2020 ADVERTISING KIT - CONTACT Bill Kaprelian - Robotic Industries Association
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2020 ADVERTISING KIT
CONTACT
Bill Kaprelian
Advertising Sales
Representative
900 Victors Way, Suite 140
Ann Arbor, Michigan 48108
Direct: 262.729.2629
Office: 734.994.6088
bkaprelian@a3automate.org
ROBOTICS
ONLINE 2020 Media Kit
OVERVIEW
TABLE OF CONTENTS
Overview....................................1
Robotics Online is the official website of the Robotic
Editorial Calendar.......................3
Industries Association (RIA) and the global resource
Discounted Packages.................4
Individual Ad Options..................5
dedicated solely to the robotics industry. Robotics
Webinar Sponsorships...............9 Online provides information and education to assist
Advertising Order Form............12 engineers, managers and executives apply and justify
robotics and automation technologies. The site
includes an industry directory with a search engine
function, plus informative articles, daily news updates,
case studies, technical papers, event calendar, job
openings, an “Ask the Experts” forum, and much more.
OUR ADVERTISING AND SPONSORSHIP
PACKAGES GIVE YOU AN OPPORTUNITY TO:
• Increase brand visibility within the industry
• Promote new products, technologies, and services
• Position your company as a vision expert
• Capture valuable sales leads
• Stand out from your competitors
1
ROBOTICS
ONLINE 2020 Media Kit
AUDIENCE PROFILE
Robotics Online – your #1 online resource for robotics. We
use the latest technology to maximize SEO and will improve
the volume and quality of traffic to your website from top search
engines. Our audience reaches over 500,000 unique visitors
each year from all over the world. Robotics Online experienced
record breaking traffic in 2019!
Robotics and automation professionals stay informed and
up-to-date on the vision industry with our Robotics Online
E-Newsletters. RIA’s E-Newsletters highlight featured articles,
important robotics industry news, new products, videos, case
studies and upcoming events, all featured on Robotics Online. E-
Newsletters are sent once per month to over 38,000 qualified
robotics and automation buyers who have opted in to receive the
latest news from RIA.
RIA Webinars provide free, educational content to audiences
all over the globe. Companies can present and/or sponsor a
webinar in order to showcase their expertise in the industry,
increase brand visibility and capture valuable sales leads
to build relationships with a targeted audience. A typical
webinar audience includes 300-400 robotics and automation
professionals.
86,573 4,961 38,002 319
AVERAGE MONTHLY AVERAGE MONTHLY E-NEWSLETTER AVERAGE WEBINAR
SITE VISITS AD CLICKS RECIPIENTS LEADS CAPTURED
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ROBOTICS
ONLINE 2020 Media Kit
2020 EDITORIAL CALENDAR
MONTH TOPIC
January Mobile Robots - Where Are They Going Now?
February Dip Your Toes In Robotics: Machine Tending & Modular Robot Solutions
March Leveraging Big Data from Robots: IIoT, Predictive Analysis and More!
April Inspection Robots & Non-Destructive Testing
May Supervised Autonomy : Integrating Technology and Talent
June Programming Made Easy
July Talking Mobile: How Smartphone Apps Are Monitoring Automation
August Robot Safety Update
September Additive Manufacturing
October The Robotic Revolution in the Oil and Gas Industry
November Pharma Robots: Safety, Speed and Precision
December Industry Trends and Market Potential: What’s Next?
*Editorial calendar is subject to change.
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ROBOTICS
ONLINE 2020 Media Kit
DISCOUNTED PACKAGES
Take advantage of steep discounts and comprehensive exposure with discounted advertising packages. Packages
are scheduled within a 12-month period.
NEW in 2020: Any package purchased will include one promotional social media post on AIA channels per month
sponsored. Advertiser will be responsible for sharing copy and photos to AIA. AIA reserves the right to edit copy to fit
requirements of LinkedIn, Twitter and Facebook.
ULTIMATE POWER PACKAGE
Promote your company and products • Four (4) months of Home Page Banner Ads ($6,000 value)
and gain quality leads with our most
• Eight (8) months of Internal Banner Ads ($8,000 value) - rotates
comprehensive marketing program. on all internal pages
This package features twelve months
of targeted exposure with a variety of • Four (4) Feature Product Ads ($4,800 value) – listed on Home
Page & E-Newsletter with two links – one to your company’s
ads, product promotions, newsletter
website and one to the product’s page on Robotics Online
email blast and a webinar opportunity
with direct leads. • Eight (8) Internal Button Ads ($5,600 value)
• One (1) Newsletter Spotlight Ad ($1,200 value) – Emailed to
Cost: $24,500 over 30,000 opt-in subscribers and remains on the Robotics
Online archive
Valued at $30,600
• One (1) Webinar Sponsorship ($4,000 value) – Receive all leads
Save 20%!
with contact information for a full year for the webinar you sponsor
PREMIUM POWER PACKAGE
Increase brand awareness and • Two (2) months of Home Page Banner Ads ($2,500 value)
lead generation through a strategic • Two (2) months of Internal Banner Ads ($3,000 value) –rotates on
combination of advertising and all internal pages
webinar sponsorship.
• Four (4) Feature Product Ads ($4,800 value) – listed on Home
Page & E-Newsletter with two links – one to your company’s
Cost: $14,000 website and one to the product’s page on Robotics Online
Valued at $17,600 • Four (4) Internal Button Ads ($2,800 value)
Save 20%! • One (1) Webinar Sponsorship ($4,000 value)
PRODUCT POWER PACKAGE
Gain exposure to your products and • Six (6) Feature Product Ads ($7,200 value) – listed on
services with our Featured Product Home Page & E-Newsletter with two links
Ads and Button Ads. • Four (4) Internal Button Ads ($2,800 value)
• One (1) Home Page Spotlight Ad ($2,500 value)
Cost: $10,000
Valued at $12,500
Save 20%!
4ROBOTICS
ONLINE 2020 Media Kit
INDIVIDUAL AD OPTIONS
HOME PAGE BANNER ADS
Do you want your company to be the first thing your prospects see as they visit Robotics Online?
These ads are located across the top of the Robotics Online home page and link to your company website.
Home Page Banner Ads rotate with each page refresh.
Maximum of five slots available each month.
Size: 728x90 Cost: $1,500
INTERNAL BANNER ADS
Be seen on all Robotics Online internal pages! With this significant site real estate and high frequency, these
banner ads receive maximum impressions and clicks and rotate with each page refresh.
Maximum of five slots are available each month.
Size: 728x90 Cost: $1,000
728 X 90 BANNER AD
5ROBOTICS
ONLINE 2020 Media Kit
BUTTON ADS
Utilize these popular advertising tools to publicize special messaging, brand awareness, products or event
marketing. Available on the internal pages, these rotating ads will be sure to provide you with maximum brand
exposure. Maximum eight slots available per month.
Size: 150x150
Internal Pages: $700
150 X 150
BUTTON
AD
FEATURED PRODUCT ADS
Promote your latest products and services to your target audience. Showcased on the home page and the RIA
monthly newsletter, these ads link to your very own unique product page on Robotics Online. The product page
features a “Request for Quote” section which is a great source of quality leads! Maximum of 10 slots are available
per month.
1-6 ads: $1,200 each
7-12 ads: $1,000 each
DOUBLE EXPOSURE!
Featured Product Ads rotate on the Home
Page of Robotics Online and appear in the
monthly E-Newsletter. FEATURE
PRODUCT AD
6ROBOTICS
ONLINE 2020 Media Kit
HOMEPAGE SPOTLIGHT AD
Be featured prominently on the Robotics Online
home page with our new spotlight ad. You’ll get
maximum exposure on the home page. These ads
have a limit of 2 per month.
Size: 403x252
Cost: $2,500
HOMEPAGE
SPOTLIGHT AD
RIA E-NEWSLETTER ADVERTISING
The Robotic Industries Association monthly E-newsletter is distributed to over 30,000 highly targeted customers.
With a dedicated readership, this popular newsletter receives excellent open rates and visibility. The 2020
editorial calendar can be found on page 3 of this kit. Members are allowed a maximum purchase of six (6)
spotlight ads per calendar year.
E-Newsletter Spotlight Ad: $1,200 Size: 600x125
E-Newsletter Sponsorship (logo & link): $1,000
ROBOTIC RESOURCES PAGE FEATURED AD
The RIA Robotic Resources is the premier resource
for industrial robotics news and information,
conveniently available online 24/7.
Cost: $695 (Exclusive spot)
RESOURCES PAGE FEATURE AD
7ROBOTICS
ONLINE 2020 Media Kit
WHITE PAPER DOWNLOAD
Promote your white paper on Robotics Online to extend your reach in the robotics and automation industry and
to drive new business. White papers are a great way to demonstrate your expertise and generate leads for your
business.
Your white paper will receive brand acknowledgment in a variety of ways including:
• One (1) Button Ad to gain brand awareness and publicize your paper. Button ads are located on the right hand
side of the page throughout the site. Members are allowed a maximum purchase of six (6) white paper ads per
calendar year.
• Up to two (2) papers are allowed per month. Each Button Ad linking to the white paper will capture the name,
title, company and email address of each contact downloading it, and their information will be available to the
advertiser by download from www.robotics.org each month.
• One (1) E-Newsletter Promotion for each white paper - Sent monthly to 30,000 subscribers in the robotics and
automation industry. Members are allowed a maximum purchase of six (6) spotlight ads per calendar year.
Cost: $1,500 per month
8ROBOTICS
ONLINE 2020 Media Kit
WEBINAR SPONSORSHIPS
Showcase your leadership in the robotics and automation industry
and gain hundreds of quality leads!
RIA webinars are a great way to attract targeted leads and promote presenters and sponsors as robotic
automation leaders. By sponsoring an RIA educational webinar, your company will receive brand
acknowledgment, point-to-point contact with a targeted audience, and promotion throughout Robotics Online and
the RIA E-Newsletter. Sponsors can expect an average of 300-400 leads per webinar.
SPONSOR A WEBINAR
Sponsor a webinar topic that has already been scheduled. You can choose from the list of webinar
topics found in our Webinar Calendar on the following page.
Cost: $5,000 per webinar
EXCLUSIVE WEBINAR SPONSOR
Companies may propose a non-commercial webinar topic and purchase an exclusive sponsorship. With an
exclusive sponsorship, the presenter does not share the sponsorship with other companies, so your logo alone
would appear in all the pre-webinar marketing and in the live presentation. In addition, your company would
exclusively receive the list of leads. Be sure to review our Webinar presentation guidelines for a full list of rules /
regulations of presenting an RIA webinar as these do apply for sole sponsorships as well.
Cost: $8,500 for exclusive webinar sponsorship
Webinar sponsorships are filling up quickly. To reserve your spot today, contact
Jim Beretta at jim@customerattraction.com or call 519-623-3334.
9ROBOTICS
ONLINE 2020 Media Kit
WEBINAR SPONSORSHIP BENEFITS
Pre webinar
• Your logo and link on all RIA promotional emails before the webinar
• Your logo and link on Robotics Online pages building up to the webinar
• Your logo and link on at least one Robotics Online E-Newsletter prior to the webinar date
During the webinar
• Company logo / info on sponsor Welcome slide at the beginning of the webinar
• Opportunity to include content (video or images) pertaining to the topic
• Verbal recognition and company description during the webinar
Post webinar
• Pre-registration and attendee contact list for the webinar– average of 300-400 leads per webinar!
• Logo and link on Robotics Online archive page for the webinar
• Logo and link on post-webinar thank you email to attendees
Webinar promotion detail
Webinar sponsors are responsible for providing RIA with imagery in JPG format intended for promotion of the
sponsored webinar at the time of sponsorship purchase. If no imagery is provided, RIA will select imagery
deemed appropriate in promoting the webinar.
10ROBOTICS
ONLINE 2020 Media Kit
2020 WEBINAR SCHEDULE
MONTH TOPIC
January 9 How To Purchase an Automated System
January 21 High-Speed Imaging Solutions
How to Choose a Controller
February 25 The Last Mile of Automation: Service and Delivery Robots
March 5 Frameless Motor Technology: Why, When and Where It’s Ideal
March 10 IIoT & Big Data in Machine Vision
March 26 Integrating Motion Control and Robot Safety
How to Select a Coupling
April 23 Emerging 3D Vision Technologies
May 7 Vision-Guided Robots
May 19 EtherCAT as a Master Machine Control Tool
June 4 New Vision Architecture to Solve Complex Challenges
June 16 Total Cost of Ownership and Automation
June 30 The Intersection of AI, Collaborative Robots and Machine Vision
July 9 Motion Control in Entertainment
July 21 Robot Safety Update
August 4 Exploring Hybrid Motion-Control Systems
August 18 3D Bin-Picking Update
September 10 Technologies for Protecting Your Robot
September 24 Trends in Machine Connectivity
October 8 Cutting with Bots: Waterjet Cutting and Trim
October 22 Deep Learning and 3D Vision in Identification
November 3 Smart Conveyors and Grocery Bots: Picking and Placing at the Speed of Amazon
November 19 Trends to Watch in Motion Control
December 1 Are We There Yet? The Collaboration Between Robots and Vision
December 15 Focusing on the Future: What’s Coming in 2021 for Vision & Imaging
*Editorial calendar is subject to change.
Webinars in red primarily focus on robot technologies.
11ROBOTICS
ONLINE 2020 Media Kit
ORDER FORM
Discounted Advertising Packages
Ultimate Power Package Cost: $16,000 per year $
Premium Power Package Cost: $10,000 per year $
Product Power Package Cost: $8,000 per year $
Individual Ad Options
Home Page Banner Ad(s) Rate: $1,500 per unit x months = $
Internal Banner Ad(s) Rate: $1,000 per unit x months = $
Internal Button Ad(s) Rate: $700 per unit x months = $
Featured Product Ad(s) Rate: $1,200 per unit x months = $
Home Page Spotlight Ad(s) Rate: $2,500 per unit x months = $
Robotics Resources Page Featured Ad(s) Rate: $695 per unit x months = $
White Paper Download Rate: $1,500 per unit x months = $
Preferred month(s) for ad placement:
E-Newsletter Spotlight Ad(s) Rate: $1,200 per unit x months = $
(Maximum of six spotlight ads can be purchase per calendar year)
E-Newsletter Sponsorship Rate: 1,000 per unit x months = $
Preferred month(s) for newsletter ad placement:
Webinar Sponsorships
Webinars (1-5 sponsorships) Rate: $5,000 x sponsorships = $
Webinars (6-12 sponsorships) Rate: $4,500 x sponsorships = $
Sole Sponsorship Rate: $8,500 x sponsorships = $
All ads are placed on a first come, first served basis. All rates are Net. TOTAL COST $
12ROBOTICS
ONLINE 2020 Media Kit
ORDER FORM CONTINUED
COMPANY INFORMATION
Name:
Title:
Company:
Address:
City/State:
Zip/Postal Code:
Country:
Telephone: Fax:
Email address:
I am authorized to execute this advertising contract on behalf of the company above. I understand that all
advertising must be paid in full in advance of campaign start date.
Signature: Date:
Total Cost of Advertising (NET): $
PAYMENT INFORMATION
Enclose a check or money order payable to Association for Advancing Automation in U.S. funds drawn
from a U.S. bank, or pay conveniently with credit or wire transfer.
Payment Options: Credit Card Check Enclosed Send Invoice, PO #
Cards accepted: MasterCard VISA American Express Discover
Card Number:
Expiration Date: Security code:
Name on Card:
Authorized Signature:
SUBMISSION INSTRUCTIONS
Submit to Bill Kaprelian via E-Mail, Fax or Postal Mail.
For more information, call 734-994-6088. Fax: 734.994.3338
E-mail: bkaprelian@a3automate.org
Postal Mail: 900 Victors Way, Suite 140, Ann Arbor, Michigan 48108
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