Vitality & Tourism Management

Vitality & Tourism Management
Information Package

Vitality & Tourism Management
      Four-year programme




       Bachelor of Business
         Administration

                         2010/2011
Table of Contents



1.      Introduction ............................................................................................................ 3

2.      HZ University of Applied Sciences: International School of professional education ....................... 3

3.      Higher professional education in the Netherlands ............................................................... 3

4.      Bachelor of Business Administration ................................................................................ 3

5.      Market Developments and Job Opportunities ..................................................................... 3

6.      Study Programme ...................................................................................................... 4

7.      Contact persons ........................................................................................................ 7

8.      Application procedure ................................................................................................ 7

9.      Marking System - European Credit Transfer System ............................................................. 8

10. Annual plan 2010-2011 ................................................................................................ 8

11. How is the programme delivered? .................................................................................. 8
     Academic year ............................................................................................... 8
     European Credits (EC)...................................................................................... 8
     Work placements ........................................................................................... 9
     Personal Study Career Coach ............................................................................. 9

12. Academic year programmes.......................................................................................... 9

13. Course Descriptions .................................................................................................. 10
     Assessments................................................................................................ 10
     First Year courses ......................................................................................... 11
          Second year courses ................................................................................ 16
          Third Year ............................................................................................ 20
          Fourth Year .......................................................................................... 21




                                                                                                                   2
1. Introduction

This information package relates to the Applied Sciences programme of the Bachelor of Vitality
& Tourism Management (V&TM) and contains detailed information on how to apply and whom
to contact for further information. The courses of the programme are outlined in separate
paragraphs, and a brief description of each course is given. Every effort has been made to
explain everything as clearly as possible. Nevertheless, should you have any queries or
concerns, please feel free to contact us at: study@hz.nl


    2. HZ University of Applied Sciences: International School of
       professional education

HZ University of Applied Sciences has been organizing programmes for foreign students since
1987. These students come from a wide range of backgrounds, from Business and ICT to Vitality
& Tourism Management and Water Management. In total, HZ University of Applied Sciences has
approximately 4,000 students, 400 of them coming from all over the world.

The institution is home to a large number of Asian, German and Spanish students, as well as
students from Canada, Mexico, France, Great Britain and other European countries. This
mixture of nationalities presents a unique opportunity to get to know and understand different
cultures, a key success factor in an international career.


    3. Higher professional education in the Netherlands

The higher education in the Netherlands can be divided as follows:
- Higher professional education, in Dutch called “Hoger Beroeps Onderwijs” (HBO). The official
name in English is Universities of Applied Sciences.
- Academic education, taught at universities, which is more oriented to theoretical studies.

HZ University of Applied Sciences provides students with theoretical education, but also
focuses on the practical training for occupations that require higher professional qualifications.
The practical component is an important part of the curriculum; you will recognize this while
reading this information guide and the course descriptions.


    4. Bachelor of Business Administration

After graduation from HZ, you may call yourself Bachelor of Business Administration.


    5. Market Developments and Job Opportunities

The programme Vitality & Tourism Management offers an international environment, based on
education in the fields of Management, Vitality and Wellness, Sports, Health, Spa and
Hospitality. You will get an extensive chance to profile and specialize yourself. You also will
learn to judge your own functioning and to assess your own actions with respect to
sustainability, safety and ethics.



                                                                                                  3
Within the field of Leisure and Tourism, but also within working contexts, new markets are
evolving with great opportunities in Wellness and Vitality. People nowadays are concerned
about their lifestyle; their health and their quality of life. They are looking for a healthy
balance between body & mind. This programme is developed due to the growing demand for
Vitality & Wellness managers within the hotel- and leisure industry and also the demand for
professional advisors in a working context. Excellent service and sustainability are key factors
in this upcoming sector. This market needs professionals on management level, and with HZ
you will get the best opportunity to join this interesting market as Manager Vitality & Tourism
Management.

After completing the programme, you will be responsible for the provision of services in the
field of Vitality and Wellness (health, sports, relaxation, personal care and diet & nutrition).
You will know how to develop hospitality concepts, taking into account the demands of the
market and the environment in which the company operates.
You will recognize new trends within Vitality and Wellness and are able to translate these
trends into new initiatives within the Tourism and Leisure sector or offer appropriate advice in
respect to lifestyle and health in large organisations. As a manager, your leadership will inspire
the team and you will take care for a positive working atmosphere.


    6. Study Programme

The English programme Vitality & Tourism Management starts in September 2010. From day one
the official language in this study programme is English. Major courses are based on real-life
cases. Immediately from the beginning of the first year you will get extensive experience in
real settings: visits and short work placements within the Vitality and Tourism sector. Each
semester of year 1 and 2 consists of six required courses; three major courses and three
Professional Core courses.

Year 1

Semester 1                                                                   credits
Major courses               Vision & Policy in Tourism                           7.5
                            Hospitality & Imagineering                           7.5
                            Vitality & Wellness 1                                7.5
                                - Sports
                                - Spa Management & Health,
                                     including business ethics
                                - Work placement
                                - Study Career Planning
Professional Core courses   Team work                                            2.5
                            English in Tourism 1                                 2.5
                            French/German/Spanish 1 (choice)                     2.5
                                                                                30,0




                                                                                                   4
Semester 2                                                              credits
Major courses               Successful Business                             7.5
                            Innovative Leadership                           7.5
                            Vitality & Wellness 2                           7.5
                                - Sports
                                - Spa Management & Health,
                                     including business ethics
                                - Work placement
                                - Study Career Planning
Professional Core courses   Training Presentations and Report writing      2.5
                            English in Tourism 2                           2.5
                            French/German/Spanish 2 (choice)               2.5
                                                                          30,0



Year 2

Semester 3                                                              credits
Major courses               Innovation within Hospitality and Tourism       7.5
                            Communication in Crisis                         7.5
                            Vitality & Wellness 3                           7.5
                                - Sports
                                - Spa Management & Health,
                                     including business ethics
                                - Work placement
                                - Study Career Planning
Professional Core courses   Systematic Problem Solving                     2.5
                            English in Tourism 3                           2.5
                            French/German/Spanish 3 (choice)               2.5
                                                                          30,0

Semester 4                                                              credits
Major courses               Business on the move in Tourism                 7.5
                            Leisure and vitality around the year            7.5
                            Vitality & Wellness 4                           7.5
                                - Sports
                                - Spa Management & Health,
                                     including business ethics
                                - Work placement
                                - Study Career Planning
Professional Core courses   Basic Statistics                               2.5
                            English in Tourism 4                           2.5
                            French/German/Spanish 4 (choice)               2.5
                                                                          30,0




                                                                                  5
Year 3

Minor
In the third year you can choose for specializing with a minor course at HZ, but you also have
the possibility to enrol for a minor programme at our partner Academy: NHTV, International
University of Applied Sciences in Breda. A minor programme has the duration of one semester.
You can select from one of many optional modules, but you can also decide to do a six-month
programme abroad. HZ has a wide selection of partner universities, e.g. in Germany and
Austria.

In the sixth semester you continue your major programme with a business case and a research
project. You will take part in three courses to help you carrying out these tasks. In this
semester you also choose three elective courses, under the restriction that they are related to
your bachelor programme. These courses are meant to specialize in the direction you have
chosen, or to improve one or more languages.

Semester 5                                                                 credits
Minor programme              Minor at HZ (choice)                             30,0
                                 - Coastal tourism
                                 - Wellness & Lifestyle
                                 - Innovation and Business
                                     management
                                 - Other choice
                        Or   Minor at NHTV (choice)
                                 - Sustainability within Tourism
                                 - Visitor Studies
                                 - Other choice
                        Or   Study abroad

Semester 6                                                                 credits
Major courses                Business case                                     7.5
                             Research project                                  7.5
                             Supporting training:                              7.5
                                 - Methodology and research
                                 - Cross-cultural Management
                                 - Presentation, sales and business
                                      communications
Elective course (free        Spa Management and Health                         7.5
choice)                      English in Tourism 5
                             French/German/Spanish 5 (choice)
                             Free Composition Course
                                                                              30,0




                                                                                                  6
Year 4

Year 4 is your graduation year. It consists of a work placement and a final thesis. You can do
this part abroad on the condition that you have a proficiency level in the language of the
country you want to go to.

Semester 7 and 8                                                            credits
Week 1-4                    Orientation (HZ)

Week 5-11                   Preparation (Work placement)

Week 12-25                  Implementation (Work placement)

Week 26-32                  Processing (Work placement) and
                            graduation (HZ)
                                                                               60,0




    7. Contact persons

If you would like more information on the study programme of Vitality and Tourisn
Management, or you have questions concerning the enrolment procedure, tuition fees or
accommodation, please contact:

HZ University of Applied Sciences
International Office
E-mail: study@hz.nl

The programme coordinator is responsible for the implementation of the programme and he is
the main contact for the overall planning of all programme-related lectures, examinations and
assessments.

Mr P. Kruizinga
Tel +31 118 489173 / +31 6 20955299
E-mail: peter.kruizinga@hz.nl.


    8. Application procedure

Students interested in studying in Vlissingen can apply on-line; visit our website www.hz.nl,
and choose “applying”. The closing date for applications is 30 June.
If you have any question regarding enrolment procedure, college fees and accommodation,
please contact the International Office: study@hz.nl

- Students enrolling for the first-year programme are expected to have a diploma that meets
the national university entrance requirements.

- A good command of the English language is essential. English level should be equivalent to a
TOEFL level of 550 (paper-based).

Non-EU students need an IELTS score of 6.0 (or equivalent).


                                                                                                 7
Based on previous education, exemptions are sometimes allowed by HZ University of Applied
Sciences.

   9. Marking System - European Credit Transfer System
Tests and exams are marked in accordance with the ECTS grading system, which is a European
grading system.
Dutch marks     Grading System        ECTS *

10               Excellent               A
9                Very Good               B
8                Good                    C
7                Satisfactory            D
5.5 or 6         Sufficient              E
1 – 5.4          Fail                    FX / F
FX = further work is required before the credit can be awarded
F = considerable work is required

   10.         Year plan 2010-2011

The academic year starts end of August/beginning September and ends mid/end June.
You can find an overview of all holidays and assessment periods in the year plan,
which is published on the website (www.hz.nl) as from May of each year for the next
academic year.


   11.         How is the programme delivered?

Academic year

The academic year starts at the end of August/beginning September and ends at the end
June/beginning of July. The academic year consists of two periods of seventeen weeks of
lectures and two weeks of examinations.

European Credits (EC)
The study programme consists of courses of 2.5 or 7.5 ECTS (European Credit Transfer System).
Each credit represents twenty-eight hours of study. This includes contact hours, project weeks,
individual study, group case studies and the writing of reports. The credits are divided as
follows:

 Year             Activity                         Credits
 1st year         Basis, foundation year; theory   60
                  and professional training
 2nd year         Basis, main body; theory and     60
                  professional training
 3rd year         Minor                            30
                  Specialization, Major            30
 4th year         Work placement and Final         60
                  Thesis Project




                                                                                              8
Work placements
In the first two years of study, professional (practical) training is part of the programma (128
hours per year). In the third year you carry out a business case and a research project in a real-
life context. In the final year you have to apply for a work placement place in a company or
organization. There, you carry out a real-life research project, which must be essential for the
improvement of the performance or quality of the company or organization.
The primary aim of the work placement period is to prepare you for your professional career by
means of a work experience in your field of study.

Secondary aims of the work placement are:
- comparing your own expert knowledge alongside the actual practice and enhancing your
   knowledge and skills in a practice-oriented organisation;
- becoming acquainted with recent developments in Vitality, Wellness and Tourism
   Markets;
- learning to function in a professional organisation;
- carrying out a significant assignment independently while under supervision;
- reporting on the research results you have found.

During the thesis project you have to:
- prove that you are capable of dealing with the assignment that has been allotted to you by
using your theoretical and practical skills;
- demonstrate by means of a report that you are capable of reporting on an assignment in a
careful and orderly manner; moreover, the report should be accurate in terms of content;
- demonstrate by means of an oral presentation that you are able to inform others clearly
about the work you have carried out and about its results; also that you are able to answer
critical questions about your work.

All the details on both work placements (work placement and final thesis project) you will be
informed by means of handbooks.

Personal Study Career Coach

Being a medium size institute with around 4,000 students allows for a personal atmosphere. We
therefore keep classes small and make sure that our faculty and staff are always there to help
you. All students will be assigned a personal study coach (study tutor). Your study coach is
present to answer your questions and help you making the right choices in your professional
orientation (work placements, minor and options).


    12.         Academic year programmes

Each semester (so 8 times) you must obtain 30 ECTS. The first four semesters have fixed
programmes. In the final four semesters choices can be made, but you will have to plan and
schedule these carefully. Specifically studying abroad requires good planning.

After familiarizing yourself with the professional possibilities and having completed the study
programme of the first two years, you will then choose a courses for your Minor semester in
consultation with your personal study coach, based both on your own interests and the
competences you have developed so far.
Minor courses will allow you to broaden your knowledge in the field of your bachelor study by
following courses outside but still related to your Major.


                                                                                                  9
You may also choose for a Minor that will deepen your understanding of the Major topics that
have your particular interest.
Minors consist of four blocks of 7.5 ECTS.
You may do your Minor Programme abroad at one of our partnerschools.

A study and/or work placement abroad has to be organized in close cooperation with the
International Office. The Office has a network of contacts with institutes and companies.
Before you are allowed to embark on a programme abroad, the head of the V&TM department
has to approve of your proposed study activities abroad.
When you have completed your semester abroad, the partner institute will give you a
Transcript of Record that indicates the number of credits you have obtained there.
Exchange programme study results can thus be transferred to the HZ administration.

You can find the list of HZ partner universities on the HZ web-site: www.hz.nl



    13.         Course Description

This paragraph concentrates on the course descriptions. At the beginning of each semester,
every lecturer will give detailed information on his/her course module. All study outlines are
displayed on the electronic learning environment, named VLD (= Virtual Learning Desk/
“distance learning”), which is accessible on the HZ intranet called “Infonet”.
More specifically, by the end of the first lecture, it should be wholly transparent how a
particular course is organized and how student achievements are assessed.
Each course may differ in terms of teaching methods and assessment tools used. An assessment
tool may consist of an individual written test, a paper, a report, class presentation, a case
study, peer assessment or an oral examination.

Assessments
Each course is rounded off with a form of an assessment. For most courses the assessment
criteria are a set of agreed assessment criteria for work (e.g. mid term exam, a report, a
presentation), which is called the assessment matrix. So, assessments take on different forms.
Each part weighs in the final mark. Even “tick off” activities, which are not marked, must be
completed before the grading and credits can be awarded.
The final mark obtained must be sufficient; this means at least a score of 6.0 on a scale from 0
to 10. Any partial assessment must at least be 5.5. When partial assessments have been
satisfactorily completed, credits will be awarded. The results are published (anonymously) on
Infonet, where they can be accessed by every student. So on Infonet, you can follow your own
study progress.

A portfolio is a collection of all (home)work [exercises from the books and Internet] done for
the course, together with formative feedback by the instructor. It is therefore a collection of
your entire original and your revised material. It allows you to profile yourself and to give
reflective comments on the course you followed and the progress you made. In your portfolio
you can also include materials and documents you have read/worked on outside the lectures:
you could, for example, include newspapers excerpts, texts, and also oral texts or interviews
that interest you and for which you have written or recorded a comment explaining why the
subject interest you and in which you state your opinion about the topic at hand.

3600 feedback is an important tool: for this, you have to collect feedback from other students,
lecturers, your in-company mentor, etc. Based on this feedback you write a reflection report
that you discuss with your study career coach.

                                                                                                  10
Resit examinations: For students that fail one or more exams, resit examinations are scheduled
in the next semester.


First Year courses


Semester 1

Course name:      Vision and Policy in Tourism       Course code:                CU07488
Study load:       210 hours            7.5 EC
Prerequisite:     None                               Next course:

Contents:         - history & basic concepts of marketing
                  - customer care and satisfaction
                  - marketing tools
                  - marketing tactics- four P’s: price, place, promotion and placing
                  - marketing related to Vitality & Tourism
                  - Business visit to a marketing department
                  - marketing at macro, meso and micro level
Study methods     - Instructional lecture
                  - Group lecture
                  - Group work
                  - Indivdiual work
                  - Practical case study and writing report


Course name:      Hospitality and Imagineering       Course code:              CU07491
Study load:       210 hours             7.5 EC
Prerequisite:     None

Contents:         - Consumer Behaviour
                  - (sub)Culture and Consumers
                  - Identity, Brands and Branding
                  - Concept and Product development
                  - Life style, Trends and Consumers
                  - Ethics and Sustainability
Study methods     - Group lecture
                  - Instructional lecture
                  - Group work
                  - Individual work
                  - Practical case study and writing report


Course name:      Vitality and Wellness 1          Course code:                CU07492
Study load:       210 hours             7.5 EC
Prerequisite:     Not specified

Contents:         - Anatomy
                  - Health problems and diseases
                  - History of medical Spa’s: Roman Empire, thermal springs in Baden-Baden,
                    hydrotherapy Kneipp, medical spa’s Hungary
                  - Water as therapy: Thalassso, Balneo therapy, medical use of water
                  - Sports

                                                                                            11
- Work placement
                - Study career planning
Study Methods   - The course will provide a full orientation on the various areas. In addition to guest
                lectures, exhibition visits, you will select some particular topics and give an oral
                presentation for your fellow students.
                - Group lecture
                - Guest Lecture by a Dermatologist
                - Group work
                - Individual work
                - Excursion to Spa and Wellness resorts in Germany and Austria
                - Reflection


Course name:    Teamwork                           Course code:               CU07490
Study load:     70 hours               2.5 EC      Teachers:
Prerequisite:                                      Next course:

Contents:       Participating and functioning in groups is an important professional skill. You are
                taught how cooperate in groups with different capacities and competences, how to
                deal with conflicts and how to aim for results.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Professional Core; English in      Course code:               CU07511
                Tourism 1
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:                                      Next course:               English in Tourism 2

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in
                (professional) English, to develop the relevant skills and be aware of cultural
                conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work



Course name:    Optional language: French          Course code:               CU07512
                in Tourism 1
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   Not specified                      Next course:               French in Tourism 2

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.




                                                                                             12
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: German           Course code:            CU07513
                in Tourism 1
Study load:     70 hours             2.5 EC         Teachers:
Prerequisite:   Not specified                       Next course:            German in Tourism 2

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work



Course name:    Optional language: Spanish          Course code:            CU07514
                in Tourism 1
Study load:     70 hours             2.5 EC         Teachers:
Prerequisite:   Not specified                       Next course:            Spanish in Tourism 2

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                – Group work
                - Individual work




Semester 2

Course name:    Successful Business                Course code:             CU07494
Study load:     210 hours                 7.5 EC
Prerequisite:   Not specified

Contents:       - Business Plan
                - Market research
                - Financial planning
                - Study Project: Hotel
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work



                                                                                          13
Course name:    Innovative leadership           Course code:                CU07489
Study load:     210 hours            7.5 EC
Prerequisite:   Not specified

Contents:       - Innovative leadership
                - Human resource management
                - Study project: Shiatsu sauna Spa
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Vitality and Wellness 2         Course code:                CU07493

Study load:     210 hours             7.5 EC
Prerequisite:   Vitality and Wellness 1

Contents:       - Holistic treatments: Chinese healing, Ayurveda, Spiritual healing methods,
                  four Elements; earth, water, fire and air
                - Natural healing systems: homeopathy, aromatherapy, acupuncture
                - Body therapy
                - Water management: hygiene & safety regulations
                - Business ethics and customer care
                - Sports
                - Work placement
                - Study development planning
Study methods   - Instructional lecture
                - Group lecture
                - Guest therapist & demonstrations
                - Group work
                - Individual work



Course name:    Training Presentations and           Course code:
                Report writing
Study load:     70 hours             2.5 EC          Teachers:
Prerequisite:                                        Next course:

Contents:       Learning to make a presentation and perform it for groups is an important skill. You
                also have to learn to make a professional report, with which you can present yourself
                and the firm your working for.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work




                                                                                          14
Course name:    Professional Core; English in      Course code:
                Tourism 2
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   English in Tourism 1               Next course:              English in Tourism 3

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in
                (professional) English, to develop the relevant skills and be aware of cultural
                conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: French          Course code:
                in Tourism 2
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   French in Tourism 1                Next course:              French in Tourism 3

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: German          Course code:
                in Tourism 2
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   German in Tourism 1                Next course:              German in Tourism 3

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work

Course name:    Optional language: Spanish         Course code:
                in Tourism 2
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   Spanish in Tourism 1               Next course:              Spanish in Tourism 3

                                                                                            15
Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                – Group work
                - Individual work




        • Second year courses
Semester 3


Course name:    Innovation in Hospitality       Course code:
                and Tourism
Study load:     210 hours            7.5 EC     Teachers:
Prerequisite:   Courses CU04081 & CU03271       Next course:
                or equivalent

Contents:       - Financial management
                - Study Case: ‘AGIS- impulse to innovation’
Study Methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Communication in Crisis         Course code:
Study load:     210 hours         7.5 EC        Teachers:
Prerequisite:   Courses CU03180                 Next course:

Contents:       - Crisis communication and training
                - Study case: ‘Legionella- danger case for fitness’
Study Methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Vitality and Wellness 3         Course code:
Study load:     210 hours             7.5 EC    Teachers:
Prerequisite:   Vitality and Wellness 2         Next course:                Vitality and Wellness 4

Contents:       - Spa management 3
                - Anatomy 3
                - Sports and Vitality 3
                - Business ethics
                - Work placement
                - Study career planning

                                                                                          16
Study Methods   - Instructional lecture         - Individual work
                - Multimedia practice           - Pair work
                - Seminars                      - Home study


Course name:    Professional Core; English in      Course code:
                Tourism 3
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   English in Tourism 2               Next course:              English in Tourism 4

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in
                (professional) English, to develop the relevant skills and be aware of cultural
                conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: French          Course code:
                in Tourism 3
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   French in Tourism 2                Next course:              French in Tourism 4

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: German          Course code:
                in Tourism 3
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   German in Tourism 2                Next course:              German in Tourism 4

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work

Course name:    Optional language: Spanish         Course code:
                in Tourism 3
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   Spanish in Tourism 2               Next course:              Spanish in Tourism 4


                                                                                            17
Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                – Group work
                - Individual work




Semester 4

Course name:    Business on the move            Course code:
Study load:     210 hours           7.5 EC      Teachers:
Prerequisite:   Courses CU04081 & CU03271       Next course:
                or equivalent

Contents:       -Organization theory

Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Leisure and vitality around     Course code:
                the year
Study load:     210 hours             7.5 EC    Teachers:
Prerequisite:   Courses                         Next course:

Contents:       - E marketing & Leisure + Yield management
                - Study case: ‘Feel nature on your skin’
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Vitality and Wellness 4         Course code:
Study load:     210 hours             7.5 EC
Prerequisite:   Vitality and Wellness 3

Contents:       - Spa management 4
                - Anatomy 4
                - Sports and Vitality 4
                - Business ethics
                - Study career planning
Study methods   - Instructional lecture
                - Group lecture




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Course name:    Professional Core; English in      Course code:
                Tourism 4
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   English in Tourism 3               Next course:

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in
                (professional) English, to develop the relevant skills and be aware of cultural
                conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: French          Course code:
                in Tourism 4
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   French in Tourism 3                Next course:

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: German          Course code:
                in Tourism 4
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   German in Tourism 3                Next course:

Contents:       To participate and function comfortably and successfully in a professional
                international environment, it is increasingly necessary to be knowledgeable in at
                least one modern language other than English, to develop the relevant skills and be
                aware of cultural conventions and attitudes.
Study methods   - Instructional lecture
                - Group lecture
                - Group work
                - Individual work


Course name:    Optional language: Spanish         Course code:
                in Tourism 4
Study load:     70 hours             2.5 EC        Teachers:
Prerequisite:   Spanish in Tourism 2               Next course:

                                                                                            19
Contents:         To participate and function comfortably and successfully in a professional
                  international environment, it is increasingly necessary to be knowledgeable in at
                  least one modern language other than English, to develop the relevant skills and be
                  aware of cultural conventions and attitudes.
Study methods     - Instructional lecture
                  - Group lecture
                  – Group work
                  - Individual work



        • Third Year
Semester 5
The Minor Study Programme consists of four blocks of 7.5 ECTS of your own choice. You may
also do a relevant study abroad for the duration on one semester.

Semester 6
The Major part of the Study Programme also consists of four blocks of 7.5 ECTS.

Course name:      Business case Vitality &           Course code:
                  Tourism Management
Study load:       210 hours                7.5 EC    Teachers:
Prerequisite:     “Pass” for all first and second-   Next course:
                  year courses

Contents:
Study methods     - Instructional lecture
                  - Group lecture
                  – Group work
                  - Individual work


Course name:      Resarch project Vitality &         Course code:
                  Tourism Management
Study load:       210 hours                7.5 EC    Teachers:
Prerequisite:     “Pass” for all first and second-   Next course:
                  year courses

Contents:
Study methods     - Instructional lecture
                  - Group lecture
                  – Group work
                  - Individual work


Course name:      Supporting training Vitality &     Course code:
                  Tourism Management
Study load:       210 hours                7.5 EC    Teachers:
Prerequisite:     “Pass” for all first and second-   Next course:
                  year courses

                                                                                            20
Contents:       - Methodology and research
                - Cross-cultural Management
                - Presentation, sales and business communications
Study methods   - Instructional lecture
                - Group lecture
                – Group work
                - Individual work


Course name:    Optional course                    Course code:

Study load:     210 hours                7.5 EC    Teachers:
Prerequisite:   “Pass” for all first and second-   Next course:
                year courses

Contents:       Options:
                -Spa management and Health
                - English
                - French
                - German
                - Spanish
                - Free composition Course
                - Other
Study methods   - Instructional lecture
                - Group lecture
                – Group work
                - Individual work



        • Fourth Year

Semesters 7 and 8

Course name:    Graduation phase Vitality &        Course code:
                Tourism Management
Study load:     840 hours               60 EC      Teachers:
Prerequisite:   “Pass” for all previous courses.   Next course:
                Work placement suited to
                bachelor level

Contents:           1. Orientation (Weeks 1 – 4)
                You determine on which competencies and subtasks (and business ethics and
                interpersonal and intrapersonal developments) you want to work during your work
                placement (part “function experience”). You draw up a PDP (personal development
                plan).
                You draw up a concept research proposal, discuss it and after consultation draw up a
                definitive research proposal/plan of approach. Your plan of approach must be
                approved by your supervisory teacher and checked by the lecturer Research.
                After that, you collect supporting and relevant literature for your research.
                In this period, you have to attain several refresher workshops regarding specific
                knowledge and skills, e.g. Research & Methodology.



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2. Preparation (weeks 5- 11)
                Your definitive research proposal must be signed by your work placement company/
                organization.
                It must contain the competencies and subtasks that you are going to work on. Your
                PDP is also discussed.
                You explore the company/organization and set up your research.
                During these weeks, you will be working at the company/organization and you orient
                yourself vis-à-vis your function experience and your research, e.g. by studying annual
                reports, minutes of meetings.

                At the end of this phase, an interim evaluation of this work placement part, i.e. the
                function experience and PDP, is scheduled with HZ, the company/organization and
                you.

                    3. Implementation (weeks 12 - 25)
                In these weeks the actual research is carried out. Next to that, you continue to
                acquire function experience.

                The division between function experience and research is 50-50.

                In this period, interim evaluations of the research and the function experience will
                take place at fixed moments by means of reflection. You must send your reflections
                digitally to your HZ supervisory teacher, or he/she can visit you at the work
                placement place to discuss them.

                    4. Presentation and graduation (weeks 26 - 32)
                In these weeks, the research data are processed and turned into a research report.
                Your experiences concerning the function are laid down in a reflection report. In it,
                you must draw clear conclusions regarding the desired competencies and subtasks
                (business ethics and interpersonal and intrapersonal development).

                Both reports must meet the level required of a graduation report.

                First rounding-off talk
                This takes place at the work placement place with the supervisory teacher, the in-
                company mentor and you. Based on your PDP, it is determined to what extent you
                have actually acquired the desired competencies. At the end of the talk you are
                informed whether you have passed or not. The mark is not yet made known.

                After this talk, the first and second examiners will assess your research. They will
                inform you whether it is sufficient and you will be allowed to present it orally or not
                (yet).

                Second rounding-off talk
                Here the examiners, an external delegate and you are present. You will now have to
                defend your research. The examiners and the external delegate will estimate the
                final mark. You will only be informed whether you may present your work or not.

                Oral presentation of the research
                Here you present your research orally and answer questions. You receive the marks
                for your research and for the results of your competency development laid down in
                the PDP.
                The presentation can be linked to the diploma ceremonies.
Study methods   - Individual work
                - Feedback sessions


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