Media information 2018 - Rakennuslehti
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Media information 2018
EVERYTHING YOU
NEED TO KNOW ABOUT
CONSTRUCTION
On Fridays, Rakennuslehti offers a compact package of the week's most important
news, ensuring that our readers stay up-to-date with what is going on in the con-
struction industry. We pick all relevant pieces of information from the flow of news
to share with our readers. In addition to news, we focus on a specific interesting
theme each week.
With regard to both news and specific themes, Rakennuslehti covers all relevant
areas of the construction industry: construction of buildings, renovation, building
services engineering and infrastructure.
In 2018 Rakennuslehti wants to introduce success stories, interesting sites, those
behind them and different methods used as well as companies from different parts of
Finland. The industry is evolving quickly and thus we will also tell more about future
outlooks and look for interesting international examples.
Vacancies and the development of careers are an integral part of Rakennuslehti. There-
fore, we will increase the amount of work-related content in the magazine and online.
The number of visits to the Rakennuslehti.fi website has increased remarkably
and we want to offer more and more digital content and services, especially to our
subscriber customers.
TAPIO KIVISTÖ
Editor-in-Chief
THE MAGAZINE FOR TRAINED PROFESSIONALS
Rakennuslehti is published by Sanoma Tekniikkajulkaisut Oy, a company backed by the following associations of trained trade professionals: RIL (the
Finnish Association of Civil Engineers), RIA (the Association of Civil Engineers and Architects), RKL (Finnish Construction Managers and Engineers) and
the Confederation of Finnish Construction Industries RT. According to a working life survey commissioned by Rakennuslehti, over 80% of the readers hold
a degree from a university or a university of applied sciences. The trade magazine of a heavily regulated industry is read by everyone who needs to stay
up-to-date with the latest developments. It is therefore fair to say that, in practice, construction work is not possible without the readers of Rakennuslehti.
Built environments represent over 70% of our national wealth. The readers of Rakennuslehti are responsible for procurement related to construction and
the maintenance of built environments. The magazine has been the number one source of information about the industry since 1966 with regard to both
editorial content and product information.
In the current communication environment, Rakennuslehti has developed into a multi-channel medium offering different approaches for reaching the
important target group, wherever they happen to be. However, one thing has not changed: The readers of Rakennuslehti still expect to get all the relevant
information from their own medium.
REACH ALL POTENTIAL JOB SEEKERS THROUGH ONE MEDIUM
• Rakennuslehti is the only medium that reaches university-educated professionals throughout Finland.
• 80% of our readers, i.e. 40,000 readers, have earned a degree in construction from a university or a university of applied sciences.
• In 2017, Rakennuslehti advertised over 1,500 vacancies for industry professionals.
• The readers of Rakennuslehti feel that vacancies are an interesting part of the magazine and according to a survey, 46%
of our readers check the job advertisements in the printed Rakennuslehti magazine every week.
• The vacancies section on Rakennuslehti.fi is visited by 10,000 professionals each week, so
your advertisement will reach, in total, over 20,000 trained job seekers through the printed magazine and online every week.
THE MANY POSSIBILITIES OF CONTENT MARKETING
Tell about your products to those who need to know. Rakennuslehti publishes its partners' blogs and other contents in a reader-friendly form. There are
many alternatives available for getting your factual content through to decision-makers in the construction industry:
Advertorial: The content can be turned into an advertorial for the magazine, website or both.
Blog: The content can be published as a cooperation blog, which can be read in the popular blog section of the Rakennuslehti.fi website.
Video: The content can become a video for the Rakennuslehti.fi website, or an existing video can be distributed there for a wider audience of experts.
COOPERATION SEMINARS AND CUSTOMER EVENINGS
Meet decision-makers face to face at a Rakennuslehti cooperation seminar. Rakennuslehti organises events for its partners where companies can them-
selves convey their messages to an expert audience.
Rakennuslehti acts as a neutral organiser, providing you with:
• a framework and functional concept for expert evenings
• consultation in planning the theme and programme
• practical arrangements from invitations to catering
• sending of advance invitations to the host's own invitation register
• a half-page invitation ad for the readers of RakennuslehtiPUBLICATION DATES AND MATERIAL DEADLINES FOR 2018
ISSUE PUBLISHED BOOKING MATERIAL THEME PUBLICATION SCHEDULE
1 12 Jan 3 Jan 8 Jan Construction professionals and recruitment AND BOOKINGS
40 issues per year, published on Fridays. Ads
2 19 Jan 10 Jan 15 Jan Construction management and energy efficiency accompanying the main text must be booked
3 26 Jan 17 Jan 22 Jan Data modelling and digitalisation in construction a week earlier on Wednesday. Ready-to-print
PDF materials for which a booking has been
4 2 Feb 24 Jan 29 Jan Renovation and housing repair made must be delivered to Rakennuslehti by
5 9 Feb 31 Jan 5 Feb High-rise buildings noon on the Monday of the publication week.
Bookings and materials for job ads and other
6 16 Feb 7 Feb 12 Feb Planning and consulting ads placed following the main text must be
delivered by Friday 2 pm on the week preced-
7 23 Feb 14 Feb 19 Feb Building services engineering and new innovations
ing the publication week.
8 2 Mar 21 Feb 26 Feb Infrastructure construction
9 9 Mar 28 Feb 5 Mar Good indoor air AD SALES
10 16 Mar 7 Mar 12 Mar Renovation and building services engineering (residential Sales Managers:
building extra) Tomi Huiko
11 23 Mar 14 Mar 19 Mar Architecture and design 040 414 5000
12 6 Apr 23 Mar 29 Mar Alliances and life cycle projects tomi.huiko@rakennuslehti.fi
13 13 Apr 4 Apr 9 Apr Residential building maintenance and renovation projects Jari Inkinen
14 20 Apr 11 Apr 16 Apr Building technology and production, AD SURVEY ISSUE* 040 716 0113
jari.inkinen@rakennuslehti.fi
15 27 Apr 18 Apr 23 Apr Plumbing renovations
Elina Rökman
16 9 May 27 Apr 4 May The most successful Finnish companies
040 356 1874
17 18 May 9 May 14 May Infrastructure construction and municipal engineering
elina.rokman@rakennuslehti.fi
18 25 May 16 May 21 May Occupational safety and personal protection
Sales Manager, recruitment ads:
19 1 Jun 23 May 28 May Renovation
Juha Pekkinen
20 8 Jun 30 May 4 Jun Urbanisation and infill construction 040 674 8617
21 15 Jun 6 Jun 11 Jun Project management and supervision juha.pekkinen@rakennuslehti.fi
22 29 Jun 20 Jun 25 Jun House construction Media Sales
23 17 August 8 August 13 August Construction professionals and education Switchboard: 09 120 5090
24 24 August 15 August 20 August Architecture and design Ad bookings
09 120 5090
25 31 August 22 August 27 August Renovation
mediapalvelu@sanoma.com
26 7 Sep 29 August 3 Sep Earthworks and major infrastructure projects
27 14 Sep 5 Sep 10 Sep Care facility and hospital construction
TECHNICAL SPECIFICATIONS
Magazine size: tabloid 280 × 400 mm
28 21 Sep 12 Sep 17 Sep Facades, roofs and insulation materials
Printing method: Offset rotation, heatset
29 28 Sep 19 Sep 24 Sep Renovation and building services engineering Place of printing: PunaMusta Oy, Tampere
30 5 Oct 26 Sep 1 Oct Finnbuild: new products and methods
MATERIAL DELIVERY
30b 8 Oct 18 Sep 1 Oct Finnbuild fair catalogue
After making a booking, you will receive a
31 12 Oct 3 Oct 8 Oct Finnbuild and the best of the year link through which you can send complete
32 19 Oct 10 Oct 15 Oct Renovation and energy PDF ads to our material service until noon on
the Monday of the publication week.
33 26 Oct 17 Oct 22 Oct Concrete construction
34 2 Nov 24 Oct 29 Oct New products and innovations, AD SURVEY ISSUE* Address for online material:
online.aineisto@sanoma.fi
35 9 Nov 31 Oct 5 Nov Smart properties
Appointments:
36 16 Nov 7 Nov 12 Nov Renovation (residential building extra)
rakennuslehti.nimitykset@sanoma.com
37 23 Nov 14 Nov 19 Nov Steel and glass construction
38 30 Nov 21 Nov 26 Nov Wood construction FILE FORMATS
PDF is the preferred file format. Rakennuslehti
39 14 Dec 5 Dec 10 Dec Renovation
will provide further information by request.
40 21 Dec 12 Dec 17 Dec Annual review and the best of the year The minimum resolution for raster pictures
is 225 dpi, and 800 dpi for BW line graphics.
The PDF and EPS files must also include the
fonts required for printing. Normal layout costs
will be charged for material produced using
word processors. No cut margins are required
Addressed subscriber distribution: 30,000 for the ads.
Readers: 50,000
Typical decision-maker reader of Rakennuslehti: SUBSCRIPTION PRICES 2018
Male • University degree • Permanent subscription
Technical education • Responsible for budget and financial results (12 months / 40 issues) €119.60
• Fixed term
* Find out your ad's visibility in Rakennuslehti. An ad survey is included in the price of an ad that is at least 1/2 page in size. (12 months / 40 issues) €139.60ADVERTISEMENT SIZES AND PRICES
PRODUCT ADS COLUMN WIDTHS
Standard sizes Size mm Price € 1 column 39 mm
Front page 254 x 290 mm €13,750 2 columns 82 mm
2/1 spread 524 x 365 mm €13,750
First spread 524 x 365 mm €15,125
3 columns 125 mm
Back page 1/1 page 254 x 310 mm €11,950 4 columns 168 mm
1/1 page 254 x 365 mm €10,950
5 columns 211 mm
A4 210 x 295 mm €7,950
1/2 page vertical 125 x 365 mm €5,850 6 columns 254 mm
1/2 page horizontal 254 x 180 mm €5,850
1/4 page vertical 125 x 180 mm €2,990
1/4 page square 168 x 135 mm €2,990 STANDARD SIZES
6 x 100 254 x 100 mm €2,990
3 x 120 125 x 120 mm €1,800
2 x 120 82 x 120 mm €1,200
2 x 60 82 x 60 mm €670
The above-mentioned sizes are examples. Price for 4-colour €5.60/cmm
Front page Back Page
Exclusivity modules 254 x 290 mm 254 × 310 mm
2nd page module 254 x 120 mm €3,950
3rd page module 125 x 50 mm €830
Back page module 254 x 120 mm €3,950
Back page corner 53 x 38 mm €570
Fixed position +10%. All prices are subject to VAT (24%).
1/1 page A4
Discounts 254 x 365 mm 210 x 295
Discounts are granted on the basis of separate agreements: media agencies / authorised
advertising agencies, annual agreement discounts, campaign packages
RECRUITMENT AND EDUCATION
Vacancies are also published, at no extra charge, on the Rakennuslehti.fi website
where an ad is read approx. 500 times. 1/2 page vertical 1/2 page
125 x 365 mm horizontal
254 x 180 mm
Example sizes Size mm Price €
1/1 page 254 x 365 mm €13,140
1/2 page vertical 125 x 365 mm €6,480
1/2 page horizontal 254 x 180 mm €6,480
1/4 page vertical 125 x 180 mm €3,240
1/4 page square 168 x 135 mm €3,240
6 x 100 mm 254 x 100 mm €3,600 1/4 page vertical 1/4 page square
125 x 180 mm 168 x 135 mm
2 x 100 mm 82 x 100 mm €1,200
The above-mentioned sizes are examples. Price €6.00/cmm
• Ad width must be 82, 125, 168, 211 or 254 mm and height 40-365 mm
• The last day for job advertisement bookings is the Friday before the magazine is published.
• 25% repeat discount when an ad is re-published unchanged within two weeks
6 x 100 2 x 120
CLASSIFIED ADS 254 x 100 mm 82 x 120 mm
Wanted, For sale, For rent, Contract offers, etc. Max. 2 x 150 cmm.
Price for 4-colour €4.00/cmm
SUPPLEMENTS
Supplements can be added to the magazine either loose, affixed with a drop of glue or stapled. If the supplement is to be printed on special paper or
has a special shape or graphic appearance, you should
Stapled supplement Loose supplement Glue drop
contact the printing house directly:
Min. 148 x 210 105 x 148 55 x 80 / 80
x 55 Pia Mäkelä, tel. 040 579 3005, Punamusta
Max. 280 x 400 210 x 250 210 x 250 Delivery address
top cut 5 mm
PUNAMUSTA TAMPERE OY, jälkikäsittely,
Note: A 5 mm cut margin must be left at the top edge of a stapled supplement and folded 8, 12 or 16-page Kaapelikatu 1, 33330 TAMPERE
supplements must be left uncut at their top edges. Other pages should be clean cut. The maximum dimensions
have 5 mm cut margins for each page. Loose supplements can only be used when the magazine is wrapped Delivery
in plastic. Glue drop attachments cannot be glued closer than 10 mm to the fold (glue area 10–70 mm). by the due date for the main product
The minimum price for supplements attached to part of an edition is €1,600 net. Packing
Supplement weight Prices € / 1,000 copies packed in boxes on a pallet, or with the supplements
with maximum-size folds on pallets without bands in a
Max. 5 g €193
6–10 g €216 tight pallet package. Supplements intended for different
11–20 g €250 magazines must all be packed on individual pallets.
21–30 g €284 The pallets as well as the bill of lading / despatch note
31–40 g €329 must bear the name of the supplement and number
41–50 g €375 of copies, as well as the name and issue of the main
51–60 g €420 product.WWW.RAKENNUSLEHTI.FI
Rakennuslehti is read for good reason and the industry news can also be WEBSITE
followed through electronic media. Those who need to know, need to know
every day, everywhere. To advertiser customers, Rakennuslehti.fi and the
Rakennuslehti newsletter provide a new opportunity to provide remiders and
additional information. 1. Giant panorama 980 x 400 px
The Rakennuslehti website reaches over 45,000 visitors each week. The
site is built to serve its users as a source of news and product information on
any device. In addition to the banners published on different parts of the site, 2. Panorama 980 x 120 px
advertisers can also utilise advertorials, blogs and videos.
UUTISET AVOIMET TYÖPAIKAT NIMITYKSET BLOGIT YHTEYSTIEDOT
The Rakennuslehti newsletter has a select audience of 19,000 professionals.
They receive the trade information they need in their email three times a week. Rakennuslehti news Latest news
For advertisers, the newsletter provides an opportunity to capture the full atten-
tion of this target group quickly and in a precisely timed manner.
5. Column 300 x 600 px
WEBSITE Vacancies
Ad formats Pixel size Mobile CPM € / 3. Giant box 468 x 400 px
1,000 views
1. Giant panorama** 980 x 400 300 x 300* €50
2. Panorama 980 x 120 300 x 300* €25 4. Box
3. Giant box 468 x 400 300 x 300* €25 300 x 250 px
4. Box 300 x 250 300 x 300* €25
5. Column (1-6) 300 x 600 300 x 300* €25
Rakennuslehti news
* materials must be provided in size 600 x 600 px
- file size max. 65 kB
** Frequency two per week (other views in size panorama) NEWSLETTER
Ask for more information about other ad formats.
All prices are subject to VAT at 24%.
Example of rakennuslehti.fi pricing:
Column 300 x 600 pixels, CPM €25.
1. Parade box 600 x 600 px
50,000 views per week = €1,250 per week (50 x €25)
NEWSLETTERS
Ad formats Pixel size Mobile €/despatch
1. Parade box 600 x 600 300 x 300* €500
2. Box (1-5) 300 x 300* 300 x 300* €500
*materials must be provided in size 600 x 600 px (for mobile views) Rakennuslehti news
- file size max. 65 kB
Despatches every Monday, Wednesday and Friday.
Despatch quantities:: 19,000 per despatch, 57,000 per week
RAKENNUSLEHTI.FI VACANCIES
2. Box
– more visibility for job advertisements 300 x 300 px
The job advertisements in the magazine are also published, at no extra
charge, on the Rakennuslehti.fi website where the ads will be available until
the end of the application period. Rakennuslehti news
MORE VISIBILITY FOR YOUR AD WITH THE PLUS PACKAGE
• A logo, picture, video and company info can be added to a job advertisement.
• The ads are pinned to the top of the job advertisement search results, which
increases the visibility and views of the ads remarkably. ONLINE VACANCIES SECTION
• The Plus Package ads are also shared to appropriate target groups through
social media and the Rakennuslehti newsletter. UUTISET AVOIMET TYÖPAIKAT NIMITYKSET BLOGIT YHTEYSTIEDOT
• The price of the Plus Package is €1,200 + VAT per ad. One ad can contain
several vacancies.
• The material we need for the Plus Package is a text (Word), a logo (300 x
Plus Package
300 px) and, if you wish, a picture (1200 x 600 px) and a video link.
Vacancy
Instructions regarding materials: www.verkkomediamyynti.fi/aineisto-ohjeet/
Address for materials: online.aineisto@sanoma.fi
Vacancy
Job advertisement materials: aineistopalvelut@sanoma.comPUBLISHER DETAILS GENERAL TERMS AND CONDITIONS OF DELIVERY
Sanoma Tekniikkajulkaisut Oy Cancellation of ads
PO Box 100, 00040 Sanoma Ads must be cancelled in writing at least 14 days before their publica-
tion. Front page cancellations must take place no later than one month
Invoicing address: before the date of publication. For later cancellations, 30% of the ad
Ostolaskut, PO Box 101, 00089 Sanoma price will be charged.
Owners of the company: Customer complaints
Sanoma Media Finland Oy We observe current regulations regarding publication of ads. Notice of
Finnish Construction Managers and Engineers RKL an incorrect ad must be submitted in writing within 8 days of publica-
Finnish Association of Civil Engineers RIL tion. The magazine accepts no responsibility for the correctness of ads
Rakennusinsinöörit ja -arkkitehdit RIA (Association of Civil Engineers and submitted over the phone. The maximum liability of the magazine is
Architects) limited to the price of the ad.
Confederation of Finnish Construction Industries RT The right to alter the prices and other information in the media card is
reserved.You can also read
