IMPACT OF EO ON INNOVATION AND ENTREPENEURSHIP @ESA - AMANDA REGAN HEAD OF INVEST OFFICE - Φ-LAB INCUBED PROGRAMME MANAGER - EARSC
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Impact of EO on Innovation and Entrepeneurship @ESA
Amanda Regan
Head of Invest Office – Φ-Lab
InCubed Programme Manager
ESRIN, 1-3 July 2019
ESA UNCLASSIFIED - For Official Use
The evolution of ‘Space’
Space 1.0 Space 2.0 Space 3.0 Space 4.0
Space for
Astronomy Space Race Int. Cooperation Society
Since millennia Since 1958 Since Fall of the Wall Now
ESA UNCLASSIFIED - For Official Use | Slide 2
A Perfect Storm in EO
COPERNICUS TECHNOLOGY IMPROVEMENT ICT DEVELOPMENTS
• Long term systematic data • Improved performance /m3 • Internet & IT centric value chains
• Free and open data access • Computing performance • Big data management
• Core services • Improved & alternative downlink • Cloud computing
• Ecosystem model • Integration / Miniaturization • Internet of Things (IoT)
• 5G
New
Commercial Investment e.g.
Players Venture capital
PSYCHOLOGY Driving new Crowd sourcing
landscape
EXAMPLES Lottery funding
• Internet OF DATA ACCESS
• Connected thinking
• Distributed vs centralised
ENABLING • Open and free
• Trust in crowds TRENDS • Open science
Spin in
Constellations
approaches FOR EO multipoint
Minimum
measurement
Viable Product
ECOSYSTEM
APPROACH DATA ANALYTICS
• Data integration
ACCESS TO SPACE
• Deep learning / AI
• ESA
Data synergies- For Official Use
UNCLASSIFIED • Reduced barriers to entry • Capture dynamic changes| Slide 3
• Interoperability • More commercial players • Dynamic Earth system
A Perfect Storm in EO
COPERNICUS TECHNOLOGY IMPROVEMENT ICT DEVELOPMENTS
• Long term systematic data • Improved performance /m3 • Internet & IT centric value chains
• Free and open data access • Computing performance • Big data management
• Core services • Improved & alternative downlink • Cloud computing
• Ecosystem model • Integration / Miniaturization • Internet of Things (IoT)
• 5G
EIB Report: The future of the European space sector:
How to leverage Europe’s technological leadership and boost investments for space ventures
https://www.eib.org/attachments/thematic/future_of_european_space_sector_en.pdf
New Investment e.g. navigation & Earth observation), Earth
“… Out of the three key market Commercial
domains (satellite communications, satellite
Venture capital
observation is currently experiencing
Players the biggest change in its business models as the ever-improving
Crowd sourcing
PSYCHOLOGY
capabilities and the miniaturisation
Driving new EXAMPLES
of sensors, satellites and computers allow the convergence of the commercial
Lottery funding
• Internet landscape
with the civilian and military domains. OF DATA ACCESS
• Connected thinking
• Distributed vs centralised ENABLING • Open and free
…’Earth observation (EO)wasSpin
theinbiggest TRENDS • Open
user of manufacturing and launch services in science
2017; EO
• Trust in crowds
missions = 49 % of all spacecraft launched…’ Constellations
approaches
Minimum
FOR EO multipoint
measurement
Viable Product
ECOSYSTEM
ESA UNCLASSIFIED - For Official Use | Slide 4
APPROACH DATA ANALYTICS
• Data integration
ACCESS TO SPACE
• Deep learning / AI
• Data synergies • Reduced barriers to entry
A view from Euroconsult: - Satellite based EO: Market Prospects to 2027 The EO commercial EO) data market -> $2.4 billion by 2027 The EO market value-added services (VAS) -> $5.7 billion by 2027 New VAS service areas e.g. high-frequency change detection -> constellations -> $9 billion
Investing in Industrial Innovation
AIM: To support Economic operators in Space 4.0
Co-funded end to end approach (entire value chain - up and downstream)
Improving competitiveness of Facilitating innovative & sustainable
technologies & service provision by
1 2
Economic Operators
in participating member states: Economic Operators including non-space
large enterprises, SMEs, start-ups, etc entities with limited experience in the
space sector.
Supporting economic operators in the Encouraging high-risk/high
3 global market components, missions
operation- building EO missions, s including
ground segment technology and the EO
4 potential developments
and mitigating the technical and
financial risks.
data access market.
Improving long term competitiveness of industry along with classic ESA user segment: EO science,
Copernicus,
ESA UNCLASSIFIED - Meteo. with EUMETSAT and national programmes, etc
For Official Use | Slide 6
InCubed: Kicked off Activities (up & downstream)
• Data hub for agrofood sector
• Using AI and machine learning • Hyperscout-2
• Prime: Geoville • Hyperspectral imager
• MS: Austria + Netherlands • VNIR + TIR
• Created a company: GEO4A • AI chip on board
• Customers in consortium • Flying on FSScat
• Customers : Agrofood sector • Prime: Cosine
• MS: The Netherlands
• MicroSAR integrated ground • Integrated Object-based Signal
segment for end-to- end Generators for Change Detection
operations & handling of data in EO-data’ (SiG4EO)
for the MicroSAR mission • Prime: NEO
• Customers: geo-registration
market: buildings, infrastructure,
• Prime: KSAT asset monitoring, agriculture
• MS: Norway
• Customers: Vessel monitoring
(institutional & commercial)
ESA UNCLASSIFIED - For Official Use | Slide 7
InCubed: Contract Signed (up & downstream)
• Qualification of nano and micro • Cargo monitoring & port
thrusters for small sats analysis
• ECSS verification & validation • Potentially disruptive analytics &
• Prime: Enpulsion real-time info -> portside vessel
• Customers: small sat platforms valuation & risk exposure using
EO, GNSS, AI & big data.
• Prime: Skytek
• MS: IE
• Customers: marine insurance /
reinsurance, etc
• Global levee monitoring service • Water availability monitor for crops
• Insights & trends combining EO, • Information service for crop
in-situ and meteorological data cultivation
• Prime: Miramap • Prime: Nelen & Schuurmans
• Customers: agricultural market
ESA UNCLASSIFIED - For Official Use | Slide 8
Investing in Industrial Innovation Commercial space is: • Much faster e.g. smaller satellites, minimum viable product approach, fast iteration / evolution • Profit driven • Competitive To support European commercial space InCubed must: • Support EO operators adapt to the new hyper-competitive landscape internationally • Access de-risking finance quickly (alternative to high-risk venture capital – often USA based) • Promote commercial practices within EO e.g. pitching a clear punchy business case Which means InCubed must: • Be much faster -> InCubed+ (time to contract ~8 weeks of ESA time) • Innovative and commercially focused -> value chain / identified potential customers + • Attract big, medium, small companies, credible start-ups and entrepreneurs ESA UNCLASSIFIED - For Official Use | Slide 9
Entrepreneurship
Design, launch and run a business
Searching for improvement & change
BY Taking action and responding to it
Exploiting it as an opportunity
“An entrepreneur is someone who jumps off a cliff
and builds a plane on the way down.”
Reid Hoffman – LinkedIn co-founder
ESA UNCLASSIFIED - For Official Use Photo credit Unsplash /| Lane
Slide Smith
10Innovation
Convert a new method, product, idea
INTO Searching
Wealth - for
financial,
changesocietal, etc
Responding to it
Exploit it as an opportunity
The profitable implementation
OF Ideas
“Innovation is an elegant jump-shift, with a positive impact,
that is obvious in retrospect, and has exponential adoption.”
MedStar Institute of Innovation
ESA UNCLASSIFIED - For Official Use Photo credit Unsplash / Sean Patrick Murph
| Slide 11Innovative
Entrepreneurship
Characterized
Problem solving
B Risk-taking
Change making
Purpose-following
Y Innovative-thinking
“Entrepreneurs are the agents of innovation
and creative destruction.”
Joseph Schumpeter – Austrian Finance
Minister,
ESA Harvard
UNCLASSIFIED University
- For Professor
Official Use | Slide 12
Photo credit Unsplash / Kristopher RolleInnovative
Entrepreneurship
“When the winds of change blow,
Some people build walls
And others build wind mills”
- Chinese Proverb
ESA UNCLASSIFIED - For Official Use | Slide 13
Photo credit Unsplash / Kristopher RolleInnovative Entrepreneurship in
EO
Using EO data streams to
Deliver the right thing
At the right time
In the right way
To the right people
-> Integrated value chains
ESA UNCLASSIFIED - For Official Use | Slide 14
Photo credit Unsplash / Kristopher RolleInnovative and Entrepreneurship
ΦLAB
“Accelerate adoption of disruptive
technologies to extend Europe’s
Examples of what
leadership in EO”
ESA-EO is doing to 35 M€ co-funding programme for EO
Inform Interact
Inspire Φ Innovate help commercial EO most innovative projects
AI, data analytics, ecosystems, etc
foster innovation More than 47 companies/universities
involved
ANALYSE the EO commercial market Help companies by CO-FUNDING their innovative activities
AWARENESS
Raise
ESA UNCLASSIFIED - For Official Use
AMBITIONS
Capture & leverage industrial and needs
| Slide 15Machine Learning in Space
Hyperspectral Hybrid Inference at Federated
Sensor Computing the edge System
GPU 6U
pre-trained Machine
Learning
Movidius algorithms for 6U Tandem mission
Myriad-2 (1W) Inference GNSS Reflectometer
Visual Processing Unit (VPU) Cloud Detection L-band radiometer
+ More … Multi-spectral
re-configurable
(Optical,IR)
VNIR, TIR
Radio/Optical link
Swath 300km
—> Soil Moisture
GSD 75m/240m
—> Ice extent/thickness
FSSCat / Phi-Sat-1 - First of a possible seriesRaising Awareness
Study: European Space Policy Institute
A survey was distributed to > 5
00organisations across Europe with the aim
to get more info & feedback for InCubed
Key drivers of interest for a co-funding programme
High proportion of co-funding available
65%
Rapid response and time-to-contract
INTEREST
61% Average score: 4.5
Limited administrative burden
30% 0 – Not interested at all Very interested - 5
Networking support for customer acquisition
25%
ESA UNCLASSIFIED - For Official Use | Slide 17Industrial Ambitions & Needs
Study: European Space Policy Institute
Received
92European innovative activity ideas from
industry Total activity value
135 M€
to better SHAPE
future InCubed More than 10 M€
Between 5-10 M€
Talking with national delegations
Between 1-5 M€
Project duration Project innovation
Less than 1 M€
> 2 years
Global innovation
1 to 2 years
European innovation
6 months to 1 year
National innovation
> 6 months
No innovation
Unavailable
ESA UNCLASSIFIED - For Official Use | Slide 18Track & analyse the EO Commercial Market
w/ London Economics
TRAC growth of the NewSpace EO industry
and the emergence of new entrants across Individual business
K the value chain at national level. cases
INTERAC
22 member states
with member states to understand Potential activities
national commercial EO landscape from companies
T Size & growth of
DEVELO
national economies
EO business cases on a national level
P
ESA UNCLASSIFIED - For Official Use | Slide 19Innovative Entrepreneurship in Space
NewSpace/Space 4.0 fundamentals
Since ~ 2012, we started to see a shift -> NewSpace/Space 4.0 era.
Space is More accessible
Cheaper
Becomin Smarter
Smaller
g
Faster
More connected
More integrated
More …
ESA UNCLASSIFIED - For Official Use | Slide 20More Satellites, More Data ESA UNCLASSIFIED - For Official Use | Slide 21
More Eyes in the Sky
100
EO Satellite Launches Worldwide Now
90 > 50 kg, excl. meteo
80
70
60
50 Start Entrepreneurial
40 Sentinel Space Age
30 Era 2014
20 220 562
10 between between
2007 - 2018 2018 - 2022
0
Source: Euroconsult Database, 2017
ESA UNCLASSIFIED - For Official Use | Slide 22What are we going to do with
all this data?
ESA UNCLASSIFIED - For Official Use | Slide 23Knowledge which inspires action
WISDOM
KNOWLEDGE
INFORMATION
DATA
ESA UNCLASSIFIED - For Official UseWISDOM
KNOWLEDGE
INFORMATION
DATA
ESA UNCLASSIFIED - For Official UseDATA: A tomato is red WISDOM
and its round
INFO: You know what a tomato is
KNOWLEDGE: KNOWLEDGE
You know that a tomato is a fruit
WISDOM: You should never put a tomato into a fruit salad
INFORMATION
This is knowledge you can actually use -> Take Action!
ESA UNCLASSIFIED - For Official UseDo you get wisdom from EO satellites? ESA UNCLASSIFIED - For Official Use
Do you get wisdom from EO satellites? ESA UNCLASSIFIED - For Official Use
Copernicus Sentinel-2 (part of an ecosystem) ESA UNCLASSIFIED - For Official Use Agricultural monitoring near Villafranca in northern Spain
Copernicus Sentinel-2 Example (Data-Info-Know-Wisdom)
DATA: Image of the field.
INFO: Knowing when the image was taken -> Growing cycle.
KNOWLEDGE: Applying scientific algorithms to understand variables
e.g. water stress, soil moisture or nutrient levels in the soil
WISDOM: Knowing when and how much nutrient and fertilizers to
maximize crop yields – this is knowledge you can use
ESA UNCLASSIFIED - For Official Use
Agricultural monitoring near Villafranca in northern SpainBuild an EO Ecosystem to measure an ecosystem
• Copernicus is an long term, systematic architecture
-> Ecosystem to measure the Earth system
e.g. Complement spectrally rich Sentinels with fast
revisit constellations, higher spatial resolution,
higher spectral resolution and additional capability
• More capacity is useless if it is not delivered at the right
time in the right way to the right people
• Robust EO value chains -> last mile
• Amateurisation of EO e.g.
• EO awareness -> Knowledge -> Action
• Solving problems with EO solutions
• User friendly (formats/interfaces)
• Citizen science observatories
• Common language
• New landscape enabling new paradigms
ESA UNCLASSIFIED - For Official Use | Slide 31InCubed newsletter coming soon:
To subscribe send an email to:
incubed@esa.int
ESA UNCLASSIFIED - For Official Use | Slide 32Future EO/ Future entrepreneurship ?
Or InCubed + Space19+ ?
The best way to predict the future
I thought about a “future slide” but what future do you want to talk about ?
is to create it
- Alan
Future EO Kay or future ESA/Incubed ?
in general
Do you want to merge it with the conclusion maybe ?
ESA UNCLASSIFIED - For Official Use
Photo credit Unsplash / Sean Patrick Murphy
| Slide 33You can also read
