Vale: Constructing a Brand - Vale.com

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Vale: Constructing a Brand - Vale.com
2007
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                            CHAPTER 10
                            Vale: Constructing a Brand

                            10.1 An international brand                                                                      copper, manganese ore, iron ore, nickel, bauxite, phosphate, potash,                           335
                                                                                                                             coal, uranium, diamonds and platinum group metals.4 The sum of
                                For 65 years, the CVRD logo was spread out across the four                                   all the results obtained in the year made the company the world’s
                            corners of the world: on train cars, on ships, on train stations, on                             second largest miner.5
                            calendars, on appointment books and pens, on the doors of offices
                            and in trade contracts. However, when joining together those
                            letters, everyone – whether engineers, geologists, the company CEO,
                            office assistants, secretaries, mine workers, locomotive engineers,                              10.2 A global company
                            shareholders, or passengers at a station – saw only one thing: Vale.
                            Popularly, CVRD was always Vale.                                                                     Vale and Brazil entered 2007 with good growth prospects. At
                                On November 29, 2007, at Copacabana Fort in Rio de Janeiro,                                  the start of the year, the United Nations issued its annual report,
                            Vale CEO Roger Agnelli brought together around 500 employees to                                  in which the United Nations Conference on Trade and Development
                            announce one of the biggest changes in the company’s history.1 The                               (UNCTAD)6 ranked the country the 12th largest foreign investor in
                            reasons for the modification may be summed up in just one word:                                  the world in 2006. That year, a total of US$28 billion was invested by
                            globalization. The word “Vale” is easily read throughout the world                               Brazilian companies.7 Brazil had left behind companies in important
                            and, as of 2006, when it acquired Canadian company Inco, Vale was                                powers, such as Australia, China and Russia, which invested US$22
                            expanding across the globe.                                                                      billion, US$16 billion and US$18 billion, respectively.8 Vale played a
                                From that point onward, Vale changed its name and logo. The                                  major role in Brazil’s high position in the UN ranking, as the company
                            logo shows a stylized letter “V” that can represent either a mining                              accounted for more than 50% of that year’s investment. This was
                            pit or a heart. The easy-to-read brand reinforced Vale’s image as a                              largely due to the acquisition of Canadian company Inco, the world’s
                            global company. No longer were different brands and images used                                  fifth biggest takeover in 2006. It was also the largest transaction ever
                            in different areas.2 Vale – modern and plural – was unified.                                     made by a Latin American company.9
                                As it changed its brand, Vale was a company that would                                           The UN report diagnosed the new times being experienced
                            end 2007 with net income of US$11.8 billion – up 62.9% from                                      by Brazil. The economy had not been dynamic in the 1980s and
                            the previous year – and new records in all sectors.3 Vale was now                                1990s, with growth rates below the world average, but this had now
                            present in more than 30 countries and was developing an extensive
                            mineral prospecting program, with projects in 21 countries around
                            the world. The company was mainly looking for new deposits of                                    4 - See Vale’s 2007 Sustainability Report.
                                                                                                                             5 - 2008 Press Book, produced by Vale’s Press Office.
                                                                                                                             6 - The United Nation’s annual investment report is published by the United Nations
                            1 - “Simplesmente Vale,” IstoÉ Dinheiro, December 5, 2007. Available at .                                           7 - See Vale’s 2006 and 2007 Form 20-F Reports.
                            2 - Idem.                                                                                        8 - See “Brasil é o 12o maior investidor no mundo, aponta ONU,” O Estado de S.Paulo, October
                            3 - US GAAP 4Q07 Results. Available at .                                                         9 - Idem.

Vale   Our History                                                                                                                                                                     Vale         Our History
Vale: Constructing a Brand - Vale.com
Photo at start of Chapter 10:
                                                                                                                                                                                                        Vale’s global headquarters
                                                                                                                                                                                                           in Rio de Janeiro, 2011.

336                                   changed. In the 2000s, Brazil’s annual GDP growth rate increased                             of Vale Inco, which was very strong, with revenue from nickel                                      337
                                      from 1.7% to around 4% in 2006.10 The rise in GDP that year was                              activities reaching US$11.78 billion. This amount was four times
                                      a foretaste of what was to come in 2007, when growth hit 6.1%.11                             higher than the previous year’s figure of US$2.8 billion, due to
                                      Vale’s share of the total volume traded by Brazil on the seaborne                            the fact that Vale Inco’s results were only incorporated in the last
                                      market in 2007 reached approximately 32.5%.12 The company                                    quarter of 2006. In 2007, 60.3% of total nickel sales were delivered
                                      confirmed its vocation as a growth driver of the Brazilian economy,                          to customers in Asia, 26.5% in North America, 11.6% in Europe and
                                      and this would become even more palpable with the results it                                 1.6% in other locations.15
                                      would achieve year after year.                                                                   Over the course of 2007, Vale’s shares were the most traded among
                                          In 2007, Vale’s gross operating revenues increased by 62.6%                              all foreign companies on the New York Stock Exchange, surpassing
                                      to US$33.11 billion. Segmented investments, the pursuit of                                   even those of BHP Billiton, the global leader in the mining sector.16
                                      excellence in work methods and the good moment the country was                               Average daily trading volumes were around US$725.5 million. This
                                      experiencing made it possible to predict an even better future for                           was partly related to the company’s strong performance in iron
                                      the company.                                                                                 ore production in Brazil and its sales arrangements with Asian
                                          The former “country of the future,” as Brazil had been described                         steelmakers, which in February 2008 agreed to an average price
                                      by Austrian writer Stefan Zweig, was now joining the list of                                 increase of 68%.17
                                      emerging countries that were leading global growth. As declared                                  As a consequence of its expansion program, in April 2008 Vale
                                      by the UN report, “external investment by Brazilian companies is                             announced a partnership with Columbia University to establish a
                                      to some extent part of an expansion and consolidation process                                research and technical training center.18 A program for training
                                      that is also occurring at home. Brazilian companies are looking to                           young geologists and engineers developed professionals to conduct
                                      consolidate their industries, such as mining and steel, by buying                            work in locations such as Kazakhstan.19
                                      foreign competitors in order not to lose markets or become                                       Vale’s presence outside Brazil was not restricted to commercial
                                      targets themselves.” 13                                                                      investments. In May 2008, an earthquake measuring 7.9 on the
                                          The investment made by purchasing the Canadian company                                   Richter scale hit southwest China, killing around 90,000 people. 20
                                      marked Vale’s entry into the international nickel market, making                             Hundreds of houses, schools and hospitals collapsed in less than
                                      it the world’s second biggest producer of the metal.14 For the first                         a minute. That same month, Vale donated US$1.4 million to the
                                      time, the 2007 figures encompassed the annual performance
                                                                                                                                   15 - See Vale’s 2007 Form 20-F Report.
                                      10 - See Brazil, Finance Ministry. “Economia brasileira em perspectiva.” Special year 2010   16 - “Vale é a ação estrangeira mais negociada na Bolsa de Nova York,” Folha de S.Paulo,
                                      edition. Available at .                       17 - “O gol de placa da Vale,” Carta Capital, February 20, 2008.
                                      11 - Idem.                                                                                   18 - “Vale faz parceria com Columbia para criar centro de pesquisa,” Valor Econômico, April
                                      12 - See Vale’s 2007 Form 20-F Report.                                                       30, 2008.
                                      13 - The document was translated by BBC Brazil in “Brasil bate recorde de investimentos no   19 - “Vale lançará três programas para contratação de recém-formados,” O Globo, May 4,
                                      exterior, diz UNCTAD,” October 16, 2007. Available at .                                      20 - “A tragédia das crianças,” Veja, May 21, 2008. Available at .

            Vale        Our History                                                                                                                                                            Vale          Our History
Vale: Constructing a Brand - Vale.com
Right: Cateme Elementary
      School in Moatize, 2011.

338   International Red Cross to help the victims of the tragedy. In                             strategic objectives and reward performance, among various other                                                       339
      addition to this direct donation, Vale undertook to build three                            improvements implemented.
      “Vale Hope Schools” in Sichuan Province, through a contribution
      of US$400,000.                                                                             African expansion: Moatize, Mozambique
         On June 4, 2010, Vale’s Executive Director of Ferrous Metals,                           Mozambique was the first place outside Brazil to receive a
      José Carlos Martins and China Country Manager, Michael Zhu,                                branch of the Vale Foundation, whose purpose is to contribute to
      leading a group of company employees, attended the opening                                 integrated development in the regions where Vale operates. The
      ceremony of the Vale Hope School in Yongxing Town, the last                                Foundation’s investments in the African country have prioritized
      of the three schools handed over in Sichuan. The 6,500-m²                                  projects in the areas of health, farming, infrastructure, sport
      elementary school has ten classrooms on three floors and is                                and education. In addition, an initial 1,108 families were
      designed for 200 students. 21                                                              resettled in Moatize, Tete Province, the coal-rich central region
                                                                                                 of Mozambique. 22 This process was finalized in 2010 with the
      Strike in Canada                                                                           resettling of 1,365 families.
      By 2008, Vale had more than 62,000 employees across the world.                                Seeking better results for the local community, Vale’s investment
      The Human Resources Department, with the support of the Legal                              in the resettlement involved building schools, health centers and
      Department, faced the challenge of administrating and conciliating                         police stations, enabling the creation of functional neighborhoods
      various types of labor relations existing in different countries.                          for the new residents. The projects included the refurbishment of
      Relations between employees and companies differ from one                                  Tete Provincial Hospital, Moatize Health Center and the Moatize
      country to another, and multinationals are subject to the rules of                         Intermediate Institute of Geology and Mines, as well as the
      the countries where they operate.                                                          development of local farming.23 The company worked in a range
          A significant number of employees at Vale’s Canadian nickel                            of areas to integrate the social, cultural and economic life of the
      operations in Sudbury and Port Colborne, Ontario went on strike from                       region. For example, Vale organized a training course in Moatize for
      July 2009 to July 2010. Some mining operation employees in Voisey’s                        Mozambican teachers and school principals, which was completed
      Bay, Newfoundland and Labrador also went on strike, from August                            by around 1,000 participants.
      2009 to January 2011.                                                                         To enable the coal mine to be developed in Moatize, families were
          Collective agreements lasting five years were made with the unions                     moved from the communities of Malabwe, Chipanga, Bagamoio
      representing the striking employees, offering incentives to improve                        and Mithete. Based on various studies and a socioeconomic census
      these operations’ long-term productivity and competitiveness, as well                      conducted to identify the people to be resettled, two areas were
      as their capacity to continue generating value. These agreements                           selected to receive the families: the rural area of Cateme, and the
      include a defined-contribution pension plan for new employees and                          urban neighborhood of 25 de Setembro. The process of producing
      adjustments to variable pay programs to enable Vale to achieve

                                                                                                 22 - See Vale press release “Vale realiza primeira exportação da Mina Carvão Moatize,”
      21 - “Vale entrega a terceira ‘Escola da Esperança’ na China.” Available at .                                                                  23 - Idem.                                                                                              Ontario, Canada.

       Vale        Our History                                                                                                                                                            Vale   Our History
Vale: Constructing a Brand - Vale.com
Left: a Vale train at
                                                                                                                                                                      sunset in Moatize, 2011.

340                                                                                                                                                                                                341
                           a Resettlement Action Plan involved extensive public engagement              In Tete, Vale has participated in meetings held at the foot of a
                           and participation. Before resettlement began, three public                baobab tree – locally considered the “tree of life” due its water storage
                           hearings were conducted, as well as 20 theater performances in            capacity. The tree is found in various parts of Africa and many
                           the predominant local language (Nyungwe), 110 meetings with               specimens reach 40 meters in height and 10 meters in diameter.
                           communities and their leaders using illustrated materials, 4,927          In a tradition arising in ancient African tribes, many community
                           home visits to families and leaders for mobilization and social           decisions are taken around this tree. When the Vale Foundation
                           assistance purposes, and 639 social consultations. During the             arrived in Mozambique, this traditional custom became part of the
                           process, alternative solutions were considered to avoid or minimize       company’s community relationship practices.24 Knowing how to
                           physical or economic displacement.                                        incorporate local culture into its operating methods was essential
                               The following infrastructure was built or modernized for the          to a company seeking to expand around the world.
                           communities in both the new Cateme and 25 de Setembro areas:                 In March 2008, Vale laid the foundation stone of the Moatize
                           houses, an elementary school, a high school, a library, houses for        Project. A little over two years later, in September 2010, it bought
                           school principals and teachers, information technology rooms,             a 51% stake in Sociedade de Desenvolvimento do Corredor do
                           laboratories, a health and maternity center, a police station, streets,   Norte S.A. (SDCN), a company controlling two railroad systems
                           and electric power facilities along main roads.                           on the east coast of Africa. The amount paid was US$21 million.
                               Equipped with 18 classrooms and a library, Cateme Elementary          Through two subsidiaries, SDCN participated in two railroad
                           School is designed for around 1,200 students. Armando Emílio              systems in Africa, extending for a total of approximately 1,600
                           Guebuza High School, in the same neighborhood, is designed for            kilometers, in Mozambique and Malawi. It will also be necessary
                           650 students. It has 12 classrooms, a library, accommodations             to construct some additional stretches of track, as well as a new
                           for 270 boarding students, an information technology room and             port in the Nacala region. 25 The acquisition of SDCN was designed
                           one hectare for practical classes on horticulture, composting and         to permit expansion in Moatize and the creation of logistics
                           processing of cassava flour. Both schools are administered by the         infrastructure, supporting the company’s operations in central
                           Mozambican government’s District Education Department.                    and eastern Africa. 26 After constructing these new stretches, the
                               Improvements are made regularly to the infrastructure in the          two systems will be interconnected at a point near the Moatize
                           resettled people’s communities and Vale is taking measures to             mineral province.
                           support families, together with the government authorities, to               The first batch of coal from Moatize Mine left Mozambique on
                           meet their demands. Examples of such improvements include                 September 14, 2011, on board the ship Orion Express, which sailed
                           house repairs, maintenance of drainage systems, public roads and
                           the water supply system, expansion of the electricity network, the
                           construction of sports facilities, investment in health and farming,      24 - See Vale Foundation, Atuação Internacional. Available at .
                           Actions are also being implemented to establish alternative ways of       25 - “Vale compra ferrovias no leste da África,” O Estado de S.Paulo, September 22, 2010.
                                                                                                     Available at .
                           training, and vocational courses.                                         26 - Idem.

      Vale   Our History                                                                                                                                     Vale         Our History
Vale: Constructing a Brand - Vale.com
Ceremony to open Vale’s distribution center
      and pelletizing plant in Oman, 2012. Left to
      right: Marco Beluco, Vale’s Country Manager
      in Oman; Marcelo Figueiredo, Vale’s Director
      of Projects in Oman and Malaysia; Ahmed
      Al Wahaibi, CEO of the Oman Oil Company;
      José Carlos Martins, Vale’s Executive Director
      of Ferrous Metals and Strategy; Nasser
      Al Jashmi, the Omani Sub-Secretary of
      Oil and Gas; Murilo Ferreira, Vale’s CEO;
      and Ahmed Al Futaisi, the Minister of
      Transport and Communications of Oman.

      to Lebanon. The shipment of 35,000 metric tons of thermal coal                             For the strategy to succeed, ideal conditions would be needed in
342   was taken for 575 kilometers along the Sena-Beira Railroad, which                          order for the products to be ready for export at a reasonable cost.                                                          343
      links Moatize to the Port of Beira in Sofala, central Mozambique.27                        Part of the response to this need was provided in September 2011,
      The railroad had previously been closed for 28 years due to the                            when an iron terminal at the Port of Sohar was completed, for use
      civil war. Mining operations began in May 2011 and the project’s                           by Vale. Sohar’s favorable location, next to deep waters outside
      implementation has contributed to the dynamism of the Mozambican                           the Persian Gulf, enabled Vale to take Valemax vessels, capable of
      economy, generating jobs and income.                                                       transporting 400,000 metric tons, from Brazil to the Omani port.
                                                                                                 From there, the iron ore would be transferred onto smaller ships
      Oman                                                                                       and taken to nearby locations. In addition to Sohar, only nine ports
      At the same time that it was laying the foundation stone in Moatize, in                    across the world are currently capable of receiving bulk carriers of
      2008 Vale also began constructing a pelletizing plant and distribution                     Valemax size.31
      center in the Middle East, at the Port of Sohar Industrial Complex in                          Together with direct actions for exporting its products, Vale
      Oman, a country on the Arabian Peninsula. The facility was opened                          offered a series of reciprocal benefits to Omani society. One
      in March 2012.28                                                                           example is an agreement forged by Vale, between the government
          The Middle East as a whole was a growing purchaser of the                              of Oman and the Federal University of Viçosa in Minas Gerais,
      company’s products, especially pellets, due to the type of furnace                         Brazil, to attempt to solve pest problems affecting fruit crops.
      predominantly used by steel plants in the region. In May 2008, Vale                        Signed in October 2010, the agreement provided for an investment
      announced a strategic partnership with the government of Oman                              of around R$10 million over four years. Vale brokered the
      through the sale of a 30% stake in Vale Oman Pelletizing Company                           agreement through the Vale Institute of Technology (Instituto
      LLC (VOPC) for US$125 million.29                                                           Tecnológico Vale, or ITV).32
          Oman covers slightly more than 300,000 square kilometers and                               Created in 2009, ITV has the objective of coordinating science
      it has a vast coastline, enormous oil reserves and frontiers with                          and technology actions, with an emphasis on long-term research
      Saudi Arabia and the United Arab Emirates, two major commercial                            carried out in partnership with scientific communities on a national
      powers in the region. Under the plans drawn up by Vale, ore                                and international scale.33 Within a short period of activity, ITV had
      processed in two pelletizing plants (each capable of producing 4.5                         signed 97 research and development agreements and provided
      million metric tons of pellets per year)30 would be transported from                       more than 50 research scholarships. ITV’s participation in foreign
      an iron ore and pellet distribution center in Oman (able to store                          initiatives has not been restricted to Oman. The Institute has also
      40 million metric tons) to customers in Asia and the Middle East.                          established partnerships with 36 institutions in Brazil and other

                                                                                                 31 - Available at .
      14, 2011. Available at .                     32 - Interview with Luiz Mello, CEO of the Vale Institute of Technology, given to Vale on
                                                                                                 October 25, 2011; and the text “Combate a pragas em Omã,” Portal Vale.com (Home -
      28 - See Vale’s 2009 Form 20-F Report.                                                     Sustentabilidade - Destaques - Combate a pragas em Omã). Available at .                             Ship unloader at Vale’s
      30 - See “Vale no mundo,” Available at .                                                                                         in Oman, 2011.

       Vale         Our History                                                                                                                                                              Vale   Our History
Vale: Constructing a Brand - Vale.com
countries, such as Brazilian agricultural research agency Embrapa,                            Australia
344                                 the National Council for Scientific and Technological Development                             Vale also expanded into Australia and, as in Mozambique, coal                         345
                                    (CNPq), the Massachusetts Institute of Technology (MIT), and École                            was once more the point of entry. In April 2007, Vale paid US$656
                                    Polytechnique Fédérale de Lausanne (EPFL) in Switzerland.34                                   million to acquire 100% of AMCI Holdings Australia Pty. The company,
                                                                                                                                  which operated assets and possessed projects in the area of coal
                                    Guinea and Zambia                                                                             exploration, was renamed Vale Australia.35 The acquisition of AMCI,
                                    In Guinea, West Africa, Vale is investing in an iron mining project.                          which had nominal production capacity of 8 million metric tons per
                                    In 2010, the company unveiled the Simandou Project, which will                                year and reserves of 103 million metric tons, was another step in
                                    involve developing one of the best untapped world-class iron ore                              Vale’s new mining policy. It also confirmed the company’s efforts to
                                    deposits on the planet. Simandou is also the biggest integrated                               become a global player in coal – especially metallurgical coal, which is
                                    iron ore mining and infrastructure project in the whole of                                    fundamental to steel production.36
                                    Africa, and it also involves education and human and economic                                     Once the AMCI deal and the creation of Vale Australia had been
                                    development programs.                                                                         finalized, in 2007 the company was capable of producing 10 million
                                        The first phase of the project involves developing Zogota mine                            metric tons of coal per year, including its joint ventures in China
                                    in southern Simandou. Its planned total production capacity is 15                             (which contributed up to 2 million metric tons per year). Around
                                    million metric tons per year and total investment will be US$1.260                            80% of the coal produced by Vale’s new Australian operations was
                                    billion. The aim of the Simandou Project is to replicate in Africa the                        of the metallurgical type, the remainder being thermal coal. At that
                                    successful mine-railroad-port model developed in Brazil for iron                              time, of global annual coal production of 5 billion metric tons, just
                                    ore operations.                                                                               15% was metallurgical coal.37
                                        In 2010, Vale launched the Konkola North copper project in the                                Two years later, in September 2009, mining began using the
                                    Zambian Copper Belt, through a joint venture with African Rainbow                             longwall method (in which the machinery itself functions as
                                    Minerals (ARM). The project’s estimated nominal production                                    excavation tunnels)38 at Carborough Downs coal mine. Using this
                                    capacity is 45,000 metric tons per year of copper in concentrate.                             method significantly reduced the work accident risk and enabled
                                    Start-up is planned for 2013 and maximum capacity should be                                   higher output – it was estimated that the project would increase
                                    reached in 2015. Construction work began in August 2010.                                      the nominal annual production capacity considerably to 4.8 million
                                        At first, the South and East Limb mines will be developed, and                            metric tons in 2011.39
                                    then the deeper, larger layers of higher grade ore will be mined. Vale
                                    has a 50% interest in the joint venture that controls the project.
                                        At the end of the 2000s, Vale was also present on the African
                                    continent conducting prospecting in Congo (copper, cobalt and
                                    manganese), Angola (copper and nickel) and South Africa (coal                                 35 - See Vale’s 2007 Form 20-F Report.
                                    and manganese).                                                                               36 - See Vale’s 2006 and 2007 Form 20-F Reports.
                                                                                                                                  37 - See “Vale compra produtora australiana de carvão,” O Globo, February 27, 2007.
                                                                                                                                  Available at .
 Mount Simandou                     34 - See Vale press release “Vale investe em ciência e tecnologia para garantir a mineração
 in Guinea, home to                 do futuro,” October 18, 2011. Available at .                                                                        39 - See Vale’s 2009 Form 20-F Report.

            Vale      Our History                                                                                                                                                       Vale        Our History
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346                                                          347

                                        Previous page: Integra
                                          coal mine, Australia.
                                             Above: Tres Valles
                                            copper plant, Chile.
                                      Left: Carborough Downs
                                          coal mine, Australia.

      Vale   Our History   Vale   Our History
Vale: Constructing a Brand - Vale.com
Employee handling
                                                                                                                                                                copper plates at Tres
                                                                                                                                                                 Valles, Chile, 2011.

                                                                                                                                                                                        349

                     Chile and Colombia                                                                      Good performance in Asia – boosted by sales in China – was
                     In the fourth quarter of 2010, production began at the Tres Valles                   repeated, though to a lesser extent, in the rest of the world.
                     copper unit.40 Located in Salamanca in the Coquimbo region of                        European customers, for example, accounted for 22.1% of the
                     Chile, the operation includes mines and a plant producing copper                     company’s sales in 2007. 44
                     cathode (metal plate). There are two copper oxide mines: the Don                        Vale’s commercial relationship with China grew even closer with
                     Gabriel open-pit mine and the Papomono underground mine. In all,                     the completion of the Dalian nickel processing plant in northeast
                     the company invested US$140 million in the project.41                                China. Operations at the plant, capable of producing 35,000 metric
                        In December 2008, Vale acquired 100% of the coal assets                           tons of refined nickel per year, started up in April 2008.
                     of Cementos Argos S.A. (Argos), in Colombia, for a total sum of
                     US$306 million.42                                                                    Presence on five continents
                        In 2012, in line with its continuous efforts to optimize its                      Growing trade with China contributed to the expansion in Vale’s
                     portfolio of assets, Vale sold its coal operations in Colombia to CPC                international transactions. At the start of 2008, the company had
                     SAS, an affiliate of Colombian Natural Resources SAS, for US$407                     operations, offices and joint ventures spread across five continents.
                     million in cash.                                                                     By 2011, the company had a presence in more than 35 countries
                                                                                                          and had 136,000 employees and long-term contractors.
                     China: international challenge                                                           After 70 years, Vale was now present in Angola, Argentina,
                     By the start of 2008, China had become the world’s main consumer                     Australia, Austria, Barbados, Canada, Chile, China, the Democratic
                     of mineral resources. In 2007, the country alone was responsible                     Republic of Congo, France, Gabon, Guinea, India, Indonesia, Japan,
                     for approximately 49% of global demand for seaborne iron ore,                        Kazakhstan, Liberia, Malawi, Malaysia, Mongolia, Mozambique,
                     24.2% of global nickel demand, 33% of aluminum demand, and                           New Caledonia, Oman, Paraguay, Peru, the Philippines, Singapore,
                     26.3% of copper demand.43 The percentage of Vale’s total gross                       South Africa, South Korea, Switzerland, Taiwan, Thailand, the
                     revenue arising from sales to Chinese customers was 17.7%                            United Arab Emirates, the United Kingdom, the United States
                     in 2007. Adding in the percentage of total gross revenue from                        and Zambia.
                     Asian countries other than China, which was 23.3% in the                                 Notwithstanding     its    numerous    achievements      as   its
                     same year, Asia therefore accounted for 41% of Vale’s sales.                         international trade expanded, the company also faced occasional
                                                                                                          difficulties and surprises. The main setback was triggered in the
                                                                                                          second half of 2008.

                     40 - Idem, p. 23.
                     41 - “Vale inaugura projeto de cobre no Chile e amplia meta de produção,” O Globo,
                     December 2, 2010.
                     42 - See Vale’s 2009 Form 20-F Report.
                     43 - Idem.                                                                           44 - Idem.

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350                                                       351

 Iron ore processing
 at Carajás Mine,
 Pará, 2008.

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352                                                                                                                                                                                         353

      10.3 Results of the recession of 2008-2009                                million to US$802 million, due to a 4.7% rise in average sales prices.
                                                                                Aluminum revenues expanded by 14.3%.47
          In 2008, the global economy was shaken by a crisis rated by              Manganese sales rose by 40% in 2007, reflecting a 52% leap in
      specialists as on a par with the crash of 1929. In an ever more           average sales prices and a 9.1% decline in volume. This reduction
      globalized world in which businesses are interconnected, crossing         was caused by a temporary shutdown at Azul Mine in Carajás
      frontiers, crises spread like waves. A crisis that began in the real      between July and December 2007. Vale’s ferroalloy business saw
      estate market in the United States expanded in a relatively steady        revenue growth of 40%, due to a 47.9% increase in average sales
      manner over the course of 2007 and became a global problem the            prices and a 6.5% fall in volumes, which was largely the result of
      following year.                                                           a shutdown at the company’s ferroalloy plant in France between
          Before experiencing the effects of the recession, Vale had been       August and September 2007, due to technical problems.48
      growing rapidly. In 2007, all of the company’s business areas                The excellent results obtained in 2007 continued into 2008,
      performed strongly. Gross revenue from iron ore sales grew by 18.8%       despite the sudden slowdown in the economy, particularly in the
      in relation to 2006, thanks to an average rise of 13.3% in sales prices   fourth quarter of the year. The global crisis took some time to affect
      and a 4.8% increase in the volume sold. The same occurred in the          Vale’s performance. In 2008, the good results attained in previous
      iron ore pellet area, where gross revenue rose by 38.4%, largely due      years were maintained, and indeed Vale’s revenues, operating
      to a 32.8% increase in the volume sold.45                                 profit and net profit all rose for a sixth consecutive year.49 Gross
          In January 2007, in Carajás, Pará, work on expanding the              annual operating revenue rose by 16.3% to US$38.5 billion, while
      operation’s annual iron ore production capacity to 100 million            net operating revenue grew by 16.1%. The following sales records
      metric tons was finalized. After this, the Board of Directors approved    were also set in 2008: 264 million metric tons of iron ore; 276,000
      a new project to increase output to 130 million metric tons per year.     metric tons of nickel; 320,000 metric tons of copper; 4.2 million
      In 2007, iron ore production in Carajás reached 91.7 million metric       metric tons of alumina; 3,000 metric tons of cobalt; 2.4 million troy
      tons, up from 81.8 million the previous year. Brucutu Mine in Minas       ounces (unit of measurement used for precious metals, equivalent
      Gerais, opened in September 2006, produced 22 million metric tons         to 31.1 grams) of precious metals; 411,000 troy ounces of platinum
      of iron ore in the year following its inauguration.46                     group metals; and 4.1 million metric tons of coal. New markets
          Potash, kaolin, copper and aluminum grew at a similar pace in         made a fundamental contribution to these results, enabling Vale
      2007. Gross potash revenue rose by 24.5%, driven by a 35.4% rise          to minimize the effects of the crisis.
      in average sales prices. Kaolin sales expanded by 9.2%, thanks to            China accounted for 28.7% of iron ore and pellet shipments in
      an 18.9% increase in average prices. Meanwhile, profits from copper       2008, and the figure for Asia as a whole was 47.8%. After this came
      concentrate rose by 3% between 2006 and 2007, from US$779                 Europe (24.4%) and Brazil (19%). During the year, 56.2% of total

                                                                                                                                                                  Stockyard and embarkation
                                                                                47 - Idem.
                                                                                                                                                                   facilities at Brucutu Mine,
      45 - See Vale’s 2007 Form 20-F Report.                                    48 - Idem.                                                                        São Gonçalo do Rio Abaixo,
      46 - Idem.                                                                49 - See Vale’s 2008 Form 20-F Report.                                                    Minas Gerais, 2009.

       Vale         Our History                                                                                                                          Vale   Our History
Right: Vale’s CEO,
                                                                                                                                                               Murilo Ferreira, in 2011.

      In 2008, the good results attained in previous years were
      maintained, and indeed Vale’s revenues, operating profit
      and net profit all rose for a sixth consecutive year

354                                                                                                                                                                                                                                                                                                                       355
      nickel sales went to Asia, 27.2% to North America, 11.6% to Europe       South Mine in the Sudbury mining area of Ontario, Canada, whose                 Vale was not immune from the crisis. Its share of the seaborne
      and 5% to other destinations.50                                          annual refined nickel production capacity was 8,000 metric tons,                iron ore market fell from 30.2% to 24.9%, reflecting the strong
          Achieving these results, however, was no easy task. The              was shut down for an indefinite period.56                                       impact of the global recession on the European steel industry, one
      deterioration of the international financial crisis in the fourth           As a further effect of the crisis, in April 2008 the Valesul plant           of the company’s major iron ore markets.61 That wasn’t all: the
      quarter reduced demand for iron ore and pellets, and also led            in Rio de Janeiro was reconfigured from an aluminum smelter                     recession hit practically all areas of Vale.                           Murilo Ferreira
      to large falls in the prices of non-ferrous minerals. 51 China’s         – producing metal through primary reduction of alumina – to a                      The company’s gross operating revenue fell by 37.8%, from
      economic growth slowed after 10 years of continuous expansion            plate mill using primary aluminum bars and scrap metal as raw                   US$38.5 billion in 2008 to US$23.9 billion in 2009. Net income            When Murilo Pinto de Oliveira Ferreira (Uberaba, Minas
      in its steel production and iron ore imports. This slowdown was          materials. In October of the same year, its production was reduced              declined from US$13.2 billion to US$5.3 billion. Likewise, the         Gerais, 1953) was appointed Vale’s CEO in May 2011, people
      the result of strict internal credit controls and a reduction in the     to 40% of its annual nominal capacity of 95,000 metric tons.57                  benchmark prices of iron ore fines and pellets fell by 28.2% and
                                                                                                                                                                                                                                      in the mining industry knew exactly who he was: before
      country’s exports. 52                                                       Due to weak demand for kaolin, Vale subsidiary Caulim da                     44.5%, respectively.62 In 2009, gross iron ore revenue shrank by
          To stay competitive and retain healthy cash levels, Vale needed      Amazônia S.A. (Cadam), in Pará, cut its output by around 30%.                   27.8%, due to a 13.2% decline in sales volumes and a reduction in      reaching the top job, Ferreira had built up nearly 30 years
      to restructure. In line with changes in global economic conditions,      The kaolin production of another subsidiary, Pará Pigmentos S.A.                average prices. Gross revenue from iron ore pellets fell by 68.6% as   of experience in the sector, having joined the company in
      the company adjusted its production plans as of November,                (PPSA), was also reduced by 200,000 metric tons per year.58 These               a result of price reductions caused by lower demand.63                 1988 as Director of Vale do Rio Doce Alumínio (Aluvale).
      shutting down some iron ore mines in the South and Southeast             drastic measures to bring production into line with demand were                    A 45.5% fall in gross manganese ore revenue mainly occurred         After then, he held various management positions before
      systems in Minas Gerais.53 Just three of Vale’s 10 pelletizing plants    necessary in 2008, and the situation grew even worse the next year.             due to price declines in 2009, although this was partially offset      being appointed CEO of Vale Inco (now Vale Canada), where
      remained in operation during the crisis: the company closed five         In 2009, Vale – like everyone else – experienced difficult times.               by a rise in sales volumes due to strong Chinese demand.64 Gross       he remained until 2008. 1
      of its seven plants at Tubarão Complex in Vitória (Espírito Santo),                                                                                      revenue from ferroalloy operations fell by 69.3%, thanks to a 48.5%
                                                                                                                                                                                                                                         Murilo Ferreira has an undergraduate degree in
      one in São Luís (Maranhão) and another in Fábrica (Minas Gerais).        Vale in the challenging year of 2009                                            decrease in average sales prices and a 36.1% drop in sales volumes.
      Four pelletizing plants at Tubarão Complex belonging to Vale’s joint     The year 2009 began with concern for the brutal fall in demand                  There was a 49.6% decline in gross nickel product revenue and a        Business Administration from Fundação Getulio Vargas in
      ventures were also closed.54                                             in 2008 and the need to make adjustments, and it ended with a                   32.6% fall in gross revenue in the aluminum sector.65                  São Paulo, a postgraduate diploma in Administration and
          Also due to the crisis, the company shut down its manganese          rare annual decline in global GDP.59 The Brazilian economy shrank                  Kaolin and copper also registered declines in 2009. Sales of        Finance from Fundação Getulio Vargas in Rio de Janeiro,
      ore and ferroalloy operations in Brazil between December 2008 and        by 0.6%, according to IBGE figures, while the USA, Japan and the                kaolin fell by 17.2%, mainly due to a 25.8% decrease in volumes,       and a specialist diploma in M&A from the International
      January 2009. Its ferroalloy plant in Dunkirk, France, was closed        European Union contracted by 2.4%, 5% and 4.2%, respectively.60                 partially offset by an 11.6% rise in average sale prices. Sales of     Institute for Management and Development (IMD) in
      until April 2009, and in Mo i Rana, Norway, a planned stoppage to do                                                                                     copper concentrate were down 23.6%, due to a 5.3% decline in
                                                                                                                                                                                                                                      Lausanne, Switzerland. 2 Since taking over as Vale’s
      maintenance work on the plant’s furnace was extended until June                                                                                          volumes and a 19.3% drop in the average sales price.66
                                                                                                                                                                                                                                      CEO, he has prioritized the responsible execution of the
      of the same year.55 In the nickel area, Vale stopped using its thermal   56 - Idem.                                                                         Over the course of the year, China accounted for approximately
      power plants in Indonesia for a time. In January 2009, Copper Cliff      57 - Idem.                                                                      68% of global demand for seaborne iron ore, 44% of global demand       company’s investments, employee training, and health
                                                                               58 - Idem.                                                                                                                                             and safety initiatives.
                                                                               59 - See Vale’s 2009 Form 20-F Report.
      50 - Idem.                                                                                                                                               61 - See Vale’s 2009 Form 20-F Report.
                                                                               60 - See Fiesp, “A política de desenvolvimento produtivo,” Competitiveness
      51 - Idem.                                                               and Technology Department, Decomtec, November 2009. Available at .
      53 - Idem.                                                                                                                                               64 - Idem.
                                                                               and BBC Brasil, “Desempenho do PIB brasileiro foi 6 o melhor do G20 em 2009.”                                                                          2 - “Vale apresenta novo diretor-presidente, Murilo Ferreira,” Exame.com, May 20,
      54 - Idem.                                                               Published on March 11, 2010, available at .

       Vale        Our History                                                                                                                                                                                                                                                 Vale         Our History
for nickel, 39% of global aluminum demand, and 40% of global copper     10.4 The art of overcoming crises:
356                                  demand. The percentage of Vale’s operating revenues generated by        investments and disinvestments                                                            357
                                     sales to Chinese customers was 38%. China bought 56.8% of the
                                     company’s iron ore and pellet shipments, while Asia as a whole              After selling a stake in Usiminas in 2008, Vale continued with
                                     received 72.7%. After this came Europe (13.4%) and Brazil (10.2%).67    its restructuring policy, disposing of its remaining 2.93% interest
                                         As of the second half of 2009, the figures showed a gradual         in the company in the second quarter of 2009. The US$273
                                     recovery in the global economy and an upturn in demand for              million transaction made a positive contribution in 2009. As a
                                     minerals. As a result, Vale resumed operations at its iron ore          result of a strategic review of its nickel refining and distribution
                                     mines in the South System and increased the pace of production          operations, in December 2009 Vale sold its American subsidiary,
                                     in Carajás. The pelletizing plants at Tubarão Complex in Vitória        the International Metals Reclamation Company (INMETCO), for
                                     (Espírito Santo) belonging to Itabrasco and Hispanobras were            US$38.6 million. 70 Also in the nickel sector, Vale disposed of its
                                     started up once more in July and August 2009, respectively. Vale’s      65% interest in Chinese company Jinco Nonferrous Metals Co.
                                     Fábrica plant in Congonhas (Minas Gerais) and the plant in São          Ltd. (Jinco) for US$6.5 million. The same month, Vale entered into
                                     Luís (Maranhão) resumed operations in the first quarter of 2010.        an agreement to sell its 76.7% stake in Inco Advanced Technology
                                     By the start of that year, all the company’s pelletizing plants were    Materials (Dalian) and its 77% interest in Inco Advanced
                                     operating once more.68                                                  Technology Materials (Shenyang), which operates nickel foam
                                         In the third quarter of 2009, Vale also restarted part of its       plants in China, for US$7 million, to affiliate companies of other
                                     manganese and ferroalloy operations. In general, the figures show       shareholders. 71
                                     a return to growth by the end of the year, but the company’s                In January of that year, Vale reached an agreement to sell its
                                     full-year results were poor in almost all sectors, in line with the     manganese and iron ore exploration rights (as well as related
                                     weak Brazilian economy. An exception was potash, used to make           properties) in Bahia for a total sum of US$16 million. It also sold
                                     fertilizers, which performed excellently in 2009. Vale’s gross potash   three small hydroelectric plants, used to supply some of the
                                     revenues expanded by 40% as a result of the strong performance of       power consumed by the company’s ferroalloy plants in Minas
                                     the agriculture sector in Brazil.69                                     Gerais, for US$20 million. 72 At the same time, wholly owned
                                                                                                             subsidiary Valesul made an agreement to sell its aluminum assets
                                                                                                             to Alumínio Nordeste S.A., a Metalis group company. Among the
                                                                                                             assets included in the deal were an anode plant, a reduction
                                                                                                             facility, industrial and administrative service areas, a foundry
                                                                                                             and inventories. 73

                                                                                                             70 - Idem.

 Ore reclaimer in                                                                                            71 - Idem.
 stockyard at Ponta                                                                                          72 - Idem.
                                     67 - See Vale’s 2009 Form 20-F Report.
 da Madeira Maritime                                                                                         73 - “Vale vende US$ 31,2 milhões em ativos da Valesul para a Alumínio Nordeste S.A.,”
 Terminal in São                     68 - Idem.                                                              O Globo, January 22, 2010. Available at .

           Vale        Our History                                                                                                                                  Vale        Our History
Left: alumina being
                                                                                                shipped from Alunorte in
                                                                                                  Barcarena, Pará, 2008.

358                                                                                                                                                                                                                                                                                                   359
                              The disinvestment program continued in July 2010, when Vale                                       The company made an important acquisition in September                                     the Santa Cruz neighborhood in the West Zone of Rio de Janeiro.
                           sold its 86.2% stake in Pará Pigmentos S.A. (PPSA), as well as other                             2009, when it completed its purchase of 100% of Rio Tinto’s iron ore                           As a strategic partner of ThyssenKrupp, Vale was TKCSA’s sole and
                           kaolin mining rights in Pará, to Imerys S.A. for US$74 million.74                                operations in Corumbá, Mato Grosso do Sul. The US$750 million                                  exclusive iron ore supplier.82
                              Finally, in February 2011, all of the aluminum operations of                                  deal included associated logistics assets.79 In 2009, Vale defined                                In November 2007, Vale signed a memorandum of understanding
                           Albras, Alunorte and Companhia de Alumina do Pará (CAP) were                                     Corumbá iron ore mine as “a world-class asset characterized by                                 with Dongkuk Steel, one of South Korea’s largest steel producers,
                           transferred to Norwegian company Norsk Hydro.75 According                                        its high grade reserves, rich in lump ore, convertible by a direct                             to build a steel plate mill in the Brazilian state of Ceará, at the
                           to the terms of the agreement, Vale, through its wholly owned                                    reduction process. Its logistics assets meet 70% of the operation’s                            Pecém Industrial and Port Complex in São Gonçalo do Amarante.
                           subsidiaries, transferred to Hydro a 51% stake in Albras, a 57%                                  transportation needs.”80 In 2008, Corumbá Mine produced 2 million                              Called the Pecém Steel Company (Companhia Siderúrgica do
                           interest in Alunorte and 61% of CAP.76 Through this transaction,                                 metric tons of iron ore.81                                                                     Pecém), the operation will have an initial production capacity of
                           Vale received US$503 million in cash and 22% of Norsk Hydro’s                                        The purchase of these assets in Corumbá brought yet another                                2.5 million metric tons per year. 83
                           outstanding common shares.77                                                                     country onto Vale’s map: Paraguay. In the logistics area, the acquisition                         Elsewhere in Brazil, Vale invested in expanding the production
                                                                                                                            included a contract for transporting goods along a 42-kilometer                                capacity of Carajás Complex in Pará. As of the first quarter of 2010,
                           Investments: new equity stakes and operations                                                    railroad – whose concession belongs to América Latina Logística (ALL)                          the company began operating new facilities there that added 20
                           While it was willing to dispose of businesses that were no longer                                – and an iron ore loading port to ship products down the Paraná and                            million metric tons to the site’s annual iron ore production capacity.84
                           priorities, Vale also perceived that, to resume its growth, it could                             Paraguay rivers to Paraguayan and Argentinean customers. Two more
                           not give up on its diversification and investment drive. In 2009, the                            river ports were leased and, through a port in Buenos Aires Province,                          Vale and MBR
                           company began to see the results of its investment in constructing                               the ore reaches the seaborne market.                                                           In May 2007, Vale increased its stake in Minas Gerais-based subsidiary
                           the Carajás Hydrometallurgical Plant. Located at the Sossego                                         In 2010, the iron and manganese mines of Corumbá – under Vale’s                            Minerações Brasileiras Reunidas S.A. (MBR). The company, whose
                           mining unit in Pará and completed in December 2008, the plant                                    control as of 1994, when it acquired a 100% stake in Urucum Mineração                          direct stake in MBR was 49%, considered the subsidiary’s iron
                           was designed to test industrial-scale processing of complex copper                               S.A. – were transformed into the Center-West System. The company                               ore assets “among the best in the world.”85 The other 51% of the
                           ores to produce copper cathode.                                                                  now has four integrated mine-railroad-port systems in Brazil: South,                           company belonged to Empreendimentos Brasileiros de Mineração
                              Vale’s Vargem Grande pelletizing plant in Nova Lima, Minas                                    Southeast, North and Center-West.                                                              S.A. (EBM). As of May 2007, Vale had an 80% interest in EBM’s
                           Gerais was completed in the first half of 2009. This plant, built with                               In the third quarter of 2009, Vale entered into an agreement                               capital. Through new transactions, the company acquired a further
                           the capacity to produce 7 million metric tons of iron ore per year,                              with German group ThyssenKrupp Steel Europe AG in order to                                     6.25% of EBM’s equity and signed an agreement guaranteeing
                           now operates with an annual production capacity of 10 million                                    raise its stake in ThyssenKrupp CSA Siderúrgica do Atlântico Ltda.                             it the use of the remaining 13.75% stake for the next 30 years. 86
                           metric tons.78                                                                                   (TKCSA) from 10% to 26.87%, for an investment of US$1.42 billion.
                                                                                                                            TKCSA was building an integrated steel plate mill, with nominal
                                                                                                                            production capacity of 5 million metric tons of plate per year, in
                           74 - See Vale’s 2010 Form 20-F Report.
                           75 - Idem.
                                                                                                                                                                                                                           82 - See Vale’s 2009 and 2010 Form 20-F Reports.
                           76 - See Vale press release “Vale conclui gestão de portfólio de ativos de alumínio,” February   79 - Idem.
                           28, 2011. Available at .                                                                                                        83 - See Vale’s 2007 Form 20-F Report.
                                                                                                                            80 - See Vale’s 2009 Form 20-F Report.
                           77 - Idem.                                                                                                                                                                                      84 - See Vale’s 2010 Form 20-F Report.
                                                                                                                            81 - See also “Vale prevê investir US$ 2 bilhões em Corumbá,” O Estado de S.Paulo, September
                           78 - See .                                                              86 - Idem.

      Vale   Our History                                                                                                                                                                                                                                                      Vale   Our History
Previous page: convoy of 16
                                                                                                                                                                                                                                                                                                                                                       barges transporting iron ore on
                                                                                                                                                                                                                                                                                                                                                      the Paraguay River in 2011; and
                                                                                                                                                                                                                                                                                                                                                        itabirite ore processing facility
                                                                                                                                                                                                                                                                                                                                                             in Itabirito, Minas Gerais.
                                                                                                                                                                                                                                                                                                                                                              Left: train on the Carajás
                                                                                                                                                                                                                                                                                                                                                                Railroad (EFC) in 2012.

360       MBR was the second largest iron ore producer and exporter in                              Vale, as a large Brazilian exporter, played a major role in                               TABLE 1                                                                                                                                                                                       361
      Brazil, with a strong presence in the seaborne market. It sold to                          improving the country’s solvency and sustainability indicators,                              VALE’S ExportS comparED WITH OTHER SELECTED produCts (US$ milLION)
      practically all iron ore consuming markets in the world, exporting                         particularly in terms of international reserves and the external
      around 90% of its output. 87 It had been growing steadily, and its                         debt. Brazil’s large trade surpluses and ample liquidity in
      reserves exceeded 1.4 billion metric tons of hematite and 4.4                              international financial markets helped the country to improve its                                   VALE’S
                                                                                                                                                                                                                             SoYBEANS*                   SUGAr*                     MEAT*               AutomOBILES*                   COFfEE*                   AIRCRAFT
      billion metric tons of high-grade itabirite. Operating in the Iron                         external debt indicators, and allowed the Central Bank to dispense                                 EXPORTS
      Quadrangle region of Minas Gerais, MBR exported its goods from                             with International Monetary Fund (IMF) support in 2005.90
      its own maritime terminal on Guaíba Island in Sepetiba Bay, Rio                                                                                                                            2001         3,297              5,206                     2,279                     2,629                     4,239                     1,393                       2,839
      de Janeiro State. 88

                                                                                                                                                                                                 2002         3,173              5,906                     2,094                     2,879                     4,510                     1,362                       2,335

      10.5 The boom of 2010                                                                                                                                                                      2003         4,229              7,935                     2,140                     3,729                     5,827                     1,516                       1,939

         Vale’s commercial leap forward in 2010, a year in which the
      company attained its best ever results, can be summed up by its                                                                                                                            2004         5,534              9,822                     2,640                     5,648                     7,307                     2,025                       3,269
      export volumes. That year, Vale’s net Brazilian exports (its total
      exports from the country minus its total imports) were around                                                                                                                              2005         7,021              9,232                     3,919                     7,391                     9,189                     2,879                       3,168
      US$29 billion. For comparison, during the same year, Brazil’s total
      soybean exports (including grains, bran and other byproducts)
      were less than US$17 billion. The difference is even greater when                                                                                                                          2006         9,656              8,911                     6,167                     7,701                     10,366                    3,311                       3,241
      Vale’s net exports are compared with those of products such as
      automobiles (including passenger vehicles, tractors, engines,                                                                                                                              2007        12,492              10,888                    5,100                     9,559                     10,396                    3,829                       4,719
      parts and components) and aircraft, which together amounted
      to less than US$15 billion. 89 Vale’s 2010 exports were therefore
      almost twice as large as automobile and aircraft exports                                                                                                                                   2008        17,606              17,300                    5,483                     12,046                    11,109                    4,697                       5,495
      combined. Although 2010 was a record year, Vale’s importance as
      a major Brazilian exporter was apparent throughout the decade                                                                                                                              2009        13,719              17,058                    8,378                     9,602                     7,122                     4,222                       3,860
      (Table 1).

                                                                                                                                                                                                 2010        29,090              16,953                    12,762                    11,375                    10,348                    5,717                       3,972
      87 - See Vale press release about Caemi Mineração e Metalurgia S.A., October 8, 2003.
      Available at .
                                                                                                                                                                                              * Soybeans include grains, crushed soy, bran, oil, and oil extraction residues; sugar includes cane, raw and refined sugar; meat includes various processed forms of chicken, pork and
      88 - Idem.
                                                                                                                                                                                              beef; automobiles include passenger cars, tractors, components, parts and engines; and coffee includes raw beans and instant coffee.
      89 - In this comparison, imports are not subtracted, as before, but instead total export   90 - According to Cintra, Marco Antonio Macedo, “Suave fracasso: a política macroeconômica
                                                                                                                                                                                              Source: Vale (Results, financial information and press releases), Central Bank of Brazil and MDIC/Secex.
      data are analyzed.                                                                         brasileira entre 1999 e 2005.” Novos Estudos Cebrap, no. 73, 2005.

       Vale        Our History                                                                                                                                                                                                                                                                                                                      Vale          Our History
GRAPH 1
                                                                                                                                                                                               BRAZILIAN INTERNATIONAL RESERVES (US$ billions)

                                                                                                                                                                                                                                                                                                                                                                       288.575

      In 2010, Vale experienced its best ever annual results,                                                                                                                                  300

      with record operating revenue, operating margin and                                                                                                                                      250
                                                                                                                                                                                                                                                                                                                                                    238.52

      net income. Operating revenue reached US$46.5 billion,                                                                                                                                                                                                                                                  180.334            193.783

      while operating profit measured by EBIT (earnings before                                                                                                                                 200

      interest and taxes) amounted to US$21.7 billion                                                                                                                                          150

                                                                                                                                                                                                                                                                                            85.839

                                                                                                                                                                                               100
362                                                                                                                                                                                                                                                                                                                                                                                363
                                                                                                                                                                                                       35.866            37.823            49.296            52.935            53.799
                                                                                                                                                                                               50

                                                                                                                                                                                               0

                                                                                                                                                                                                        2001               2002             2003              2004              2005         2006               2007               2008              2009               2010

                                                                                                                                                                                               Source: Central Bank of Brazil.

         Brazil was experiencing a new situation, as it cut its total external                   End of the storm                                                                              In the light of the emerging economies’ strong performance, alongside                       In December of the same year, the Central Bank announced
      debt and expanded its international reserves (Graph 1) in a context of                     Driven by strong results in emerging economies – major generators                             the continued economic crisis in rich countries, the IMF decided                         new measures, this time to reduce credit, further slowing down
      growing exports. The result was an overall improvement in indicators.                      of demand for minerals and metals – the global economy saw fast                               to reassign more than 6% of its voting quotas from developed to                          the economy in order to control inflation. These measures included
      The direct effect of this was strengthened solvency in the face of                         growth in 2010, rising above the low levels recorded in late 2008 and                         developing countries, increasing their influence in the institution’s                    an increase in banks’ compulsory deposits (with the Central Bank)
      external financial commitments and greater credibility in international                    early 2009.92 The Brazilian economy followed the same path, ending                            decision making. China then became the third largest member of the                       to remove R$61 billion from the economy, restrictions on long-
      markets, reflected by the country’s investment grade rating.91                             2010 with annual growth of 7.5%, according to IBGE data. In current                           Fund, whose executive committee has 24 member countries.95                               term loans to individuals, and removal of support from the Credit
         By analyzing Brazil’s main external economic data, one can                              values, the sum of all income produced in the country came to R$3.67                              The overheating Brazilian economy then began to present                              Guarantee Fund (Fundo Garantidor de Crédito, or FGC) to small
      perceive that at the end of the millennium’s first decade, Vale                            trillion. Per capita GDP reached R$19,016.93 It was a firm response to                        side effects, and in May 2010, public spending cuts of R$10 billion                      banks.97 By the end of the year, the Brazilian economy had created
      was a fundamental company for the development of the country,                              the crisis experienced since mid-2008.                                                        were announced by the Brazilian government. The idea was to                              2.86 million formal jobs, according to the Ministry of Work. This
      capable of harnessing favorable international circumstances,                                   Brazil’s rate of expansion was surpassed by China (which                                  contain inflation and respect the domestic economy’s production                          was a new record, surpassing the previous record of 1.6 million new
      with higher demand and prices, to consolidate its contribution to                          experienced growth of 10.3%) and India (8.6%), but it exceeded the                            capacity. Two months previously, the federal government had                              jobs set in 2007.98
      domestic growth.                                                                           growth seen in South Korea (6.1%), Japan (3.9%), the USA (2.8%) and                           already announced a R$21.8 billion reduction in the 2010 budget.96
                                                                                                 the euro zone region (1.7%).94

                                                                                                                                                                                               95 - See “Países emergentes ganham influência e FMI duplica cotas,” Folha de S.Paulo,    97 - See “BC anuncia medidas para segurar crédito e tira R$ 61 bi da economia,” Folha de
                                                                                                 92 - See IBGE, “Em 2010, PIB varia 7,5% e fica em R$ 3,675 trilhões,” published on March 3,   October 23, 2010. Available at .
                                                                                                                                                                                               96 - See “Governo vai cortar gastos em R$ 10 bi para conter inflação, diz Mantega,”      98 - See “Brasil criou 2,86 milhões de vagas formais em 2010,” O Estado de S. Paulo, May
                                                                                                 93 - Idem.                                                                                    Folha de S.Paulo, May 13, 2010. Available at .

       Vale        Our History                                                                                                                                                                                                                                                                                                                 Vale          Our History
364                                                                                                                                                                                      365

      The biggest net profit in the history of mining                                 In terms of diversification, Vale also enjoyed results that
      In 2010, Vale experienced its best ever annual results, with record         consolidated its position following its major resumption of
      operating revenue, operating margin and net income. Operating               investment. Gross manganese revenue grew by 77.9%, due to
      revenue reached US$46.5 billion, while operating profit measured            a 56.5% rise in the average price and a 13.3% increase in sales
      by EBIT (earnings before interest and taxes) amounted to US$21.7            volumes. Ferroalloy revenues expanded by 78.5%, due to a 60.7%
      billion. The company’s operating margin, measured as operating              increase in volumes and a 10.9% rise in average sales price.103
      profit as a proportion of net operating revenue, was 47.9%. The                 In the coal sector, revenues increased by 52.5%, mainly due to
      year’s net profit came to US$17.3 billion. Vale also allocated              the consolidation of Vale’s sales in Colombia. The average selling
      more resources than any other mining company to fund the                    price also rose in line with better market conditions.104
      construction of new platforms for growth and value creation. The                Nickel production, which had been weak since the workers’
      company invested US$12.7 billion in new growth opportunities                strike in Canada beginning in July 2009, also started to grow again.
      and the maintenance of existing assets. Another US$6.7 billion              In July 2010, a new five-year collective agreement was signed by
      financed acquisitions, mainly of fertilizer assets in Brazil.99             representatives of production and maintenance employees at
          Less than a year after facing the biggest crisis in its history, Vale   the striking mines, bringing an end to the dispute.105 Gross nickel
      overcame its problems and had enough power to continue growing.             revenue rose by 19.4% during the year.
          Due to strong demand and economic recovery across the world,                Gross revenue from copper increased by 37%, caused by a 40.5%
      the company’s gross revenue from iron ore sales rose by 105.6% in           increase in the average sales price. Gross revenues from sales of
      2010. This growth in revenue was mainly caused by an 84.9%                  aluminum and related products rose by 24.6%. On the other hand,
      increase in average sales prices, as well as an 11.2% rise in the           potash revenues fell by 32.2%, caused by a 21.2% fall in average
      volume sold. 100 Making greater use of its production capacity,             sales prices and a 13.9% decline in the volume sold in 2010.106
      the company’s gross revenue from pellets rose even more in 2010,
      by 373.5%, thanks to a 118.5% rise in sales volumes and an increase
      of 118.7% in average sales prices, also caused by strong demand. 101
      In 2010, China purchased 42.9% of the company’s shipments of
      iron ore and pellets, while Asia as a whole bought 60.7%. Europe’s
      share was 20.7%, followed by Brazil, with 13.7%. 102

      99 - See Vale’s 2010 Sustainability Report - Investors’ Summary.            103 - Idem.
                                                                                                                                                                        Aerial view of iron
      100 - See Vale’s 2010 Form 20-F Report.                                     104 - Idem.
                                                                                                                                                                       ore processing plant
      101 - Idem.                                                                 105 - Idem.                                                                           at Carajás Mine in
      102 - Idem.                                                                 106 - Idem.                                                                                Pará, in 2010.

       Vale         Our History                                                                                                                          Vale   Our History
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