UNICREDIT PROFILE Milan, March 2011

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UNICREDIT PROFILE

Milan, March 2011
UNICREDIT HAS SYSTEMATICALLY OPTED FOR
    BREAKTHROUGHS, ENABLING IT TO ACHIEVE EXCELLENT
    RESULTS …

        Turnaround                          Consolidation                                 Selective Growth

        1993                   1998                                               2001          2005            2007

     Privatization                      Federal Group                                        S31

                                         Central and Eastern Europe (CEE)

                         Asset Management Entities                Pioneer Investments

                                                                                          HVB BA-CA CAPITALIA

    Reorganization of the                                                            Completion of process of creating
    Group’s customer service                                                         internal divisions, continued
    model (segmentation) and      Integration of seven banks, centralization of      expansion into international markets
    the introduction of new       IT systems and back office activity, start of      with HVB and BA-CA, strengthening
    incentive systems             international acquisitions                         of domestic markets with Capitalia

    ƒ   Efficiency gains: cost/income ratio reduced by 29.7 pp from 1994 to 2009

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… AND TO BECOME A MAJOR BANKING GROUP

                         UniCredit – at a glance

                          Employees: over 162,0002

                              Branches: 9,6173

                               Banking operations in 22 countries

                                International network spanning : ~ 50
                                countries

                               Global player in asset management:
                               € 187 bn in managed assets4
                         Market leader in Central and Eastern Europe
                         leveraging on the region’s structural strengths

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UNICREDIT HAS A CLEAR INTERNATIONAL PROFILE
      BASED ON A STRONG EUROPEAN IDENTITY …

             UniCredit Shareholder Structure5 (%)                                 UniCredit Employees by Country 2(%)

                                                                                                      25                         Italy
                                                                                     Others                               33

                                     Others**                                                     6
                                                                                   Austria
          Italian Retail                    6                                                         10
            Investors                                             Institutional                                      13
                                15                                Investors              Turkey                13
                                                                                                                          Germany
          Other                                              42                                   Poland
        Domestic
                           10                                                     UniCredit Branches by Region6 (%)
       Investors *
                                                                                                           Austria
                                                                                         Germany
                                                                                                               3
                                                                                                           9
                                       27
                                                                                      Poland
                                                                                                  11
                          Core
                                                                                                                           47   Italy
                        Investors

                                                                                        CEE           30

4   *It includes Italian corporations, banks and holding companies
    **It includes unidentified shares owned by the Group and cashes
... AND BENEFITS FROM A WELL - BALANCED REVENUES MIX
    BOTH BY BUSINESS LINES AND BY REGIONS

                              Consolidated Total Revenues7
             By Business Lines (%)                                       By Region (%)

             Private        Asset                                         Poland
             Banking        Management
                                                           Austria
       CEE                  3 3                                            7
                                                                     9
                18
                                         38   CIB8   CEE                                      Italy
                                                                                         43
                                                               18

                       38                                                 23

              Retail                                                Germany

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THE GROUP CAN LEVERAGE ON ITS STRATEGIC GEOGRAPHICAL
    POSITIONING NOT ONLY IN ONE OF EUROPE’S WEALTHIEST
    AREAS …
                       GDP per capita9

                                                Ranking   Market share10

                     Austria            144.0    No. 1      15.6%

                    Germany       129.8          No. 3       3.0%

                       Italy    108.6            No. 2      13.9%

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... BUT ALSO IN THE CEE, A REGION CHARACTERIZED
     BY HIGH GROWTH OPPORTUNITIES

            Per capita GDP in PPS            Long term economic trends CEE vs Eurozone
                (2009, % EU-25)
                                                              (GDP yoy growth %)
      90%                           8
      80%
                                    6
      70%
      60%                           4
      50%
                                    2
      40%
      30%                           0
      20%                                                                            CEE_17
                                    -2                                               CEE Averages
      10%
                                                                                     EUROZONE
       0%                           -4
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                                         2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
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77
UNICREDIT CAN RELY ON A STRONG COMPETITIVE ADVANTAGE
    COMING FROM ITS BUSINESS MODEL BASED ON
    SPECIALIZATION …

                    ƒ is the primary objective of our F&SME, CIB, PB and CEE Divisions, which
      Customer        specialize in business relationships with customers and provide them with
      Centricity      the best service and highest level of satisfaction over the medium and
                      long term.

                    ƒ Allows our local banks to take responsibility for their distribution networks
      Multi-Local     and customer relationships, and to take full advantage of the Group’s
      Approach        product and service lines, of global product and service factories, and of
                      the colleagues who work in every market where the Group operates.

        Global      ƒ Are responsible for developing the products and services that drive the
       Product        creation of value across all geographic areas, as well as for leveraging
        Lines         our internal product factories.

                    ƒ Are responsible for providing support through the Group’s service
        Global        factories and through the Group's centralized areas. They backstop the
       Services       network and the centralized product factories through specialized services
        Lines         provided by our Back Office, ICT, Loan Recovery, Procurement Office,
                      Real Estate and Shared Service Center.

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… AND ON A STRONG SET OF VALUES

     Our set of values is
     based                  …to transform                   …for all our
     on integrity as        profit into value…              Stakeholders.
     condition
     of sustainability…
                            For UniCredit                ƒColleagues
     ƒFairness              the pursuit of profit
                            is a positive value
     ƒTransparency          because it assures
                                                         ƒCustomers and suppliers
                            continuity and
     ƒRespect               independence,
                            building - via integrity –
     ƒTrust                 our reputation vis-à-vis     ƒInvestors
                            all stakeholders.
     ƒFreedom to act
                            Integrity assures            ƒLocal Communities
                            sustainability, which
     ƒReciprocity
                            makes it possible to
                            transform profit into
                            value.

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ANNEX 1 – EUROPEAN BANKING NETWORK

        Italy: UniCredit     Austria: Bank Austria             Germany: HypoVereinsbank                  Czech Republic: UniCredit Bank
                FinecoBank            Schoellerbank                     DAB Bank
                                      Direktanlage

                                                                                                         Hungary: UniCredit Bank
                                                               Azerbaijan: Yapi Kredi Azerbaijan

                                                                                                         Kazakhstan: ATF Bank
                                                               Baltics: UniCredit Bank

                                                                                                         Kyrgyzstan : UniCredit Bank
                                                               Bosnia and Herzegovina:
                                                                   UniCredit Bank
                                                                   UniCredit Bank Banja Luka
                                                                                                         Poland: Bank Pekao

                                                               Bulgaria: UniCredit Bulbank
                                                                                                         Romania: UniCredit Tiriac Bank

                                                               Croatia: Zagrebačka Banka
                                                                                                         Russia: UniCredit Bank

                                                                                                         Slovakia: UniCredit Bank

                                                                                                         Slovenia: UniCredit Bank

                                                                                                         Serbia: UniCredit Bank

                                                                                                         Turkey: Yapi Kredi

                                                                                                         Ukraine: UniCredit Bank
                                                                                                                  Ukrsotsbank

          Core markets                                Countries where the Group operates via its own branches, subsidiaries,
                                                      representative offices, consultants or delegates
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ANNEX 2 – INTERNATIONAL NETWORK

      ƒ Branches and subsidiaries   Core markets   •Representative Offices, Delegates,
                                                   Consultants, Investment Centers
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NOTES

     1. This project led to the creation of three banks in Italy specializing in different customer segments: UniCredit Banca for the retail business, UniCredit Corporate Banking for
     the corporate business, and UniCredit Private Banking for the private banking business

     2. Data as at December 31, 2010. FTE “Full Time Equivalent”= number of employees counted for the rate of presence.
     Figures include all employees of subsidiaries consolidated proportionately, such as Koç Financial Service Group employees.

     3. Data as at December 31, 2010. These figures include all branches of subsidiaries consolidated proportionately, such as Koç Financial Services Group branches.
     4. Data as at December 31, 2010.
     5. Calculated on last available data as at April 30, 2010. Source: Sodali
     6. Data as at December 31, 2010.
     7. Data as at December 31, 2010. These figures refer to Condensed Income Statement.

     8. CIB: Corporate & Investment Banking. Division which includes the former divisions Corporate Banking and MIB
     9.Source: Eurostat, UniCredit Research.
     Nominal GDP per capita as at December 31, 2010 (EU27=100). Estimate of Nominal GDP per capita within the EU27 as at December 31,2010 ( last update March 10,2011).
     10. Market Share in terms of Total Customers Loans as at December 31, 2010

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