MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
TATLER HOMES
For over 15 years, Tatler Homes has been the leading
luxury interior and design resource in Asia
“Homes have always been a sanctuary,
a place we call our own and
where we can be our true selves.
Tatler Homes serves as a guide in
reshaping how people live—mindfully
and sustainably. We enrich our audience’s
lives by shining a spotlight on inspiring
people, places and pieces to help them
craft their personal sanctuaries.”
Kissa Castaneda, Editorial Director –
Homes & Travel, Tatler Asia
REACH & ENGAGEMENT – REGIONAL
PRINT
113,709
Print Circulation
6
SG - Issues Per Year
3
MY - Issues Per Year
3
PH - Issues Per Year
DIGITAL
685.3K
Pageviews
87K Sessions
80.1K
Unique Visitors
SOCIAL
408K
Facebook Followers
2,054
Instagram Followers
WHAT WE OFFER
INSPIRING CONTENT
Interior inspiration, insightful interviews and practical decoration
stories featuring the most influential designers, architects and
personalities redefining personal habitats
VISUAL DESIGN
We create content and visuals designed to maximise engagement
across each of our channels
LUXURIOUS AD FORMATS
Maximise awareness through ad formats specifically designed to capture
the eyes and minds of our readers and enhance luxury presence
SOCIAL CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reach a desired KPI
REACH & ENGAGEMENT – HONG KONG
PRINT
31,500 157,607
Readership
Circulation
HKD$2.5M HKD$3.2M
Annual Personal Income Annual Household Income
42 52% 48%
Average Age Female Male
DISTRIBUTION
TARGETED PRINT DISTRIBUTION
Tatler Homes is circulated to qualified VIPs & subscribers and is
distributed at key locations and events, reaching both a B2B and
B2C audience segment. Compared to other Tatler products, Tatler
Homes has a significant newsstand presence
SOCIAL CAMPAIGNS
In the Zone
This page:
Designed by
Heatherwick
Studio, Eden is
a luxury residential
tower in Singapore
that comprises
20 apartments,
each with its own
hanging garden
Opposite page:
Campaigns specifically created to engage our audience on social media
Joy of
| Iconoclast |
A careful curation
London-based
designer Thomas
Heatherwick
of colourful
details, furniture
Making
and finishes puts
an innovative spin
on apartment
living in
Thomas Heatherwick’s Cape Town
imaginative legacy reflects By Liz Morris.
his desire to create meaningful Photography Greg Cox/Bureaux
pieces and places—ranging
from a scalable sculpture in
New York to a residential tower
with hanging gardens
DIGITAL NEWSLETTER DISTRIBUTION
in Singapore
By Luo Jingmei
If potential clients ask Thomas
Heatherwick for a napkin sketch upon
their first meeting, he’d decline politely,
for his creations are born in his workshop
through comprehensive experimentation
and back-and-forth discourse. Like master
builders of yore, Heatherwick is a tinkerer
who is unencumbered by categorisation. EARLY START
As such, the British designer’s works Heatherwick’s creative family shaped
Main image Eden / Hufton+Crow Portrait photography Earl Wan
are fascinatingly tactile, detailed and this progressive, exacting sensibility. His
original. For the Pacific Place project grandmother founded Marks & Spencer’s
in Hong Kong, the toilet-stall hinge textile design studio and his painter-
Styling and production Sven Alberding/ Bureaux
design was as agonised over as the mall’s jeweller mother took him to model
undulating stone exterior. The 2010 UK engineering shows and craft fairs where
Pavilion for the World Expo in Shanghai he observed processes of iron forging,
had 60,000 acrylic rods protruding like glassblowing and metal machining. “It was
porcupine needles and his London 2012 exciting to go to a steel factory and see the
Olympic Cauldron deconstructed into 204 workers rolling giant sections of steel or
copper petals as souvenirs for participating hammering ball bearings. This contrasted
countries after the event. Currently under with the many buildings I saw that had
Tatler Tatler Tatler
Homes construction in Shanghai is the 1,000 been built in the 1980s and 1990s which Homes Homes
Style Trees multiplex, whose columns peak seemed so sterile and did not (demonstrate) Style Sanctuaries
5%
into planters that appear as rolling hills. the way materials are made,” he says.
23.4K 21%
62 63 77
Subscribers Open Rate Click Through Rate
PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire
and compel our audience to take action.
Through a unique editorial lens, we create
meaning and purpose across the topics our
readers want most:
Interior Design,
Architecture,
Property,
Home Decor,
Lifestyle and Travel
October
Sustainable Spaces and
The Future of Design
BRANDED CONTENT SOLUTIONS
What we offer:
CONTENT
Print Features / Online Articles / Videos / Social Media /
Content Hubs / Custom Content
DIGITAL
EDM / Engagement Solutions / Webinars /
Virtual Events / Content Syndication / Audiocast
RESEARCH
Audience Survey / Audience Insights /
Community Circles
EVENTS
Tatler Talks / Tatler Homes Design Awards /
Masterclasses and Workshops / Tatler Homes Curates /
Bespoke Experiences
RECENT REFERENCES
Louis Vuitton
Objets Nomades
CLIENT CATEGORY BRIEF
Homes Showcase 2021 Objets
Nomades collection
KEY DELIVERABLE TARGET AUDIENCE
A 360-degree campaign: HNWI, traveler and
print, digital and event designer
DETAILS
Louis Vuitton partnered with Tatler Hong Kong to drive awareness for the
2021 Objets Nomades collection through a 360-content campaign. We
enlisted Feng Shui Designer Thierry Chow to showcase furniture pieces
that help achieve balance and harmony; collaborated with co-founder of
Design Trust Joyce Tam to illustrate how design enriches people’s home
and lives; and worked with founder of NC Design and Architecture
Nelson Chow to bring people on a journey through time and space.
https://hk.asiatatler.com/life/louis-vuitton-objets-nomades-feng-shui-
thierry-chow
RECENT REFERENCES
Louis Vuitton
In Residence at Tatler House
CLIENT CATEGORY BRIEF
Homes Showcase 2020 Objets
Nomades collection
KEY DELIVERABLE TARGET AUDIENCE
A 360-degree campaign: HNWI, traveler and
print, digital and event designer
DETAILS
Tatler has partnered with Louis Vuitton, bringing select pieces from the
luxury fashion house's latest Objets Nomades collection as well as special-
edition hard-sided travel cases into Tatler House for a limited time only—as
part of the clubhouse's ever-changing, evolving thematic ambience and decor.
https://hk.asiatatler.com/style/tatler-house-hk-louis-vuittonRECENT REFERENCES
Okamura
Integrated Media Buy
BRIEF
CLIENT CATEGORY Highlight Okamura’s
Home and office furniture innovative store design and
ergonomic chairs
KEY DELIVERABLE TARGET AUDIENCE
A 360-degree campaign: print, Affluent business owners
digital, social media and event and homeowners
DETAILS
We produced an invitation-only Tatler Talk virtual panel discussion at the Okamura
showroom, featuring a noted design firm and co-working pioneer in Singapore,
who discussed the future of design and work.
We also created a series of print and digital advertorials in a testimonial format featuring
three design firms from the Tatler Homes community, who each selected
a chair from Okamura. Each personality offered a peek of their life in design,
and showed how Okamura chairs helped them be productive while working remotely.
ACHIEVEMENTS
5k
Audience reach of the content produced
30
Targeted VIPs of the
and published in print, digital and social platforms Tatler Talk virtual eventPRINT ADVERTISING RATES & SPECIFICATIONS
Types Rates (HKD)
Advertisements
Guaranteed Positions
Depending on availability of space
and subject to the following
Full Page (ROP) 36,000 surcharges:
Fixed position: 20 loading
Page facing editorial: 15% loading
Double Page Spread (ROP) 60,000
Non-Standard Advertising
Rates quoted are for basic process
colours (Cyan, Magenta, Yellow &
Special Insertion Black). Rates for insert, special
colours, metallic inks, gatefolds and
other non-standard advertising are
Outside Back Cover 126,000 available from the director.
Booking Deadline
Inside Back Cover 43,000 Six weeks preceding the month
of publication.
Closing Deadline
For non-prime position, closing
Inside Front Cover Spread (2pp) 120,000 date for all material is the first
day of the month preceding the
month of publication.
Reverse Cover Gatefold (2pp) 150,000
Cancellation
No cancellation accepted after 6
weeks preceding the month of
Full Page Advertorial (1pp) 46,800 publication. Bookings for fixed and
prime position advertisements are
non-cancellable.
DPS Advertorial (2pp) 78,000DIGITAL ADVERTISING RATES & SPECIFICATIONS
Types Rates (HKD)
Banner Ad
By CPM
Desktop Billboard (970x250) 1,000
Desktop Interscroller (1600x800) 1,500
Desktop MPU (300x250) (Desktop LREC) 1,000
Desktop Half Page Ad (300x600) 1,200
Desktop Super Leaderboard (970x90) (Desktop
1,000
Leaderboard)
Mobile MPU (300x250) (Mobile LREC) 600
Mobile Full Page Banner (320x480) 600
Mobile Interscroller (640x960) 1,000
Mobile Leaderboard (320x50) 600MEDIA KIT 2021
For Sales & Advertising Enquiries:
+852 2859 4310
hksales@tatlerasia.comYou can also read
