WHERE BRANDS MEET AMAZIN' - 2023 MARKETING PARTNERSHIP OPPORTUNITIES
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WHERE BRANDS MEET AMAZIN’ 2023 MARKETING PARTNERSHIP OPPORTUNITIES
A HISTORIC FRANCHISE
A PASSION & CONNECTION THAT UNITES MILLIONS OF FANS. AN IDENTITY & LIFESTYLE THAT TRANSCENDS SPORTS.
A FRANCHISE THAT IGNITES PRIDE AND LOYALTY ACROSS GENERATIONS.
PLAYERS
$500M+ in player
payroll commitments
STADIUM A CHANGING OF
THE GUARD
$70M+ in ballpark
improvements
OWNERSHIP
Committed to winning on and off the field, with
the heart, grit, and diversity that define both
New York and our fans
A TEAM WITH INTERNATIONAL APPEAL
DOMINICAN REPUBLIC
PUERTO RICO
Ronny Mauricio Starling Marte JAPAN
San Pedro de Macoris Santo Domingo Edwin Diaz Francisco Lindor
Naguabo Caguas
COLUMBIA VENEZUELA
Kodai Senga
Gamagori, Aichi
Jose Butto Carlos Carrasco Francisco Alvarez Omar Narvaez Eduardo Escobar Elieser Hernandez
Jose Quintana
Cumaná Barquisimeto Guatire Maracay Villa de Cura Ocumare del Tuy
Arjona
STRATEGIC MARKETING PARTNERSHIPS: DYNAMIC SOLUTIONS TAILORED TO YOUR OBJECTIVES THAT HELP DRIVE YOUR BUSINESS FORWARD
HIGH-IMPACT BRAND
BALLPARK AMPLIFICATION
ENTITLEMENT
THE OUTCOME:
360° INTEGRATED MARKETING
HOSPITALITY
COMMUNITY INITIATIVES
PLATFORM, ENGAGING
FANS ACROSS
ALL TOUCHPOINTS
BRANDED CONTENT
(DIGITAL & SOCIAL)
FAN
ENGAGEMENT
DEMOGRAPHICS & REACH
10
35%
Audience growth since 2019
299K
Fans reached through broadcast nightly
METS FANS WATCH 3.6M 2.56M
THEIR TEAM MORE
Combined social media followers Fans attended a Mets game in 2022
THAN ANY OTHER 10M 3.5M
MLB FRANCHISE Mets Fans Across the Nation Mets Fans in the New York DMANEW YORK’S PASSION FOR
BASEBALL IS UNMATCHED
MORE INTEREST IN MLB 9.7M THE COUNTRY’S MOST
THAN RESIDENTS OF 6.99M
4.3M 3.67M 3.05M
POWERFUL AND INFLUENTIAL MARKET
ANY OTHER CITY
NUMBER OF PEOPLE IN EACH
DMA INTERESTED IN MLB New York Los Angeles Chicago Philadelphia Houston
+4.74M
More adults than the #2 market (Los Angeles)
+$7B
Larger GDP vs. #2 market (Los Angeles)
13.7% A MARKET THAT
NEW YORK IS A
12.4%
10.1% TRANSCENDS GEOGRAPHY
BASEBALL CITY
% OF NEW YORKERS
BY FAVORITE SPORT
3.9% 3.6%
15.95M
New York baseball fans live outside of the DMA
*Source: YouGovA RAPIDLY GROWING FANBASE
THAT SPANS THE COUNTRY
3.5M
Fans in the New York DMA
4.6M
Fans in the Northeast Region
10.8M Fans Nationwide
2.56M+, 2022 Attendance. 33K+ per game, +35% since 2019
METS FANS WATCH THEIR TEAM METS FANS ALSO WATCH MORE GAMES THAN
MORE THAN ANY OTHER MLB FAN BASE FANS OF ALL OTHER NEW YORK SPORTS TEAMS
(% of fans who watch almost every game their favorite team plays): (% of fans who have watched 10+ games in the past year)
23.4% 31.8%
20.9% 16.2%
30.6% 30.1%
28% 27.4% 27.3% 26.1%
16.1% 14.5% 25.9%
Mets Yankees Region 1
Cardinals Dodgers Guardians Mets Rangers Giants Islanders Region 1 Yankees Jets Knicks Nets
A PASSION THAT PAYS OFF FOR PARTNERS
51%
*Source: YouGov Mets fans nationally support their team by buying products from their sponsorsAN AMAZIN’ AUDIENCE ACROSS EVERY TOUCHPOINT
1.2M
Followers
30M 1.5M
2.5M+
Likes
1.4M
2022 Attendance Followers
Higher than attendance for the NBA, NHL, NFL
and MLS teams in New York
580K
Followers
A PASSION THAT PAYS
OFF FOR PARTNERS
95%
Fans enter Citi Field with tickets
45%
via the app
Audience growth: Top 5 in the MLB
298K
Fans reached through
9.05%
Fans check-in through the app prior
for nightly broadcast reach broadcast nightly to the game
*Source: YouGov39%
A DIVERSE AUDIENCE: NATIONWIDE
Female
20% 30%
2.0% 1% 65+ 18-34
Two or Middle
more races Eastern
1%
2% Native 7%
American Greater than
2% Other
Asian $200K
38%
Less than $50K
15%
Black 24%
50-64 26%
35-49
61%
Male
21%
56%
GENDER AGE
Hispanic
White
18% 26%
$100K - $200K $50K - $100K
RACE INCOME
4.7M Millennial Mets fans nationally
900K Gen Z Mets fans nationally
TOP 5 In total teenage fans in MLB
*Source: YouGovA DIVERSE AUDIENCE: ACROSS THE NY DMA
19%
65+
34%
Female 1%BROADCAST PERFORMANCE
DELIVERING AUDIENCE AT SCALE
MLB Audience SOV
8.4% -> 11.4%
Share of total MLB ratings growth
298K+ +45%
14%
Average viewers per night YoY impressions increase
(largest in MLB across all RSNs)
Total MLB audience (+4% YoY)
A National Draw Rankings (Since 2006)
440K
Average viewers per game on
national broadcasts
#2 A35 - 64
#3
Total viewers, A18 – 34, M18 - 34
*Source: SNYSOCIAL & DIGITAL
AN ENGAGED FANBASE ACROSS ALL SCREENS
Social Growth Social Engagement Digital Extensions
10.3M
#3 TOP 10 Unique visitors on Mets.com
(+6% YoY growth)
19.1M
Fastest growing following in 2022 In Facebook, Twitter, and Instagram
Engagement per post
15.4% +400K
Video starts on Mets.com
(+11% YoY growth)
YoY social following increase YoY increase in Instagram followers
500KE-Mail list subscribers
(Top 10 in MLB)
*Source: MLBAM01 COMMUNICATE YOUR BRAND MESSAGING
ACROSS EVERY MOMENT OF THE FAN EXPERIENCE
HIGH-IMPACT BRAND AMPLIFICAITONOWN A MOMENT
OF THE GAME
DIGITAL DOMINATION
Immerse Mets fans in your brand like never before.
State of the art LED screens surround the seating bowl
at Citi Field, providing eye-catching, 360-degree
exposure in ballpark and across all screens.
Full Season & Half Season Package Options:
½ INNING 3-MINS
Per Game Per Game S I G N A G E P L A C E M E N T S I N C L U D E
$2M
Expected SMV: Full Season
$500K – $700K
Expected SMV: Full Season
Upgraded existing LED signage Additional LED installation
throughout seating bowl
Party Deck and Clubhouse
Field Level Signage
Shea Bridge Signage Dugout Lips Main and Auxiliary Scoreboard (NEW)
*Source: YouGovTHE METS • 2022 DUGOUT LIPS PART OF DIGITAL DOMINATION
GRAB THE ATTENTION OF A
CAPTIVE BROADCAST AUDIENCE
HOME PLATE ROTATIONAL
Mets home plate signage was the most valuable SMV
asset in all of North American sports in 2022
$7M
Expected Media Value for ½ Inning Full Takeover Every Game
*Sources: Nielsen; YouGov
Package Options: Full Takeover, Left + Right, and Upper-OnlyINJECT YOUR BRAND INTO THE
BALLPARK’S DNA: INSIDE AND OUT
BADGE IN LIGHTS
Integrate Your Brand in a bigger way than ever before
with this brand-new, exclusive, neon sign position,
catching fans’ attention whether they are in the ballpark or
watching the action at home and on-the-go.
*Mock-up subject to change and is for presentation purposes only
$2M
SMV ProjectionOUTFIELD WALL
THE BACKDROP FOR THE MOST
ICONIC MOMENTS OF THE SEASON
As Citi Field evolves into the most state-of-the-art digital ballpark in baseball, outfield walls
are some of the last remaining static signage locations.
Together, we will drive significant media value for your brand as it becomes the
backdrop for the most iconic moments throughout the season.
$4M - $10M
Expected Media Value Range by LocationTHE METS • 2022
CENTER FIELD WALL
2022 SPONSORED MEDIA VALUE:
$10,423,443- MOST MEDIA VALUE DRIVEN OF WALL ASSET IN MLBTHE METS • 2022
RIGHT2 0 2 2CENTER FIELD WALL
SPONSORED MEDIA VALUE:
$5,228,308THE METS • 2022
VISITOR’S BULLPEN WALL
2022 SPONSORED MEDIA VALUE:
$2,303,064THE METS • 2022
LEFT FIELD WALL
2022 SPONSORED MEDIA VALUE:
$1.479MBECAUSE THE ACTION DOESN’T STOP FROM SEATS TO CONCESSIONS DYNAMIC CONCOURSE TAKEOVER Extend your promotional messaging to fans walking the concourse at Citi Field, where nearly 2.5M+ fans will pass next season. Your brand will be the only digital creative featured during its moments of :15 second takeovers rotated throughout each game.
MESSAGE NEW YORKERS WHEREVER THEY MAY GO BACK OF CITIVISION Capture both locals and visitors en route to or from the Triborough/RFK Bridge, the Long Island Expwy, Arthur Ashe Stadium, Flushing Meadow Park, and both JFK & LaGuardia airports with this high-visibility exposure that reaches upwards of 6 million cars annually.
PARTNER IN OUR MISSION TO MAKE
02 A LASTING IMPACT OFF THE FIELD
COMMUNITY INITATIVESTO BE A CHAMPION, YOU NEED TO STAND FOR SOMETHING. The Amazin’ Mets Foundation and Community Engagement team is committed to providing services and opportunities to children, families, and under-served groups in our neighborhoods. Available programs for consideration include: • Mindfulness with the Mets • Mets STEM program pillar alignment • Mets on the Move • Food Drives • Coat drives • Turkey Giveaway • Senior Smiles
ALIGN WITH THE CONTENT OUR FANS
03 CRAVE TO TELL YOUR BRAND’S STORY
BRANDED CONTENTENGAGE METS FANS
ACROSS ALL SCREENS
DIGITAL & SOCIAL PLATFORM
Tell your story to Mets fans wherever they are with a highly customized
digital and social media platform connected to key brand priorities and
in-market activations.
Integration Opportunities Include:
• Custom content spotlighting in-market activations featuring Mets
talent
• Sweepstakes Opportunities
• Dedicated eBlasts
• ROS media and homepage takeovers
• Podcast Presenting Partnership Platforms
• Content Series Sponsorships such as:
• Ulti-Met Collectors (20x Episodes per Year)
• Starting Lineups
• Pitching LinesMAKE UNIQUELY IMPACTFUL CONNECTIONS TO FANS
04 AT CITIFIELD AND IN-MARKET
FAN ENGAGEMENT1 PLAZA ACTIVATIONS
HIGH-IMPACT
GAMEDAY TABLING AND SAMPLING
2
INTERACTION
OPPORTUNITIES
3 IN-MARKET VISITS/POP-UPSHIGH-IMPACT GAMEDAY INTERACTION
OPPORTUNITIES FOR CONSIDERATION
PLAZA AND TABLING AND SAMPLING IN-MARKET VISITS
CONCOURSE ACTIVATIONS AND POP UPS
Set up a custom space either on Mets plaza or at a
strategically placed location on the concourse ahead of Before they take their seats at Citi Field, partners have the From alumni and coaches to current players and
designated Mets home games. ability to set up a table at a strategically placed location to offer our mascots, leverage the star power of the
exclusive sampling opportunities to Mets fans, driving them to New York Mets to engage fans, building brand
Located between the 7-line exit and Jackie Robinson Rotunda, enjoy your products like never before. awareness and affinity as fans meet the Amazins.
plaza activations will engage roughly 75% of the game crowd
that enters and exits the ballpark on a nightly basis.WHERE BRANDS MEETS AMAZIN’ 2023 MARKETING PARTNERSHIP OPPORTUNITIES
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