WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners

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WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
W E PA R T N E R W I T H O W N E R S TO
C R E AT E C O M P E L L I N G I N D E P E N D E N T
         HOTELS AND RESORTS.
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
WHO WE ARE
  Ithaka Hospitality Partners is a servant-driven management company with heart and soul. Ithaka specializes in
  providing hotel owners and developers a unique operating partner to create compelling independent hotels and
                                                                                                                     As you set out for Ithaka,
resorts. We do not manage brands and brand standards. The owners drive the product and service positioning they      hope your road is a long one,
  desire to achieve. Our partnerships deliver curated and differential experiences and hotels which stand out from
                                       the generic big box brands of conformity.
                                                                                                                     full of adventure, full of discovery.
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
OUR PURPOSE
                  With God as our compass and with a joyful and humble spirit, we sail
                  together on our voyage with an unwavering commitment to those we serve.

OUR PHILOSOPHY
                  OUR VISION
                  To be best in class by connecting people, purpose and performance.

                  OUR COMMITMENT
                  Make our time count!

                  OUR VALUES

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                 At Ithaka Hospitality Partners, we believe that the journey is just as important
                 as the destination. That life is a string of experiences made to be enjoyed. That
                 a company can have a soul, and that soul is more than the sum of its parts.

                 We are Ithaka. Our road is full of adventure and discovery.
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
“Over the past decade, Hans
and his leadership team have
completely transformed the
Hotel at Auburn University
into a first class service
organization and a hands-
on teaching facility for the
hospitality and culinary
sciences program. We could not
have selected a more trusted
and exemplary partner to enrich
our students and to elevate
the reputation of the entire
university. I am so proud of our
teamwork and the results we
have achieved with Hans at the
helm.”

Dr. June Henton
Dean Emeritus, Auburn University
College of Human Sciences
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
“Working with Hans and
his team was the perfect
example of the private / public
relationship the University
had been missing for the hotel
program. We anticipated
the performance of the hotel
would benefit greatly from
talented and experienced hotel
operators and the results have
far exceeded our expectations.
The Hotel has become the
social center we had always
envisioned it would become.”

Don Large
Former Executive Vice President/CFO,
Auburn University
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
PROPERTIES
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
T H E H OT E L AT AU B U R N U N I V E R S I T Y
& DIXON CONFERENCE CENTER
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
T H E H OT E L AT AU B U R N U N I V E R S I T Y
& DIXON CONFERENCE CENTER

Auburn, Alabama

The Hotel at Auburn University & Dixon Conference Center offers
true Southern hospitality, providing guests a unique place to dine,
meet and rest.

The Hotel at Auburn University is known as the “front door to
Auburn,” welcoming guests from across the country and globe.

   •    AAA Four-Diamond Award - one of only 8 university-owned four
        diamond hotels in America
   •    236 guest rooms and suites
   •    Ariccia Cucina Italiana - a full-service restaurant
   •    Piccolo jazz lounge
   •    H.C. Valentine coffee bar
   •    Enoteca private dining room
   •    22,000 square feet of meeting space
   •    Agriculture Heritage Park off-site catering venue

                                       LL of FAME
                                     HA           •
                                 •                    2
                             6
                         1

                                                      01
                       20

                                                        7

                                 CERTIFICATE of
                2015 •

                                                          • 2

                             EXCELLENCE
                                                             018
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
MILESTONES
2 0 0 2 (Year before take over)
48% occupancy
ADR $84
Total revenue $4.5 M

2008
51.1% occupancy
ADR $125.28
Total revenue $9.3 M
106% improvement

2019
63.1 % occupancy
$163.96 ADR
Total revenue $16 M
255% improvement (same physical plant as 2002)
140 RevPar Index, 12 month rolling - STR

H O S P I TA L I T Y M A N AG E M E N T
P R O G R A M PA R T N E R S H I P
We fully integrated the hotel operation into the Hospitality
Management Program at Auburn University. Senior leaders
co-teach with faculty in classes, presenting a fresh industry
perspective. We place students for internships and jobs
in a highly competitive market and organize unique, fully
sponsored travel experiences, both domestic and abroad, for
students. We helped forge partnerships with the Guild of
Master Sommeliers, the Masters Tournament in Augusta,
a partner university in The Netherlands, and we assist in
coordinating a career fair which hosts more than 70 firms
annually for recruitment. We have raised more than
$2 million to benefit students and faculty.

More than 2,400 students have taken Hospitality Practical
classes in the Hotel, equaling 134,000 hours of hands-on
instruction.

100% placement since 2009 for all graduating seniors in
Hospitality Management
WE PARTNER WITH OWNERS TO CREATE COMPELLING INDEPENDENT HOTELS AND RESORTS - Ithaka Hospitality Partners
T H E I N N AT P U R S E L L FA R M S
T H E I N N AT P U R S E L L FA R M S

Sylacauga, Alabama

Nestled in the foothills of the Appalachian Mountains and rooted deep in
the South, Pursell Farms offers an unparalleled resort experience steeped in
Southern hospitality. The 40-room Inn positioned on the 18th fairway features
Arrington restaurant and Old Tom’s Pub, a pool, fitness center and additional
meeting space.

Ithaka Hospitality Partners orchestrated the opening of their 40-room guest inn
and food and beverage operations:

•   Process development and evaluation
•   Staff and leadership training
•   Logistical support
TONY & LIBBA RANE
CULINARY SCIENCE CENTER
AT AU B U R N U N I V E R S I T Y
RANE CULINARY SCIENCE CENTER

Auburn, Alabama - Opening 2022

The Tony and Libba Rane Culinary Science Center at Auburn University stands
to prepare graduates for an array of careers within the broad hospitality industry.
With immersive, hands-on learning opportunities, the Rane Culinary Science
Center will also provide exceptional service to patrons visiting the facility’s
state-of-the-art restaurant, hotel and food hall.

The Center will be equipped with the latest technologies and resources students
need to gain all of the necessary skills, grounded in science, to compete in the
global marketplace. The center is an invaluable addition to a highly respected
hospitality management program and will improve quality of life for residents of
the greater Auburn area, state of Alabama and the Southeast.

Ithaka Hospitality Partners has been - and will continue to be - instrumental in
the creation and management of the Rane Culinary Science Center.

•   Created the vision for a $110 million world-class, first-of-its-kind center
    for hospitality and culinary science
•   Conducted worldwide benchmark initiative of the leading global programs
    in hospitality management, culinary science, brewing science and wine
    appreciation
•   Served as project lead
•   Selected as the management company upon opening of the Center
•   Manage the pre-opening design phase for Auburn University

The Rane Culinary Science Center will boast:

•   32-key luxury boutique hotel
•   6 residential condominium units, full serviced
•   1 fine dining restaurant
•   Food hall with 10 F&B outlets
•   16 class rooms and hands-on teaching labs
•   On-site brewery and tasting room
•   8-treatment-room full service spa, fitness center and yoga pavilion
•   Rooftop pool, cabanas, bar, wedding pavilion and certified organic gardens
L A K E R E S O R T, G O L F & S PA
L A K E R E S O R T, G O L F & S PA

Southeastern United States - Opening 2022

The Resort is not just a destination, it’s an aspiration where the pristine natural
beauty upon arrival is simply the appetizer for what is to come as guests explore.

This will quickly become a premier destination in the Southeastern United
States for incentive and leisure travelers alike. The resort includes:

•   90-room luxury hotel situated on a fall line overlooking a natural wonder
•   Luxury Villas situated with pristine water/golf views
•   Ben Crenshaw-designed golf course with magnificent lakeside frontage
•   Spa and fitness complex on lakefront
•   Lakeside Club and Pool
•   Floor-to-ceiling views from function spaces that open on to green space
    perfect for lakeside weddings and receptions
•   Unique shuttle service to local restaurants, activities and nightlife
•   Signature Storytellers ensuring the natural heritage and history is
    respectfully preserved

Ithaka Hospitality Partners is currently engaged as the operator, performing
technical services in the development and design phase.
LEADERSHIP

Hans van der Reijden                            John Hopkins                                    Todd Scholl                                      Adam Keeshan
Founder & CEO                                   Finance                                         Sales & Marketing                                Food & Beverage

With more than 25 years of dedicated            With 30 years in finance, John Hopkins is       A 30-year veteran of the hospitality industry,   Adam Keeshan works with individual
service as an international hotelier, Hans      a seasoned professional with experience         Todd Scholl has left his mark on some of the     properties to streamline and solidify their
van der Reijden is recognized as a visionary    in financial, managerial, ownership and         finest properties in the U.S., including Hotel   F&B offerings. Adam has worked within
hospitality expert and a respected leader,      entrepreneurial leadership in the hospitality   Sorella Country Club Plaza in Kansas City,       the industry for more than 14 years,
with a record of successfully launching,        industry. As a key manager within facilities    Missouri; the Elms Hotel & Spa in Excelsior      with a background that includes time in
turning around and expanding organizations.     throughout the U.S., including most recently    Springs, Missouri; and the Hyatt Regency         independent full service restaurants and
Hans was a Partner in Capella Hotel Group       The Hotel at Auburn University, John has        Tulsa, the largest hotel in Oklahoma.            bars, fast-casual concepts and country
from its founding in 2003 until 2018. Prior     overseen significant reductions in costs and    Additionally, during his tenure with The         clubs. Passionate about bourbon and
to joining Capella, he served as an Executive   increases in profitability.                     Peabody Hotel in Little Rock, he oversaw         wine, Adam has passed the Introductory
in The Ritz-Carlton Hotel Company for 11                                                        more than $26 million in hotel revenue           Sommelier course with the Court of Master
years, opening hotels across the globe.                                                         annually and achieved the Forbes Four-Star       Sommeliers. Additionally, he has obtained
In 2007, he was named “Hotelier of the Year”                                                    designation.                                     the Certified Specialty of Wine from the
and in 2019, he was named “Humanitarian                                                                                                          Society of Wine Educators.
of the Year” by the Alabama Hospitality
Association.
Leonardo Maurelli, III                           Keisha Echols                                  Paul Reggio                                  C. Scott Rohm
Culinary Operations                              Human Resources                                Rooms Operations                             Development Advisor

Chef Leo Maurelli provides guidance to           A Human Resource professional with more        With more than 20 years in the hospitality   An industry veteran with more than 30 years
each restaurant overseen by Ithaka ensuring      than 20 years of experience in the field,      industry, Paul Reggio has been a part        in some of the highest regarded brands and
quality, original menus and distinct food        Keisha Echols has worked for companies         of luxury hotels, resorts and full service   operators, Rohm works in close partnership
pairings. Leo has served as Executive Chef       that include the Sara Lee Corporation, The     conference centers throughout the U.S.       with Ithaka to unlock value and deliver
at famed restaurants throughout the state        Coca-Cola Company, The Ritz-Carlton Hotel      He worked as an executive leader with        exceptional results. Scott’s experience
of Alabama, including The Hotel at Auburn        Company and Chick-fil-A. She obtained her      The Ritz-Carlton Hotel Company, Marriott     includes field and corporate office roles with
University. He was honored as the 2011           Professional in Human Resources (PHR)          International and West Paces Hotel Group     Ritz-Carlton, an equity partner and SVP of
Alabama Restaurant Association and               certification in 2006 through the Society of   and played key roles in hotel openings and   Operations for the creation and introduction
Alabama Hospitality Association Chef of the      Human Resources Management (SHRM).             management transformations. In 2013,         of the Capella brand and the C.O.O. position
Year, and is consistently voted as one of Best                                                  he was named “Partner of the Year” by the    of the ultra-luxe Auberge Resorts Collection
Chef’s America: South since 2014.                                                               University of Southern Mississippi Casino,   as it doubled in size. Additionally, he was
                                                                                                Hospitality and Tourism Program.             responsible for development, implementation
                                                                                                                                             and management of operational controls
                                                                                                                                             to effectively grow the collection and
                                                                                                                                             ensure financial strength through operating
                                                                                                                                             efficiency.
EXECUTIVE ADVISORS

Horst Schulze                      Bruce Himelstein                  Gérard van Grinsven      Don Large
Owner, Horst Schulze Consulting;   Founder, The BJH Group            Founder, GHG             Former Executive Vice President/
Co-Founder of The Ritz-Carlton                                                                CFO, Auburn University
Hotel Company

Phil Colicchio                     Ford Fry                          Emmanuel Kemiji          Ed Marvine
Executive Managing Director,       Chef and Managing Partner, Ford   Owner, Miura Vineyards   Founder, JEM International
Specialty F&B, Entertainment &     Fry Restaurants                   Master Sommelier
Hospitality Consulting
ITHAKA
C.P. CAVAFY

As you set out for Ithaka
hope your road is a long one,
full of adventure, full of discovery.

May there be many summer mornings when,
with what pleasure, what joy,
you enter harbors you’re seeing for the first time;

Keep Ithaka always in your mind.
Arriving there is what you’re destined for.
But don’t hurry the journey at all.
Better if it lasts for years,
so you’re old by the time you reach the island,
wealthy with all you’ve gained on the way,
not expecting Ithaka to make you rich.

Ithaka gave you the marvelous journey.
Without her you wouldn’t have set out.
She has nothing left to give you now.

And if you find her poor, Ithaka won’t have fooled you.
Wise as you will have become, so full of experience,
you’ll have understood by then what these Ithakas mean.

                            Ithaka Hospitality Partners
                               241 S. College Street
                                Auburn, AL 36830
                                info@ithakahp.com
                                   334.321.3178
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