2018 SPONSORSHIP DECK - Up Here festival
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RSHI P DECK 2018 SPONSO
HERE WE GO AGAIN.
In 2015, Up Here festival was launched in Sudbury, Ontario, inspired by the idea that
art can transform a community. Thousands of partners, volunteers and passionnate
individuals answered the call and helped create Northern Ontario’s newest festival.
Since then, Up Here festival has left a legacy of 24 new murals around Sudbury,
presented hundreds of musical acts in unique locations, and is growing
into one of Canada’s most anticipated indie-arts events.
24 NEW MURALS 42 CONCERTS 6000+ PEOPLE
CREATED SINCE 2012 HELD IN 12 LOCAL VENUES 2017 FESTIVAL ENTRANCES
2
WHAT IS UP HERE?
Up Here is a public art and emerging music festival
in the weird and wonderful city of Sudbury, Ontario.
AUGUST 17-19, 2018, IN DOWNTOWN SUDBURY
3
WHO ARE WE?
We are a non-profit community art organization called We Live Up Here formed in
2012. We’ve created books, public art, and cultural happenings that have
engaged thousands and impacted thousands more.
WE LIVE UP HERE YOU ARE BEAUTIFUL 2ND BOOK LAUNCH UP HERE
BOOK / 2012 MURAL / 2013 BOOK LAUNCH EVENT / 2014 FESTIVAL / SINCE 2015
In 2012, a couple of friends got We’ve completed 20 murals around The launch of our second book Our inaugural festival was launched
together to collaborate on a project town. Our most prominent piece “We Live Up Here Vol. 2” was a true in 2015 to great fanfare. Up Here
that aimed at showcasing Sudbury’s stands 20 feet tall and 50 feet wide. carnival. Over 800 people passed festival has since mobilized
photography scene. We called on Sudbury is beautiful, but has some through the century old theatre our community, transformed
Sudburians to send us their photos. self-esteem issues. This mural that night to celebrate with art Downtown Sudbury, and left a
We saw 1200 photo submissions helped build community pride, installations, live DJs, local bands public art legacy that will live on
from 300 photographers, and the inspire love for our ever-evolving and surprises galore. In front of a for decades.
book sold out in less than a week. core and added a little colour to our packed venue, we announced that
award-winning winters. we were creating a new festival.
SO NOW WHAT? LET’S KEEP IT UP.
4
OUR MAGIC FORMULA:
MURALS
DOWNTOWN SUDBURY IS OUR CANVAS.
MUSIC
MUSIC IS THE HEARTBEAT.
INSTALLATIONS INTERACTIVE ART.
Artists and muralists from Sudbury After a week of mural painting, Giant arts installations glow in the streets
and elsewhere add brand-new spellbinding concerts by some of and parks. Its intent: to connect and inspire.
murals to the walls of Downtown Canada’s hottest emerging artists Installation artists from across the country
Sudbury that serve as a legacy for help us celebrate an emerging help us transform the urban landscape into
years to come. cultural scene. an interactive art gallery.
5
POINTS OF INTEREST
UP HERE 2018 IN DOWNTOWN SUDBURY
CENTRAL PLAYGROUND & OUTDOOR BAR
This is the main meeting place. A giant
ELM ST geodesic dome, art installations, outdoor bar
and DJs transform an intersection into an
artistic playground where curious folks of all
ages conglomerate during the festival.
MURALS COMPLETED SINCE 2012
Since 2012, 22 new works of public art
were completed by local, national and
ST
internationally renowned artists.
ST
DURHAM
PARIS
POTENTIAL MURAL LOCATIONS
BRADY ST We are in talks with plenty of property
owners to bring some of their walls to life.
We’re getting pretty good at matching up
stellar artists with stunning walls.
EL
GI
N ST
OUR LOCAL VENUES
Our formula uses local venues to present
incredible live music and art. New venues
will be added in 2018, and of course many
other pop-up shows and surprises.
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“For years we’ve been a part of the team behind
Up Here festival. They’ve just infused this great
energy into the city. It is a unique opportunity
for our team and our paint. It is really exciting
for us to be a part of this project.”
KELLY SCOTT, BARRYDOWNE PAINT
SPONSOR SINCE 2015
7
2017 2018
DEMOGRAPHICS
6,100 FESTIVAL ENTRANCES 8,000+
18-35 AGE GROUP 18-34 (66%)
SOCIAL REACH
8,500 WE LIVE UP HERE & UP HERE FACEBOOK 10,000
8,000 WE LIVE UP HERE & UP HERE INSTAGRAM 9,500
4,500 WE LIVE UP HERE & UP HERE TWITTER 5,500
1M+ TOTAL REACH & IMPRESSIONS 1.3M+
ARTISTS & ENGAGEMENT
14 MURALISTS 12
39 BANDS 45
125 TOTAL ARTISTS 150
15 UP HERE TEAM 20
100 VOLUNTEERS 120
12 VENUES 13
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SPONSORSHIP PACKAGES
Like you, we are looking for strategic partners to help us reach our goals.
This is a unique opportunity to reach your target audience, build strong community ties for your business
and be intimately associated with one of the fastest growing indie-arts events north of Toronto.
PRESENTING POWER UP PROJECT DIGITAL
SPONSOR SPONSOR SPONSOR
$15,000 $6,000 $5,000
PAINT FAMILY DAY INSTALLATION
SPONSOR SPONSOR SPONSOR
$10,000 $5,000 $5,000
GRAND EQUIPMENT PRINT
SPONSOR SPONSOR SPONSOR
$10,000 OR 3X $3,500 $5,000 $2,500
NORTHERN SERIES DOME CRATER
SPONSOR SPONSOR SPONSOR
$7,500 $5,000 $2,500
POP-UP MURAL COMMUNITY
SPONSOR SPONSOR SPONSOR
$7,500 $5,000 / 6 AVAILABLE $1,000
9
$15,000 SPONSORSHIP
WHAT YOU GET
PRESENTING ºº Your company presents Up Here 2018
SPONSOR ºº Your company’s logo will be joined to the Up Here 2018 logo
ºº Your company’s logo prominently displayed in the concert hall of the
main venue (Grand Theatre)
ºº Your company’s logo will be displayed at all festival’s official venues
We only have one best friend, and it would be you. (signage at entrance)
Your partnership is exclusive and your company would
ºº Your company’s logo prominently displayed at the top of UpHere.com
be the official presenter of Up Here.
ºº Your company’s logo prominently displayed on the festival posters
(1,000 copies)
IT’S YOUR FESTIVAL
ºº Your company’s logo prominently displayed on Up Here flyers (10,000
!
copies)
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Your brand will be intimately associated with
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everything Up Here related and will gracefully ºº Your company’s name will be mentioned in all radio ads
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accompany all of the promotional materials. Your
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ºº Your company’s logo on all tickets and passports
partnership will help us pay artists, transform venues,
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ºº Logo & link in the Up Here app (1200+ downloads)
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turn downtown Sudbury into a playground and
ultimately ensure Up Here’s success. You’ll also have ºº Logo on Facebook profile image
access to all of the venues, festival grounds, the VIP ·· Logo on festival recap video (100,000+ people reached)
lounge, and surprise events.
·· Logo on all newspaper ads
Aside from being meaningfully associated with ·· Opportunity to say a few words during the official launch
Northern Ontario’s newest festival, what will you
·· 10 All-Access Passports
receive out of it? Here’s what we look forward to
offering you: ·· 10 extra tickets for the VIP lounge at the Grand Theatre for the Opening
Night Concert on Friday
·· Shout-out on social media (to 10,000+ engaged followers) upon
confirmation of partnership, during the lineup launch, during the week of
the festival, and after the festival is complete
·· Shout-out from the Grand Theatre Main Stage on Saturday night before
the headliner takes the stage
·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
10$10,000 OR $3,500 PER NIGHT / 3 NIGHTS AVAILABLE
GRAND WHAT YOU GET
SPONSOR
ºº Your company becomes the presenting sponsor of the main
concerts on Friday, Saturday or Sunday nights at the century-
old Grand Theatre in downtown Sudbury
The century-old Grand Theatre is home to Up Here’s most
ºº Your company’s logo will be displayed elegantly in the Grand
memorable concerts by some of Canada’s hottest up-and-coming Theatre
artists.
·· Opportunity to say a few words during the official launch
THIS IS YOUR STAGE ·· 12 tickets to the concerts held at the Grand Theatre on Friday,
Saturday and Sunday night
During three nights, the theatre is transformed into a carnival
·· Access to the VIP lounge at the Grand Theatre for the Opening
of wonder where curiosity and discovery run rampant, and Night Concert on Friday
where thirsty audiences share intense moments with some of
·· 6 All-Access Passports
the country’s most established and inspiring musicians. This all
happens because of you. ·· Logo on all newspaper ads for concerts at the Grand Theatre
·· Your company’s logo will appear on UpHere.com
Want a little scoop on which headliners will be taking the stage
on which night? Get in touch with us, and we’ll spill some ·· Your company’s logo will appear on the festival posters (1,000
copies)
beans and set the stage for you.
·· Your company’s logo will appear on Up Here flyers (10,000 copies)
Aside from having your brand associated with the presentation
·· Your campany’s name will mentioned on the official Facebook
of the festival’s most anticipated acts, your company will
event pages for the three main concerts at the Grand Theatre
receive these great perks:
·· Your company name will be displayed in the official Up Here app
·· Shout-out on social media (to 10,000+ engaged followers) upon
confirmation of partnership, during the lineup launch, during the
week of the festival, and after the festival is complete
·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
11$7,500 SPONSORSHIP
NORTHERN SERIES WHAT YOU GET
SPONSOR
ºº Your company is the exclusive presenter of the 7 concerts of
the Northern Series
ºº Your company’s logo will be displayed in the Northern Series
We believe in showcasing the mind-blowing talent from up concert venues
here, and if you do too, then this is for you.
·· Opportunity to say a few words during the official launch
PRESENT THE NORTH ·· 6 All-Access Passports
During the festival, you will be the exclusive presenter of a ·· 6 extra tickets for the VIP lounge at the Grand Theatre for the
Opening Night Concert on Friday
D!
series of 7 intimate and free concerts with 7 up-and-coming
artists with strong Northern Ontario connections. Due to ·· Your company’s logo will appear on UpHere.com
ME
the free nature of these concerts held daily between 5 and 7 ·· Your company’s logo will appear on the festival posters (1,000
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PM, venues are packed at capacity. Who doesn’t want to be copies)
associated with success? ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
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Your brand will be proudly supporting artists associated with ·· Your campany’s name will mentioned on the official Facebook
Northern Ontario, and your company’s name and logo will event pages for the three main concerts at the Grand Theatre
gracefully be on all of the promotional materials for the series. ·· Your company name will be displayed in the official Up Here app
Your partnership will help us showcase northern talent. You’ll
·· Shout-out on social media (to 10,000+ engaged followers) upon
also have access to all of the venues, festival grounds and VIP confirmation of partnership, during the lineup launch, during the
lounge on Friday night. week of the festival, and after the festival is complete
·· Loads of love and support!
Aside from having your brand associated with Up Here and the
support of Northern talent, here’s what we look forward to
ºº E X C LU S I V E TO T H I S PAC K AG E
offering you:
12$7,500 SPONSORSHIP
POP-UP WHAT YOU GET
SPONSOR
ºº Your company becomes the exclusive sponsor of 6 pop-up
shows throughout the festival
No one can keep a secret, and everyone loves surprises. The ºº Your company’s logo will be displayed elegantly where the
pop-up shows take place
Pop-Up Concerts have quickly become one of the signature
experiences at Up Here festival. They are announced through ·· Opportunity to say a few words during the official launch
the official Up Here app and occur spontaneously throughout ·· 6 All-Access Passports
the downtown core between official events.
·· 6 extra tickets for the VIP lounge at the Grand Theatre for the
D!
Opening Night Concert on Friday
PRESENT THE UNEXPECTED
·· Your company’s logo will appear on UpHere.com
ME
As the Pop-Up Sponsor, your brand will be the jack-in-the-box
·· Your company’s logo will appear on the festival posters (1,000
I
of the festival. Your company will be responsible for those copies)
A
spontaneous magical concerts in back alleys, in cracks between
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·· Your company’s logo will appear on Up Here flyers (10,000 copies)
buildings and in parking lots that has become a huge part of Up
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Here’s appeal. ·· Your company name will be displayed in the official Up Here app
·· Shout-out on social media (to 10,000+ engaged followers) during
These surprise shows will be announced through push the lineup launch and during the week of the festival when an-
notifications on our festival app 30 minutes before they start nouncing the pop-up shows on social media, and after the festival
and scheduled between other major events (for example, as is complete
people leave one main venue to head towards another, a free ·· Loads of love and support!
pop-up show is awaiting them in a parking lot on the way).
ºº E X C LU S I V E TO T H I S PAC K AG E
These unconventional concerts are clearly presented by
your company’s brand. This sponsorship option is ideal for a
company with a savvy social media presence.
Aside from having your brand associated with the element
of surprise at Up Here, your company will receive these great
perks:
13$5,000 SPONSORSHIP
FAMILY DAY WHAT YOU GET
SPONSOR
ºº Your company becomes the exclusive sponsor of Up Here
Family Day in Memorial Park
We strongly believe in organizing an accessible event for the ºº Your company’s logo will be displayed on the site during the
Family Day
whole community. Up Here’s big free Family Day takes place on
Saturday afternoon in Memorial Park with family activities, live ºº Your company presents 3 free concerts in Memorial Park
during Family Day
concerts, a kids zone, guided tours of the 20+ murals downtown
and live entertainement for the whole community. ·· Your company’s sponsorship will be acknowledged during the
official launch
IT’S ALL IN THE FAMILY ·· 4 all-access passes to the festival
Back again this year, cardboard boxes are transformed into a ·· 6 tickets to the main concert at the Grand Theatre on Friday night
mini village and kids are invited to grab some paint brushes and ·· Access to the VIP lounge at the Grand Theatre for the Opening
create mini-murals. Night Concert on Friday
·· Your company’s logo will appear on UpHere.com
Emerging artists from both Northern Ontario and from
across the country take the Family Day stage and provide free ·· Your company’s logo will appear on the festival posters (1,000
copies)
entertainment to hundreds of festival goers.
·· Your company’s logo will appear on Up Here flyers (10,000 copies)
Your brand will be proudly supporting artists associated
with family fun, and your company’s name and logo will ·· Your company name will be displayed in the official Up Here app
gracefully be on all of promotional materials for the event. Your ·· Your campany’s name will mentioned on the official Facebook
partnership helps us create a big family day that’s free for the event pages for the Family Day
whole community. ·· Shout-out on social media (to 10,000+ engaged followers) during
the lineup launch, during the week of the festival, and after the
Aside from having your brand associated with Up Here, here’s festival is complete
what we look forward to offering you: ·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
14$5,000 SPONSORSHIP
DOME WHAT YOU GET
SPONSOR
ºº Your company becomes the exclusive sponsor of the Dome on
the street
The giant geodesic dome has become the main gathering place ºº Your company’s logo will be displayed at the entrance of the
Dome throughout the festival
for friends and family between festival events. With an outdoor
urban bar, live DJs and large scale art installations, the 30 foot ºº Your company is associated with the festival’s main site and
its programming
dome is one of the festival’s main attractors.
·· Your company’s sponsorship will be acknowledged during the
THE CENTRE OF IT ALL official launch
·· 4 all-access passes to the festival
We have many venues, but the Dome is festival’s central venue.
For three days, the Dome becomes the main gathering place to ·· 6 tickets to the main concert at the Grand Theatre on Friday night
grab a drink between shows, enjoy the outdoor ambiance set by ·· Access to the VIP lounge at the Grand Theatre for the Opening
DJs’ live spinning, interact with large scale art installations on Night Concert on Friday
the street and maybe even host a pop-concert or two. ·· Your company’s logo will appear on UpHere.com
Your partnership will help us transform the street and ensure ·· Your company’s logo will appear on the festival posters (1,000
copies)
Up Here’s success. Your brand will be proudly presenting the
Dome and its ambitious programming. Your company’s logo ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
will appear at the entrance of the Dome.
·· Your company name will be displayed on the official Up Here app
As the Dome sponsor, you’ll also have access to all of the festival ·· Shout-out on social media (to 10,000+ engaged followers) during
venues and events. Aside from having your brand associated the lineup launch, during the week of the festival, and after the
festival is complete
with Up Here, here’s what we look forward to offering you:
·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
15$5,000 SPONSORSHIP / 6 AVAILABLE
MURAL WHAT YOU GET
SPONSOR
ºº Your company becomes the exclusive sponsor of one of the
new murals completed during Up Here
ºº Your company’s logo will be displayed on site while the
As a Mural Sponsor, you will be responsible for the creation of a
muralist is at work
brand new public art piece.
ºº Your company’s logo will be displayed on a plaque on the
LEAVE A MARK new mural upon mural completion that will remain there for
years to come
In the weeks leading up to the festival, muralists are hard at ·· Your company’s sponsorship will be acknowledged during the
work on their murals drawing thousands to downtown Sudbury. official launch
We are looking for passionate companies or organizations to ·· 4 all-access passes to the festival
leave a legacy in our downtown core.
·· 6 tickets to the main concert at the Grand Theatre on Friday night
We believe that public art has the power to transform the way ·· Access to the VIP lounge at the Grand Theatre for the Opening
we view and interact with our city by bringing people together Night Concert on Friday
and connecting us with our urban landscape. If you believe this ·· Your company’s logo will appear on UpHere.com
as well, read on.
·· Your company’s logo will appear on the festival posters (1,000
copies)
Your brand will be proudly associated with the creation of a
new public art piece. Your logo will be associated directly with ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
the mural on a descriptive plaque that will remain their for
·· Your company name will be displayed in the official Up Here app
years toc ome.
·· We will give your company a shout-out on social media (to
Aside from having your brand associated with Up Here and the 10,000+ engaged followers) upon completion of the mural, and
after the festival is complete
transformative power of public art, your company will receive
the following perks: ·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
16$5,000 SPONSORSHIP
DIGITAL WHAT YOU GET
SPONSOR
ºº Your company presents the official Up Here app on iOS and
Android
ºº Your company’s logo will be displayed elegantly on the first
The official Up Here app is a cornerstone of the festival
page of the official Up Here app
experience. Festival goers recieve the notifications for pop-up
concerts, dive into the festival lineup, discover public art and ·· Your company’s sponsorship will be acknowledged during the
official launch
keep connected with friends throughout the event.
·· 4 all-access passes to the festival
CONNECT WITH PEOPLE ·· 6 tickets to the main concert at the Grand Theatre on Friday night
As Digital Sponsor, your company is the presenting sponsor of ·· Access to the VIP lounge at the Grand Theatre for the Opening
the official Up Here app that was installed on more than 1200 Night Concert on Friday
devices in 2016. ·· Your company’s logo will appear on UpHere.com
Aside from having your brand associated with the official Up ·· Your company’s logo will appear on the festival posters (1,000
copies)
Here app, your company will receive some of the following
perks: ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
·· Shout-out on social media (to 10,000+ engaged followers) during
the lineup launch, during the week of the festival, and after the
festival is complete
·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
17$5,000 SPONSORSHIP
INSTALLATION WHAT YOU GET
SPONSOR
ºº Your company is the exclusive sponsor of the interactive art
installations presented at Up Here
ºº Your company’s logo will be displayed on the site of the art
Installation art is giant art pieces that call to be interacted
installations
with. They blink, they flash, and they add a level of wonder to
festival. Installations transform vacant spaces into beautiful ·· Your company’s sponsorship will be acknowledged during the
official launch
temporary art galleries. Installation art is our fairy dust.
·· 4 all-access passes to the festival
ADD WONDER TO THE NIGHT
D!
·· 6 tickets to the main concert at the Grand Theatre on Friday night
As Installation Sponsor, your company will present over 7 large- ·· Access to the VIP lounge at the Grand Theatre for the Opening
E
scale art installations presented at Up Here all-night art crawl. Night Concert on Friday
Inspired by Nuit Blanche, various installations artists create
I M ·· Your company’s logo will appear on UpHere.com
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large scale interactive pieces in and around downtown Sudbury ·· Your company’s logo will appear on the festival posters (1,000
copies)
C
and transform the way festival goers view and interact with our
city and our urban landscape. ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
·· Your company name will be displayed in the official Up Here app
Aside from having your brand associated with the presentation
of large scale installation art throughout downtown Sudbury, ·· Shout-out on social media (to 10,000+ engaged followers) during
the lineup launch, during the week of the festival, and after the
your company will receive some of the following perks:
festival is complete
·· Loads of love and support!
ºº E X C LU S I V E TO T H I S PAC K AG E
18$2,500 SPONSORSHIP
CRATER WHAT YOU GET
SPONSOR
·· Your company’s sponsorship will be acknowledged during the
official launch
So you want to help out support Sudbury’s newest festival but ·· 6 tickets to the Opening Night Concert at the Grand Theatre on
Friday night
don’t have the means to go all out? This sponsorship package is
for you! ·· Access to the VIP lounge at the Grand Theatre for the Opening
Night Concert on Friday
HAVE AN IMPACT ·· Your company’s logo will appear on UpHere.com
Crater Sponsors will help ensure Up Here’s success. Your brand ·· Your company’s logo will appear on the festival posters (1,000
copies)
will be intimately associated with everything Up Here related and
will gracefully accompany most of the promotional materials. ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
Your partnership will go towards all aspects of the festival from ·· Your company name will be displayed in the official Up Here app
paying artists to transforming venues and turning our downtown
·· Shout-out on social media (to 10,000+ engaged followers) during
into an art playground. the week of the festival, and after the festival is complete
In exchange for your contribution, your company will receive the ·· Unlimited free high-fives!
following perks:
19$1,000 SPONSORSHIP
COMMUNITY WHAT YOU GET
SPONSOR
·· 2 tickets to the Opening Night Concert at the Grand Theatre on
Friday night
Community Sponsors help ensure Up Here’s success. ·· Access to the VIP lounge at the Grand Theatre for the Opening
Night Concert on Friday
HELP US BUILD COMMUNITY ·· Your company’s logo will appear on UpHere.com
·· Your company’s logo will appear on the festival posters (1,000
Your brand will be intimately associated with everything
copies)
Up Here related and will gracefully accompany most of the
promotional materials. Your partnership will go towards all ·· Your company’s logo will appear on Up Here flyers (10,000 copies)
aspects of the festival from paying artists to transforming ·· Shout-out on social media (to 10,000+ engaged followers) after the
venues and turning our downtown into an art playground. festival is complete
·· Unlimited free high-fives!
In exchange for your contribution, your company will receive
the following perks:
20LET’S COLLABORATE, K?
Let’s chat about how we can help each other out.
Maggie Frampton
Partnerships & Community Engagement
maggie@uphere.com
705 923-9920
Christian Pelletier
Festival Founder & Director
christian@uphere.com
705 626-5621
THANKS!
21WHAT THE MEDIA HAD TO SAY
“A DIY Tourism Campaign for Sudbury.”
THE TORONTO STAR
“Up Here’s programming is fresh and boundary pushing.”
CHART ATTACK
“A Cultural Renaissance in Sudbury. [We Live Up Here] has done more than any
multi-million dollar campaign to bolster a sense of pride among its residents.”
THE SUDBURY STAR
« Un festival qui n’a décidément rien à envier aux plus grands. »
BARON MAG“Up Here is a perfect example of how a city can be
lifted and transformed by an infusion of young, creative
people contributing their talents to make a place better.
Copy Copy Printing has supported the Up Here team
since the beginning because we believe that our city is
made better when art, music and community-minded
people are brought together to celebrate through public
art and emerging music. And the fantastic energy that
these young people bring to our downtown? We love it!”
VICKI JACOBS, COPY COPY PRINTING
SPONSOR SINCE 2015
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