University of Texas at Austin Conducts Orientation Session at DSMC

P A R T N E R S H I P S                        I N      E D U C A T I O N

University of Texas at Austin Conducts
Orientation Session at DSMC
                       Science and Technology Commercialization
                       Graduate Degree Now Offered at DSMC’s Fort
                       Belvoir Campus
                                                  CO L L I E J. JO H N S O N

          n December 16, 1995, Col.               After two years of work, Knight and

O         William E. Knight, USA,
          extended an enthusiastic and
          long-awaited welcome to the
          first candidates for the Uni-
versity of Texas at Austin (UT-Austin)
graduate degree in Science and Tech-
nology Commercialization. Knight, the
                                                  his staff pulled together many of the
                                                  legal, logistical, and administrative
                                                  details to make the new educational
                                                  partnership between UT-Austin and
                                                  DSMC a reality. An enthusiastic sup-
                                                  porter of this joint educational venture
                                                  from the onset, Knight stressed that
Dean of College Administration and                “partnership” was indeed the key
Services at DSMC’s main Fort Belvoir              word. “This is a perfect match for a
campus, was joined by representatives             partnership between UT-Austin and
of UT-Austin and the DSMC Com-                    DSMC because UT is an innovator in
mandant. Together, they conducted                 trying to bring technology to the mar-
the first Virginia Orientation Session            ketplace quickly. We [DSMC] are also
for students enrolling in UT-Austin’s             innovators in assisting the acquisition
Science and Technology Commercial-                reform effort, which is helping not
ization Masters Program, which began              only the federal government but,
classes on January 26, 1996.                      specifically, the Department of Defense
                                                  to work better, smarter, faster, and
Making It                               ’re here to learn this pro-
Happen                                            cess,” Knight told the assembled stu-
This mutually beneficial educational              dents, “and you’ve come to the right
partnership was preceded by months                place.”
of rigorous preparation and restructur-
ing on the part of UT-Austin and                  A Dream Come True
DSMC. Realizing that a critical core of           “A dream come true” is how the
technology managers in the Washing-               DSMC Commandant, Brig. Gen.
ton, D.C. area could benefit from such            Claude M. Bolton, Jr., USAF,
a program, UT-Austin and DSMC                     described the UT-Austin/
developed and structured the curricu-             DSMC educational partner-
la, schedule, and facilities so that stu-         ship. “From the beginning
dents could remain on the job while               when Bill Knight and I first
pursuing a graduate degree in Science             looked at the proposal, it
and Technology Commercialization.                 sounded like a great idea,
Of special note is the fact that this is          because a lot of folks in this
the first degree program UT-Austin                area want to know how to do
has offered totally outside the state of          this type of work. And thanks
Texas.                                            to UT Austin, and the hard work of

Johnson is Managing Editor, Program Manager, DSMC Press.

52     PM : MARCH-APRIL 1996
Bill and his staff, you, our students,      pus.” He had generous praise for UT-          Award for Excellence. Reciprocating,
now have the opportunity to take this       Austin, Knight and his staff, calling         Sullivan presented Bolton with one of
important step in achieving your grad-      their joint cooperation “key to bringing      the first UT-Austin/Fort Belvoir T-
uate education goals. You are the rea-      this graduate program altogether for          shirts, commenting, “It’s one of the
sons that we’ve worked so hard over         all of you.” Referring to the increased       shirts that hopefully many of our stu-
the last couple of years to make this       importance of dual use-technology             dents also will wear to remember that
educational partnership happen.”            and how to get it to the marketplace,         they’re part of a new group, an experi-
                                            he commended UT-Austin for being at           ment, changing the learning processes
Bolton went on to say that, “We             the forefront educating the profession-       in higher education.“
[DSMC] look at this as a grand oppor-       al acquisition workforce in this vital
tunity for the College, working with        acquisition reform initiative.                About the IC2 Institute
UT-Austin, to bring the business of                                                         The Science and Technology Commer-
technology and commercialization,           Introducing Dr. Robert S. Sullivan,             cialization graduate degree program
together with the latest in learning the-   Director, IC2 Institute, UT-Austin,             has deeply embedded roots in UT-
ories and classroom equipment, to           Bolton presented him with a brass               Austin’s IC2 Institute. Sullivan first
your learning experiences on this cam-      coin — the DSMC Commandant’s                    gave an overview of the Institute’s
                                                                                            framework. The Institute’s acronym
                                                                                            stands for “Innovation, Creativity, and
                                                                                            Capital.” It was founded by Dr. George
                                                                                                              Kozmetsky, who had
                                                                                                              previously co-founded
                                                                    BRIG. GEN. CLAUDE M. BOLTON, JR.,         Teledyne Corporation
                                                                    COMMANDANT, DSMC, PRESENTS DR.            — the large, multi-
                                                                    ROBERT S. SULLIVAN, DIRECTOR, IC 2        national, multi-busi-
                                                                    INSTITUTE, UT-AUSTIN, WITH A BRASS        ness industry, with
                                                                                                              strong ties to the
                                                                    COIN REPRESENTING THE DSMC COM-
                                                                                                              defense industry tech-
                                                                    MANDANT’S AWARD FOR EXCELLENCE.
                                                                                                              nology base.
                                                                    THE OCCASION MARKED THE FIRST VIR-
                                                                    GINIA ORIENTATION SESSION OF UT-
                                                                                                           Kozmetsky, seeking to
                                                                    AUSTIN’S NEW MASTERS PROGRAM IN        parley his past suc-
                                                                    SCIENCE AND TECHNOLOGY COMMER-         cesses and profits tak-
                                                                    CIALIZATION. (SEE INSET FOR COIN       ing knowledge from
                                                                    CLOSE-UP.)                             the laboratory to the
                                                                                                           marketplace, plunged
                                                                                                           those assets into
                                                                                                           establishing the IC 2
                                                                                          Institute 17 years ago. As the IC2 Insti-
                                                                                          tute Director, he looked at many issues
                                                                                          including venture capital and start-up

                                                                                          “The IC2 Institute,” said Sullivan, “is
                                                                                          now more than UT-Austin. In fact, its
                                                                                          programs span the United States in
                                                                                          terms of our activities within the Insti-
                                                                                          tute. And one very important piece of
                                                                                          the Institute is the Master of Science
                                                                                          Degree in Science and Technology
                                                                                          Commercialization, which we’re now
                                                                                          focusing on. Ultimately, you’ll realize
                                                                                          that it’s at the core of what we do.”

                                                                                          Austin Technology
                                                                                          Another important piece of the Insti-
                                                                                          tute’s success, according to Sullivan, is

Photo by Richard Mattox                                                                         PM : MARCH-APRIL 1996           53
its Austin Technology Incubator,             evolving all across the country includ-     ence and technology. How do we do it
which basically takes knowledge out          ing Johnson Space Center, Houston,          better? What would build a better
of the laboratories, commercializes          Texas; San Jose, California; Charleston,    infrastructure? “It doesn’t do us any
that knowledge, and sets up compa-           South Carolina; and Bechtel, North          good to discover something,” said Sul-
nies. Currently, the Institute has about     Las Vegas, Nevada.                          livan, “if we’re not getting the informa-
29 companies in its incubator; only                                                      tion out.” And that is where dissemina-
two have failed.                             Global Alliances. The Institute plays a     tion enters the picture. The bottom
                                             role networking commercialization           line, according to Sullivan, is if a dis-
“Our easy access to support structures       processes and procedures around the         covery does not go into the market
and other infrastructures necessary for      world. Its horizons extend from work-       [dissemination] and society does not
launching these companies has been           ing military defense processes in the       benefit, no wealth or prosperity shar-
critical.” Sullivan went on to say that in   Ukraine, to sharing technologies and        ing results. Sullivan stressed that the
Austin, the UT-Austin Technology             processes in Cuba, to incorporating         Institute wants to create social and cul-
Incubator has directly created between       software companies in Brazil into the       tural enrichment. And to achieve that
800 and 1,000 jobs that are technolo-        Austin Technology Incubator.                end, all three processes — research,
gy-based and high-paying. And the                                                        discovery, dissemination — are insepa-
multiplier effect for that in terms of       Telecommunications. The Institute           rable.
other related jobs is very significant for   recognizes that the processes of com-
the community. “In fact,” he acknowl-        municating and learning are changing        Summarizing his presentation, Sullivan
edged, “two years ago, the Austin            drastically. The goal is to distribute      told the students the Institute’s prima-
Technology Incubator was named the           learning worldwide; provide individu-       ry mission is to “enhance understand-
top incubator in the United States.”         als with the right knowledge when           ing of the processes of creating eco-
                                             they need it and where they need it;        nomic wealth and prosperity sharing.
But That’s                                   customize the information for cus-          Clearly, this technology transfer pro-
Not All                                      tomers; and maintain a mutually satis-      cess is at its heart. We want to not
Sullivan continued his discussion of         fying partnership with customers and        only tell you what we know, we want
the Institute with a recap on the amaz-      institutions.                               to know more ourselves.”
ing array of projects and services origi-
nating from the Institute. Among             Conferences, Seminars, Executive            Sullivan referred to commercialization
them:                                        Programs. The Institute runs confer-        as the core to the entire commercial-
                                             ences, seminars, and executive pro-         ization process,.“...because we create
Capital Network, TCN. This is a              grams all over the world, including         industry, take discovery, and get it to
“matching mechanism” where the               Russia and China, as well as major          the market. It then creates wealth and
Institute matches wealthy individuals        cities in the continental United States.    prosperity sharing — and we want to
looking for investment opportunities                                                     increase the likelihood of teaching you
with a technological industry suited to      Focus for Tomorrow                          how to succeed in these areas as well
their capital, risk, and other parame-       Sullivan then outlined for the assem-       as being successful at doing that our-
ters. This Network has now become            bled students exactly what the Insti-       selves.”
the largest of its kind in the United        tute’s focus would be during their
States, very successful, and completely      graduate education:                         Focus on the
self-sustaining. Forbes, Fortune, and                                                    Faculty
Business Week have published articles        Continual Transforming Process.             Sullivan then introduced Professor
highlighting the Network’s successes.        “Focus on not only what skills are nec-     Timothy W. Ruefli, Management Sci-
                                             essary today to carry out our jobs,         ence and Information Systems Depart-
Technology Commercialization Cen-            develop a foundation or a process so        ment, UT-Austin Business School. In
ters. The National Aeronautics and           that we’re continually transforming         addition to his professorship at the
Space Administration was the Insti-          ourselves — not only trying to keep up      Business School, Ruefli is an IC2 Insti-
tute’s first experiment outside of           with change, but actually causing           tute Fellow and Frank C. Erwin
Austin to bring the technologies in,         change. We want to be at the fore-          Endowed Centennial Professor.
provide the best technology for the          front.”
market, provide an infrastructure and                                                    According to Ruefli, his primary
support, and increase the likelihood of      Research, Discovery, Dissemination.         responsibility is to support the educa-
the company’s success. The commer-           These three areas are a vital part of the   tional partnership between UT-Austin
cialization process is now growing so        Institute’s mission. Research and dis-      and DSMC by coordinating faculty for
rapidly that, according to Sullivan, the     covery focus on the laboratory process      the program, and promoting a rapport
Institute could double its size and still    — what it takes to be more successful       between students and faculty that fos-
not satisfy all the demand. Centers are      in the process of commercializing sci-      ters a thriving learning environment.

54    PM : MARCH-APRIL 1996
Welcoming the assembled students,
Ruefli said, “This degree program is
                                            DR. ROBERT S. SULLIVAN
designed for working professionals…         Director, IC2 Institute
We expect you will learn a lot from
each other as part of the learning expe-    The University of Texas at Austin
rience. We’re bringing together
a diverse group of people with                          r. Robert S. Sullivan became director of
various experiences, and we promote

Ruefli went on to say that the overrid-
ing focus of the course will be on sci-
ence and technology as a key element
                                            D           the IC2 Institute at The University of
                                                        Texas at Austin on June 1, 1995. He
                                                        has been an IC2 Fellow since 1987
                                                        and is now the IC2 Harry H. Ransom
                                            Centennial Fellow. He also serves as a member
                                            of the faculty of the UT-Austin Graduate School
                                            of Business and holds the J. Marion West Chair
of organizational competitive strategy.     for Constructive Capitalism.
According to Ruefli, “We see science                 Sullivan was dean of the Graduate School
and technology commercialization as         of Industrial Administration (GSIA) at Carnegie        management. In particular, his research has
keys for organizations to reinvent          Mellon University (CMU) from 1991-95 and is            focused on network simulation, implementation
themselves, as the basis for technology     an adjunct professor in the Information Technol-       strategies for computer integrated manufactur-
entrepreneurship, and as the engine         ogy Center in the CMU School of Computer               ing, and job scheduling and sequencing.
that drives the social and cultural         Science.                                                        His publications have appeared in such
enrichment resulting from economic                   Under his leadership, the ranking of GSIA     journals as Management Science, Operations
                                            among business schools rose significantly. He led      Research, The International Journal of Production
wealth and prosperity sharing. The
                                            GSIA through complete reengineering of the             Research, Naval Research Logistics Quarterly, and
ability to get things off the shelf and
                                            school’s educational and research programs. This       Annals of Operations Research. He has written
into the market is the key to competi-      complex effort included the application of             two books with colleagues: Service Operations
tion, and rapid innovation is becoming      advanced technology in the field of finance, a         Management (McGraw-Hill, 1982) and Quanti-
the key to survival.”                       focus on increasing manufacturing productivity,        tative Systems for Business (Prentice-Hall, 1986),
                                            and the creation of experimental and distance          accompanied by a software product of the same
Masters Program Structure                   learning. The reengineering effort also encom-         name, which has appeared in a number of ver-
Ruefli promised the students a 12-          passed development of one-of-a-kind innovative         sions since the first publication.
month program that will be an               degree programs forged by combining GSIA’s                      Sullivan is a member of the editorial
intense, perhaps painful experience.        own resources with other Carnegie Mellon               boards of two academic journals: Interfaces and
The Institute will administer the pro-      departments and those of other universities.           the Journal of Manufacturing and Operations
                                                     His administration stressed global educa-     Management. He has served as chairman of The
gram with a Friday/Saturday schedule,
                                            tional interactions, the application of technology     Institute for Management Sciences (TIMS) Col-
designed to let students work regular
                                            to the GSIA learning experience, “just-in-time         lege on Production and Operations Management,
hours and still continue their educa-       learning,” entrepreneurship, and the commercial-       chairman of the Special Interest Group in Manu-
tion. He also spoke of communication        ization of new technologies.                           facturing Management of the Operations
skills and team building, two impor-                 From 1976 to 1991, Dr. Sullivan was on        Research Society of America (ORSA), and chair-
tant tools integrated into the curricula.   the faculty at The University of Texas at Austin,      man of the review panel for the Design and
Speaking of the types of material cov-      where he was Joe B. Cook Professor of Manage-          Computer Integrated Manufacturing Program of
ered in the program, Ruefli gave a brief    ment and associate dean for research and aca-          the National Science Foundation. He is a mem-
review of the course material:              demic affairs in the Graduate School of Business.      ber of the Task Force on Business School Educa-
                                            He served as codirector of the Center for Tech-        tion Committee of INFORMS (merger of TIMS
• What is the technology transfer and       nology Venturing, director of the Bureau of Busi-      and ORSA), a member of the Advisory Board of
                                            ness Research, and associate director of the           the Business School of the Adolfo Ibanez Univer-
  commercialization process?
                                            Manufacturing Systems Engineering Program in           sity (Chile), and 1996 president of the Greater
• What are the stages of commercial-
                                            the College of Engineering.                            Austin Quality Council.
  ization and why are they critical?                 Sullivan was the first professor in the                His professional affiliations include the
• How are innovation and creativity         Management Department to win both the busi-            American Institute for Decision Sciences, the
  stimulating?                              ness school’s undergraduate and graduate               Institute for Management Sciences, and the
• How do we create scientists with          awards for teaching excellence. He was also            Operations Management Association.
  entrepreneurial minds?                    involved in the design of the Manufacturing Sys-                A graduate of Boston College in mathe-
• How do we get scientists in the lab       tems Engineering Program and was a lead faculty        matics, Sullivan holds a master’s degree in pro-
  to work with people who can inte-         member in the design of the Systems Manage-            duction management and quantitative methods
  grate things into the market?             ment MBA program, which was funded with a              from Cornell University and a doctorate in opera-
• How can technology markets be             $2.7 million grant from the IBM corporation.           tions management from Pennsylvania State Uni-
                                                     Sullivan’s research interests center on       versity.
  identified and defined?
                                            manufacturing systems management and project
• What is the process of assessment,
  and how can capital expertise be

                                                                                                         PM : MARCH-APRIL 1996                    55
accessed and applied to the com-          ogy Commercialization Degree, Ruefli        working with people. He noted that
    mercialization process?                   stated, “We don’t have a specific nar-      Kozmetsky, co-founder of the C2 Insti-
•   How do we define the metrics of           row channel that we’re aiming at.           tute, will also be involved.
    performance and assess risk?              We’re talking about managers or direc-
•   How do state and federal govern-          tors of labs or technology divisions;       Wrap-up
    ments support R&D and commer-             leaders of technology-based compa-          Concluding his remarks, Ruefli said
    cialization? What’s likely to happen?     nies; and companies working with            that the classes are small enough that
    How can we capitalize on this?            Department of Defense, Department of        instructors can accommodate a rea-
•   What is the impact of the legal sys-      Energy, and the federal labs. We’re         sonable amount of individual attention
    tem and intellectual property rights?     aiming at consultants holding local,        and focus. He then opened a student
•   What constraints are placed on            state, and national positions with          question-and-answer session, followed
    commercialization?                        industry consortia. We’re also looking      by registration and a tour of the
•   What do you have to know to make          at science and technology entre-            Defense Systems Management College
    commercialization successful?             preneurs themselves and technology          library, Management Deliberation Cen-
•   How can you apply the commercial-         venture capitalists.”                       ter, Learning Resource Center, and
    ization process as a competitive                                                      classrooms.
    weapon?                                   Ruefli assured the students that UT-
                                              Austin had assembled an exceptional         Editor’s Note: For further information,
Potential Career Paths and                    group of faculty to teach the courses.      prospective      students      should
Course Instructors                            The instructors were selected for their     call 1-800-218-6782 or E-Mail:
Referring to the career paths available       knowledge, eminent qualifications to
to those with the Science and Technol-        teach the subject matter, and skill in

    A R G E N T I N E                 D E F E N S E               A T T A C H É               V I S I T S              D S M C

              n 18 January, 1996, we

    O         welcomed Lt. Gen. Carlos
              Zabala, Argentine Defense
              Attaché, to the Defense
              Systems Management Col-
    lege (DSMC). Zabala’s visit was pre-
    cipitated by Secretary of Defense
    William J. Perry’s creation of the
    Argentine-U.S. Defense Bilateral
    Group in November of 1994 with
    the goal of cementing the close rela-
    tions that have developed between
    Argentina and the United States
    since the 1990 Gulf War, in which
    Argentina participated. Argentina is
    in the process of restructuring its
    defense policy making apparatus,                                      LT. GEN. CARLOS ZABALA, ARGENTINE DEFENSE ATTACHÉ,
    which includes, but is not limited                                    A REPRESENTATIVE FROM THE OFFICE OF INTERNATIONAL
    to, the Ministry of Defense. They
                                                                          SECURITY AFFAIRS, AND MEMBERS OF THE COLLEGE STAFF
    have identified an urgent need for trained civilian defense
                                                                          REVIEW COURSE MATERIALS DURING THE ATTACHÉ’S ORIEN-
    experts. This was the primary focus of Zabala’s visit. They are
                                                                          TATION VISIT TO DSMC ON JANUARY 18, 1996. PIC-
    interested in sending students to DSMC as well as having
    DSMC send instructors to Argentina to reach a larger audi-            TURED FROM LEFT: LT. COL. BEAUCHAMP, AIDE TO LT. GEN.

    ence at lower cost. This issue is likely to be central in the sec-    ZABALA; COL. WILLIAM E. KNIGHT, U.S. ARMY, DEAN OF
    ond meeting of all the Ministers of Defense of the Southern           COLLEGE ADMINISTRATION AND SERVICES, DSMC; LT. GEN.
    Hemisphere scheduled for October in Argentina. Perry host-            CARLOS ZABALA, ARGENTINE DEFENSE ATTACHÉ; PROFES-
    ed the first meeting, and will attend the second.                     SOR GIBSON LEBOEUF, HOLDER OF NAVY CHAIR, DSMC
                                                                          EXECUTIVE INSTITUTE; DR. FRED RUIZ-RAMON, INTERNA-
    Editor’s Note: LeBoeuf, whose native language is Spanish,             TIONAL SECURITY AFFAIRS, INTER-AMERICAN REGION.
    acted as official interpreter throughout the visit.

56     PM : MARCH-APRIL 1996                                                                                           Photo by Richard Mattox
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