Partner file - SaintéLyon
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
04 • 05 • 06 décembre 2020 Partner file
011
For enlightened amateurs 02
We no longer present the SaintéLyon, the race of
all superlatives. The oldest with 66 editions on the
clock; the most atypical with its winter, nocturnal,
luminous, urban and wild spirit at the same time;
the most unmissable with its 17,000 runners in
2019 which make it the biggest French nature
race in number of runners.
So many qualifiers that make the SaintéLyon the
end of the season cult rendez-vous for all runners.
The Salon
The race to do “at least once in a lifetime”. In 2020,
17,000 runners from all the French departments du Trail Running
and about 30 countries are expected on the held 2 days before
various formulas.
the event, is already
At the heart of an exceptional arrival site, the a reference in the
prestigious Halle Tony Garnier, more than 120
exhibitors and nearly 35,000 visitors are expected
world of running
in 2020. and outdoor.
SaintéLyon, a mixed race 03
(60% trail / 40% road)
8 formulas
LYONSAINTÉLYON — 154 km — solo DÉPART SaintéTic
starting : Halle Tony Garnier, Lyon CHAPONOST
ARRIVÉE LYON
9:30 am on 5/12/20 Halle Tony Garnier
DÉPART LyonSaintéLyon
SAINTÉLYON — 77 km — solo
starting: Parc Expos Saint-Étienne relais 3
11:30 pm on 5/12/20 SOUCIEU-EN-JARREST
DÉPART SaintéSprint
SAINTÉLYON — 77 km
RELAY 2, 3 or 4
starting: Parc Expos Saint-Étienne
11:30 pm on 05/12/20
SAINTEXPRESS — 45 km — solo relais 2
starting: Sainte-Catherine SAINTE-CATHERINE
DÉPART SaintExpress
11:00 pm on 05/12/20
SAINTÉSPRINT — 23 km — solo
starting: Soucieu-en-Jarrest relais 1
11h00 pm on 05/12/20 SAINT CHRISTO-EN-JAREZ
SAINTÉTIC — 13 km — solo starting:
Chaponost
10:30 pm on 05/12/20
DÉPART 76 km
trail SAINT-ÉTIENNE
Parc des Expos
roads
SaintéLyon, key figures 04
17,000 runners
2 000
1st Trail Running
Event in France 77 km Relais
2 , 3 ou 4
SaintéLyon Relay
3 500
45 km
27
nationalities
represented 8 SaintExpress
7 100 formulas
2 500
38 average age 77 km solo
SaintéLyon 23 km
SaintéSprint
77 % men 400 1 500
152 km
LyonSaintéLyon 13 km
SaintéTic
23% women
16 % 3% 52 %
of runners from from Hauts-
Seniors
(25 / 39 years)
Île-de-France de-France region
Vétérans 1
(40 / 49 years)
region
5%
from Bourgogne-
Franche-Comté
30 %
3% region
Vétérans 2
(50 / 59 years)
from Occitanie
region 53 %
(15 / 24 years)
from Auvergne-
Vétérans 3
13 %
(60 / 69 years)
Espoirs
Rhône-Alpes
region
4%
3%
from Provence- Alpes-
Côte d'Azur region 3% 2%
foreigners 76 French departments represented
A few datas 05
PARTICIPATING
17,000
EVOLUTION
900 57 %
VOLUNTEERS OF PARTICIPANTS
CONSIDER THE
DIFFICULTY OF THE
CHOSEN COURSE TO
BE AFFORDABLE* 8,500
73 %
NEW PARTICIPANTS
each year (2019 / 2018)
69 %
OF PARTICIPANTS
ARE USPC **
3,500
81 %
1,500
OF THE PARTICIPANTS
PUT FORWARD THE
92 %
PERSONAL CHALLENGE OF PARTICIPANTS
as the main motivation ARE SATISFIED
50
to run the SaintéLyon* with the course
(interest, difficulty,
markup and
1951 1977 2001 2007 2019
security)
* Source: 2019 runners Satisfaction Survey
** Professional / managerial occupations (42%); Intermediate arrival
occupations (19%); Craftsmen, tradesmen and entrepreneurs (8%) of Extra Sports
SaintéLyon, a concept 06 and a unique image Saintélyon is the oldest and the largest french nature race. It links two metropoles with historical rivalry, Lyon (69) & Saint-Étienne (42). SaintéLyon is an event which, Like the world of natural running, The mixed nature of the event by its atypical winter and nocturnal the SaintéLyon conveys a virtuous (60 % of trails and 40 % of road) configuration, differs from the vast image in environmental matters allows to touch at the same time majority of running events. With and sustainable development. the universe of the Trail but also its history, its strong personality and Many actions, in collaboration more widely Running. its different formulas, SaintéLyon with the Auvergne-Rhône-Alpes has become region, are set in place on the Sometimes, the extreme conditions the ultimate end-of-season event. event: preventive communication, (night, cold, snow, mud…) of the This event develops true values green brigade, eco-responsible cup event also create a gateway to the of surpassing oneself, solidarity system, organized waste sorting world of Outdoor and Mountain. and sharing, while remaining with dedicated team on all sites, accessible to the greatest number. “Green ballad” to clean the race…
SaintéLyon, 07
digital – key figures
Website
765,000
VISITS* including
410,900
UNIQUE VISITORS*
2,187,700 * From 02 / 12 / 17 to 01 / 12 / 18
PAGE VIEWS*
Newsletter Réseaux
Sociaux
140,000
QUALIFIED CONTACTS 43,100
FANS
9,000
FOLLOWERS
1,426,000
REACH**
146,900
VIDEO VIEWS**
** From 14 / 11 / 19 to 04 / 12 / 19
SaintéLyon, 08 media – key figures 80 ACCREDITED JOURNALISTS / MEDIA €536,180 SPARE PURCHASE EQUIVALENT* 4,646,500 CONTACTS GENERATED by a media spin-off * * Source: Kantar Media SaintéLyon 2019 study
SaintéLyon, 09 2020 communication plan Budget: € 100,000 HT BEFORE THE EVENT • Creation of the graphic charter and the visual of the event • Transmission of 5 press releases and a press kit • Distribution of 100 junior posters (120 x 176 cm) on the JC Decaux DURING THE EVENT nerwork of Lyon • Management of press relations • Purchase of advertising space in and animation of accredited magazines and specialized websites journalists • Referencing and updating • Invitation and participation the website of influencers, ambassadors… • Community management • Distribution of 17,000 AFTER THE EVENT on the facebook and Instagram participating envelopes • Photo transmission pages of the event (bib, roadbook…) to the press and partners • Send 4 SaintéLyon newsletters • Setting up banners and banner • Diffusion of results based on Extra Sports contact flags in the departure and arrival and photos on the website (140,000 qualified contacts) areas • Reportage in the specialized and 1 “Practical information” • Salon, hospitality and animations press and the local press newsletter sent to all registrants (speaker, conferences, music) • Radio interviews and TV reports
010
Le Salon du Trail Running, 11
key figures
Dec. 4
6th EDITION
from 12 am
to 8 pm &
Dec. 5 2020
1 REMARKABLE PLACE:
the Halle Tony Garnier
from 9 am
to 7 pm
5,000 m2
DEDICATED
2 DAYS
of exposure
120
EXHIBITORS:
7
5 BRANDS
(Equipment suppliers,
Accessories, Services,
Dietetics, Care)
35,000 4
5 ASSOCIATIONS
VISITORS & COMMUNITIES
(open to all, (Race Organizers,
free access) Territories, Stations)Le Salon du Trail Running, 12
an opportunity for brands
and associations
Participants seek to complete
their equipment for the event
88 % + de 50 %
and to benefit from advice. OF THE EXHIBITORS OF RUNNERS made a purchase at the
are satisfied with Salon du Trail Running in 2018**
Visitors are looking for novelties the listening and the
and opportunities for Christmas
shopping or pre-season
receptivity of the visitors*
+ de 10 %
shopping (upstream of winter
sales). 90 % OF RUNNERS made
a purchase 50 euros**
OF EXHIBITORS
Visitors are sensitive to
the discovery of new events
are satisfied with the
business conducted at the
42.90 EUROS
or territories. Salon du Trail Running* of average basket**
PRODUCTS OR SERVICES textil 38 %
THAT HAVE BEEN USEFUL
TO PARTICIPANTS** race organizers 36 %
accessories 27 %
nutrition 23 %
service to runners 17 %
shoes 11 %
* Source: 2019 Exhibitor
care 8% Satisfaction Survey
** Source: 2019 runners
BiblioTrail 6% Satisfaction SurveyLe Salon du Trail Running, 13
a remarkable site:
the Halle Tony Garnier
The Halle Tony • A prestigious site in the heart of
the city, easily accessible by public
Garnier of Lyon transport (metro, tramway, bus)
and its 17,000 m2 and by car (near the motorway,
underground parking)
offer an exceptional
welcoming quality • Building closed, heated and
secure with a uniform surface and
96 %
for visitors, partners an easily passable unloading area OF EXHIBITORS
are satisfied with
and exhibitors: • 800 m2 dedicated exhibitor / press their location*
area ideal for catering and your
BtoB appointments
100 %
The main aisle, reserved OF EXHIBITORS
for partners and equipment are satisfied with
manufacturers, has a double the Salon du Trail
pass, round trip, for all visitors. Running homepage*
* Source: 2019 Exhibitor
Satisfaction SurveySALON DU TRAIL RUNNING 2019
Halle Tony Garnier — Lyon
49 50 51 56 58 61 62 65 66 68 70 72 74 77 78 ACCÈS 79
RETRAIT DE
DOSSARD
80
81
46 47 48 52 53 54 55 57 59 60 63 64 67 69 71 73 75 76
124 122 120
127 126 125 123 121 119 117 114 111 110 103 102 101 100 99 96 95 93 91 90 89 82
83
84
90 89 88
128 129 118 116 115 113 112 109 108 107 106 105 98 97 94 92 88 87 86 164 165
MUR
DES
NOMS
ACCÈS ARCHE
130 131 136 138 140 142 144 145 148 149 151 153 155 157 159 161 166
163 RETRAIT 167
132 133 134 135 137 139 141 143 146 147 150 152 154 156 158 160 162
Participant Visiteur (accompagnant,
ENTRÉE
/ SORTIE
PARTENAIRES ÉQUIPEMENTIERS DIÉTÉTIQUE SERVICES SOINS PRESSE
1à4 POINT INFOS 46 à 48 TINGERLAAT 72 LA BOUTIQUE DU BÂTON 92 ATHLETES RUNNING CLUB
5à7 PETZL 49 à 51 KALENJI 73 OXSITIS 93 MONTEYMOND NATURE
8 à 15 BV SPORT 52 à 54 CIMALP 74 RUNLEDS 94 HAPPINESS CLUB
16 à 21 I-RUN.FR 55 SILVA 75-76 LA SPORTIVA 95-96 OVERSTIM.S
22 à 30 ODLO 56 STREETSTEPPER 77 SIDAS 97 ZAMST
31 à 33 ISOSTAR 57 DOUZALEUR 78 X-SOCKS 98 CLIF BAR
34 à 36 BAUME DU TIGRE 58 STOOTS 79 MELTONIC 99 BAOUW ! ORGANIC NUTRITION
37 à 39 AUVERGNE-RHONE-ALPES 59-60 SPORT HG 80-81 GORE WEAR 100 ULTIMUM SPORT
40 VILLE DE LYON 61 LA CHAUSSETTE DE FRANCE 82 CRAFT 101 BEEP COACHING
41-42 CRYOADVANCE 62 TSL OUTDOOR 83 SALMING 102 ERGYSPORT
43 LYON SPORT SANTE 63-64 RAIDLIGHT 84 POWERBAR 103 SPIRULINE DU DAUPHINE
105 à
44 LIFE+ SPORTDEVICE 65-66 UGLOW SPORT 86 RACES ROUTES LA BIBLIOTRAIL
109
45 ST-YORRE 67 BLISSPORTS 87 OPEN RUNNER 110-111 NJUKO
85 OUTDOOR SPORT VALLEY (OSV) 68 GO’LUM 88 MASHERBRUM 112 K-LASER
104 TRAILS ENDURANCE MAG 69 UNCHAIN LACING SYSTEM 89 SAMMIE 113 DOTVISION MOTION
164-
CADEAU COUREURS 70 VERJARI 90 FITLETIC 114 STAGE-SPORTIF.COM
167
168- BOUTIQUE OFFICIELLE
71 AZR LUNETTES 91 AFTERSHOKZ 115 ULTIME SPORT
172 SAINTELYON
Halle Tony Garnier,
20 pl. des Docteurs Charles
et Christophe Mérieux
69 007 LyonEnter the partner club 15
of SaintéLyon!
Select your level of partnership
PRESS PUBLIC RELATIONS
• your logo (naming) on all press media • your private online space for an
Title of the event: commercial / press kit easier registration of your guests
• a page in the press kit of the event • your participation in the
Partner • a partnership announcement “Challenge Entreprises”
Financial press release in year 1 • 160 invitations (bibs) to animate a
endowment: competition and / or to make benefit
PRINT your employees
€ 120,000 HT • your logo (naming) on all print media • your 100 m2 hospitality area
Material of the event: poster / flyer / brochure / in the departure or arrival area
endowment: diploma / background / on the day of the event
bib (naming) • a photo pack***** transmitted after
€ 60,000 HT* the event
DIGITAL
* Valuation of endowment • roadbook GROUND
products (eg food, podium gift,
• a page in the event roadbook • your logo on the giant screen
equipment participant / staff…)
and / or service delivery • your logo (naming) on the digital commercial (3X frequency)
(eg animation, technical media of the event: newsletters / • your logo on the SaintéLyon arches,
assistance, vehicle loan…) website / live tracking / results page banners and banner flags in the
• a visual on the background of departure/ arrival area (rank 1)
Counterparties the registration page (“inscription • your arch, banners and banner flags
• The right to use the title background”) for two times seven days in a supply zone (rank 1)
of “Title Partner of SaintéLyon” • a carousel (1600x600 px) • an exhibition space of 200 m2 in
in your communication for three times seven days the partner zone of the Salon du trail
• Integration of your brand / logo • an advertising banner (300 x 250 px) Running
in the naming of the event frequency 3X on the website • your participation in the prize
• Adaptation of the graphic charter of the event presentation protocol with optional
of the event (visual, logo, color, • four ads / shares on the event's speaking
website, etc.) to your graphic charter Facebook page
• Association of your company • three announcements
with the communication strategy in the newsletters of the event
of the event and your dedicated newsletterEnter the partner club 16
of SaintéLyon!
Select your level of partnership
PRESS PUBLIC RELATIONS
• your logo (size 1) on all press media • your private online space for an
Main of the event: advertisement / press kit easier registration of your guests
• a half page in the press kit • your participation in the
Partner of the event “Challenge Entreprises”
Financial • a press release announcing • 80 invitations (bibs) to animate a quiz
endowment: the partnership in year 1 and / or to benefit your employees
• your 50 m2 hospitality area
€ 60,000 HT PRINT in the departure or arrival area
Material • your logo (size 1) on all print media on the day of the event
endowment: of the event: poster / flyer / brochure / • a photo pack transmitted after
diploma / backdrop / bib (upper banner) the event****
€ 30,000 HT*
DIGITAL GROUND
* Valuation of endowment • roadbook • your logo on the giant screen
products (eg food, podium gift, • a page in the event roadbook commercial (3X frequency)
equipment participant / staff…)
and / or service delivery
• your logo on the digital media • your logo on the SaintéLyon arches,
(eg animation, technical of the event: newsletters / website / your banners and your banner flags in
assistance, vehicle loan…) live tracking / results page the zone of departure / arrival (rank 2)
• a visual on the background of • your arch, banners and banner flags
the registration page (“background in a supply zone (rank 2)
inscription”) for seven days • an exhibition space of 100 m2 in the
Counterparties • a carousel (1,600x 600 px) partner zone of the Salon du Trail
• The right to use the title for two times seven days Running
of “Main Partner of SaintéLyon” • an advertising banner (300 x 250 px) • your participation in the prize
in your communication 3X frequency on the website presentation protocol with optional
of the event speaking
• three ads / shares on the event's
Facebook page
• two announcements in the
newsletters of the event + 1 specific
newsletter of the partnerEnter the partner club 17
of SaintéLyon!
Select your level of partnership
Official PRESS PUBLIC RELATIONS
• your logo (size 2) on all press media • your private online space for an
Partner of the event: advertisement / press kit easier registration of your guests
Financial • half a page in the press kit • your participation in the
endowment: of the event “Challenge Entreprises”
• 40 invitations (bibs) to animate a quiz
€ 30,000 HT PRINT and / or to benefit your employees
Material • your logo (size 2) on all print media • your 25 m2 hospitality area
endowment: of the event: poster / flyer / brochure / in the departure or arrival area
diploma / backdrop / bib (upper on the day of the event
€ 15,000 HT* banner) • a photo pack transmitted
after the event***
* Valuation of endowment DIGITAL
products (eg food, podium gift, • roadbook GROUND
equipment participant / staff…)
and / or service delivery
• a half page in the event roadbook • your logo on the giant screen
(eg animation, technical • your logo on the digital media commercial (2X frequency)
assistance, vehicle loan…) of the event: newsletters / website / • your logo on the SaintéLyon arches,
live tracking / results page your banners and your banner flags in
• a carousel (1,920 x 720 px) the zone of departure / arrival (rank 3)
for two times seven days • your arch, banners and banner flags
• an advertising banner (1600 x 600 px) in a supply zone (rank 3)
2X frequency on the website • an exhibition space of 50 m2
Counterparties of the event in the partner zone
• The right to use the title of • two ads / shares on the event's • your participation in the prize
“Official Partner of SaintéLyon” Facebook page presentation protocol with optional
in your communication • two announcements speaking
in the newsletters of the eventEnter the partner club 18
of SaintéLyon!
Select your level of partnership
Official Counterparties
• The right to use the title of
Supplier “Official Supplier of SaintéLyon”
Financial in your communication
endowment:
PRESS PUBLIC RELATIONS
€ 12,000 HT • your logo (size 3) on all press media • your private online space for an
Material of the event: advertisement / press kit easier registration of your guests
endowment: • 1 / 8 page in the press kit of the event • your participation in the
“Challenge Entreprises”
€ 6,000 HT* PRINT • 16 invitations (bibs) to animate a quiz
• your logo (size 3) on all print media and / or to benefit your employees
* Valuation of endowment of the event: poster / flyer / brochure / • a photo pack transmitted after
products (eg food, podium gift, diploma / backdrop / bib (upper banner) the event**
equipment participant / staff…)
and / or service delivery
(eg animation, technical DIGITAL GROUND
assistance, vehicle loan…) • roadbook • your logo on the giant screen
• a quarter page in the event roadbook commercial (1X frequency)
• your logo on the digital media • your banners and banner flags
of the event: newsletters / website / in the start / finish area (rank 4)
live tracking / results page • an exhibition area of 25 m² in the
• an advertising banner (300 x 250 px) partner zone of the Salon de l'Event
1X frequency on the website
of the event
• one ad / share on the event's
Facebook page
• one announcement
in the newsletters of the eventEnter the partner club 19
of SaintéLyon!
Select your level of partnership
Official
Supporter
Financial Counterparties
endowment: • The right to use the title of “Official Supporter of SaintéLyon”
in your communication
€ 5,000 HT
Material DIGITAL
endowment: • your logo on the digital media of the event: newsletters / website
• one ad / share on the event's Facebook page
€ 2,500 HT*
PUBLIC RELATIONS
* Valuation of endowment • your private online space for an easier registration of your guests
products (eg food, podium gift, • your participation in the “Challenge Entreprises”
equipment participant / staff…)
and / or service delivery
• 6 invitations (bibs) to animate a quiz and / or to benefit your employees
(eg animation, technical • a photo pack transmitted after the event*
assistance, vehicle loan…)
GROUND
• your banners and banner flag in the departure / finish area (rank 5)
• an exhibition area of 12 m² in the partner zoneVisibility grid 20
Select your level of partnership and enter
the club partners of the SaintéLyon 2020 !
OFFICIAL OFFICIAL PARTNER
MAIN PARTNER TITLE PARTNER
Visibility Grid SUPPORTER SUPPLIER OFFICIAL
Advertisement - Logo Logo Logo Naming
PRESS Press kit - Logo + 1 ad Logo + 1 ad Logo + 1 ad Naming + 1 ad (1 page)
(1/8 page) (1/4 page) (1/2 page)
Poster / Brochure / - Logo Logo Logo Naming
Flyer / Diploma
PRINT
Bib - - Logo (lower banner) Logo (upper banner) Naming
Website Logo Logo Logo Logo Naming
+ Advertisement + Advertisement + Advertisement + Advertisement
Banner (1X) Banner(2X) Banner (3X) Banner (3X)
+ Carrousel (7 j.) + Carrousel (2 x 7 j.) + Carrousel (3 x 7 j.)
+ Registration + Registration
Background (7 j.) Background (2 x 7 j.)
DIGITAL Facebook Page 1 ad 1 ad 2 ads 3 ads 4 ads
Newsletter Logo Logo Logo Logo + 2 ads Naming + 3 ads+ Partner
+ 1 ad + 2 ads + Partner Newsletter Newsletter
Roadbook - Logo + 1 ad Logo + 1 ad Logo Logo
(1/4 page) (1/2 page) + 1 ad (1 page) + 1 ad (1 page)
Live Tracking / Results - Logo Logo Logo Logo
Invitations 6 16 40 80 160
PUBLIC Hospitality - - Private Space 25 m 2
Private Space 50 m 2
Private Space 100 m2
RELATIONS
Photo pack
Partner Zone in the 12 m2 Space 25 m2 Space 50 m2 Space 100 m2 Space 200 m2 Space
Salon
Halle Tony Garnier - Logo + Giant Screen Logo + Giant Screen Logo + Giant Screen Logo + Giant Screen
Area Commercial (1X) Commercial(2X) Commercial (3X) Commercial (3X)
GROUND
+ Banners (Rank 3) + Banners (Rank 2) + Banners (Rank 1)
Departure and Finish Banners Banners Logo on the Arch of the Logo on the Arch of the Arch Naming + Banners
Zone + Banner Flags + Banner flags (Rank 4) Event + Banners Event + Banners + Banner Flags (Rank 1)
(Rank 5) + Banner Flags (Rang 3) + Banner Flags (Rank 2)
Supply Zone - - Arch + Banners Arch + Banners + Banner Arch + Banners
+ Banner Flags (Rank 3) Flags (Rank 2) + Banner Flags (Rang 1)
Financial Endowment in € (excl tax) > 5 000 € 12 000 € 30 000 € 60 000 € 120 000 €
Material Endowment in € (excl tax) > 2 500 € 6 000 € 15 000 € 30 000 € 60 000 €The partners
of SaintéLyon 2019
MAIN PARTNER
OFFICIAL PARTNER
OFFICIAL SUPPLIER
OFFICIAL SUPPORTERS
Logo_Famille_Sport.pdf 1 23/02/2018 14:57
C
M
J
CM
MJ
CJ
CMJ
N
ORGANIZER / COORDINATOR SOLIDARITY PARTNER MEDIAS PARTNERS023
Contacts
PARTNERS AND EXHIBITORS
Fanny KRETZ
Partner and Exhibitor Relations Manager
f.kretz@extra-sports.com
Baptiste GUILLOT
Sales Manager and Partner Relations
b.guillot@extra-sports.com
ORGANIZER
Jules SENTENAT
Project manager
j.sentenat@extra-sports.com
Romain HOUZÉ
Deputy director
r.houze@extra-sports.com
© Crédits photos : Peignée Verticale / WAMM
Organization, coordination
and marketing of the event
EXTRA SPORTS
5 rue Vauban 69 006 Lyon • contact@extra-sports.com
04 28 87 01 87 • extra-sports.comYou can also read
