MEDIA KIT AIUM 2021 - Empowering the global medical ultrasound community American Institute of Ultrasound in Medicine (AIUM)
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AIUM 2021
MEDIA KIT
Empowering the global medical
ultrasound community
American Institute of Ultrasound in Medicine (AIUM)
14750 Sweitzer Ln, Suite 100 | Laurel, MD 20707 | 301-498-4100
aium.org | connect.aium.org
TABLE OF
CONTENTS
DIGITAL MEDIA................................................... 3 EVENTS............................................................... 7
AIUM Connect.......................................................... 3 AIUM Education Center Courses ............................ 7
E-Newsletters........................................................... 4 Advanced OB-GYN Ultrasound Seminar ................. 7
Retargeting Ads........................................................ 5 AIUM 2022 Annual Meeting..................................... 7
Custom Email Blasts................................................. 5
AIUM EDUCATION CENTER................................ 8
SPONSORED CONTENT...................................... 6
Webinars................................................................... 6 BECOME AN AIUM SUPPORTER........................ 9
JUM Special Edition................................................. 6
ADDITIONAL MARKETING OPPORTUNITIES..... 10
MEDICAL ULTRASOUND SAFETY LICENSING.... 10
OUR MISSION CONTACT US
Established in the early 1950s, the American Institute American Institute of Ultrasound in Medicine
of Ultrasound in Medicine (AIUM) empowers and 14750 Sweitzer Lane, Suite 100
cultivates a global community engaged in the use Laurel, Maryland 20707
of medical ultrasound through raising awareness,
Phone: 240-295-1764
education, sharing information, and research.
Email: aiumpartnerships@aium.org
MEMBER SNAPSHOT
The AIUM is a multidisciplinary medical association
of 10,000 physicians, sonographers, scientists,
students, and other health care providers.
34% 66%
PHYSICIANS
SONOGRAPHERS/
NON-PHYSICIANS
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 2
DIGITAL
MEDIA
BANNER ADVERTISING—AIUM CONNECT HOME PAGE
Highlight your brand with an ad on AIUM Connect, the
association’s online members-only community where Months Cost
leaders and learners come to collaborate, learn, share, 1 $1,700
and join in ultrasound discussions.
3 $4,500
Ad Size 6 $8,000
964 x 125, top or bottom position 12 $15,000
Your ad may rotate with others on the Connect
home page. Deadline
Required Files Contracts are due 2 weeks prior to the start date,
materials are due 1 week prior to the start date.
Advertisers must provide a JPG, PNG, or GIF, and a
clickthrough URL. No third-party tags can be accepted.
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 3
DIGITAL
MEDIA
E-NEWSLETTERS
Engage medical ultrasound users regularly through JUMpstart—NEW IN 2021
banner advertising in our members-only e-newsletters.
An email alert sent to AIUM members that features
Sound Waves links to, and abstracts of, articles posted online before
the print issue is released for the Journal of Ultrasound
The official e-newsletter for AIUM members that provides in Medicine (JUM). Research published in the JUM
the latest ultrasound news, educational offerings, and covers all aspects of medical ultrasound, particularly
product updates. its direct application to patient care, but also relevant
basic science, advances in instrumentation, and
• 26 issues per year
biological effects.
• 23% average open rate
• 24 issues per year
Ad Size
654 x 75 Ad Size
654 x 75
Required Files
Advertisers must provide a JPG, PNG, or GIF, and a Required Files
clickthrough URL. No third-party tags can be accepted. Advertisers must provide a JPG, PNG, or GIF, and a
clickthrough URL. No third-party tags can be accepted.
Issues Cost
Issues Cost
1 $1,100
1 $1,500
2 $2,000
3 $3,000
6 $4,500
6 $5,000
12 $7,000
24 $9,500 Deadline
Contracts are due 2 weeks prior to the send date, materials
Deadline are due 1 week prior to the send date.
Contracts are due 2 weeks prior to the send date, materials
are due 1 week prior to the send date.
July 20, 2021
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 4
DIGITAL
MEDIA
RETARGETING ADS CUSTOM EMAIL BLASTS
Our audience is your audience! Increase your brand Speak directly to ultrasound professionals with a fully
exposure by retargeting the AIUM audience with your ad customized company email blast. Reach the entire
campaign. Your banner ads will follow AIUM.org visitors AIUM audience or target a specific area of interest, such
after they leave our website. as obstetric, musculoskeletal (MSK), or point-of-care
ultrasound (POCUS).
110,000 Page Views Per Month
Ad Sizes Audience Distribution
• 300 x 250 Medium Rectangle (Mobile-Friendly) Entire AIUM Database 23,000
• 728 x 90 Leaderboard (Mobile-Friendly)
• 160 x 600 Skyscraper (Desktop Only) Emails Cost
• 16:9, 1920 x 1080 (Video) 1 $3,500
3 $9,500
Required Files
Advertisers must provide a JPG, PNG, or GIF, and a 6 $18,000
clickthrough URL. Provide mp4, WebM, or mov for video
files. No third-party tags can be accepted. Required Files
Advertisers must provide a 661 x 200 image, Google
Months Cost Total Impressions or Word document version of email, and a clickthrough
3 $3,500 50,000 URL. No third-party tags can be accepted.
3 $5,000 75,000 Deadline
3 $6,500 100,000 Contracts are due 3 weeks prior to the send date, materials
are due 2 weeks prior to the send date.
6 $6,500 120,000
6 $8,000 150,000
6 $9,500 200,000
Deadline
Contracts are due 2 weeks prior to the start date, materials
are due 1 week prior to the start date.
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 5
SPONSORED
CONTENT
WEBINARS JUM SPECIAL EDITION
Elevate your company profile and generate leads with a Sponsor a compilation of top ultrasound articles from the
sponsored webinar. Showcase your expertise to medical Journal of Ultrasound in Medicine (JUM) dedicated to
ultrasound users through engaging educational content a specific topic.
on the topic of your choosing. Sponsored webinars
cannot offer CME credits. • Digital download (PDF) with sponsored cover image
• Full-page advertorial
• Leads report with names and opt-in emails
• Acknowledgement in Sounds Waves e-newsletter
• One (1) retweet from your organization’s account
Cost
$7,500 per Special Edition
Additional marketing opportunities available—
see page 10 of media kit for details.
Deadline
43% average live attendance
Contracts are due 45 days prior to the publish date, materials
• Live and on-demand webinar, 60 minutes are due 2 weeks prior to the publish date.
• Recording available year-round in the AIUM Online
Learning Center
• Leads report with names and opt-in email addresses
• Custom post-webinar survey
• Acknowledgement in Upcoming Events on the
AIUM site
• Acknowledgement in Sound Waves e-newsletter
SPECIAL EDITION
• One (1) retweet from your organization’s account
Webinars Cost
1 $4,500
3 $17,000
6 $25,000
12 $45,000
Additional marketing opportunities available—
see page 10 of media kit for details.
Deadline
Contracts are due 90 days prior to the webinar date,
materials are due 45 days prior to the webinar date.
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 6
EVENTS
AIUM EDUCATION CENTER COURSES AIUM 2022
MSK Hands-on Training Course for Beginners March 12–16, 2022
Sept 24–25, 2021 Hilton San Diego Bayfront
AIUM Education Center, Laurel, MD The AIUM Annual Meeting is your opportunity to
engage 1,500+ medical ultrasound users of all levels and
Point-of-Care & General Medicine specialities from around the globe.
Ultrasound Course
October 23–24, 2021 • Share your products and services in the exhibit hall
AIUM Education Center, Laurel, MD • Increase exposure with advertising and
sponsorship opportunities
Recognition of support opportunities for Education • Gain access to the pre- and post-attendee mailing list
Center events include:
Call 240-295-1764 or email aiumpartnerships@aium.org
• In-kind donations of machines, tools, gels, etc. for more information and pricing regarding
• Unrestricted educational grants event opportunities.
ADVANCED OB-GYN
ULTRASOUND SEMINAR
Feb 16–19, 2022
Disney’s Yacht & Beach Club Resorts, Lake Buena Vista, FL
• Share your products and services in the Exhibit Hall
• Increase exposure with advertising and
sponsorship opportunities
ANNUAL INTEGRATIVE
ULTRASOUND MEETING
March 12–16, 2022 | San Diego, CA
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 7
EDUCATION
CENTER
How do you empower and cultivate a global The AIUM will promote your event—pending event
multidisciplinary community engaged in the use of subject/approval—via:
medical ultrasound? Through education in the AIUM’s
state-of-the-art Education Center. • Announcement in Upcoming Events on the
AIUM.org website
Located near three major airports in the Washington, • One (1) retweet from your organization’s
DC, area, we offer a brand new, unique facility with Twitter account
hands-on ultrasound learning in mind. Whether you are
planning a blended conference or lecture, a hands on Cost
learning lab, or showcasing your product, the Education
Center provides an ideal space and environment for your $1,250 per day (8:00 am–5:00 pm ET)
next program. Additional marketing opportunities available—
The center is equipped with 16 scanning bays, to host see page 10 of media kit for details.
courses for up to 64 attendees (4:1 ratio) with scanning
Deadline
or can hold didactic courses for up to 150 people.
Contract is due 120 days prior to the event date.
Rental of the Education Center includes exclusive use of:
• Main conference room and 16 scanning bays
• Executive boardroom
• Kitchen equipped with dishwasher, ice maker,
2 fridges, and water dispenser
• Wi-Fi access throughout the center
• Available audio visual equipment
• Current inventory of tables and chairs
• Electricity, lighting, heat/AC, and water usage
• Standard cleaning services (additional fees
may apply)
• Parking spaces
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 8
BECOME AN
AIUM SUPPORTER
IN-KIND SUPPORT YEAR-ROUND SUPPORT
Provide educational programing support for ultrasound Stand out as a year-round supporter of the AIUM and
courses held at the AIUM’s Education Center through a contributor of advancing the safe and effective use of
in-kind donations and unrestricted educational grants. ultrasound in medicine.
Your donations allow new courses to be developed and
give ultrasound professionals at all levels the chance to Receive membership for your team, discounts,
enhance their diagnostic and technical skills. collaborations with AIUM leadership, and more!
Your generous contribution(s) will receive appropriate
recognition and will let the AIUM audience know you are
a pillar of their ultrasound advancement.
• In-kind donations for Education Center courses can
include machines, tools, gels, etc.
• Unrestricted educational grants Gain year-round exposure as an official sponsor of
the AIUM and proud supporter of the AIUM FUTURE
Fund. Since 2001, the FUTURE Fund has been funding
research projects and educational endeavors to promote
the development of new technologies and applications
in medical ultrasound and to encourage excellence in
ultrasound education.
Benefits of year-round support include:
• Up to five (5) nonphysician AIUM memberships
per year
• Up to two (2) banner ads in Sound Waves e-newsletter
• 10% discount on other AIUM media kit opportunities
• 10% discount on AIUM Annual Meeting exhibiting
and sponsorship
• 20% of your support would go to the advancement
of ultrasound through FUTURE Fund initiatives
• Acknowledgement as a FUTURE Fund supporter
• Acknowledgement and logo on the AIUM
home page
Optional
Collect in-depth feedback through one (1) survey or
focus group brought together by the AIUM. Collaborate
on industry questions, qualitative initiatives, new
technology, and patient issues.
Cost
$105,000 annually
American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 9
ADDITIONAL MARKETING
OPPORTUNITIES
Available only for sponsored webinars, JUM special editions, and events hosted at the AIUM’s Education Center.
Opportunity* Ad/Image Size Cost
Rotating AIUM.org home page carousel (ad runs for 1 week) 965 x 255 $1,500
Banner ad in Sound Waves e-newsletter 654 x 75 $950 per issue
AIUM Tweet 1024 x 512 $650 per Tweet
AIUM Facebook post 940 x 788 $1,000 per post
AIUM Instagram post 640 x 640 $1,000 per post
LinkedIn repost from your organization 1200 x 627 $750 per repost
Any two (2) social media posts varies $1,500 for 2 posts
Discounted custom email blast (supply Google or Word document) 661 x 200 $2,500 per send
*All additional marketing opportunities are subject to approval by the AIUM.
ATTENTION ULTRASOUND EQUIPMENT
MANUFACTURERS
The US Food and Drug Administration (FDA) mandates
manufacturers provide an ultrasound safety manual with
each ultrasound equipment sold. d
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American Institute of Ultrasound in Medicine | aium.org AIUM 2021 Media Kit | 10AIUM 2021 MEDIA KIT American Institute of Ultrasound in Medicine (AIUM) 14750 Sweitzer Ln, Suite 100 | Laurel, MD 20707 | 301-498-4100 aium.org | connect.aium.org
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