PSB Contestable Funding Scheme (PCFS) - CALL-FOR-PITCH 2019 English & Chinese Content - Mediacorp
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
PSB Contestable Funding Scheme (PCFS) CALL-FOR-PITCH 2019 English & Chinese Content
AGENDA 01 PCFS Objectives 02 Chinese Audience Brief 02 03 English Audience Brief 04 Kids Brief 05 Submission Requirement
PCFS Objectives
PCFS OBJECTIVES
Develop content that can Champion innovation by
Reach out to new
compete in the developing fresh IPs Support capability
audiences and renew
international arena, incorporating new development of new
pride and interest in
attracting both local and technology and production creative local talents
local content
international audiences techniques
Chinese Audience Brief
Chinese Audience: Key Themes
Local Creating drama-based content with strong local music element, which
Music forms a greater narrative of the Singapore music scene.
Perspective Developing story plots from the varying perspectives of different characters,
Storytelling which forms a coherent story universe in entirety.
Mediacorp – PCFS (Chinese): Rationale
Creating drama-based content with strong local music element, which
forms a greater narrative of the Singapore music scene.
Local Riding on the success of SPOP, we want to continue engaging our Youths via
Music local music. This series will sustain the interest and appreciation generated by
SPOP and encourage original compositions. The content is intended to build
and contribute the overarching SPOP umbrella IP.
Developing story plots from the varying perspectives of different characters,
which forms a coherent story universe in entirety.
Perspective In line with the Chinese content and audience optimisation strategy, this
Storytelling series is conceptualised to be rolled out on multiple platforms. Parallel
narratives are derived from the same content base and broadcast on the
platform that maximises reach to target audience, collectively achieving more.
There should also be some longevity / potential in the content for continuation
or spin-off.
Local Music Example
Series of drama-based music videos with characters from the same story universe.
• Targeting youths and young adults
aged 15 – 35.
>>>
• Drama-based content with strong
local music element.
• Includes a slate of original local
music developed specially for the
Spin-off into short stories, each with their own messaging/values.
project.
>>>
• All content output to form a greater Side story Side story Side story
narrative of the Singapore music A B C
scene.
• Narrative includes the usage of
>>>
traditional, digital and social media
Combined or developed into a single long-form narrative.
platforms, or more.
• Promotes appreciation of local culture Drama (20 eps)
and creative industry.
Perspective Storytelling Example
Youth entrepreneurship drama on 2 rival start-ups:
Parallel Reality
Storytelling from 2 perspectives.
Competition
(Total – 25-35 episodes)
Part 1: Starting out
(separate, parallel plots)
• Targeting youths and young adults
aged 15 – 35.
>>>
Reality Variety
• Developing story plots from the Show
varying perspectives of different Company A Perspective Company B Perspective
characters, which forms a coherent Young
story world in entirety. Entrepreneurs
Rivals meet given funding to
>>>
kickstart their
• Narrative should be able to spin-off business.
into minimally a second-part within Part 2: Competition
2.5 years. Reality show
documents their
journey to who
• Narrative can include the usage of emerges
>
>>
traditional, digital and social Company A Perspective Company B Perspective victorious in 2
media platforms, or more. years.
Finale Showdown
(plots dovetail)
Who do you root for? Team A or Team B?
English Audience Brief
English Audience: Key Themes
multi platform transformative celebrates local
content that can never-been-done showcase Mediacorp
leverage the unique before dramatic as a unifying,
array of Mediacorp concepts that are multicultural network
platforms original and inventive, with a strong local
a game-changer flavorOVERVIEW
MULTI-UNIVERSE / PARALLEL STORIES
Good-To-Haves
Format
Free to propose,
multi-series
Additional transmedia content to
Concept Parameters expand story universe (eg, character
Target Audience profiles, spin-offs, special limited-
P4+ & ?? Concept should feature a story release content)
universe expanded and extended
across multiple platforms
References:
Concept should leverage
Language Mediacorp’s 360 strength and
English unique array of platforms
+ Free to proposeA TRILOGY
Good-To-Haves
Format
13 x 1h per series
(3 series, total 39h)
Concept Parameters
Target Audience The 3 series should be connected Additional transmedia content to
P4+, Families in some way (eg. 3 eras, 3 POVs) extend viewer experience in order to
sustain longevity of trilogy roll out
Each series should compel viewers (eg. radio dramas)
to watch the next
References:
Each series should still subsist as a
Language
English
stand-alone seriesSTAGE-TO-SCREEN / PRINT-TO-SCREEN
(x3 SERIES)
Good-To-Haves
Format
13 x 1h
Concept Parameters Additional engagement opportunities
through use of music, characters, stories
Target Audience Concept should be based on a on web or socials to engage fanbase
(eg. character profiles, teasers,
P4+, Families local play/musical/book, adapted
commentaries, podcast stories)
into a TV series Option for story IP purchased or discussed
Selected local play/musical/book
References:
should be reasonably iconic and
Language have a sizable fan-base/following,
English otherwise a very compelling storyYOUNG ADULT SCRIPTED SERIES
Good-To-Haves
Format
10-13 x 30min
Concept Parameters Additional transmedia content to
supplement viewer experience (eg. viral
Needs to resonate with the millennial videos, content with high-engagement
Target Audience audience and their highly-social lives - topics factor, interactive content)
P15-34 need to be current and relevant Easily re-versioned into 10-15min eps
and/or 1-3min clips
Data points on trending topics will be crucial Involvement of social media influencers
Concept should embody innovative
References:
storytelling techniques
Language Potential for content to be delivered
English through a highly engaged digital strategy
before / in parallel to series releaseTEEN SCRIPTED SERIES
(Drama, Comedy, Fanfiction, Fantasy or others)
Good-To-Haves
Format
10-20 eps x 15-30mins
Additional transmedia content to
Concept Parameters supplement viewer experience (content
for socials, viral videos, podcasts, etc.)
Target Audience A coming-of-age drama series Easily re-versioned into 10-15min eps
Primary : P9-14 targeted at older kids and/or 1-3min clips
Secondary : Teens Involvement of social media influencers
Light-hearted in tone and
adventurous in spirit
References:
First-timer category applies, where
Language concepts will not be assessed based
English on Track RecordKids Content Brief
KIDS CONTENT: KEY THEMES
aspirational learning and digital delivery
awareness
targeting older kids 7-12 years digital-first release
old, inspire active discovery of connecting the young audience
knowledge, and increase with content that they can talk
awareness of the about in their daily routines,
world around us must be easily accessibleKIDS’ NEWS / CURRENT AFFAIRS
Good-To-Haves
Format
weekly, 26 or 52 weeks
Concept Parameters Additional transmedia bitesize content to
A weekly series that is educational, for easy educational reference e.g. use
outside classroom, downloadable
current and accessible to kids
materials etc.
Told by kids or someone whom Make resource list available for further
Target Audience
the audience can easily relate with reading reference
P7-12
Keeps kids up to date on what's Easily re-versioned into 1-3min clips for
relevant “news”, doesn’t have to selected topics and language
be hard issues always
Examples of Topics
Include fun edutainment content
Current events, health, sports, what’s trending
like quizzes, games, scenario
References:
Language
English & Chinese
selections and other possible
materials for interactivitySubmission Requirements
PCFS EVALUATION CRITERIA
40% 30% 20% 10%
Creativity Appeal Cost Track Record
• Innovativeness • Audience appeal • Reasonableness of • Ability to execute and
• Never-seen-before • Potential to be a budget deliver quality
ideas breakout hit • Complete budget programmes
• High level of viewer • Quality of writing/ (TV, digital • Past accolades (e.g.
engagement while storytelling components etc.; no. of regional/
consuming content please note that international awards
shortlisted concepts achieved)
will need to submit
an itemized budget)FIRST-TIMER CATEGORY
New Category for production houses who have never
produced PSB content where “Track Record” will not
be an evaluation criteria: for TEEN SCRIPTED SERIES
DATA-DRIVEN CONCEPTS
All concepts should attempt to use data (viewership
data, social media data, surveys, research, etc) to
inform content choicesPCFS EVALUATION CRITERIA
40% 30% 20% 10%
Creativity Appeal Cost Track Record
• Innovativeness • Audience appeal (to • Reasonableness of • Ability to execute and
• Never-seen-before support with data budget deliver quality
ideas and analytics) • Complete budget programmes
• High level of viewer • Potential to be a (TV, digital • Past accolades (e.g.
engagement while breakout hit components etc.; no. of regional/
consuming content • Quality of writing/ please note that international awards
storytelling shortlisted concepts achieved)
will need to submit
an itemized budget)CALL-FOR-PITCH PROCESS
phase phase phase
one two three
>> 6 weeks >> >> 4 weeks >> >> 2 weeks >>
opening of submission shortlisted concepts
call-for-pitches of pitches notified
25 February 2019 8 April 2019 6 May 2019
phase phase
four five
>> appx 6 weeks >>
face-to-face pitching publication of results
20 May 2019 2019 Q3SUBMISSION REQUIREMENTS • Budgets are left open for Production Houses to suggest what is deemed reasonable for each submitted concept proposal • Budgets are inclusive of all content components, including but not limited to series & episodic trailers and additional footage/extensions/extra videos • Production Houses producing PCFS programmes need to be a registered media company, and be adopters of the Tripartite Standards for Media Freelancers • Have at least 50% of Singaporean key creative personnel (including, for example, the production staff, cameraman, soundman)
PUBLIC SERVICE BROADCAST (PSB) VALUES All concepts should contain one or more of the following PSB values: 1. Promote social values important to Singapore and Singaporeans, e.g. family, community, social inclusiveness and cohesiveness; and catering to special- interest groups, such as the elderly and youth 2. Celebrate our culture and heritage and/or promote cross-cultural awareness (including foreign cultures and heritage) 3. Promote racial and religious harmony 4. Promote the Singapore identity (including Singaporeans’ responsibilities as global citizens) 5. Stimulate knowledge and learning, (including factual and educational programmes targeting children, youth and the general population) 6. Foster an informed society, through news, information and analysis of current affairs that increase understanding of the world
SUBMISSION DOCUMENTS & DEADLINE
Brief + Submission Form uploaded on:
http://www.mediacorp.sg/callforproposals
Submission Deadline: 8 April 2019, 23:59
Email your proposals to PCFS2019@mediacorp.com.sgThank you!
Questions?
You can also read
