TOTALLY DUBLIN media pack 2019 - HKM.ie
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TOTALLY DUBLIN media pack 2019
Totally Dublin is totally, entirely, completely Dublin – we’re the city’s most widely-read, highly-distributed freesheet, dedicated to covering Dublin high and low, North and South, upside down and inside out. With unparalleled listings, incisive feature content on all facets of culture both Irish and international, music, film, fashion, bar and food reviews, and interviews, TD has established itself as the go-to guide to our city in its ten years of existence. We are known for our wit- heavy writing style and sharp attention to design and for highlighting the hidden parts of our city. With 500 distribution points throughout the city in bars, restaurants, cinemas, venues, shopping centres, shops, (and in one case, a tattoo parlour), a dedicated website, and packed-out events, our influence is far-reaching. Totally Dublin is picked up by members of all Dublin demographics, but we’re particularly popular with students and professionals from 20 – 40, anybody with some extra steam to blow off in the city. At last count, our readership numbers over 150,000 which, when combined with our essential website gives us by far the highest influence of any culture guide in the country.
At a Glance si su
es as of Januar
y2
01
2
17
9
Established
h at’s
T
2004
Readership figures 60k
page views on
average per month
125-175k
Circulation
twitter followers 50,000 March
27,800
facebook friends
15,091 Monthly publication
instagram followers
6,772
Newsletter mailouts
500
citywide
pick-up points 10,500
cafés
bars
restaurants
cinemas
hotels
shops
shopping centres
entertainment venues
Audience 83.7%
of readers are aged
Interests (out of 18 options)
18-39
MUSIC
Social
FILM
Energisers
and TRAVEL
Influencers 45.8% 54.2%
FOOD
ARTS
FASHION
Education & Occupation 0 20 40 60 80 100%
Totally Dublin's readers are well educated, working / studying and likely to be high achievers.
have a 3rd level education
post grad degree or equivalent top entertainment choices
working 66%
students Live gigs
cafe cinema restaurant pub
and festivals
unemployed / not working
0 20 40 60 80 100%Content Totally Dublin totallydublin.ie is totally, entirely, completely Dublin - we’re the city’s most widely-read, is the online partner of Totally Dublin Magazine, housing magazine highly-distributed freesheet, dedicated to covering Dublin high and content as well as some web specific content. Popular with local Dub- low, North and South, upside down and inside out. With unparalleled liners, those beyond The Pale looking to keep up with what’s happen- listings, incisive feature content on all facets of culture both Irish and ing, and those planning a trip to the city. international, music, film, fashion, bar and food reviews, and interviews, TD has established itself as the go-to guide to our city in its six years of existence. We are known for our wit-heavy writing style and sharp atten- tion to design and for highlighting the hidden parts of our city.
OTHER PUBLICATIONS Advertising packages
are available across
multiple titles,
ensuring you get your
message in front of
the widest possible
audience.
The Dublin Tourist Guide Totally Galway Totally Cork
is a free and independent tourist information Totally Galway roared onto the scene in 2016 Totally Cork covers a range of topics from the
magazine which provides an indispensable and has quickly become renowned as this cre- city and county, in terms of people, in terms of
read for visitors, about all the best things to ative community’s go-to for all things Galway businesses, in terms of buildings, in terms of
do while in Dublin. It carries guides for the and beyond. This free publication circulates spaces, in terms of politics - the whole living,
four major areas that tourists spend: Where to the funky streets of Galway and highlights all breathing mess of it. Totally Cork is informed,
Eat, Where to Drink, Where to Shop as well as the best the City has to offer. With a focus on intelligent and irreverent. It is neither populist
What to See and Do, all centred-round a large local arts, culture, music and business, Totally nor elitist. It has many moods, but it is at turns
city map. Distributed through 200 citywide Galway keeps readers connected to the cultural discerning, inquisitive and often celebratory
hotels, for free. elements that keeps the City pulsing. of talent, either indigenous or from those that
have come to find their home in Cork.RATES
Street date Copy date
5 February 16 January
5 March 13 February
2 April 13 March
7 May 17 April Full page with border Full page with bleed to edge
4 June 15 May €3,450 (per copy: 6.8 cent) €3,450 (per copy: 6.8 cent)
227mm wide x 335mm tall 260mm wide x 360mm tall (plus 5mm bleed)
2 July 12 June
6 August 17 July
3 September 14 August
1 October 11 September
5 November 16 October
3 December 13 November
Half page (Vertical) Half page (Horizontal) Third page
€2,090 (per copy: 4.1 cent) €2,090 (per copy: 4.1 cent) €1,800 (per copy: 3.5 cent)
111mm wide x 335mm tall 227mm wide x 165mm tall 72mm wide x 335mm tall
Double page spread
€5,290 (per copy: 10.4 cent) Quarter page Eighth page Ninth page
520mm wide x 360mm tall (plus 5mm bleed) €1,270 (per copy: 2.5 cent) €730 (per copy: 1.4 cent) €600 (per copy: 1.1 cent)
111mm wide x 165mm tall 111mm wide x 80mm tall 72mm wide x 108mm tallWEB RATES
Billboard/
Leaderboard
ARTWORK SUBMISSION DETAILS
€660
All artwork must be submitted in CMYK (no spot colours, no RGB), preferably as a press-
ready PDF, all raster elements to be at a resolution of 300dpi.
Total ink limit for solid colours: 220%
No Word/Publisher/Works/Powerpoint documents, please.
email to: sales@totallydublin.ie
MPU
Position 1
Above the fold
€450 All pages are 4 colour.
All prices exclusive of VAT.
Price per copy approximate only.
MPU
For inserts or special one-offs please contact our offices.
Position 2
Above the fold
€400
40,000
MPU
Position 3
Below the fold
€350
uniques
per month,
ARTWORK DESIGN RATES
and two Quarter page €30
page views Half page €40
Full page €50
per visit
Photo €40Partner Page
Partner with totallydublin.ie
Create a page for your business
Add text, 10 photos and a video.
Share the page on your social media channels
Just €400 per yearCONTACT US Stefan Hallenius
Group CEO
stefan@hkm.ie
(01) 687 0695
087 327 1732
Michael McDermott
Editor
editor@totallydublin.ie
(01) 687 0695
Lauren Kavanagh
Art Director
lauren@hkm.ie
+44 75 989 73866
Kevin Gibbons
Head of Advertising & Partnerships
kg@hkm.ie
085 869 7078
73 Leeson Street Lower, Dublin 2, Ireland
+353 1 676 6686You can also read
