Tisdag 8 maj 18 - Moomin products
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tisdag 8 maj 18
MOOMIN PUBLISHING
A HERITAGE BRAND RENEWED
Tove Jansson (1914-2001), Finnish-Swedish writer and artist, achieved worldwide fame
as the creator of the Moomins, written and illustrated between 1945 and 1977. Tove wrote
nine novels, four picture books and hundreds of comic strips. The books about the brave and
adventurous, yet family focused and home-loving Moomins have been translated into more
than 50 languages and are still in print all over the world today.
In collaboration with Moomin Characters and key publishers, the Moomin publishing
business is blossoming, growing up to 30% year on year since 2010. With carefully developed
”new publishing”, based on the storylines and artwork created by Tove Jansson, Penguin
Random House, Pan Macmillan, Egmont and Bonnier Books Finland have developed a
number of books and series of publications including board books, story, activity and coffee
table books, sold and re-printed worldwide, from the UK to Korea, Russia to the US, Finland
to Japan, to mention a few.
For the first time in history, all original works by Tove Jansson as well as the new development
is now represented worldwide by one agency, Rights & Brands, based in Stockholm, Sweden,
and jointly owned by Moomin Characters and Bulls Press.
© Moomin Characters™
www.rightsandbrands.com
tisdag 8 maj 18
MOOMIN LICENSING
A WORLDWIDE BRAND
With a rich archive of artwork and stories, Moomin is one of the very few licenseable,
art-based character brands. It’s internal qualities have made the Moomins one of top
20 licensed brands in the world.
Moomin products span from branded aeroplanes and high fashion collections to
kichen utilities, plush toys and apps. In 2017, 700 licensees were contracted to work on
this global business, generating an estimated consumer value of +700 million Euro.
Ongoing brand developments include TV animation, theme parks, shops, cafés and a
state of the art children’s hospital.
FISKARS HOME, using the trademark ARABIA,
has been a very successful licencee since the fifties.
The first porcelain products were
hand-painted by Tove Jansson.
www.arabia.fi
tisdag 8 maj 18
”Forget Disney,
this Moomin jumper
collection is our
new obsession”
COSMOPOLITAN, July 2017
www.makiaclothing.com
www.aaltointernational.com
www.chintiandparker.com
tisdag 8 maj 18
www.ivanahelsinki.com
STEPAN SARPANEVA
in cooperation with KELLOHARRASTAJAT
www.aarikka.com
tisdag 8 maj 18
www.thefatcloth.com
www.nordicform.no www.kokorotextiles.com
tisdag 8 maj 18
www.arabia.fi
”life is very charming”
Moominmamma, Moominland Midwinter
www.muurla.com
www.mozoaccessories.com
www.disasterdesigns.co.uk
www.caamoz.com www.nordqvist.fi
tisdag 8 maj 18
www.optodesign.se
www.muurla.com
www.martinex.fi
www.arabia.fi
www.victorinox.com
www.auroradecorari.com
tisdag 8 maj 18
THE HISTORY OF MOOMIN THE HISTORY OF MOOMIN
52
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1914 Tove Jansson is born 1949 The first Moomin play, 1977 The third picture book, 20
on August 9, 1914. ”Moomin and the Comet”, premieres. 2011 Launch of the first official 15
”The Dangerous Journey”.
Moomin Shop in London.
1950 The third book,
”The Exploits of Moominpappa”. 2013 Official launch
19
of moomin.com
77
1951 The first edition in the US,
”The Happy Moomins” (Trollkarlens Hatt) 1959 The first Moomin television series,
9 2014 Tove 100 is celebrated
195 a German puppet animation.
1952 The first picture book, around the world, the centenary
”The Book about Moomin, Mymble 1960 Tove´s brother Lars Jansson 1979 of Tove Jansson´s birth.
and Little My”. takes over the Moomin
Comic production. 2014 Animated feature film:
”Moomins on the Riviera”
1954 The fourth book,
”Moominsummer Madness”. 1960 The second picture book, 2015 Junibacken opens a major
”Who Will Comfort Toffle?” 2015 Moomin Ballet, Moomin exhibition and play
1930s 4 Finnish National Ballet. area in Stockholm
95 1979 The Moomin House
19
1
1930s Tove Jansson draws the
tours Europe. 2015 Moomin 70 Jubilee, 70 years since the
first version of a Moomintroll
60
on the wall of the outhouse. first Moomin book.
1980 The fourth picture book,
”An Unwanted Guest”. 2016-2018 Tove Jansson/Moomin
1940s Tove uses a Moominlike
character as a re-occuring signature Artwork Tour, Stockholm-Gothenburg
1990 The Japanese Moomin animation, -Copenhagen-London-Tokyo-Seoul.
in the magazine Garm.
104 episodes, is produced, still on air to this day.
3
94 2016 Adventures i Moominland,
19
1
2015 an interactive Moomin exhibition
1950s The Moomin novels are opens at Southbank Centre, London.
90
translated and published in Finnish.
Mid-1950s 1962 The sixth book,
20
First Moomin licensed products; ”Tales from Moominvalley”.
16
ceramics by Arabia and handmade
Moomin dolls by Ateljé Fauni. 1965 The seventh book, 2017 Re-opening of Moomin Museum
”Moominpapa at Sea”. at Tampere Hall, Finland.
54 1969 Moomin becomes a Swedish TV celebrity with
19
the series ”Mumintrollen” (The Moomins).
1945 The booklet ”The Moomins and
the Great Flood” is published. 1970 The eight book, ”Moominvalley in November”.
1990
1946 The first book about the Moomins, 1974 The first Moomin opera. Re-launch of the Arabia mug.
”Comet in Moominland” is published. Almost 1 million Moomin mugs
19 are sold every year since then. 2017 Mumin-Kaffe, a new
70 chain of Moomin cafés, opening all over Scandinavia.
1947 The first Moomin Comic,
”Moomintroll and the end of the world”. 1992 Japanese animated feature
film ”Moomin and the Comet”. 2017-2018 Oxfam + Moomin, 20
1948 The second book: 1954 London´s Evening News The Invisible Child Campaign. 19
”Finn Family Moomintroll”. commissions and publishes
the Moomin Comic Strip 2019 New Moomin Theme Park
1 1993 The first themepark in Japan.
93
”Moominworld” opens in
19
1957 The fifth book,
95
0
”Moominland Midwinter”. Naantali, Finland.
2019 In March 2018 a new
TV-series called ”Moominvalley”
1958 The theatre play ”Troll i Kulisserna” 2001 Tove Jansson dies.
will be launched. The first season
(Moomins on Stage) premieres. has 13 episodes of 22 minutes each
2010 Film: ”Moomin and
the Comet Chase”
with music by Björk.
tisdag 8 maj 18
www.finlayson.se
www.rattstart.se
www.ekelunds.se
tisdag 8 maj 18www.salvequick.com
www.zainispa.it
www.sandudd.fi
www.nordqvist.fi www.helsinginmylly.fi
www.photowall.se
www.bitmix.fi
tisdag 8 maj 18THE MOOMIN CAFÉS
F I N L A N D J A PA N T H A I L A N D S W E D E N
HONG-KONG SOUTH KOREA
MOOMIN SHOPs
FINLAND UNITED KINGDOM JAPAN
THAILAND HONGKONG KOREA CHINA
official webshop: moomin.com
tisdag 8 maj 18MOOMIN MUSEUM - TAMPERE HALL © Jari Kuusenaho : Tampere Art Museum
childréns hospital helsinki
OPENING 2018
tisdag 8 maj 18MOOMIN REVENUE ESTIMATED RETAIL VALUE 2018
750 MILLION EURO
5 06 07 008 009 010 011 012 013 014 015 016 017
interior design fairs
200 20 20 2 2 2 2 2 2 2 2 2 2
THE MARKET
NORDIC 41 %
JAPAN 45 %
UK 1%
KOREA 6%
OTHER ASIA 7%
tisdag 8 maj 18#theinvisiblechild
The Tove Jansson classic ”The Invisible Child”,
first published in 1962, is now once again
published by Förlaget in a special edition in
cooperation with Oxfam, Moomin Characters,
WSOY and Sort of Books.
In Mars 2018, 300 000 € was donated for Oxfam with
the Invisible Child campaign to help women and girls
around the world.
moominvalley park IN JAPAN, OPENING 2019
tisdag 8 maj 18HIGHLIGHTS 2018-2020 NEW MOOMIN TV SERIES, Premiere 2019
OXFAM + MOOMIN
THE INVISIBLE CHILD CAMPAIGN
INTERACTIVE MOOMIN EXHIBITION - ”EN REISE I MUMMIDALEN”
HADELAND GLASSVERK IN NORWAY 2018
NEW CHILDREN´S HOSPITAL
OPENING IN HELSINKI, FINLAND 2018
NEW MOOMIN SHOP AND MOOMIN CAFÉ
WILL OPEN AT THE NON-SCHENGEN AREA IN HELSINKI AIRPORT EARLY 2019
MOOMIN THEME PARK IN JAPAN - ”MOOMINVALLEY PARK”
OPENING IN MARCH 2019
NEW MOOMINVALLEY TV SERIES LAUNCH 2019
NEW MOOMIN TV SERIES, Premiere 2019
DIRECTED BY ACADEMY AWARD WINNER STEVE BOX, PRODUCED BY GUTSY ANIMATIONS
Produced by Gutsy Animations.
MOOMIN EXHIBITION - TOVE JANSSON AND THE MOOMINS Directed by Oscar-winning director Steve Box.
TOURING JAPAN IN 2019-2021 - LARGE SCALE EXHIBITION TO CELEBRATE
THE 100th ANNIVERSARY OF DIPLOMATIC RELATIONS BETWEEN JAPAN AND FINLAND
MOOMIN 75th ANNIVERSARY 2020
DEDICATED CAMPAIGN FOR SAVING THE BALTIC SEA
MOOMIN COMIC STRIP EXHIBITION - JAPAN 2020
PRODUCED BY TOEI
MOVIE ABOUT TOVE JANSSON AND HER LIFE IN FINLAND
PRODUCED BY ALEKSI BARDY
NEW MOOMIN TV SERIES
Premiere 2019
Produced by Gutsy Animation.
Directed by Steve Box, Oscar-winning director .
tisdag 8 maj 18FOR INFORMATION ABOUT THE MOOMINS
FOR PUBLISHING/LICENSING:
Worldwide agent on behalf of Moomin Characters™
www.bullslicensing.com, licensing@bulls.se
Contacts: Sub-agents:
Merchandising Rights & Brands Japan Co. Ltd.
Territory: Japan.
Gustav Melin, Global Licensing Director
Contact: Takumi Nakayama, email: takumi-nakayama@tuttlemori.com
licensing@bulls.se
Medialink Animation International Ltd.
Kristin Tjulander, Marketing & Sales Director Territory: Hong Kong, China,
Malaysia, Singapore, Thailand, Philippines, Taiwan and other Asia.
kristin@bulls.se
Contact: Noletta Chiu, email: nolettachiu@medialink.com.hk
Ilkka Lind, Sales Executive Finland SMC Seoul Merchandising Co. Ltd.
ilkka@bulls.se Territory: South Korea.
Contact: Jusung Lee, email: jusunglee@smckorea.com
Caroline Mickler Limited
Publishing Territory: United Kingdom and Ireland.
Contact: Caroline Mickler, email: caroline@carolinemicklerltd.co.uk
Brand 4 Rent
Territory: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova,
Foreign Rights Russia, Tajikistan, Uzbekistan, Ukraine
info@rightsandbrands.com Contact: lev.nestiforov@brand4rent.ru
www.rightsandbrands.com
Monday2Friday Marketing Sl
Territory: Spain and Portugal
Contact: Begoña Diaz-Aguado, email: info@monday2friday.es
For information about products and licensees:
Talit Communications Ltd.
www.moominproducts.com
Territory: Israel and the Gaza Strip
Contact: Miri Dalizky, email: mirid@ttc.co.il
The official home of the Moomins:
www.facebook.com/moomin www.moomin.com
© Moomin Characters™
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