MEDIA KIT 2019 - Edipresse Media
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MEDIA KIT 2019
OUR BRAND PROMISE
Everything we do is set out to inspire our discerning audiences. We do this by portraying life at its most beautiful and extraordinary.
Whether it be through intimate stories about remarkable people, our experts’ opinions on refined living or cultural enrichment,
or presenting trends as they happen, Singapore Tatler opens up a world of possibilities.
# SINGAPORETAT LER
ONE BRAND – OMNI-CHANNEL REACH
Bespoke
Events
Print Magazine
eNewsletter
Website
EDM
Curated Experiences
Youtube
Facebook
Instagram
LEADING LIFESTYLE MEDIA BRAND
Print Readership Monthly Online Visitors Email
87,500 150,000 25,000
AUDIENCE CORE PROFILE
Average Age Gender
Print Print
39.8 yrs old Female 47%
Male 53%
Online
Female 60%
Male 40%
AWARD-WINNING PLATFORMS
MARKETING MAGAZINE MPAS AWARDS MPAS AWARDS
Luxury Magazine of the Year SingaporeTatler.com Singapore Tatler
2008 - 2014 / 2016 / 2018 Lifestyle Media of the Year (Gold) Luxury Media of the Year (Bronze)
2018 2018
CONTENT CREATOR
“Tatler always has experts
“You know that if it’s in
writing for them.
Tatler, it’s the best.”
Real people.”
Asia Tatler Reader Survey
Asia Tatler Reader Survey
WATCHES
INFLUENCER NETWORK
THE 300 LIST GEN.T
The definitive guide to Singapore’s influential elite Singapore’s brightest innovators, creative visionaries, and disruptive talents
ASIA’S MOST STYLISH ASIA’S TOP
The top stylish women from around the region
PHILANTHROPISTS
The region’s most generous and inspiring individuals and foundations
T A T L E R I N S I D E R S
DICK LEE MARILYN LUM DAWN KOH
Singer and composer, this National The businesswoman and food lover This entrepreneur and style star works
treasure and all around bon vivant helps us curate the annual T.Dining as our Tatler Fashion Insider—picking
pens travel stories for Tatler Best Restaurants Guide as a panelist out the best pieces and trends
TATLER PLATFORMS
TATLER PLATFORMS
PRINT
87,500 MONTHLY READERSHIP #
CIRCULATION:
17,500
CIRCULATION BREAKDOWN:
9,000 Strategic Display Location
7,500 Qualified VIPs
1,000 Copy Sales
DISTRIBUTION CHANNELS:
43% VIP List
23% Luxury Condos and Apartments
14% Hotels and Country Club
6% First & Business Airline Lounges
5% Newsstands
3% Private Banking Lounges
3% Special events and galas
3% Others*
#
Readership: 5 average number of times an issue is picked up
*Others include: promotional copies for advertisers and agencies
TATLER PLATFORMS
PRINT
T H E M AT I C S U P P L E M E N T S
JANUARY JANUARY JULY
JUNE SEPTEMBER OCTOBER NOVEMBER
TATLER PLATFORMS
PRINT
BRAND EXTENSIONS
FEBRUARY/APRIL/JUNE/ AUGUST MAY / NOVEMBER
AUGUST/OCTOBER/DECEMBER
Singapore Tatler Homes takes Featuring the spell-binding With two issues a year, this
readers inside the most beautiful jewellery and extraordinary magazine serves up the best
abodes around the globe and timepieces, Singapore Tatler of gastronomy in an insightful,
shares insights from the brightest Jewels & Time is an annual visually compelling read. The
minds in design. From outstanding publication that showcases the November issue features the
architecture to luxury interiors, this best horological and joaillerie Best Restaurants Guide—the
bi-monthly title serves as a design launches of the year. dining authority since 1986,
dossier for the discerning. which celebrates the city’s top
culinary experiences.TATLER PLATFORMS
TATLER PLATFORMS
ONLINE
MONTHLY VISITORS AUDIENCE PROFILE
150,000 31% 25-34
MONTHLY PAGE VIEWS 25% 35-44
1.7 million 18% 45-54
7% 18-24
NEWSLETTER DATABASE
12% 55-64
25,000
7% 65+
GENDER NEW VS RETURNING SEARCH TRAFFIC SOURCE
VISITORS
60% Female 35% Organic Search
40% Male 65% New
12.5% Direct
35% Returning
38% Others
MOBILE VS DESKTOP 8.5% Social
35% Desktop 4% Referral
65% Mobile (incl tablet) 2% Email
Google Analytics January 2018 - December 2018TATLER PLATFORMS
SOCIAL MEDIA
FACEBOOK INSTAGRAM
57,700 17,500
SINGAPORE TATLER SINGAPORE TATLER
8,000 4,000
T.DINING BY T.DINING BY
SINGAPORE TATLER SINGAPORE TATLER
Last updated on February 2019TATLER PLATFORMS
TATLER PLATFORMS
EVENTS
FLAGSHIP ANNUAL EVENTS
GEN.T TATLER BALL T. DINING BEST RESTAURANTS AWARDS
JUNE 2019 OCTOBER 2019 NOVEMBER 2019
Entrepreneurs, creators and innovators are One of the most anticipated events on the The annual Best Restaurants Awards is
brought together at this party that celebrates social calendar, being invited to the Tatler Ball the talk-of-the town—a culinary event that
the city’s future leaders. The event marks the is the ultimate affirmation of one’s social status. unveils the new year’s guide alongside an
annual launch of the Gen.T list – a round-up A tradition in Singapore, it is also a celebrated awards ceremony that pays tribute to chefs,
of Singapore’s most promising names across in Hong Kong, China, Taiwan, Malaysia, restaurateurs and industry experts who create
various industries. Thailand, Indonesia and the Philippines. the city’s colourful dining landscape.TATLER PLATFORMS
EVENTS
ENGAGE WITH OUR AUDIENCE
CONCEPTUAL MARKETING EVENTS EVENT PARTNERSHIPS CROSS-MARKETING PARTNERSHIPS
We team up with clients to organise concept-driven We support corporate social responsibility We join forces with existing partners to bring
and tailor-made events and campaigns that reach initiatives, fairs and conferences, sporting events, unique reader engagement opportunities to
out to our VIPs in unique and memorable ways. food & wine shows, fashion showcases and our audience.
product launches.
EX. EX. EX.
- Miu Miu Lady Pop Up Exhibition - Prince Albert II Monaco Foundation Gala - Jazz Association Singapore (JASS)
- Tatler Table: Ambassador Series - BMW Women’s International Polo Tournament - Creating Responsible and Innovative Businesses (CRIB)
- ION Orchard Culinary Creations - National Gallery Singapore’s Young Collector’s Summer Party - SNOW Singapore Committee for UN WomenCONTENT STUDIO
From the printed word to the moving image, we take an integrated, multi-channel approach to content creation.
Our award-winning teams are ready to produce great content for your brand.
BRAND
OBJECTIVES
STRATEGY
CREATION
CONTENT
SOCIAL EMAIL MOBILE SEO VIDEO &
PRINT (SMARTPHONE,
(FB, IG) (EDM)
TABLET) (WEBSITE) PHOTOGRAPHY
BRANDS WE WORK WITH
CARTIER THE MACALLAN BVLGARI FENDI LOUIS VUITTON AUDI
MARINA BAY BENTLEY TIFFANY & CO ION VAN CLEEF & ARPELS
SANDS ORCHARDADVERTISING
PRINT RATE CARD
GUARANTEED POSITIONS
TYPES NO./PAGES RATES ($SGD) 6X 12X Depending on availability of space and subject to the following surcharges:
- Fixed position: 25% loading
STANDARD ADVERTISING - Page facing editorial: 15% loading
Full Page (ROP) 1 9,450 8,505 7,960
Double Page Spread (ROP) 2 18,900 17,010 15,960 NON-STANDARD ADVERTISING
Rates quoted are for basic process colours (Cyan, Magenta, Yellow &
SPECIAL INSERTION Black). Rates for insert, special colours, metallic inks, gatefolds and other
non-standard advertising are available from the director.
Outside Back 1 15,750 14,175 13,356
Inside Back 1 10,500 9,450 8,925
BOOKING DEADLINE
IFC Spread 2 24,150 21,735 20,475
Eight weeks preceding the month of publication.
1st DPS 2 23,625 21,210 19,950
2nd DPS 2 23,100 20,790 19,425 ACCREDITED ADVERTISING AGENCY
3rd DPS 2 21,210 19,005 17,850 COMMISSION
4th DPS 2 20,265 18,165 17,115 15% gross
1st Ad facing TOC 1 10,080 9,030 8,505
2nd Ad facing TOC 1 10,500 10,350 8,925 CLOSING DEADLINE
3rd Ad facing TOC 1 10,185 9,135 8,610 No postponement of booking/s and closing date for all materials are six
Masthead 1 9,660 9,545 8,190 weeks prior to the month of publication.
Editor’s Note 1 9,660 9,545 8,190
CANCELLATION
No cancellation accepted after 6 weeks preceding the month of
publication. Bookings for fixed and prime position advertisements are non-
MAGAZINE SIZE MEASUREMENT IN MM (W X H) cancellable.
SIZE TRIM BLEED** TYPE AREA
Full Page 228 x 305 234 x 311 208 x 273 For further enquiries regarding the submission of materials,
Double Page Spread 456 x 305 462 x 311 208 x 273 each page please contact your advertising representative or our traffic team at
Front Cover Reverse Gatefold 452* x 305 458 x 311 206 x 273 each page sgprod@edipressemedia.com
*226(L) +226(R) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDEADVERTISING
DIGITAL RATE CARD
AD TYPES RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS, HOMEPAGE)
DESKTOP
Premium Billboard (970 x 250) CPM $350
Interscroller (1600 x 800) CPM $350
Large Leaderboard (970 x 90) CPM $180
Billboard (970 x 250) CPM $250
LREC – Persistent (300 x 250) CPM $250
Half-page banner – Persistent (300 x 600) CPM $200
Floating banner (970 x 90) CPM $180
MOBILE
Interscroller (640 x 960) CPM $370
LREC (300 x 250) CPM $180
Leaderboard (320 x 50) CPM $180
Full-page banner (320 x 480) CPM $350
Floating banner (320 x 50) CPM $180
EMAIL MARKETING ONE-OFF
Endorsed eDM (Full Database - 25,000) $8,000
eNewsletter Banner (Full Database - 25,000) $10,000
Video Advertorial POA
Write-up Advertorial $10,000
For further enquiries, please contact our sales team at sgad@edipressemedia.comADVERTISING
DIGITAL RATE CARD
AD TYPES
CUSTOMISED CONTENT PACKAGES ONE-OFF
Write-up Advertorial Package $8,000
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
* Include 1 Instagram Post
Video Advertorial Package $15,000
* Include basic video shoot and editing
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
* Include 1 Instagram Post
Brand Story Package $15,000
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
* Include 1 Instagram Post
For further enquiries, please contact our sales team at sgad@edipressemedia.comCONTACT US
For Singapore advertising enquiries, please contact:
STEPHANIE TAY
General Manager - Commercial
T: +65 6595 0217 E: stephanie.tay@edipressemedia.com
For international advertising enquiries, please contact:
EDMOND CHEUK
International Sales Director
T: +852 2859 4458 E: edmond.cheuk@edipressemedia.com
Edipresse Media Singapore Pte Ltd.
14 Kung Chong Road, #06-02 Lum Chang Building, Singapore 159150
T: +65 6323 1606 F: +65 6323 1692
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