WAVE of theNEXT riding - conference & expo
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riding
the
NEXT
of
conference
& expo WAVE
customer
EXPERIENCE
9 MARCH 2018
GRAND MILLENIUM, AUCKLAND
Is your customer at the centre of your marketing strategy? Who Should Attend?
Do you thrive on discovering the latest trends in digital, Online retailers across the retail, travel, finance, hospitality, fashion, IT or insurance
industries – your role is critical to delivering an exceptional level of buying experience.
technology, marketing and ecommerce solutions?
2017 FEEDBACK
This one day intensive learning experience will highlight the most topical issues in “Great event that felt personal & allowed me to develop better relationships”
the digital retail landscape right now.
ZANE MCINTYRE, COMMISSION FACTORY
Join us to discover practical tools and savvy skills you need to utilize resources and “Online Retailer New Zealand is the event to attend to get amongst the e-
maximise efficiency to deliver an infallible customer experience from start to commerce community & hear practical learnings shared from experts in the field”
end. Topics include:
LYIA LUI, Director, LUXE FITNESS
• Step by Step Guide to Capitalising on Your Market Segmentation
“It was great to be immersed among the amazing minds of the NZ eCommerce
community & to discuss trends & future of customer experience for eCommerce”
• 5 Tips to Match Your Omni-Channel Experience with Consumer Expectations
• Using Marketing Automation and Analytics to Drive Profit Optimisation
MARGARET BOSWORTH, Marketing & Communications Management - SEALED AIR
• Email Marketing Personalisation to Boost Performance and Conversion
• Aligning Your Business to Get Amongst Amazon’s Marketplace
RIDING THE NEXT WAVE OF CUSTOMER EXPERIENCE WWW.ONLINERETAILER.COM
AGENDA AT A GLANCE
8:00am – 8.55am Registration
8.45am – 8.50am Welcome by Conference Chair
8.50am-9.00am Ministerial Opening
Digital Entrepreneurship, Innovation and Productivity in The Retail Industry
9.00am – 9.30am The Thankyou Story
• Three kids, zero experience, an idea and the crazy belief that we all have the power to change stuff
• Tough decisions, wild mistakes and daring moves
• Laugh at their boldness, cry at their failings and be inspired to challenge convention, & reminded that you have the power to turn your ideas into reality
Daniel Flynn, Co-Founder and MD, Thankyou
9.30am – 10.00am Keep Up with Trends and Make Digital The DNA of Your Brand
• Transforming marketing from old school to personalized marketing
AGENDA - MORNING SESSIONS
• Applying traditional segmentation in a digital world
• Mixing data driven marketing with traditional marketing segmentation
Mark Baartse, Chief Marketing Officer, ShowPo
10.00am-10.30am Panel Discussion
Reinvent Retail in The Age of The Millennials – Personalisation, Customisation, Experiential Retail
Panellists: Estar & Laybuy
10.30am-11.00am Networking Morning Tea & Exhibitors Showcase
11.00am-11.30am Step by Step Guide to Capitalising on Your Market Segmentation
• Understand your customer’s purchasing behaviour to enhance website and personalised experiences
• Creating a digital strategy around your key demographic
• Centralise core content with local variances
• Changing your marketing in each region to maximize results and engage the local audience
• Key learnings from Bobux’s implementation of an international digital strategy in Hamburg
Andrew Sharp, CEO, Bobux
11.30am-12.00pm 5 Tips to Match Your Omni-Channel Experience with Consumer Expectations
• Understand shoppers omni-channel behaviours and expectations
• Key tactics for ensuring your customer experience hits the mark
• How to keep pace with changing customer demands
Angus McDonald, General Manager Multichannel, Supercheap Auto
12.00pm -12.30pm Platinum Sponsor Presentation
12.30pm-1.30pm Networking Lunch & Exhibitors Showcase
RIDING THE NEXT WAVE OF CUSTOMER EXPERIENCE WWW.ONLINERETAILER.COM
Digital Marketing Best Practices Omni-Channel Retailing
SPONSORED BY DOTMAILER SPONSORED BY FIRST & FACILITATED BY MATTHEW WARE
1.30pm-2.00pm Using Marketing Automation & Analytics to Drive Profit Optimisation Capitalising On the Global Opportunities
• Find the right solutions to make your campaign easier to Understand your local market and tailor the website experience to their custom
implement and manage • Centralise core content with local variances
• Changing your marketing in each region to maximize results & engage the local audience
JASON KENCEVSKI, CEO, SPEEDMASTER
• Use marketing automation and analytics packages to combine and
integrate your demand generation, lead generation
MIKE ANGELL, E-Commerce Director, CULTURE KINGS
• Deliver advanced analysis and sales intelligence
2.00pm -2.30pm 5 Ways to Increase Your Conversation Rate Optimisation Delivering the Ultimate Last Mile Experience
• Analyse your website to understand why your visitors are not • Track delivery and communications with you customers
becoming customers • Best practices in packaging and presentation
• Understand what data is useful for analysis prior to optimisation • Add marketing value to your delivery and encourage social sharing
and how to perform that analysis GREG STOREY, Head of Conversion, FIRST NZ
• Run A/B and multivariate split testing, user testing, surveys and
AGENDA - AFTERNOON SESSIONS
CHAIRPERSON: PHILIPPA WARD, Team Manager Content,
interviews to find out the best user experience
AUCKLAND CITY COUNCIL Amazon Panel
2.30pm-3.00pm Email Marketing Personalisation To Boost Performance & Aligning Your Business to Get Amongst Amazon’s Marketplace
Conversion • Adapting your digital content & products to differentiate yourself in the market
• Advanced remarketing and email design templates to deliver • Re-prioritising ecommerce
greater results • Mastering your supply chain to enable fast order fulfilment
• Boost results on every campaign with advanced personalization • Understanding the key differences between the marketplaces & the benefits of each
and segmentation strategies JASON GREENWOOD, Ecommerce Manager, HEALTHPOST
JAY GOODEY, Executive Director, ONCEIT
JOYCE QUAH, Ecommerce Manager, RED RAT CLOTHING
• Use email triggers to hit the target and boost sales
JAMES FLEET, Chief Marketing Officer, JONES FAMILY BUSINESS
3.00pm – 3.30pm Insights into a Customer Centric Digital Transformation A BluePrint for Delivering the Omni-Channel Promise
• Take a traditional business into the digital world • Build and use a single customer profile to ensure consistency across channels
• Use data-driven initiatives to measure, test & improve the media mix • Display real-time store-by-store inventory information on your webstore
• Engage your customers with personalised marketing
SALLY COPLAND, Head of Online, COUNTDOWN LAUREN HART, Business Manager, KILT
• Building an omni-channel strategy based on customers insights
3.30- 4.00pm Networking Afternoon Tea & Exhibitor Showcase
4.00pm -5.00pm Roundtable Discussions
5.00pm -5.30pm What Shoppers Want: How Transparency and Control is Changing Online Retail
• Learning from Onceit’s beginnings; the good, bad and ugly of a ecomm start up
• How giving over control gives huge ROI
• What our customers desperately wanted but didn’t ask for
JAY GOODEY, Executive Director, ONCEIT
5.30 – 5.35pm Closing Remarks
5.35 – 7.00pm Networking Drinks
RIDING THE NEXT WAVE OF CUSTOMER EXPERIENCE WWW.ONLINERETAILER.COM
9 MARCH 2018 Contact Lakshmi to secure a great LET’S GET SOCIAL
CONFERENCE & EXPO deal for you and your team!
@retailer
GRAND MILLENIUM, AUCKLAND Online Retailer New Zealand
Lakshmi.Nadig@reedexpo.com.au
/OnlineRetailerAUS
Tel +61 2 9422 2944
Online Retailer Australasia
TITLE: MR MISS MS MRS onlineretailer.com #ORNZ18
FULL NAME _________________________________________________________________
(TO BE PRINTED ON YOUR NAME TAG) Ticket AUD $ Ticket NZ $ Notes
POSITION _________________________ COMPANY _______________________________
28 Nov-7 Jan $449.00 $460.00 Super Saver
ADDRESS ____________________________________________________________________
8 Jan-11 Feb $499.00 $515.00 Early Bird
SUBURB ________________________________ STATE _________ POSTCODE __________
12 Feb-9 Mar $559.00 $580.00 Standard
COUNTRY ___________________________________________________________________
28 Nov-9 Mar $799.00 $835.00 Suppliers
TELEPHONE ______________________________ FAX _______________________________
MOBILE ______________________________________________________________________
EMAIL _______________________________________________________________________ EVENT POLICY
This event is devised for retailers.
If you are a supplier to the retail
WEBSITE _____________________________________________________________________
industry and wish to attend the event
QUESTIONS please contact David on
CREDIT CARD PAYMENT (Please complete the following) If you have any questions, please +61 2 9422 2021 or email
contact Lakshmi on +61 2 9422 2944 david.batty@reedexpo.com.au
or Lakshmi.Nadig@reedexpo.com.au
VISA MASTERCARD AMEX DINERS EFT (Please contact organsier below)
CREDIT CARD NUMBER _______________________________________________________ CANCELLATION POLICY
PRIVACY All requests for refunds or cancellations
I would like to receive future event must be received in writing (address to
CARDHOLDERS NAME _______________________________________________________
news, information and updates Lakshmi.Nadig@reedexpo.com.au)
A full refund will be issued if the
EXPIRY DATE _________________________CVV NO. ____________________________________________________________________________________
from Online Retailer Conference
SIGNATURE __________________________________________________________________ and Expo by e-newsletters request is received before 31 Jan 2018.
No refunds will be issued after
I would like to receive information 31 Jan 2018. Please email
about other products, services and
AMEX 4 digits above & to the card number. All other cards last 3 digits on the signature strip. *Please note there is a
Lakshmi.Nadig@reedexpo.com.au with
offers from relevant third parties
2.5% processing fee on Visa and Mastercard payments and a 3.5% processing fee on Amex payments.
all requests.
RIDING THE NEXT WAVE OF CUSTOMER EXPERIENCE WWW.ONLINERETAILER.COM9 MARCH 2018
CONFERENCE & EXPO
DELEGATE BOOKING FORM SURVEY GRAND MILLENIUM, AUCKLAND
WHAT IS THE NATURE OF YOUR WHAT BESTDESCRIBESTHE WHAT IS YOUR E-COMMERCE PURCHASING ROLE? WOULD YOU LIKE TO RECEIVE INFORMATION ABOUT PLEASE PICK THE PRIMARY REASON FOR
BUSINESS/PRODUCT? CURRENTFOCUSONYOURROLE? ALL ONLINE RETAILER NEWS & EVENTS? ATTENDING?
Purchase
Art Executive Position Approve Yes No Meet up with existing contacts in
Body, Bath & Fragrance (CEO, MD, GM, Head of Digital) order to socialise informally
Recommend
Fashion Producer and Content Position WOULD YOU LIKE TO RECEIVE INFORMATION ABOUT Meet up with existing
None
(Exec. Producer, Producer, suppliers/providers or partners in
Fashion Accessories RELEVANT PRODUCTS, SERVICES OR OFFERS FROM
Project Manage, Editor) order to review or discuss business
THIRD PARTIES?
Food & Beverage
Creative and User Experience
WHAT IS YOUR COMPANY/S ANNUAL SALES REVENUE Gather industry knowledge and
Footwear FROM IT’S E-COMMERCE WEBSITE? Yes No learnings through talks or
Positions (Creative Director,
Furniture Designer, Copywriter) presentations
Nil – We do not sell online
Visit different exhibitor stands and
Gifts Media Positions (Media Manager, Under $1 million WHICH OF THE BELOW STATEMENTS BEST DESCRIBES
areas of the show to see what is
Health & Wellbeing Marketing Executive)
$1 million to $5 million
WHAT YOU WILL DO DURING THE EVENT?
new and interesting in the industry
Homewares Data, Analytics and Strategy (Data $5 million to $10 million Meet up with existing contacts in Talk to as many suppliers as possible
Analyst, Strategy Director, Strategist)
Jewellery Over $10 million order to socialise informally in order to investigate specific
Client Services Position (Client Meet up with existing business objectives
Kitchen & Dining
Service Director, GAD, Account suppliers/providers or partners in Networking to meet new people in
Lighting Executive) HOW MANY EMPLOYEES WORK IN YOUR BUSINESS? order to review or discuss business order to create new business
Outdoor & Garden Technology (Technical Lead,Solutions opportunities
1-10 employees Gather industry knowledge & learnings
Stationery Architect,Developer,Test Analyst) through talks or presentations Focus on meeting a few specific
11-20 employees
Textiles & Manchester Social Media and Search Positions Visit different exhibitor stands and people or companies to do business
21-100 employees (deals) with
I don’t have a business/product yet (Community Manager) areas of the show to see what is
>100 employees new and interesting in the industry
Other – Please specify Sales Positions (Director, GSM, BDM,
AM, Account Co-ordinator) Talk to as many suppliers as possible
Business Support, Finance HOW DID YOU HEAR ABOUT ONLINE RETAILER NEW in order to investigate specific
(HR, Finance, Office Manager, ZEALAND? business objectives
Receptionist) Networking to meet new people in
order to create new business
Owner, Founder, Co-Founder of
opportunities
Business
Focus on meeting a few specific
people or companies to do business
YEARS IN DIGITAL/RETAIL? (deals) with.
Entry level (0-1 yrs)
Junior (2-3 yrs)
Medium (4-7 yrs)
Senior (8 yrs +)
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