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National Outlet
Convention
issue
Simon Opens Norfolk
TORG: Outlet
Retail Specialists
David Hinkle and Lisa Wagner, The Outlet Resource Group
2017 State Of The Outlet Industry Report
Inside:
That’s Entertainment! Outlets at Kittery Spruces Up
WestPoint’s Outlet Strategy Brewery Opens at Outlets of Maui
Remembering Barry Sturm The New Westbrook
FASHION
OPPORTUNITY AWAITS.
C H I C A G O
N I A G A R A F A L L S , U S A
P H I L A D E L P H I A
S A N F R A N C I S C O
ARA FALLS, USA
E FA S H I O N A B LY
OUTLETS
S AV E F A S H I O N A B LY
INNOVATIVE PROPERTIES | COSMOPOLITAN MARKETS | LUXURY BRANDS
Contents
SepTember 2017
Vo l . X X X I V N o . 7
State of the
Cover story Pic Outlet Industry
Page 10 Page 14 Page 24
Cover Story DEPARTMENTS Value Retail News
TORG Does It All 10 News Up Front 6 www.icsc.org/VRN
The Outlet Resource Group, headed by Barry Sturm remembered; Outlets at Managing Editor
David Hinkle and Lisa Wagner, customizes Duke Ratliff
Kittery completes renovation; Westbrook
646 728 3570, dratliff@icsc.org
its approach to each site and center. Outlets unveils new name; outlets includ-
ed in Margaritaville-inspired develop- Art Director
Featured Coverage ments; Neinver to operate Montabaur. Randy Gdovin
727 781 7557, ext. 4, rgdovin@icsc.org
By the Numbers 14 Retail Outlook 42 Editorial/Production Assistant
VRN’s State of the Industry Report shows Express plans to add outlets; Nike’s Natasha Reed
openings in the sector have slowed, but revenues climb significantly; H&M unveils 646 728 3558, nreed@icsc.org
remain steady. Arket in Europe; Under Armour names VRN Advertising
Frisk COO.
Mermaid Parade 24 Michael Belli
Simon Premium Outlets opened its ameni- Development Briefs 48 714 313 1942, mbelli@icsc.org
Sheila Charton
ties-filled center in Norfolk, Va., the city of A local brewery to open at Outlets of
646 728 3545, scharton@icsc.org
mermaids. Maui; Outlets at Lake George adds Beef
Jerky Outlet; Armour and boots join El Amie Leibovitz
That’s Entertainment 32 Paso mix; Canada Day yoga; playing at 773 360 1179, aleibovitz@icsc.org
Live music, aquariums and even a drive-in Concord Mills; Furry joins Macerich. Sally Stephenson
movie theater are attracting shoppers to 847 835 1617, sstephenson@icsc.org
outlet centers. Ad Index 52 VRN Subscriptions/Directories
WestPoint’s Return 38 Calendar 54 Natasha Reed
646 728 3558, nreed@icsc.org
WestPoint Home looks to outlet centers as Contributors
it resurrects its retail strategy. James Alvin
Andrea Lillo
2017/2018 ICSC Officers
Kenneth Bernstein, Chairman
Tom McGee, President and CEO
Valerie Richardson, Vice Chairman
Elizabeth I. Holland, Past Chairman
Copyright © 2017 Value Retail News (ISSN 1523-3693)
is published 10 times a year by the International Council
of Shopping Centers, 1221 Avenue of the Americas, New
York, NY 10020-1099; phone (646) 728-3800; fax (732)
694-1755. Subscriptions $99 per year ICSC members;
$144 US non-members; $175 international non-members;
Page 38 single-copy price $14. For subscription information, call
+1 727 784 2000.
4 VA LU E R E TAI L N E W S SEPT EMBER 2017
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THERAPY
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BUSINESS
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Laredo, TX*
Louisville/Lexington, KY*
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New Developments
East Hartford, CT
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horizongroup.com
*A JOINT VENTURE WITH
Leasing: Andrew Pelmoter
& 301.312.6104
N
Planned
VRN
Up Front
fallCenters
ews Convention
Guess Exec Barry Sturm Passes
O
utlet industry executive Barry Sturm died in July from complica-
tions from Crohn’s disease. He was 49. Barry Sturm Quotes
Sturm was the director of real estate for Guess, which he joined Barry Sturm’s savvy grasp of retail leasing,
in 2007 following stints as a leasing director with Chelsea Property Group coupled with his willingness to be candid
and New Plan Realty Trust. and his generosity with his time made him a
As many of his friends and colleagues put regular in VRN stories and panel discussions.
it, the world got a little less cool when Sturm Here are some of his best remarks:
passed, while the outlet industry lost a strong l “People come to shop the outlets. Shop-
advocate. ping is the only reason to come to an outlet
Stephen Yalof, CEO of Simon Premium center.”
Outlets, recounts bringing Sturm into the outlet l “Outlet centers really need the best dirt in the best location
business 20 years ago at New Plan Realty Trust. or they will fail. In the past 30 years many outlets have failed
“At the time Barry was in the liquor busi- because shoppers think, ‘why travel to a cornfield?’ If you’re
ness as a district manager with Hublein and going to outlets to save money, the last thing you want is to
had no experience at all in real estate,” Yalof spend $25 round-trip on gas.”
said. “So he shows up for the interview in l “Online does extremely well for Guess, but touch matters.
typical Barry Sturm dapper style and we start with an informal chat. It’s The experience matters. Shopping is something people can
obvious right away that he’s loaded with all the gifts you can’t teach; He’s do together. If you’ve ever gotten tired of watching your kids
charming, he can talk to anybody. spend all day texting or staring at the computer, you can appre-
“But then comes the part of the interview, the dreaded part made ciate doing something that gets everybody out of the house.”
infamous by Arnold Laubich, our CEO at the time. It’s the stapler test. I l On tenanting a hybrid center, “Most people don’t grocery
reach into the desk drawer and pull out a stapler. ‘Sell me this stapler,’ I shop and do other shopping at the same time, but the Whole
said. Barry looks at me and reaches into his pocket and pulls out a bottle Foods shopper is the outlet shopper – our exact customer. It’s
of Jose Cuervo tequila. ‘Would you mind if I sold you this instead?’ he amazing.”
asked. I think I hired him on the spot.”
The two worked together for a couple of years on New Plan Realty Trust’s He was not just a coworker, but a friend. He and his quirky style will be
seven outlet centers before Yalof moved on to Gap, and in 2000 Mr. Sturm greatly missed.”
joined Chelsea Property Group, which was acquired by Simon in 2004. Never afraid of color, Sturm was often seen at outlet conventions in a
“Barry had a real honest way,” Yalof said. “He was the real deal, porkpie hat and sneakers, flappy flowered shirts, shiny paisley ties, even a
genuine — what you saw was who he was. He was always about the other creamy linen Bermuda-shorts suit.
person. And he had a bad case of FOMO — fear of missing out. He His apparel sense showed his individuality, but he was always the dedicated,
never liked to miss out on anything.” conscientious professional, said Debora Siegel, senior vice president, Guess.
Jamie Bourbeau, vice president-outlet leasing for Macerich and presi- “I hired Barry and worked with him for more than 10 years,” she said. “He
dent of the industry trade group Developers of Outlets Centers & Retail- was a great person in every way, and he was a hard worker and a fighter.
ers, calls Sturm “one of the most genuine, kind people I’ve ever met. When he got knocked down, he got right back up. Nothing got him down.”
Sturm also was a team player who had a knack for making colleagues
Kylie Sturm Scholarship Fund feel like they were among his best friends. He’d zoom through deal-
Barry Sturm deeply cared about his work and the outlet industry, but making halls to appointments, only to slam on the brakes long enough
his true devotion and love clearly rested with his family, especially his wife to greet people. He always took the time to make others the center of
Angela and his young daughter—and surfing companion—Kylie. His hope attention, sometimes stopping quickly in the middle of a lease negotia-
was that any donations should go to a college fund for his daughter. tion to throw his arms around an old friend.
To that end, two funds have been established: GoFundMe.com (Barry Robin Klein, president of Fashion Retail Group, said she could “always
Sturm Memorial Fund for Kylie) and a Merrill Edge 529 count on Barry to fill a seat for us on a Retailer Runway panel—and most
College Investing Plan. Checks should be made out to Next Gen FBO 252- times the request came on very short notice. It’s just who he was; Barry
62060; refer to Kylie Sturm Merrill Edge 529 in any memo accompanying was always there for us in whatever capacity was needed.”
the check and mail to Merrill Edge, POB 962, Newark, NJ 07101.
– Linda Humphers
Westbrook Outlets Unveils New Name, Branding
Following its ownership change in May to leading brands at incredible values,” said
and now operated and managed by Levin Melissa Cook, general manager, Westbrook
Management, Westbrook Outlets revealed a Outlets. “Now known as Westbrook Out-
new logo and corresponding consumer adver- lets, we remain dedicated to serving our local
tising campaign. region, working to provide both local shoppers
The 290,000-square-foot outlet center, and visitors significant savings on the brands
located in coastal Connecticut, was previously they love and want most. To that end we are
known as Tanger Outlets Westbrook. pleased that H&M, the trendy fast-fashion
“With a striking color palette comprised brand for men, women, teens and children, will
of nautical gray and navy colors, our new be joining Westbrook Outlets’ tenant lineup in
Westbrook Outlets logo, along with consumer the months to come.”
advertising campaign, proudly nods to our Westbrook Outlets’ consumer advertis-
coastal location carrying the bold message ing campaign, conceived and designed by
that our center will continue to offer access (Continued on page 8)
6 VA LU E R E TAI L N E W S SEPT EMBER 2017
N
Planned
VRN
Up Front
fallCenters
ews Convention
Outlets at Kittery Completes
Improvement Project
Outlets at Kittery (Me.) has finished a center-wide improve-
ment project resulting in a spruced up look among the three build-
ings that make up the 74,772-square-foot development.
The capital investment made by Outlets at Kittery owner ADCO
Group was completed just ahead of the Coastal Maine tourism
season. Improvements included a branding signage at front, side
and rear entrances/exits; a new and improved back-lit customer
service center sign. The roof and building were painted and coastal-
themed lamppost welcome banners were designed and installed.
Outlets at Kittery unveiled its new look with a first-ever “Fresh
Summer Style” celebration. The event included a local radio sta-
tion broadcast, family entertainment, complimentary treats, a gift
with purchase, sidewalk sales, tent sales and more.
(Continued from page 6)
Strategy+Style Marketing Group, features the
Viaduc Village Outlets Planned
headline: “New Look. Same Great Deals” and Accelerates Leasing for Margaritaville-
was created to communicate its new identity
and strong brand/value proposition. Consumer
Ahead of Opening inspired Projects
brand touch points will include on-site signage Groupe IDEC Invest said that its outlet Sutton Properties is developing two mixed-
and wayfinding. development Viaduc Village in the south of use properties, including outlet shops, adjacent to
“Westbrook Outlets’ marketing program- France has surpassed its 25-percent leasing two Jimmy Buffett-inspired lifestyle communities
ming is not only compelling on a visual hurdle ahead of its opening in spring 2018. in Hilton Head, S.C., and Daytona Beach, Fla.
level, but will be placed heavily in the digital “We are extremely confident in Viaduc Vil- Sutton Properties is known in the outlet in-
media space using advanced geo-fencing and lage because of its location and access,” said dustry for its Lake Buena Vista Factory Stores,
retargeting techniques where geographical, Lionel Mary, CEO, Groupe IDEC Invest. which celebrated its 20th anniversary last year.
demographical and consumer online behav- “Thirty million tourists visit the region of Latitude Landings, the Daytona Beach location
ior consumer data is collected to reach our Languedoc-Roussillon and Midi-Pyrénées adjacent to a planned Latitude Margaritaville
core shopper with effective and timely mes- every year. Its prime location close to the housing community, is a 38-acre shopping center
saging,” said Karen Fluharty, Strategy+Style Millau Viaduct, its surroundings and unique site with a grocery anchor. Sutton’s 72-acre Hil-
Marketing Group. offering will make it the new premium shop- ton Head project will be called Latitude Crossings
ping destination in its area, and an unmissable and also includes a grocery store anchor.
Neinver to Operate opportunity for retailers.”
Viaduc Village, located on the highway
“We hope to get some outlet tenants who
like the idea of mixed use and the sizzle of the
Fashion Outlet linking Paris to Barcelona will have 45 stores entertainment element there,” said Sam Sutton,
Montabaur on over 7,500 square meters when it opens
its first phase in spring 2018. It will offer
founder of Sutton Properties. “With the anchor
of Jimmy Buffett and Margaritaville, we feel
Neinver has entered into a long-term a selection of international brands mixed comfortable moving forward with both of these
partnership with Fashion Outlet Grundbe- with a range of high-end products made in projects at the same time. There’s a built-in mar-
sitz to operate its Fashion Outlet Montabaur. France. The outlet development will include ket for these properties with the Latitude com-
Starting in August, Neinver is now responsible two restaurants showcasing the region’s rich munities, plus the traffic off of Interstate 95.”
for the management, leasing and marketing of gastronomy. Sutton said construction on the Daytona
Fashion Outlet Montabaur. In 2019, the second phase of the project is site will begin as early as late this year, or early
Officially opened in 2015, Fashion Outlet expected to double its size with 45 additional 2018. Construction on the Hilton Head site
Montabaur features 13,900 square meters of stores. will start about three months later. v
gross leasable area and 55 stores. The cen-
ter is located between the densely populated
regions of Rhine-Main and Rhine-Ruhr, with
a catchment area of 17.5 million people with a
90-minute radius.
“After two years of excellent performance,
we are proud that Fashion Outlet Grundbesitz
has trusted us and our specialized management
skills to be part of this successful project,” said
Carlos Gonzalez, managing director, Neinver.
“We are confident that our 20 years’ experience
and proven results in the outlet sector, together
with the center’s excellent location and catch-
ment area, will help strengthen Fashion Outlet
Montabaur as a popular shopping destination Fashion Outlet Montabaur opened in 2015, and is located between Rhine-Main and Rhine-
in the region.” Ruhr.
8 VA LU E R E TAI L N E W S SEPT EMBER 2017
Cover Story
THE Outlet
Resource Group
TORG knows where the sector
is, where it’s been and where
it’s going.
B y Duke Rat li f f
M an ag i n g E d i to r
D
avid Hinkle and Lisa Wagner brought decades of
experience to The Outlet Resource Group (TORG)
when they formed the advisory firm in 2015.
From leasing and marketing to development and advising on
acquisitions, both TORG principals can draw from their ex-
tensive histories in retail real estate. Nevertheless, possibly the
most important character trait shared by Wagner and Hinkle
to assist their clients is the pair’s ability to adapt–—and even
embrace–—change.
“I like to call us ‘change agents,’” Wagner said. “I think
some people in our industry tend to be myopic—it has to
be this, it has to be that. When you do that, you’re not only
underestimating yourself, you’re underestimating where the
customer is in their thinking and behavior.
“If you are actively listening, the customers are telling
you loud and clear what they want in a retail environment.”
Hinkle concurs.
“Knowing where we’ve come from is a huge asset for our
team,” Hinkle said. “We are open minded and aggressively
working to identify where we think the next generation of
outlet opportunities will be. It’s our belief that the outlet sec-
tor will evolve into different opportunities, more micro than
in years past. It’s a fine balance to focus on core competen-
cies while making sure that we’re in the front of where we
think the retail landscape is moving, and we’re doing that.”
INTEGRATED STRATEGY
TORG utilizes an integrated approach to serve and assist
its clients whether it’s to maximize performance of exist-
TORG
David Hinkle, Principal
Lisa Wagner, Principal
Mitchell Brown, COO, SVP Marketing
Ron Simkin, SVP Leasing
Marc Gurstel, VP Leasing
Cindy Hoke, Director of Center Marketing
Top: David Hinkle and Lisa Wagner. Above: Mitchell Brown and Lisa Wagner at Melissa Tilley, Leasing Coordinator
the newly renamed OKC Outlets.
10 VA LU E R E TAI L NE W S SEPT EMBER 2017Leasing and marketing teams share information as part of TORG’s integrated approach.
ing centers, develop new center destinations future outlet retail can be, with other components Singerman Real Estate to do the buy. The Sing-
or provide guidance on expansion. TORG mixed in,” Hinkle said. “Different markets and erman partnership allows TORG to invest in
evaluates where the center is strategically, what developments will dictate the end result. The idea projects, assist with recapitalization strategies and
the marketing plans are and then shares that of one-size-fits-all is going away.” provide financial expertise to clients. TORG also
information between its leasing and marketing Also firmly in the forward-thinking category, owns Lincoln City Outlets in Oregon.
teams. The staff goes on to develop specific TORG is implementing the conversion of The Meanwhile, TORG worked closely with
marketing initiatives to help a specific retailer Marketplace Mall, in Rochester, N.Y., into Mar- Oklahoma City officials, while moving quickly
at the center or a group of retailers. ketplace Outlets. The stores Loft and Express to rebrand the center. Renamed OKC Outlets
“Our leasing team has a general understand- are in the process of converting and remodeling within weeks of the purchase, the center is
ing of what’s going on in these centers from to their latest outlet prototypes. Outlet retailers undergoing a rebranding effort as a grand re-
a marketing point and an operations stand- already include New York & Company Outlet, opening is scheduled for November.
point, and that’s not the norm,” Hinkle said. Aeropostale Factory and Children’s Place Outlet. “We’re completely reimagining the way the
“We’re not sitting in an office with a headset, TORG’s purchase of the Outlet Shoppes center looks and we’re looking to add interest-
making phone calls saying ‘here’s center X, Y, at Oklahoma City in April is a good reflection ing things that add texture and a local, regional
Z –— here’s your rent.” of the company’s all-encompassing services. feel,” Wagner said. “We want to add things that
Key TORG staff members include Mitchell TORG teamed with its private equity partner (Continued on page 12)
Brown, the chief operating officer and senior
vice president of marketing; Ron Simkin,
senior vice president of leasing; and Marc
Gurstel, vice president of leasing. Cindy Hoke
is director of center marketing and Melissa
Tilley is leasing coordinator.
The TORG team is constantly monitoring
overall consumer habits, while at the same
time, it’s collecting data on local market demo-
graphics and shopping trends.
“We believe that you’ll see a smaller outlet
retail footprint,” Hinkle said. “And you’ll see
more dining and entertainment. It will be dic-
tated by which market you’re working in and
the location of the center in the marketplace.”
A good example of the future of outlet
retail, Hinkle said, is Celebration Pointe, a
mixed-use project that TORG works with in
Gainesville, Fla. The million-square-foot proj-
ect includes outlet shopping, entertainment,
office space and a residential complex. TORG implemented 3D windows, first seen in Europe, to cover a vacant space at St. Augus-
“Celebration Pointe is a snapshot of what tine Outlets.
S E P TE MB ER 2 0 1 7 VA LU E R ETAIL N EW S 11Cover Story
TORG’s Ron Simkin, David Hinkle and Marc Gurstel at St. Augustine Outlets.
(Continued from page 11)
continues to be a presence internationally. The in France—The Village near Lyon and Viaduc
are evocative to the market and something company works with international centers; Village in the south of France.
extra special for the visitors.” Wagner speaks at international events and the “No one has the kind of global approach that
For instance, Oklahoma City is known as the company has affiliates based in Europe. we have,” Wagner said. “Freeport has an excellent
“Horse Show Capital of the World,” and OKC “We believe that consumer demand is such management set up in Europe. We feel we can
Outlets is five miles from State Fair Park, the site that there is virtually no country where there learn from them and they can learn from us.”
of numerous equine events throughout the year. won’t ultimately be a demand for outlets,” TORG is also extremely active in working
With that in mind, TORG is working to attract Wagner said. “So we think there is a great op- with institutional and private equity investors.
equestrian-oriented retailers to OKC Outlets. At portunity for us to be involved on every front.” The company is often engaged by municipal and
the same time, TORG is working with a national Most recently, TORG teamed with Freeport, financial groups to assist on a consultant basis.
restaurant operator to present a new concept as an outlet pioneer and a major independent “You have to execute on a day to day basis,”
part of the food-and-beverage offerings. outlet specialist in Europe. The two companies Hinkle said. “But if you don’t think ahead,
“That would provide a regional flavor,” Hin- are already partnering on two planned outlets you’re going to be left behind.” v
kle said. “From a broader perspective, it brings
a more recognizable name into the sector.”
CUSTOMIZED APPROACH
Customized marketing runs deep with
TORG. Despite its decades of retail real estate
experience, TORG doesn’t apply a uniform
strategy to seemingly similar clients. Instead,
the company takes a customized approach to
each site and center
“We kind of do this the hard way,” Wagner
said. “It would be much easier to have a blan-
ket ad campaign that crossed all the centers
and just change the names and call it a day. But
we know that it’s not as effective as customized
programs to each center’s mix, market compo-
sitions and nuances. And it’s working because
it also demands that you monitor it constantly
and make constant changes and tweaks.”
Another way that TORG differentiates itself
is through its international experience and con-
nections. Building on Wagner’s previous expe-
rience to help launch outlets overseas, TORG TORG is working on the leasing and marketing of Viaduc Village in the south of France.
12 VA LU E R E TAI L NE W S SEPT EMBER 2017shopsofgrandriver.com SEE WHAT IS UP DOWN SOUTH Just minutes from Birmingham, The Outlet Shops of Grand River is proud to announce the opening of H&M and Bath & Body Works. They join other amazing brands like Coach, Polo Ralph Lauren Factory Store, J.Crew Factory and more. For Leasing Contact: Ron Simkin | Simkin Group simkingroup@gmail.com 901-484-7099 See us at the Fall VRN Convention
Industry Report
Outlet Centers
Get Creative Openings have slowed,
as centers go beyond the
tried and true.
B y Duke R at l i ff
M an ag i n g E dito r
State of the W
hen the going gets tough, the tough
get going— as they say. For outlet
Outlet Industry
centers, as the going has gotten
tough, the industry has gotten creative.
With the constant goal of attracting shop-
pers and filling planned centers, developers
and operators are successfully going beyond
the tried and true. Centers are tapping local
retailers to add a more regional flavor; food-
and-beverage is going gourmet; designer
brands are increasingly crossing the pond.
Outlet centers are often serving as communi-
ty hubs and marketers are increasingly reach-
ing potential customers through personalized
social media.
Indeed, much has happened in the outlet
industry since Value Retail News’ last state of
the industry report in 2015.
Since 2016, eight outlet centers have opened
in North America; six opened in the United
States and two opened in Canada. The eight cen-
ters account for 3,685,000 square feet of gross
leasable area, giving a total of 88,016,238 square
feet of GLA for North America.
Of the six centers to open in the U.S. since
2016, two are Tanger Outlets: Tanger Outlets
Columbus (Ohio), Tanger Outlets Daytona
Beach (Fla.). Tanger Fort Worth (Texas) is
scheduled to open in October. New England
Development’s Des Moines (Iowa), is also
scheduled to open in October.
Simon Premium Outlets opened two
centers in 2016-2017: Clarksburg Premium
Outlets (Md.) and Norfolk Premium Outlets
2017 North America 2017 United States Canada Mexico and Puerto Rico
Total Number: 227 Total Number: 211 Total Number: 12 Total Number: 4
Total GLA: 88,016,238 Total GLA: 83,119,379 Total GLA: 3,225,817 Total GLA: 1,671,042
Average GLA: 387,737 Average GLA: 393,930 Average GLA: 268,818 Average GLA: 417,760
Average Age: 16 years Average Age: 10 years Average Age: 15
14 VA LU E R E TAI L NE W S SEPT EMBER 20172016-2017 Outlet Center Openings
North America:
Number of openings: 8
Total GLA: 3,685,000
Average GLA: 460,625
United States:
Number of openings: 6 (3 additional
planned to open by end of 2017)
Total GLA: 2,100,000
Average GLA: 350,000
Canada:
Number of openings: 2
Total GLA: 1,585,000
Average GLA: 792,500
(Va.). Horizon Group Properties/CBL &
Associates opened Outlet Shoppes at Laredo Woodbury Common’s renovation includes new international retailers
(Texas); and Outlet Shoppes at Corpus
Christi Bay was opened by EB Develop- in suburban New York, by bringing in Euro- boutique space every weekend.
ment/Carduner Commercial/Lockard Com- pean brands including Maje, Sandro, Catimini, Legends Outlets in Kansas City welcomed
panies in 2016-2017. Lalique, Clarins and Perrin Paris. the boutique Made in KC, a 2,600-square-
foot pop-up store earlier this year. The shop
International Local sold unique products and gifts ranging from
International tenants such as Prada, Given- On the flipside, outlet centers are reaching apparel and accessories to home goods and
chy and A|X Armani Exchange are increas- out to locally-based businesses to open in their artwork—all made by local talent. It joined
ingly bringing a new level of luxury to outlet centers. Outlet center developers are increas- other locally owned concepts at the cen-
centers. For consumers, outlet centers are ingly working with local retailers, manufactur- ter, including KC Soda Co., Sports Nutz, a
often the entrée to luxury brands. Taken a step ers and restauranteurs. sports apparel and memorabilia store, and
further, outlet centers are becoming an entrée Whether its through pop-up shops, or more Chiusano’s, a mom-and-pop style brick oven
to international luxury brands. long-term agreements, local brands are becom- pizzeria.
For instance, foreign retailers made up ing more prominent at outlet centers. Outlets of Mississippi added Hunter’s
about five percent of Macerich’s tenant For most outlet centers, local shops are a Pointe, a local merchant carrying apparel and
mix six years ago (as reported in VRN). way to differentiate themselves from the local rustic home decor. The store joined The Girlie
Today, 10-15 percent of the merchants at traditional mall by offering local flavor. Local boutique, another locally based store, that sells
Macerich’s Fashion Outlets of Chiciago businesses are also attractive to tourist shop- clothing, accessories and shoes.
and Fashion Outlets of Niagara Falls are pers who want to enjoy a localized experience. New England Development (NED) has a
from international brands. These include In the spring, Prestige Outlets in Chester- reputation for enhancing its outlet offerings with
All Saints, from Great Britain and Brunello field, Mo., created Emerge, a pop-up boutique local food establishments. NED said the local
Cucinelli and Etro from Italy. featuring locally owned businesses. The con- flavor appeals to both residents and the visitor
Simon Premium Outlets helped make a cept showcased 20 fashion, food and home market. NED’s Palm Beach Outlets is home to
splash for its multi-million dollar renovation furnishings retailers. Four of those businesses the locally-based TooJay’s Original Gourmet Deli.
of its world-famous Woodbury Common, were highlighted in the 2,000-square-foot (Continued on page 16)
Outlet Centers: 2016 and 2017 Openings
Center Name City State Developer GLA Opened
Tanger Outlets Columbus Columbus Ohio Tanger, Simon 350,000 2016
Clarksburg Premium Outlets Clarksburg Md. Simon Premium Outlets 380,000 2016
Tanger Outlets Daytona Beach Daytona Beach Fla. Tanger Factory Outlet Centers 380,000 2016
The Outlets at Corpus Christi Bay Robstown Texas EB Development , Lockard, Carduner 300,000 2017
Outlet Shoppes at Laredo Laredo Texas Horizon Group Properties 358,000 2017
Norfolk Premium Outlets Norfolk Va. Simon Premium Outlets 332,000 2017
Outlets at Celebration Pointe * Gainesville Fla. Celebration Pointe Holdings 200,000 2017
Outlets at Des Moines Altoona Iowa New England Development 300,000 Oct. 2017
Tanger Outlets Fort Worth Fort Worth Texas Tanger Factory Outlet Centers 350,000 Oct. 2017
* Retailers at Outlets at Celebrations Pointe will open intermittently. Source: VRN
S E P TE MB ER 2 0 1 7 VA LU E R ETAIL N EW S 15Industry Report
State of the
Outlet Industry
(Continued from page 15)
Acropolis Pizza, called “the place where locals
eat” opened in NED’s Asheville Outlets. Ashe-
ville Outlets is also the site of TonicMRKT.
Tanger Outlets Memphis, which opened
in late 2015, paid homage to the local music
heritage with a number of plaques honoring
nearby Mississippi’s Blues Trail. In recogni-
tion of that effort, Mississippi Governor Phil
Bryant presented CEO Steven Tanger with a
painting of B.B. King’s guitar, Lucille.
Food-and-Beverage Nebraska Crossing Outlets is leading the way in digital marketing.
Food-and-beverage, a somewhat neglected Shack, Yo! Sushi, Le Pain Quotidien, Magnolia patios and exterior access. The center also
area for outlet centers since their inception, is Bakery and Pret A Manger. includes a large food hall with 16 food retailers.
getting more attention than ever before. Long an Of course, not all outlet centers have enough
important aspect of European outlets, food and shoppers, especially during the week, to merit Digital Marketing
beverage in U.S. outlet centers is no longer being such an elaborate food court. EB Development Outlet centers are doing pinpoint marketing
treated like the proverbial redheaded stepchild. got creative when addressing the food offerings as never before. Centers can send shoppers the
When Simon opened its Market Hall food at its recently opened Outlets of Corpus Christi latest deals from retailers and can map out how
court (and more) as the focal point of its Bay. The center doesn’t actually have a food court. to find the store.
huge renovation of Woodbury Common last Instead, it has a food truck pavilion with spots for Taubman introduced an app for 14 of its
year, the company created an aspirational area mobile food servers, plus a dining area with tables. shopping centers in March 2016. The company
of food. The new 50,000-square-foot space On the more traditional side, Ivanhoe Cam- experienced over 100,000 downloads by June.
features vaulted ceilings and seating for 900 bridge opened its Tsawwassen Mills center Nebraska Crossing Outlets (NEX) is leading
people. Among the 14 new eateries are Shake with four, full-service restaurants with outdoor (Continued on page 18)
Largest U.S. Outlet Centers
Center Name City State Developer GLA Opened
Woodbury Common Premium Outlets Central Valley NY Simon Premium Outlets 910,000 1985
Orlando International Premium Outlets Orlando FL Simon Premium Outlets 775,000 1981
Tanger Outlets Deer Park Deer Park NY Tanger Factory Outlet Centers 741,981 2008
San Marcos Premium Outlets San Marcos TX Simon Premium Outlets 737,000 1990
Chicago Premium Outlets Aurora IL Simon Premium Outlets 734,000 2004
VF Outlet Center Reading PA VF Outlet 734,000 1970
Tanger Outlets Riverhead Riverhead NY Tanger Factory Outlet Centers 729,734 1994
Fashion Outlets of Niagara Falls USA Niagara Falls NY Macerich 708,000 1982
San Francisco Premium Outlets Livermore CA Simon Premium Outlets 702,247 2012
Las Vegas Premium Outlets - North Las Vegas NV Simon Premium Outlets 689,000 2003
Birch Run Premium Outlets Birch Run MI Simon Premium Outlets 682,000 1986
Camarillo Premium Outlets Camarillo CA Simon Premium Outlets 679,000 1995
Orlando Premium Outlets - Vineland Avenue Orlando FL Simon Premium Outlets 660,000 2000
Desert Hills Premium Outlets Cabazon CA Simon Premium Outlets 650,000 1990
Wrentham Village Premium Outlets Wrentham MA Simon Premium Outlets 616,000 1997
Miromar Outlets Estero FL Miromar Development 605,537 1998
Rio Grande Valley Premium Outlets Mercedes TX Simon Premium Outlets 600,000 2006
Gilroy Premium Outlets Gilroy CA Simon Premium Outlets 575,000 1990
Rockvale Outlets Lancaster PA PA Outlet Management 565,000 1986
Tanger Outlets Rehoboth Beach Rehoboth Beach DE Tanger Factory Outlet Centers 564,593 1989
Source: VRN
16 VA LU E R E TAI L NE W S SEPT EMBER 2017Industry Report
State of the
Outlet Industry
(Continued from page 16)
the way in digital marketing. The center utilizes
a mobile app, email and Facebook to target
consumers. More than 235,000 users have
downloaded its app.
NEX has created an email database full of
consumer profiles, including demographic,
psychographic and geographic information.
The center sends out one master-list email ev-
ery week. The center pushes out brand-specific
emails less frequently.
Community
Another way that outlet centers—new and
existing—are differentiating themselves from
their retail competitors is through hosting
community events.
Centers are increasingly the site of occa- Fashion Outlets of Philadelphia is scheduled to open next year.
sions such as “Car Cruising Nights” or dog
walking fundraisers to drive traffic. Outlet
centers are partnering with existing organiza- Largest Outlet Portfolios
tions and their events; and, in some cases, Developer Number of Centers Portfolio GLA
creating their own events.
Simon 85 48,024,677
Some rural-based outlet centers, miles from
the closest downtown center, go so far as to Tanger Factory Outlet Ceters 43 14,585,533
become a family-friendly hub for community Ivanhoe Cambridge 5 4,418,049
events. For instance, Louisiana Boardwalk Out- Craig Realty Group 13 3,823,570
lets in Bossier City, La., plays host to numer- Horizon Group Properties 9 3,036,940
ous traffic-attracting events such as festivals, Red Development 2 1,840,000
parades and fireworks shows. Pyramid Management Group 2 1,686,644
Miromar Outlets in Estero, Fla., leads the Taubman Centers 2 1,663,000
way in the community strategy with a calendar EB Development 5 1,491,646
chocked full of free events. In any given week, Macerich 2 1,222,000
the center hosts car shows, dances, yoga pro- The Woodmont Company 5 1,191,591
grams, fashion shows, music events and more. Source: VRN
Scores of fifth graders take ballroom dance Outlets Daytona, HGTV’s Property Broth- Meanwhile, outlet shops are an increasing
lessons at the center each year, which creates a ers Drew and Jonathan Scott helped cut the presence in mixed-use developments such
lot of attention from local media. ribbon. The twins also gave a well-attended as Assembly Row in Somerville, Mass., and
Numerous community events at outlet centers design-on-a-budget seminar. Celebration Pointe in Gainesville, Fla. Sut-
are charity based or seasonal. The Easter Bunny Simon Premium Outlets got plenty of ton Properties, which owns Lake Buena Vista
and Santa are annual visitors at many centers, “cred” with the tween set last year when it Factory Stores near Disneyworld, recently
while charity races and fund-raising drives pro- sponsored a tour featuring Demi Lovato and announced two mixed-use developments in
vide funds for needy, local organizations. Nick Jonas. Simon centers hosted ‘Meet and Hilton Head, S.C., and Daytona Beach, Fla.
Meanwhile, through its PINK campaign, Greets’ with Lovato and Jonas at its Woodbury Another trend that the industry is watching
Tanger has contributed more than $17 million Common, Desert Hills, Allen, Orlando Inter- closely is the conversion of traditional malls
to breast cancer research with 5K races, on-site national, Las Vegas North, Phoenix, St. Louis, or shopping centers into outlet centers. With
events and other breast cancer-related fundrais- Edinburgh, Chicago and Leesburg Premium guidance from The Outlet Resource Group
ing initiatives at its centers all across the U.S. Outlets properties. (TORG), the former Marketplace Mall/now
the Marketplace Outlets in Rochester, N.Y., is
Star Power Future Now transforming into an outlet center.
Tanger has perfected the use of celebrities to Numerous trends are sure to impact the next At the same time, The Village Shops at
draw even more attention to its grand openings. Value Retail News State of the Industry. One Dartmouth Crossing are converting to The
In 2015, HGTV’s Chip and Joanna Gaines helped major trend is that outlets continue to be built Outlets at Dartmouth Crossing. Located in
cut the ribbon to open Tanger Outlets Memphis. closer to city centers, changing the dynamics of one of Canada’s largest retail hubs, The Out-
The stars stayed in character as the goofy husband its shopper relationship. All eyes are on Mac- lets at Dartmouth Crossing will house a col-
and long-suffering wife. Later in the day, the pair erich’s Outlets Philadelphia, which is in the heart lection of approximately 60 leading designer
held a decorating workshop for shoppers. of the historic town’s Center City, scheduled to and brand name outlet stores.
Last year, when Tanger opened Tanger open next year. (Continued on page 20)
18 VA LU E R E TAI L NE W S SEPT EMBER 2017ICONIC
BRANDS.
EXCEPTIONAL
OPPORTUNITY.
JOIN OUR INCREDIBLE TENANT ROSTER:
Banana Republic Factory Store / Brooks Brothers Factory Store / Calvin Klein
Chico’s Outlet / Coach Outlet / Columbia Sportswear / francesca’s
Gap Outlet / J. Crew Factory / Justice Factory Store / Nike Factory Store
Polo Ralph Lauren Factory Store / Restoration Hardware Outlet
Tommy Hilfiger / Williams-Sonoma Outlet / And More…
verobeachoutlets.com
EB Development / Peter Edelmann / 844.98.OUTLET
LEASING INQUIRIES:
info@ebdevelop.com / ebdevelop.comIndustry Report
Outlets Opened in
State of the
Outlet Industry 2016 and 2017 (so far)
2016
Tanger Outlets Columbus, Ohio
Tanger Factory Outlet Centers/Simon Premium Outlets
350,000 SF GLA
Opened June 24, 2016
The 350,000-square-foot Tanger Outlets Columbus was the third
joint venture for Tanger and Simon Premium Outlets. It features
covered walkways and open-air fireplaces with clustered seating.
The center opened with 74 retailers such as Levi’s Outlet, Michael
Kors, Nike Factory Store, Polo Ralph Lauren Factory Store and Wilsons
Leather. Tanger recently celebrated its first anniversary with a Fam-
ily Fun Day. At the same time, the company announced the coming
additions of T.J. Maxx and an H&M outlet, both of which are their first
outlets in the state of Ohio.
Clarksburg Premium Outlets, Clarksburg, Md.
Simon Premium Outlets
380,000 SF GLA
Opened October 27, 2016
Visibility is not an issue for the two-level Clarksburg Premium Out-
lets. Challenging topography led Simon Premium Outlets to break
away from the traditional loop of malls and create a racetrack design
for its Clarksburg center, 30 miles north of Washington, D.C., and 50
miles west of Baltimore.
“We have created this racetrack design … that is a round-shaped
shopping center with one internal mall that takes you through the entire
course, so you park your car in one location and you’re able to see every
single storefront before you get back to your car,” Stephen Yalof, CEO of
Simon Premium Outlets said. Additionally, Clarksburg features outdoor
escalators and elevators along with an indoor Market Hall dining pavilion.
The center opened with more than 90 upscale retailers including
Banana Republic Factory Store, Coach, kate spade new york, Nike
Factory Store, Polo Ralph Lauren Factory Store, Saks Fifth Avenue Off
5th and Steve Madden.
Tanger Outlets Daytona Beach, Fla.
Tanger Factory Outlet Centers
380,000 SF GLA
Opened November 18, 2016
Tanger’s first Florida location filled a retail void located along
the eastern coast of the state between St. Augustine and Or-
lando, where tourist traffic is high. An open-air outlet center,
the 39-acre Tanger Outlets Daytona Beach is the first piece
of a large coming development, the 234-acre Tomoka Town
Center that is being developed by the North American Devel-
opment Group and will include a Sam’s Club warehouse store.
Tanger Outlets Daytona Beach opened to large crowds just in
time for the 2016 holiday shopping season and has had contin-
ued success with foot traffic. The 380,000-square-foot center
opened with more than 75 brand name and designer retailers
including Francesca’s, Gap Factory, Guess Factory Store, Under
Armour, Michael Kors, Polo Ralph Lauren Factory Store and
Zales the Diamond Store Outlet. (Continued on page 22)
20 VA LU E R E TAI L NE W S SEPT EMBER 2017We’ve
EXPANDED
our view.
COACH FACTORY • NEW BALANCE • LEVI’S ADIDAS • LOFT • SKECHERS
The
POLO RALPH LAUREN FACTORY STORE
COLEMAN • ASICS • LINDT • VAN HEUSEN
Outlets
at Lake George
HARRY & DAVID • PACSUN • BASS
YANKEE CANDLE • PERFUMANIA
$13 MILLION RENOVATION AND EXPANSION COMPLETE | LIMITED SPACE AVAILABLE
The Outlets at Lake George offers tenants dominant visibility in the heart of New York’s
Adirondack Mountains. Located at the entrance to the area’s popular shopping and tourist districts,
the outlet center is conveniently located on State Route 9 with direct access from I-87,
the major corridor which connects the Greater Albany region and Montreal.
LEASING INQUIRIES: Scott Fisher | FFO Real Estate Advisors | 410.779.1284 | fforealty.comIndustry Report
Outlets Opened in
State of the
Outlet Industry
2016 and 2017 (so far)
(Continued from page 20)
2017
The Outlets at Corpus Christi Bay, Robstown, Texas
EB Development/Carduner Commercial/Lockard Companies
300,000 SF GLA
Opened March 2, 2017
Boasting a food truck pavilion in place of a traditional food court, The
Outlets at Corpus Christi Bay uses the agreeable climate that pulls in tourists
for local outdoor activities to its benefit. Located on the southeastern coast of
Texas, The Outlets at Corpus Christi Bay has 52 percent of the Texas residents
within a 3.5 hour drive. It is also located in what EB Development considered
the last remaining major coastal tourism market without an outlet center.
The center includes retailers such as Brooks Brothers, Express, Francesca’s,
Nike Factory Store, Skechers, and Zales in it’s 300,000-square-feet of re-
tail space. The Outlets at Corpus Christi Bay is a joint venture between EB
Development, Carduner Commercial and Lockard Companies and was over a
decade in the making.
Outlet Shoppes at Laredo, Texas
Horizon Group Properties/CBL & Associates Properties
358,000 SF GLA
Opened March 16, 2017
Location is key for Outlet Shoppes of Laredo as this center is located
directly adjacent to the heavily trafficked Gateway to the Americas In-
ternational Bridge. Outlet Shoppes of Laredo has an exit on I-35 leading
directly into its parking lot with a second international bridge running
parallel to the first for pedestrians. Capitalizing on the large number of
people crossing the Rio Grande each year, Outlet Shoppes of Laredo
also has a dining pavilion looking out towards the river.
The Outlet Shoppes at Laredo features first class designer outlets in-
cluding Abercrombie & Fitch, Brooks Brothers, Banana Republic, Fossil,
Guess, H&M, Michael Kors, Nike, Tommy Hilfiger, Under Armour, Puma
and more. The center is a joint venture between Horizon Group Proper-
ties and CBL & Associates Properties.
Norfolk Premium Outlets, Va.
Simon Premium Outlets
332,000 SF GLA
Opened June 29, 2017
Norfolk Premium Outlets opened at the end of June with its first 50
shops and restaurants. The open-air outlet center will ultimately fea-
ture 90 designer and name-brand stores in its village –style design that
aims to provide a social experience for outlet shoppers. Aside from the
lakeside vista, a wide array of amenities have been built into the center
including covered walkways, spacious courtyards that provide seating, a
fountain, fireplace, child’s play area, life size chess board and public art
work in order to provide relaxation and entertainment beyond shopping.
The 332,000-square-foot center serves the Norfolk, Virginia Beach,
Chesapeake and Hampton Roads areas with key tenants such as Under
Armour, Calvin Klein, Tommy Hilfiger, and The North Face. Opening later
this year are A|X Armani Exchange, Michael Kors, Coach, Polo Ralph
Lauren Factory Outlet, Tory Burch, Crocs and True Religion.
– Natasha Reed
22 VA LU E R E TAI L NE W S SEPT EMBER 2017DA ’S • CANADA’S MOST EXCITING 275,000 SQUARE FOOT OUTLET
CANA
• AT L
A NTIC
T L E T CONVERSION PROJECT FEATURING OVER 60 STORES.
OU
ONLY
NATHALIE CARON | Vice-President, Leasing - Québec
LEASING
CentreCorp Management Services Limited
(514) 923-0894 | NCaron@centrecorp.com
Credit: Destination Halifax/P. Jackson
Credit: Scott MunnCenter Opening
Simon Hits the
Beach With Style
Norfolk Premium Outlets
opens to fanfare and sales.
B y Ja mes A lv in
C o n t ri b u t i n g Wr iter
S
imon’s newest outlet center, Norfolk
Premium Outlets in Norfolk, Va.,
opened its doors in June with a center to
draw consumers—including plenty of tour-
ists—from the Virginia Beach area.
The amenities-packed center incorporates a
village-style setting with a contemporary design
and—fitting its location—mermaids.
“We used iconic local architecture in de-
signing the new center,” said Stephen Yalof,
CEO of Simon Premium Outlets. “They call
(Continued on page 26)
(Top) Miss Virginia Cecili Weber; Scott Richardson, Simon; Norfolk Mayor Kenneth Cooper Alexander; and Stephen Yalof, Simon, officially
open Norfolk Premium Outlets. (Bottom) The 332,000-square-foot center features a sophisticated, contemporary design.
24 VA LU E R E TAI L NE W S SEPT EMBER 2017DEVELOPING THE RETAIL
OUTLET WORLD WITH CARE.
TORG has the expertise and resources to bring any outlet center to life in America or Europe,
but it’s our deep level of care that truly separates us in the retail management world.
Rochester, New York
FILLING THE Gainesville, Florida
VOID IN FLORIDAʼS
OUTLET MARKET
NOW LEASING 200,000 SF OF
BEHOLD THE OUTLET RETAIL, 1 MILLION SF OF RETAIL,
TRANSFORMATION. RESTAURANT, OFFICE, AND RESIDENTIAL
IN GAINESVILLE, FLORIDA
INTRODUCING
Outlet opportunities are now available at Celebration
Pointe — Central Floridaʼs most dynamic, new, mixed-
OUTLET SHOPPING IN
use development located on nearly one mile of frontage
along I-75 in Gainesville, Florida.
ROCHESTER, NY.
POWERHOUSE HIGHLY VISIBLE
MARKETPLACE OUTLETS. PROVEN
BOOMING
POPULATION + OF MILLENNIAL + + UNDERSERVED
LOCATION, NEW NAME, NEW ECONOMY STUDENT SPENDING LOCATION
ADVANTAGE. - One of the fastest - 75,000 students - Location will
growing cities in at UF and Santa serve customers
the US Fe Community in North Central
Marketplace Outlets is redefining where outlet centers
College spending Florida and
can thrive. The very successful Marketplace Mall in
- 1.5 million people approx. beyond
Rochester, New York, will undertake the first-of-its-kind
adaptive conversion of a traditional shopping mall into within a 60-mile $790 million - 114,000 cars per
an even more successful outlet center, and it will be radius in Gainesville day exposed to
rebranded as the Marketplace Outlets. annually one mile of visibility
- $1.8 billion on I-75/Archer
combined payroll - 48% larger
Centrally located in the Rochester, New York Market, Road
at nearby UF and Millennial
Marketplace Outlets will be renovated, remodeled - 1.7 million
UF Health Shands population than
and reinvented inside and out. New outlet retailers commuters and
Hospital US average
are signing on, and existing retailers are staying on by 11 surrounding
converting to their outlet offerings. - 5 million university counties served
visitors annually,
spending
$233 million
CelebrationPointe.com
info@celebrationpointe.com avisonyoung.com
Lisa Wagner | lwagner@outletresource.com
David Hinkle | dhinkle@outletresource.com
outletresource.comCenter Opening
“The crowd was big
and the parking lot
was full.”
Stephen Yalof
Simon Premium Outlets
(Continued from page 24)
Norfolk Mermaid City, so we incorporated
mermaids into the design as well.” There are,
in fact, 14 mermaids in the center.
Yalof, who helped cut the ribbon for the
new center, described the opening as “a tre-
mendous success. The crowd was big and the
parking lot was full. All the local media outlets
covered the event as well.”
Some shoppers drove a significant distance
to be there for the opening. “We had some
people come from as far as the D.C.-northern
Virginia area,” Yalof said. It takes an estimated
three and one-half hours to drive from Wash-
ington to Norfolk.
Yalof added that shoppers who attended the
event were pleased with the new center. “A lot of
people came up to me and told me how much
they liked it,” he said. “There was lots of energy.” Norfolk Premium Outlets
The new outlet center encompasses 50 re- n 332,000 square feet
tailers and covers 332,000 square feet. Among n Village-style setting
the stores that have opened in the center are n Courts named after local waterways: Chesapeake,
Aeropostale, Banana Republic Factory, Gap James, Potomac, Shenandoah
Outlet, Levi’s Outlet, Nike Factory, Steve Mad- n 1.32 mile walking trail
den, The North Face and Under Armour. n Outdoor cafe seating
(Continued on page 30)
Norfolk Premium Outlets tenants
Aeropostale Le Creuset
American Eagle Outfitters Levi’s
Armani Exchange* Michael Kors*
As Seen on TV New York & Company
Basics Nike Factory Store
Auntie Anne’s Old Navy
Banana Republic Factory OshKosh B’Gosh
Beef Jerky Outlet Perfumes 4U
Book Warehouse Plaza Azteca*
Calvin Klein Quiet Storm Surf Shop
Carter’s Rack Room Shoes
Charleys Philly Steaks Robert Wayne
Coach* Skechers
Columbia Starbucks
Converse Steve Madden
Crocs* Sunglass Shack
Express Factory Outlet The Luggage Factory
Famous Footwear Outlet The North Face Outlets
Fragrance Outlet The Uniform Outlet
Francesca’s Tommy Hilfiger
Gap Outlet Tory Burch
GNC Toys “R” Us Express
Go! Calendars Games & Toys Travelpro
HanesBrands Outlets True Religion Outlet
Jamba Juice Umi Sushi
Jody’s Popcorn Under Armour
Kay Jewelers Outlet Vans Outlet
Kung Pao Wok Zales the Diamond Store Outlet
Norfolk, Va., is known as Mermaid City, and the center
*Coming soon features 14 images of the mystical sea creatures.
26 VA LU E R E TAI L NE W S SEPT EMBER 2017COMPLETE OUTLET SERVICES,
CREATED WITH CARE.
TORG has the expertise and resources to bring any outlet center to life in America or Europe,
but it’s our deep level of care that truly separates us in the retail management world.
shopsofgrandriver.com
NORTHEAST FLORIDA’S PREMIER
OUTLET DESTINATION.
ST. AUGUSTINE OUTLETS.
SEE WHAT IS UP
NOW OPEN
DOWN SOUTH
Just minutes from Birmingham, The Outlet Shops of Grand River is proud to
announce the opening of H&M and Bath & Body Works. They join other amazing
brands like Coach, Polo Ralph Lauren Factory Store, J.Crew Factory and more.
For Leasing Contact: Ron Simkin | Simkin Group | simkingroup@gmail.com | 901-484-7099
For Leasing Contact:
Ron Simkin | Simkin Group
simkingroup@gmail.com
REDEFINING
901-484-7099 See us at the Fall VRN Convention
ADVENTURES IN SHOPPING
Be a part of
the most unique Start your next adventure at
Lincoln City Outlets, located
shopping in the beautiful coastal town
experience of Lincoln City, Oregon.
Shoppers travel from miles around
This unique outlet shopping
to take advantage of the only outlet destination features brands
shopping experience in the state, and that resonate with the Pacific
they never go home disappointed. Northwest’s active lifestyle and
With over 394,000 square feet of casual elegance, including Nike,
solidly performing, major brands,
Columbia, Coach, and
OKC Outlets is poised to dominate
the region. The North Face.
theoutletshoppesatoklahomacity.com LincolnCityOutlets.com Lincoln City, Oregon
Lisa Wagner | lwagner@outletresource.com
David Hinkle | dhinkle@outletresource.com
outletresource.comCenter Opening
Norfolk Premium Outlets features courtyards and seating.
(Continued from page 26) as they add to the shopping experience, which Simon portfolio where premium outlet
Other stores will open in the center later this we believe is second to none at Premium centers are located near each other. Yet all
year. These include A|X Armani Exchange, Outlets,” said Les Morris, director of public are thriving,” Morris said. “Last October,
Coach, Crocs and Polo Ralph Lauren Factory relations for Simon Properties. the platform had perhaps its most success-
Outlet. “The Market Hall at Norfolk Premium ful opening ever with the debut of Clarks-
Norfolk Premium Outlets is intended to Outlets serves as a convenient gathering place burg Premium Outlets in Maryland in the
cater to residents of the communities of Nor- to grab popular fast casual items during a D.C. area. The company’s Leesburg Pre-
folk, Virginia Beach and Chesapeake. Yalof shopping break.” mium Outlets [in Virginia] is only 16 miles
suggested that its reach could extend beyond Simon Properties also has an outlet center away and Hagerstown Premium Outlets [in
this area—especially in summer, during the in Williamsburg, Va., about an hour away from Maryland] is only 35 miles away. In 2014,
height of the tourist season. Norfolk. However, the company doesn’t be- Twin Cities Premium Outlets [in Eagan,
“There is a tremendously large local popu- lieve that the Norfolk center will draw custom- Minn.] opened strongly and is only 37 miles
lation, including military personnel and, of ers from the Williamsburg location. away from Albertville Premium Outlets [in
course, tourists,” he said. “Tourists like to “There are a number of examples in the Albertville, Minn.].” v
spend money in outlet centers, so that will be a
real key for the center.”
In designing the center, Simon created
a village setting which features a look that
is both sophisticated and contemporary.
It includes 10 covered walkways and spa-
cious courtyards with seating, a fountain, a
fireplace, public artwork, vibrant landscap-
ing and community amenities. These include
a boardwalk and walking trail surrounding
nearby Lake Wright, as well as a gazebo
overlooking the waterfront.
In addition, the center is designed with a
children’s play area. Market Hall, which offers
dining options and outdoor cafe seating, is
situated to provide views of the lake and has
304 seats. Also, there are 96 seats in the out-
door area outside the hall.
Food and beverage is a focus for the new
center, with eateries including Charleys Philly
Steaks, Jamba Juice, Kung Pao Wok, Starbucks
and Umi Sushi. Food retailers such as Forbes
Candies are also located in the center.
Food and beverages will be a key to the cen-
ter’s success, according to Les Morris, director
of public relations for Simon.
“Food and beverage offerings are important Amenities include a gazebo, a fountain and a lake with a walking trail.
30 VA LU E R E TAI L NE W S SEPT EMBER 2017You can also read
