Film Festival Partnership Pack - The heart of Sydney's LGBTIQ+ community - Queer Screen
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tnership Pack
Par
resents
Queer Screen P o m munity
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Film F es tiv al Sydney
February 20
21
Queer Screen’s Mardi Gras Film Festival
Now in it’s 29th year Queer Screen is one of Australia’s most trusted LGBTIQ+ not-for-profit organisations best known for
producing Queer Screen’s Mardi Gras Film Festival one of the country’s top film festivals.
MGFF is Sydney’s favourite LGBTIQ+ arts event showcasing the world’s best new LGBTIQ+ films over 2 weeks every February.
MGFF IS
MGFF IS AUSTRALIA’S PREMIERE LGBTIQ+ ARTS FESTIVAL THE LONGEST
LGBTIQ film
festival
8 VENUES ACROSS SYDNEY, NSW &
20,000+ ATTENDEES IN THE
ACT INCLUDING EVENT CINEMAS
GEORGE STREET & DENDY NEWTOWN
140+ VOLUNTEERS WORLD
100+ EVENTS (14% INCREASE IN Recent guests include Award-winning
2020) INCLUDING SCREENINGS, Rachel Griffiths, Renee feature films,
RED CARPET GALAS, WORLD Zelwegger and Jessica docos and
PREMIERES, PREVIEWS & PARTIES Mauboy short films
International celebrity guests, performance, NET PROMOTER SCORE
panels, workshops, Q&As and forums on
important human rights issues
QUEER SCREEN FESTIVALS CELEBRATE
& PROMOTE DIVERSITY & INCLUSION 61
(GLOBAL BENCHMARK 41)
84% of attendees rated the festival either good to excellent | 20% were first time attendees of the festival
“Mardi Gras Film Festival reflects TRUE DIVERSITY “ - Paul Capsis
Exposure and Reach
Queer Screen operates year round and produces two main Sydney festivals - Mardi Gras Film Festival in February (including regional tour)
and Queer Screen Film Fest in September plus special screenings throughout the year.
Queer Screen also communicates with its LGBTIQ+ members, volunteers and our community partners all year round meaning you can too.
14,700+FACEBOOK LIKES 59,000+ UNIQUE WEBSITE USERS
1.5M IMPRESSIONS (20% ) & 500,000+ PAGE VIEWS (41%↑)
Insta 5k+ (29% )
Twitter 5k+ (4% )
400% audience
increase since 2015
250+ MGFF TV
8,500+ eDM
MEDIA COMMERCIAL
subscribers
ARTICLES ON TV FOR 2 70+ eDMs per year, 23%
MONTHS average open rate
20,000+ PRINTED PROGRAMS Queer Screen’s second film festival in Print, TV, digital, radio,
(Syd + Melb distribution, 2 month shelf life) plus September Queer Screen Film Fest has street ad campaigns
online digital guide & festival app 5,000+ attendees, 60% growth in ‘2019
Mardi Gras Film Festival is a highlight of the Sydney’s Gay & Lesbian Mardi Gras calendar
“Queer Screen’s Mardi Gras Film Festival is such an awesome celebration of our community. An opportunity to share and see our stories on the big screen. To laugh and to cry and to really celebrate everything it means to be LGTBIQ.” Alex Greenwich MP
Meet our LGBTIQ+ Audiences
Work Home Interests Gender
54% 42%
Male Female
32% have a household 47% live in Inner West | 21% in East 43% spend over $400/month on
income over $150,000 13% City & Other Inner | 21% Outer Sydney dining-out, movies, live events
with high disposable income 7% NSW | 3% interstate & OS (incl. music, festivals and theatre)* ** 4%
Non binary
Age
5 10 15 20 25
75% hold an undergraduate 51% are single Real estate & nesting-
degree or higher 46% are in a relationship, home decoration,
9% have kids* entertaining** under 25 9%
25 -34 19%
35 - 44 20%
45 - 54 21%
55 - 64 22%
Career focussed** 62% own property* Love travel, food, health/
62% are in management 59% own a car (17% fitness, fashion/beauty, over 65 11%
positions at work* premium brand) media (incl. books, music, tv)
and green living**
46% members of gym/fitness centre 80% regularly attend live arts or performance 62% said they plan to book an international holiday this year
*MGFF SURVEY ** GOOGLE ANALYTICS
Why Partner With Us?
Queer Screen offers your company a full range of bespoke marketing opportunities to help
you effectively reach Sydney’s discerning and brand loyal LGBTIQ+ consumers.
Forge emotional connections with and stay relevant with this valuable market in a space
where they are highly engaged in a subject they are passionate about.
• Build brand awareness & brand preference • Build LGBTIQ staff engagement programs
• Align your company with one of Australia’s with us. Queer Screen can help our partners
most trusted LGBTIQ brands
with both their Sydney and interstate staff
• Showcase your work/values
and client diversity events and screenings
• Build relationships with clients, customers
and LGBTIQ tastemakers & influencers • Improve your AWEI Index ranking
• Attract new customers & generate sales • Exclusive and year-round access
• Grow community engagement/ CSR
• Get leads and build your database Your support is vital and helps build
• Be seen as a contemporary and inclusive a unique LGBTIQ community experience and empower
organisation that is diverse and inclusive bold and talented new storytellers.
* https://www.richmond.com/business/article_c2212090-7883-545f-b28a-3a79c7ab0480.html
Australia’s LGBTIQ+ Market
The community that was once forced underground or jailed because of their sexual orientation has now emerged as a major market to help with sales and revenue.
Australia’s “Pink Dollar” is worth $40 billion dollars annually and growing.
87% of our LGBTIQ+ survey respondents said they’d be more likely to give their business to a company that supported the LGBTIQ +commuity
70% of survey respondents said they would pay a premium to a company that was supportive of the LGBTIQ +community
The brands that truly engage with the LGBTIQ+ community authentically, and not through tokenism, have a greater chance of success.
LGBTIQ+ MARKET = BUYING POWER, HIGHER THAN AVERAGE INCOME/
DISPOSABLE INCOME, BRAND LOYAL, INFLUENTIAL, EARLY ADOPTERS*
* https://www.richmond.com/business/article_c2212090-7883-545f-b28a-3a79c7ab0480.html
Partner Benefits
We offer a complete range of partnership levels and benefits to help you achieve
your marketing and community engagement goals. Queer Screen wants to help our
partners create genuine connections with our audiences.
Some key partner benefits include • VIP EVENT & TICKETING PACKAGES
• IN-CINEMA PRE-FILM ADVERTISING • EVENT SPONSORSHIP for festivals,
awards, popular movie sessions, and
• FULL PAGE ADS in festival program
community initiatives
guides
• STAFF, CLIENT & CUSTOMER
• SOCIAL MEDIA, ENEWS STORIES &
engagement and benefits including
WEBSITE ADS all year round
private screenings, pre-sale, free &
• ON-SITE branding and direct promo discounted tickets,‘money can’t buy’
activities experiences such as marching with
Queer Screen’s float in Mardi Gras
• Interactive, experiential engagement
parade and volunteer opportunities
• LOGO PLACEMENT across all
• COMPREHENSIVE SURVEYS, WRAP
platforms
REPORTS & CLIENT SERVICE
Partners are invited to discuss their objectives with us and can select from our
benefits menu as well as bring their own ideas.
Cinema has been proven to be the most effective form of advertising delivering 6x the engagement of TV, with a lean-in experience unlike other
media channel.* Impact and recall are even higher in a film festival environment * Media Federation of Australia
February 12 - 27 2021, Event Cinemas George Street plus other
Mardi Gras Film Festival February 2021 cinemas across Sydney, NSW and ACT
MEDIA READERSHIP/ REACH LOCATION INSERTS COST (EX GST)
Slide or videos shown before every public session at the festival TV commercial
20,000 +attendees Sydney & Travelling (quicktime file e.g. .mov $11,000
CINEMA ADVERTS Principal venue - Event Cinemas George Street Sydney & Dendy New- film festival NSW + up to 30 seconds)
town Canberra
Approx 75 sessions Slide (.Jpg) $6,000
Double Page Spread $5,000
Outside back cover $3,500
25,000 printed guides
PROGRAM GUIDE (National distribution, National Full Page $2,500
2 month shelf life) + digital version
Half Page (Vertical or Horizontal) $1,500
Quarter page $700
OPENING NIGHT Goodie bags for opening night gala VIPs (option to sponsor totes also) Sydney 400 bags $1,000
Facebook posts- 14,000+ Likes Per post (available all year) $500
Solus eNewsletters inclusion- 9,000+ subscribers Per edm (available all year) $2,000
DIGITAL Digital
eNewsletters inclusion- 9,000+ subscribers Per inclusion (available all year) $750
Website banner ads - 90,000 +unique users 1 month $700
Session sponsorships,flyers on seats, sampling, Prices on
ON SITE Sydney -
signage, brand ambassadors & more application
AD PACKAGES
GOLD 30 second commercial before every film + full page ad + 2 x edm inclusions + gift bag insert or seat drop at one session + tickets $13,500
SILVER Slide + full page ad + 1 x edm inclusions + gift bag insert or seat drop + tickets $8,500
Please note: Prices exclude GST, booking is non cancelable, productions costs for cinema ads, goodie bag inclusion & banner ads not includedPlease contact us to discuss tailoring an advertising or sponsorship
Queer Screen Film Fest September 2020 package to meet your specific marketing, staff or community objectives.
MEDIA READERSHIP/ REACH LOCATION INSERTS COST (EX GST)
Slide or video shown before every public session at the festival
TV commercial or slide
up to 5,000 attendees
CINEMA ADVERTS Sydney (quicktime file e.g. .mov $6,000
Principal venue - Event Cinemas George Street Sydney
up to 30 seconds)
+ Dendy Newtown
SEAT DROPS Product or flyer on seats or handed out at agreed sessions Sydney 140-830 seat cinemas $750
Facebook posts - 14,000+ Likes Per post (available all year) $500
Solus eNewsletters inclusion - 9,000+ subscribers Per edm (available all year) $2,000
DIGITAL Digital
eNewsletters inclusion - 9,000+ subscribers Per inclusion (available all year) $500
Website banner ads - 90,000 +unique users 1 month $700
Session sponsorships, sampling, data collection, Prices on
ON SITE Sydney -
signage, brand ambassadors application
REGULAR
AD PACKAGES RATE
GOLD 30 second commercial or slide shown before every film at festival + 2 FB posts + 2 x edm inclusions + seat drop + tickets $8,000
SILVER 30 second commercial or slide shown before every film at festival + 1 x edm inclusions + seat drop at one session + tickets $7,000You’re In Good Company - “Our partnership with Queer Screen has been an outstanding
success and sets a great framework to further the partnership
MGFF 2020 Sponsors and its scope in the years ahead.”
Andrew Parker, National Manager Experience & Culture, Telcom
MARDI GRAS FILM FESTIVAL MAJOR PARTNER
MARDI GRAS FILM FESTIVAL SPONSORS
GOVERNMENT SPONSOR PRINCIPAL VENUE PARTNER MAJOR BROADCAST PARTNERClick Here
to see the Mardi Gras Film Festival
Highlights Reel
See you at the movies!Bespoke Partnerships
We look forward
to collaborating with
you to help find the most
effective way to reach your
marketing, community
and staff engagement
objectives
Sponsorship opportunities are limited.
To secure your spot contact Paul Kennedy
Head of Partnerships
paul.kennedy@queerscreen.org.au
or phone 0411 125 779
queerscreen.org.auYou can also read
