS
4/5/19 4/12/19 May ’19
AND FUN PDX BIKE ROUTES
THE HIDDEN CHARMS
OF FIELDS PARK
hip and trendy businesses. Buzz-worthy Food & Restaurants
MAN IN restaurants, upscale boutiques, and world-
FALL ’19
MOTION
class galleries proliferate. And thanks to 7/8/19 7/15/19 August ’19
Design & Fashion
a growing number of hotels, the Pearl is
A CONVERSATION WITH
OREGON FOOTBALL LEGEND,
PHILANTHROPIST,
AND RESTAURATEUR
fast-becoming not just a highly desirable WINTER ’19* includes distribution in Seattle
JOEY HARRINGTON
place to live and work but also a cool 10/4/19 10/11/19 November ’19
Annual Gift Guide
travel destination.
* Expanded Distribution in Seattle Met magazine. Calendar subject to change.
0118_000_Cover6.indd 1 2/5/18 3:19 PM
With beautiful photography and
passionately reported stories, THE PEARL
is the only publication devoted to sharing
SOCIAL MEDIA
V O L . 5 // N O . 3 // F A L L 2018
explorethepearl.com
10 11
the neighborhood’s compelling stories, 1 4
from profiles about both brand-new
PEARL
Stay in touch with PDBA and
THE
V O L . 5 // N O . 4 // W I N T E R 2018/2019
explorethepearl.com
and long-established businesses to 2
14
get up-to-the-minute updates on
THREE ACCLAIMED
fresh, candid interviews with the local
BREWERIES ARE UPPING 12 13
sales, events and happenings.
THEIR GAME
INTERVIEWS WITH SOME
OF THE PEARL’S TOP 3 6 5
STYLE MAKERS
personalities. It’s the ultimate quarterly
13
THE YOUNG, ENERGETIC
HEALTHY,
FORCE BEHIND TEA BAR
guide to what’s special about Portland’s ESCAPE TO PALM SPRINGS LIGHT A FIRE AWARDS WOLF VS. DOG
WEALTHY WISE
P O RT L A N D M O N T H LY
MAKE T he Annual Pearl Gift Guide
most vibrant district.
15 16 17
Facebook.com/ExplorethePearl
YOURSELF 7, 8
AT HOME
B E S T R E S TAU R A N T S
9
18 19
HOTELS WITH PUBLIC SPACES DESIGNED
TO ENCOURAGE LINGERING
WEALTHY @PearlPortland
1–3 Check out the distinctive fashions at Anne 7–8 Frame Central carries beautiful posters and
Bocci Boutique & Gallery, including this vibrant artwork as well as eye-catching frames—perfect for 11 Add a dash of panache to your look while 14–15 Carry your valuables safely and stylishly in top) rom-com—now head
scarf, refined necklace, and silver and turquoise presenting gift certificates for trips booked through keeping snug with Nau’s wool-and-silk woven this black Mimi Eye Cross Body Bag from Sabina’s to Powell’s to pick up the
immaculate cuff. ever-helpful Willamette International Travel. striped scarf. Style, or a natty Wickett & Craig English Bridle book, Crazy Rich Asians.
Prosperity and good fortune come
4 No animals were harmed to make this plush and 12 Saffron—buy it at Penzeys Spices—is the Leather Snap Wallet, made exclusively for Filson. 18 Curate Home carries the
in many forms, from artful jewelry to 9 This Tahitian pearl necklace from Alchemy
romantic travel adventures abroad to playful faux-fur tissue box from French Quarter Linens. Jeweler exudes graceful elegance. world’s most expensive spice. And it’s worth every 16 This azurite malachite heart necklace, perfect box—complete with Swarovski crystals
those one-of-a-kind knickknacks you 5–6 These whimsical Munster and Prepare shoe penny for fabulous-tasting risotto or bouillabaisse. tsavorite-and-diamond Mischa ring, and pair of and gold tones—for making any gift you give feel
10 Light up the room with this Mia De Sade Jewelry
probably never even knew you wanted charms from John Fluevog are set against walnut 13 Looking for a refined tool to up your radiant green tourmaline Joyce earrings are utterly luxurious.
turquoise ring in sterling silver and copper accents,
and marble tiles from Room & Board—they’ll look available at Alchemy Jeweler. 19 Set the table graciously with these midcentury-
TK
TK
PEARL_0718_000_Cover2.indd 1 7/25/18 1:58 PM or needed. Go ahead—indulge! from Basic Space Gallery. mixology game? We’re fond of this Rainforest Ice
TK
TK
stunning as the finish for your new outdoor patio table. Scoop from Curate Home. 17 You’ve seen the sweetly funny (and over-the- inspired dining chairs from EWF Modern.
10 HOT DINING
20 explorethepearl.com • WINTER 2018/2019
WINTER 2018/2019 • explorethepearl.com 21
DESTINATIONS
5 MUST-EAT
DISHES
PEARL_1218_018_Feature2.indd 20 10/25/18 4:13 PM
PEARL_1218_018_Feature2.indd 21 ONE
10/26/18 FOOD
1:25 PM
NEIGHBORHOOD
ON THE RISE
DELICIOUS BREAKFAST SPOTS // MEET THREE NIFTY NONPROFITS
GET OUT
THERE
PEARL_1218_000_Cover3.indd 1 10/25/18 4:25 PM
Polybagged with Portland AND EAT!
Monthly magazine
NOVEMBER 2018
$ 5.99 P D X M O N T H L Y. C O M
NOVEMBER 2018
2 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 3
Demographics Purchasing
Habits
65%/35%
Readers of The Pearl are active consumers of this
vibrant neighborhood.
74% 45%
female / male
44
SOURCE: PORTLAND MONTHLY 2017 CIRCULATION VERIFICATION COUNCIL AUDIT, 2017 CIRCULATION VERIFICATION
average age own a home will purchase home
$207,440
furnishings
65% 43%
average household income
74%
COUNCIL ONLINE READERSHIP STUDY, GOOGLE ANALYTICS 2017
own their own homes will buy women’s will buy men’s apparel
apparel
54%
23% 65%
executive, professional,
or managerial
Photo by Stuart Mullenberg
95%
college educated will purchase jewelry will dine at a full
service restaurant
5+ times/month
SOURCE: PORTLAND MONTHLY 2017 CIRCULATION VERIFICATION COUNCIL AUDIT,
2017 CIRCULATION VERIFICATION COUNCIL ONLINE READERSHIP STUDY
4 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 5
Total Readership Hotel
& Distribution Distribution
Reach the valuable visitor market with exclusive distribution
READERS PER COPY
at over 30 Portland area hotels.
23,000 x 6.7
WINTER ISSUE
INCLUDES
DISTRIBUTION
IN SEATTLE
Portland Monthly subscribers
3,000 x 2
targeted Pearl distribution
4,000 x 8
hotels
2,000 x 6
visitor centers & Portland Airport
4,000 x 2
complimentary & events (Powell’s,
Avalon Hotel & Spa
Canopy Hotel
Courtyard by Marriott
Hilton Hotel
Hotel deLuxe
Hotel Eastlund
Portland Marriott
Downtown Waterfront
Residence Inn
by Marriott Pearl District
Whole Foods Market, REI, Convention Center Hotel Rose
EcoTrust, BridgePort Brewpub) Courtyard by Marriott Hotel Lucia Residence Inn
by Marriott RiverPlace
36,000 207,500
at Portland City Center Hotel Modera
Crystal Hotel Hotel Monaco RiverPlace Hotel
Dossier Hotel Hotel Vintage Plaza Rivers Edge Hotel & Spa
Embassy Suites Inn at Northrup Station The Benson Hotel
Four Points by Sheraton Jupiter Hotel The Mark Spencer Hotel
Hampton Inn & Suites Paramount Hotel The NINES
total circulation per issue total readership per issue The Sentinel
Heathman Hotel
6 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 7
Ad Sizes & Rates Membership
Join the Pearl District Business Association and receive amazing
member benefits including discounts on your magazine advertising.
Non-PDBA PDBA
Non-PDBA PDBA
Member Member
Member 1x
2–4x 2–4x Rate
RUN JUST TWO ADS
Full page $2,737 $2,193 $2,526 $2,025 IN THE PEARL MAGAZINE
AND YOU’VE ESSENTIALLY
2/3 Page V $2,106 $1,687 $1,685 $1,350 PAID FOR YOUR
MEMBERSHIP!
MORE PDBA MEMBER
1/2 Page H $1,635 $1,310 $1,438 $1,153
BENEFITS INCLUDE
1/3 Page H $1,052 $843 $842 $675 • Unlimited events & sales
1/3 Page V $1,052 $843 $842 $675 listings on PDBA website
explorethepearl.com
1/6 Page V $562 $450 $491 $394 • Member networking
events and monthly
Inside Back Cover $3,327 $2,667 $3,082 $2,469
breakfast meetings
Inside Front Cover $3,327 $2,667 $3,082 $2,469 • PDBA hosted events
promoting the district
Back Cover $3,832 $3,071 $3,510 $2,812 • PDBA promotes
businesses events through
social media channels
FULL PAGE 1/3 PAGE
Bleed: 8.625” x 11.125” Vertical: 2.25” x 9.75”
Trim: 8.375” x 10.875” Horizontal: 4.75” x 4.75” FULL 2/3
Photo by Stuart Mullenberg
Live: 7.625” x 10.125” 1/6 PAGE PAGE PAGE V
FULL PAGE NON-BLEED Vertical: 2.25” x 4.75”
7.5” x 9.875”
*Safety: All live matter should be 3/8”
2/3 PAGE from the trim size on all four sides.
4.75” x 9.75” SagaCity Media is not responsible for any 1/6
information or live matter placed outside 1/3 PAGE
PAGE
1/2 PAGE the safety that is trimmed or cut off. H
1/3 V
Horizontal: 7.375” x 4.75” For additional spec details PAGE
V
please contact your advertising 1/2 PAGE H For a full list of benefits and to join the PDBA, contact:
account executive.
Julie Gustafson, Executive Director
julie@explorethepearl.com
8 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 9
Online E-newsletter
Opportunities
The Pearl e-newsletter highlights select magazine content,
web only stories and timely PDBA news. This timely newsletter
reaches Pearl residents and tourists alike.
ExploreThePearl.com/ThePearl
1
The Pearl website is an essential
$194,004
Average Household Income
1
2019 DELIVERY DATES
January 2
February 6
online destination for tourists
April 3
41
and Pearl residents. The site
offers fresh editorial content, May 1
along with a comprehensive July 10
directory of businesses and August 7
3
events in the Pearl. Median Age October 2
November 6
26%/ 74%
2
LEADERBOARD 1 2
728 x 90
ISLAND AD 3 Male/Female
AD SIZE RATE
61%
230 x 200
1
Banner (415x100) $250
3
2
Banner (415X100) $250
Cost for a one month run of Executive/Professional/Managerial
site campaign, includes all
4,776
3
Banner (415X100) $200
ad spots*
Print Advertiser $300
4
Banner (415X100) $200
3
Online Only $450 Total Newsletter Recipients
4 5
Banner (415X100) $200
38%
2
*SOURCE: CAMPAIGN MONITOR 2015
3
Open Rate (National
Average open rate .02%)
25%
Click-through rate 5
10 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 11
PRESENTED BY
Pearl District Business Association and Sagacity Media
(publisher of Portland Monthly, Seattle Met and Houstonia magazines)
ADVERTISING CONTACT
David Klein, Account Executive
dklein@sagacitymedia.com // 971.200.7055 // Cell: 704.564.8745
PDBA MEMBERSHIP CONTACT
Julie Gustafson, Executive Director
julie@explorethepearl.com
PLEASE SUBMIT AD FILES TO
Ian Smith
Sales & Production Coordinator
ismith@sagacitymedia.com // 971.200.7056
If the file is over 9 MB please send to our FTP:
https://portlandmonthly.groupdropbox.com
login: advertiser@sagacitymedia.com
password: oakstreet
Digital Production Requirements:
SagaCity Media uses Google’s ad serving platform,
DFP Small Business. It supports the following creative file types:
• Image: A basic image creative. Requires a .gif, .jpg, or .png file.
CMYK color format is not supported for .jpg files.
• The files must be light enough to be sent over email.
• Every ad must click to a URL that client needs to provide.
• It takes [3] business days to get a static or flash ad live.
C U STO M P U B L I S H I N G D I V I S I O N
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