2021/ 2022 MEDIA KIT December 2021 - Ross Petty
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Ross Petty Productions 2021/ 2022 MEDIA KIT Lights. Curtain. Theatre! December 2021
MEDIA KIT 2021 WHO WE ARE
WHO
Ross Petty Productions Inc. (RPPI) was the most popular fairy tales into a unique
ROSS PETTY PRODUCTIONS
incorporated in 1986 with the objective of audience-participatory experience.
producing engaging family entertainment for The theatre reverberates with boos, cheers,
WE ARE
the stage and for television. ad-libs and sing-a-longs. Think Monty
Python meets Broadway!
For the past 25 years at Toronto’s historic
Elgin Winter Theatre, RPPI has created a RPPI has been nominated for sixteen
Dora Mavor Moore Awards for theatrical
These productions, with their casts of Canada’s excellence. The “Doras” are the Canadian
equivalent to Broadway’s Tony Awards.
favourite musical theatre and media stars, plus live
Canadian stars such as Kurt Browning,
orchestra and eye-popping sets and costumes, Bret “Hitman” Hart, TV’s “Mr. Dressup”
hilariously turn the most popular fairy tales into Ernie Coombs, Don Harron, Fred Penner,
CHFI’s Erin Davis and HGTV’s Love it or
a unique audience-participatory experience. List It’s Hilary Farr have happily romped
through these family musicals. The National
beloved Ontario holiday tradition of fun-filled
Ballet of Canada’s Karen Kain and her
family musicals. These productions, with their
husband Ross Petty often co-starred.
casts of Canada’s favourite musical theatre
and media stars, plus live orchestra and eye-
popping sets and costumes, hilariously turn
1
MEDIA KIT 2021 stars on the wor l d sta g e
OUR STARS
ROSS PETTY PRODUCTIONS
ON THE WORLD
STAGE
Some of our extraordinary alumnae are: Broadway and created the role of Carole King’s
Chilina Kennedy starred as Carole King on husband in BEAUTIFUL.
Broadway in BEAUTIFUL for 3 years.
Melissa O’Neil was SNOW WHITE and Beauty
Paul Alexander Nolan did two Elgin shows in BEAUTY AND THE BEAST at the Elgin and
and has since gone on to star on Broadway after starring in the science fiction TV series
in JESUS CHRIST SUPERSTAR, CHICAGO, DARK MATTER, has just signed as the female
ONCE, DOCTOR ZHIVAGO, and the lead in lead in the new ABC-TV series THE ROOKIE,
the new Jimmy Buffet musical, ESCAPE TO starring opposite CASTLE’S Nathan Filion.
MARGARITAVILLE.
Jake Epstein starred in two RPPI shows
and played the title role of SPIDERMAN on
Chilina Kennedy starring in
THE LITTLE MERMAID 2
MEDIA KIT 2021 B R A N D I N T E G R AT I O N
BRAND INTEGRATION
ROSS PETTY PRODUCTIONS
FOR A BIGGER IMPACT
Ross Petty Productions has partnered with Canada’s major
brands and charities for the past 24 years at Toronto’s historic
Elgin Winter Garden Theatre.
We have ensured
that our partners’
main message
reaches the right
audience at the right
time and the right
place through our
expansive media/
marketing campaign.
OMNI KING EDWARD HOTEL
MEDIA KIT 2021 B R A N D I N T E G R AT I O N
BMO Presenting Sponsor 2017 – 2019
ROSS PETTY PRODUCTIONS
“It’s been a privilege and honour for BMO Financial
Group to support Ross Petty Productions in your
development of family-friendly, audience-interactive
theatre. Our experience working with you can best be
characterized as impactful, entertaining and engaging
for people of all ages.
Your dedication to ensuring that your sponsors have
BMO CEO Darryl White and CMO Catherine Roche
extraordinary attention and profile in a multi-tiered join Ross Petty backstage at Wizard of Oz
marketing campaign is unparalleled. The inclusion of
sponsor video “commercials” during every performance
is so unique and truly a highlight as borne out by media
and audiences alike. You have provided a sponsorship
opportunity for companies that are looking to Justine Fedak
Senior VP and Head of Marketing
associate their brand with high quality family fun.” and Customer Strategies / BMO
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MEDIA KIT 2021 YO U R E X P OS U R E
your RPPI provides an
ROSS PETTY PRODUCTIONS
unparallelled event
EXPosure marketing opportunity
that gives your brand
an exceptional profile
during the holiday season.
Connect directly with
Ontario families through
one of the most joyous
and heartwarming
experiences of the year. 5
MEDIA KIT 2021 2 0 2 1/22 OVERVIEW
2021/22
ROSS PETTY PRODUCTIONS
overview
Marketing / PR Campaign TV Specials
Ross Petty Productions’ sponsors will have a strong presence in the Given the challenge of 2020 to produce a live production, RPPI created
2021 production that is unmatched in the world of Canadian arts a virtual entertainment, THERE’S NO PLACE LIKE HOME FOR THE
and culture. The campaigns begin in early October and run for three HOLIDAYS, that played across Canada. The live theatre presentations
months to the beginning of January. translate brilliantly to television, with four RPPI musicals shot as CTV
specials, and ALADDIN filmed for CBC. The 2017 production of A
Christmas Carol was shot for a CBC / Family Channel national
Corporate Canada Onstage TV Special and aired in December 2018. Click here to watch.
For 25 years at Toronto’s Elgin Theatre, corporate executives such
as CIBC’s Gerry McCaughey, John Hunkin and David Kassie; Aviva
Insurance’s Maurice Tulloch and Jason Storah; and Mackenzie
Christmas Parties / Hosting Events
Investments’ Charlie Sims have joined in the fun by making personal Single performance hosting opportunities allow your clients, employees
appearances onstage. and their families to enjoy the show, while RPPI integrates specific
references to your company during the performance.
6
MEDIA KIT 2021 P R esentin g sponsor
Elgin Winter Garden Theatre
Logo Recognition
• Theatre program cover 45,000
presenting
ROSS PETTY PRODUCTIONS
• Outdoor display windows
• Box office digital screen
• 2 marquee banners
SPONSOR Sponsor Benefits
• 100 Complimentary premium tickets during the
run with a value of $9,900
• 20 complimentary premium tickets for the
Sponsor Specific Brand Integration Media includes
Gala Opening Night Performance
• Branded content through on stage product • 25 Billboards, Pattison Outdoor
• Invitation to the Gala Opening Night Reception
placement — sponsor video :45 second • 550 TTC Subway doorcards + station signage, with the stars of the show
“commercial” during every live performance Pattison Outdoor
• Full-page colour ad in theatre program • 380 radio advertisements
Sponsor Rights
• Sponsor gifts to children who appear on stage • 50 newspaper full-colour advertisements:
during every performance • Full exclusivity within your industry
Toronto Star — full, half, quarter-page, banner ads
The Globe and Mail — quarter-page, banner ads • Rights to the production’s marks for advertising,
Sponsor Media Exposure City Parent Magazine — quarter-page ads publicity and promotions
• Presenting Sponsor logo top and centre of all • Online digital ads — 30+ various media sites • Right to purchase one performance which
marketing materials will be custom designed exclusively as a
• 200,000 fliers
CHRISTMAS PARTY for your employees,
• Placement of your logo and/or its products • 5,000 posters suppliers, and customers
or services in a 3 month marketing campaign
• Social Media • Opportunity to leverage a performance
beginning in early October
• Press release, rosspetty.com and ticket buyer as a fundraiser for a charity that you support
• 4 weeks of live performances
mailing list logo recogition • Right to distribute product information on-site,
promotional or sampling items to the audience 7
MEDIA KIT 2021 associate sponsor
ASSOCIATE
Elgin Winter Garden Theatre
ROSS PETTY PRODUCTIONS
Logo Recognition
• Theatre program cover 45,000
SPONSOR
• Outdoor display windows
• Box office digital screen
Sponsor Benefits
• 50 Complimentary premium tickets during the run
Sponsor Specific Brand Integration Media includes
• 10 complimentary premium tickets for the
• Branded content through on stage product • 25 Billboards, Pattison Outdoor Gala Opening Night Performance
placement — sponsor video :30 second • 550 TTC Subway doorcards + station signage, • Invitation to the Gala Opening Night Reception
“commercial” during every live performance Pattison Outdoor with the stars of the show
• Half-page colour ad in theatre program • 380 radio advertisements
• 50 newspaper full-colour advertisements: Sponsor Rights
Sponsor Media Exposure Toronto Star — full, half-page ads
• Full exclusivity within your industry
• Associate Sponsor logo bottom of all marketing The Globe and Mail — quarter-page, banner ads
materials City Parent Magazine — quarter-page ads • Rights to the production’s marks for advertising,
publicity and promotions
• Placement of your logo and/or its products • Online digital ads — 30+ various media sites
or services in a 3 month marketing campaign • Right to purchase one performance which
• 200,000 fliers
beginning in early October will be custom designed exclusively as a
• 5,000 posters CHRISTMAS PARTY for your employees,
• 4 weeks of live performances
• Social Media suppliers, and customers
• Opportunity to leverage a performance
as a fundraiser for a charity that you support
• Right to distribute product information on-site 8
MEDIA KIT 2021 F U LL H O U S E H O S T I N G E V E N T
FULL HOUSE*
ROSS PETTY PRODUCTIONS
HOSTING EVENT
Sponsor Benefits Sponsor Recognition Sponsor Rights
• Full house of tickets • RPPI will customize the performance to • Opportunity to leverage as a fundraiser
include several references to your brand, for a charity of your choice
• Opportunity to hold reception in
and allow for a company executive to
Elgin Winter Garden Theatre lobbies – • Right to distribute promotional items to
welcome the audience from the stage prior
sponsor’s cost the audience
to the show
• Post-performance meet & greet with your
• 10 complimentary tickets for the Gala
special guests and Cast members
Opening Night *Smaller private parties
• Dominant name and / or logo exposure on are also welcome.
an insert page of the theatre program —
sponsor’s cost
9MEDIA KIT 2021 B R A N D I N T E G R AT I O N
CIBC Presenting Sponsor 2014 – 2016
ROSS PETTY PRODUCTIONS
“Our CIBC Children’s Foundation has hosted
clients at your annual holiday production
for a decade. Our clients have absolutely loved
the shows and their unique ability to tell the
‘fractured fairy tale’ with current pop culture
references. Victor Dodig with
Ross Petty in Peter Pan
In addition, CIBC was proud to have been your
Presenting Sponsor for the past three years.
We continue to look forward to hosting our
clients at your holiday show, as an important
Victor G. Dodig President
part of our lead in to CIBC Miracle Day.” and CEO / CIBC
10MEDIA KIT 2021 EFFECTIVENESS
MAXIMIZE
ROSS PETTY PRODUCTIONS
EFFECTIVENESS
& ROI
• Three month campaign October – December Listed in “Top 10 Things
• Four weeks of live performances to do in Toronto over
Christmas” in 2019
• Sponsor Video— :30 Commercial played onstage
tourism Toronto
during every performance
• Charitable Giving: Santa Claus Fund, Teddy Bear Gala
• Media placements: video commercials, outdoor signage,
TTC subway signage, radio, newspaper, magazine,
flyers/posters, digital ads, social media and tv specials
192,341,263
• Contests: Toronto Star Wonderlist, Pusateris, IMPRESSIONS
Yummy Mummy Club
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• Sponsor logo on all marketing materialsMEDIA KIT 2021 AUDIENCE
KNOW YOUR
AUDIENCE
Our audience grows
every year, with our core 79%
demographic being FEMALE
TICKET
female ages 35 to 54. BUYERS
45,000
AUDIENCE MEMBERS
12MEDIA KIT 2021 B R A N D I N T E G R AT I O N
brand
Integration
Outdoor Signage 110,363,010 Impressions
Radio Spots 8,221,540 Impressions
Newspaper Ads 72,840,320 Impressions
Magazine 1,480,400 Impressions
Flyers/Posters/Theatre Program 1,000,000 Impressions
Digital Ads 5,342,020 Impressions
Social Media 1,948,314 Facebook Impressions
TV Specials 7,554,000 Impressions
Live Show Video Integration 45,000 Impressions
13MEDIA KIT 2021 V I D E O brand I N T E G R AT I O N
Video brand
“Ross Petty and his gang should immediately be put
ROSS PETTY PRODUCTIONS
in charge of all TV commercials. In Robin Hood, a
screen is lowered, and the show treats us to a video
Integration
about its sponsors. Each has its product lauded in a
film clip, performed by the stage cast, and each so
funny and so well done, that one quite forgets that
it’s an advertisement.”
National Post
Sponsor branded content through on stage product placement—
:30 video “commercial” during every live performance.
“In Ross Petty’s world, selling out is a good thing.
The actor/impressario’s annual holiday family
musical at Toronto’s Elgin Theatre revels in its
blurring of art and commerce: product placement
is, according to the critics, sometimes the most
entertaining part of the show.”
The Globe & Mail / Report on Business
“There are the too-wonderful-to-be shameless plugs
for Ross Petty’s list of loyal sponsors, offering the
same sort of entertainment value-added bonus as
Super Bowl ads, all at a discount price.”
Toronto Sun
014
14C ontact us
Ross Petty Productions
We look forward
to having you
join us for the
holidays!
ross @ rosspetty.com
www.rosspetty.com
@RossPettyProductions @MrRosspetty
@RossPettyPro @RossPettyPro
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