MEDIA KIT 2018 - Edipresse Media
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MEDIA KIT 2018
OUR BRAND PROMISE
Everything we do is set out to inspire our discerning audiences. We do this by portraying life at its most beautiful and extraordinary.
Whether it be through intimate stories about remarkable people, our experts’ opinions on refined living or cultural enrichment,
or presenting trends as they happen, Singapore Tatler is opening up a world of possibilities.
# WEARESINGAPORETAT LER
ONE BRAND – OMNI-CHANNEL REACH
Events
Print Magazine
eNewsletter
Website
Twitter
Digital Magazine
Youtube
Facebook
Instagram
LEADING LIFESTYLE MEDIA BRAND
Print Readership Monthly Online Visitors Email
87,500 140,000 25,000
AUDIENCE CORE PROFILE
Average Age Gender
Print Print
39.8 yrs old Female 47%
Male 53%
Online
Female 60%
Male 40%
AWARD-WINNING PLATFORMS
MARKETING MAGAZINE MARKETING MAGAZINE MARKETING MAGAZINE
Luxury Magazine of the Year Overall Magazine of the Year Luxury Digital Media of the Year
2008 - 2014 / 2016 2014 2014 - 2016
CONTENT CREATOR
“Tatler always has experts
“You know that if it’s in
writing for them. Real
Tatler, it’s the best.”
people.”
Asia Tatler Reader Survey
Asia Tatler Reader Survey
INFLUENCER NETWORK
THE 300 LIST GEN.T LIST
The definitive guide to the movers and shakers in Singapore society Singapore’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents
ASIA’S MOST ELIGIBLE ASIA’S TOP 50 TECH STARS
The top 50 eligible men and women from around the region The tech scene’s top 50 rising players aged 40 and under
T A T L E R I N S I D E R S
DICK LEE MARILYN LUM DAWN KOH
Singer and composer, this National The businesswoman and food lover This entrepreneur and style star works
treasure and all around bon vivant helps us curate the annual T.Dining as our Tatler Fashion Insider—picking
pens travel stories for Tatler Best Restaurants Guide as a panelist out the best pieces and trends
TATLER PLATFORMS
TATLER PLATFORMS
PRINT
87,500 MONTHLY READERSHIP #
CIRCULATION:
17,500
CIRCULATION BREAKDOWN:
9,000 Strategic Display Location
7,500 Qualified VIPs
1,000 Copy Sales
DISTRIBUTION CHANNELS:
43% VIP List
23% Luxury Condos and Apartments
14% Hotels and Country Club
6% First & Business Airline Lounges
5% Newsstands
3% Private Banking Lounges
3% Special events and galas
3% Others*
#
Readership: 5 avg number of times an issue is picked up
*Others include: promotional copies for advertisers and agencies
TATLER PLATFORMS
PRINT
T H E M AT I C S U P P L E M E N T S
FEBRUARY MAY
JUNE SEPTEMBER OCTOBER NOVEMBER
TATLER PLATFORMS
PRINT
BRAND EXTENSIONS
FEBRUARY/APRIL/JUNE/ AUGUST MAY / NOVEMBER
AUGUST/OCTOBER/DECEMBER
Singapore Tatler Homes takes Featuring the spell-binding With two issues a year, this
readers inside the most beautiful jewellery and extraordinary magazine serves up the best
abodes around the globe and timepieces, Singapore Tatler of gastronomy in an insightful,
shares insights from the brightest Jewels & Time is an annual visually compelling read. The
minds in design. From outstanding publication that showcases the November issue features the
architecture to luxury interiors, this best horological and joaillerie Best Restaurants Guide—the
bi-monthly title serves as a design launches of the year. dining authority since 1986,
dossier for the discerning. which celebrates the best
culinary experiences.TATLER PLATFORMS
TATLER PLATFORMS
ONLINE
MONTHLY VISITORS AUDIENCE PROFILE GENDER NEW VS RETURNING SEARCH TRAFFIC SOURCE
VISITORS
140,000 31% 25-34 60% Female 31% Organic Search
28% 35-44 40% Male 66% New
8% Direct
MONTHLY PAGE VIEWS
18% 34% Returning
38% Others
1.5 million 45-54
7% 18-24 MOBILE VS DESKTOP 20% Social
NEWSLETTER DATABASE
11% 55-64 30% Desktop 3% Referral
25,000
5% 65+ 70% Mobile (incl tablet)
Google Analytics January 2017 - December 2017TATLER PLATFORMS
SOCIAL MEDIA
Daily updates on the world of luxury lifestyle via our social media platforms
FACEBOOK INSTAGRAM
54,409 14,000
SINGAPORE TATLER SINGAPORE TATLER
7,870 3,600
T.DINING BY T.DINING BY
SINGAPORE TATLER SINGAPORE TATLER
Last updated on January 2018TATLER PLATFORMS
TATLER PLATFORMS
EVENTS
FLAGSHIP ANNUAL EVENTS
GEN.T TATLER BALL T. DINING BEST RESTAURANTS AWARDS
MAY 2018 OCTOBER 2018 NOVEMBER 2018
The who’s who of young Singapore is One of the most anticipated events on the The annual Best Restaurants Awards is the
brought together at this party that celebrates social calendar, being invited to the Tatler Ball talk-of-the town—a culinary event that unveils
the city’s future leaders. The event marks the is the ultimate affirmation of one’s social status. the new year’s guide alongside an awards
annual launch of the Gen.T list – a round- A tradition in Singapore, it is also a celebrated ceremony paying tribute to chefs, restaurateurs
up of Singapore’s 50 most promising young in Hong Kong, China, Taiwan, Malaysia, and industry experts who paved the city’s
entrepreneurs, creators and innovators. Thailand, Indonesia and the Philippines. culinary landscape.TATLER PLATFORMS
EVENTS
ENGAGE WITH OUR AUDIENCE
CONCEPTUAL MARKETING EVENTS EVENT PARTNERSHIPS CROSS-MARKETING PARTNERSHIPS
We team up with clients to organise concept-driven We support corporate social responsibility We join forces with existing partners to bring
and tailor-made events and campaigns that reach initiatives, fairs and conferences, sporting events, unique reader engagement opportunities to
out to our VIPs in unique and memorable ways. food & wine shows, fashion showcases and our audience.
product launches.
EX. EX. EX.
- Miu Miu Lady Pop Up Exhibition - Prince Albert II Monaco Foundation Gala - Jazz Association Singapore (JASS)
- Tatler Table: Ambassador Series - BMW Women’s International Polo Tournament - Creating Responsible and Innovative Businesses (CRIB)
- ION Orchard Culinary Creations 2017 - National Gallery Singapore’s Young Collector’s Summer Party - SNOW Singapore Committee for UN WomenCONTENT STUDIO
From the printed word to the moving image, we take an integrated, multi-channel approach to content creation.
Our award-winning teams are ready to produce great content for your brand.
BRAND
OBJECTIVES
STRATEGY
CREATION
CONTENT
SOCIAL EMAIL MOBILE SEO VIDEO &
PRINT (SMARTPHONE,
(FB, IG) (EDM)
TABLET) (WEBSITE) PHOTOGRAPHY
BRANDS WE WORK WITH
CARTIER THE MACALLAN BVLGARI FENDI LOUIS VUITTON AUDI
MARINA BAY BENTLEY TIFFANY & CO ION VAN CLEEF & ARPELS
SANDS ORCHARDADVERTISING
PRINT RATE CARD
GUARANTEED POSITIONS
TYPES NO./PAGES RATES ($SGD) 6X 12X Depending on availability of space and subject to the following surcharges:
- Fixed position: 25% loading
STANDARD ADVERTISING - Page facing editorial: 15% loading
Full Page (ROP) 1 9,450 8,505 7,960
Double Page Spread (ROP) 2 18,900 17,010 15,960 NON-STANDARD ADVERTISING
Rates quoted are for basic process colours (Cyan, Magenta, Yellow &
SPECIAL INSERTION Black). Rates for insert, special colours, metallic inks, gatefolds and other
non-standard advertising are available from the director.
Outside Back 1 15,750 14,175 13,356
Inside Back 1 10,500 9,450 8,925
BOOKING DEADLINE
IFC Spread 2 24,150 21,735 20,475
Eight weeks preceding the month of publication.
1st DPS 2 23,625 21,210 19,950
2nd DPS 2 23,100 20,790 19,425 ACCREDITED ADVERTISING AGENCY
3rd DPS 2 21,210 19,005 17,850 COMMISSION
4th DPS 2 20,265 18,165 17,115 15% gross
1st Ad facing TOC 1 10,080 9,030 8,505
2nd Ad facing TOC 1 10,500 10,350 8,925 CLOSING DEADLINE
3rd Ad facing TOC 1 10,185 9,135 8,610 No postponement of booking/s and closing date for all materials are six
Masthead 1 9,660 9,545 8,190 weeks prior to the month of publication.
Editor’s Note 1 9,660 9,545 8,190
CANCELLATION
No cancellation accepted after 6 weeks preceding the month of
publication. Bookings for fixed and prime position advertisements are non-
MAGAZINE SIZE MEASUREMENT IN MM (W X H) cancellable.
SIZE TRIM BLEED** TYPE AREA
Full Page 228 x 305 234 x 311 208 x 273 For further enquiries regarding the submission of materials,
Double Page Spread 456 x 305 462 x 311 208 x 273 each page please contact your advertising representative or our traffic team at
Front Cover Reverse Gatefold 452* x 305 458 x 311 206 x 273 each page sgprod@edipressemedia.com
*226(L) +226(R) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDEADVERTISING
DIGITAL RATE CARD
AD TYPES RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS, HOMEPAGE)
DESKTOP
Carousel Banner (1280x520) CPM $370
Interscroller (1600x1200) CPM $370
Large Leaderboard (970x90) CPM $160
Billboard (1056x350) CPM $200
Responsive Pop-up (1056x350) CPM $370
Slider Banner (960x600) CPM $200
Floating Banner (970X90) CPM $160
MOBILE
Interscroller (640x1024) CPM $370
LREC (300x250) CPM $160
Leaderboard (320x50) CPM $160
Responsive Pop-up (300x250) CPM $370
EMAIL MARKETING ONE-OFF
Endorsed eDM (Full Database - 25,000) $8,000
eNewsletter Banner (Full Database - 25,000) $10,000
For further enquiries, please contact our sales team at sgad@edipressemedia.comADVERTISING
DIGITAL RATE CARD
AD TYPES
CUSTOMISED CONTENT PACKAGES ONE-OFF
Write-up Advertorial Package $8,000
* Include 2 days Homepage Carousel Exposure
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
Video Advertorial Package $15,000
* Include basic video shoot and editing
* Include 2 days Homepage Carousel Exposure
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
Brand Story Package $15,000
* Include 2 days Homepage Carousel Exposure
* Include 1 Facebook Post
* Include 1 eNewsletter Feature
For further enquiries, please contact our sales team at sgad@edipressemedia.comCONTACT US
For Singapore advertising enquiries, please contact:
STEPHANIE TAY
General Manager - Commercial
T: +65 6595 0217 E: stephanie.tay@edipressemedia.com
For international advertising enquiries, please contact:
EDMOND CHEUK
International Sales Director
T: +852 2859 4458 E: edmond.cheuk@edipressemedia.com
Edipresse Media Singapore Pte Ltd.
14 Kung Chong Road, #06-02 Lum Chang Building, Singapore 159150
T: +65 6323 1606 F: +65 6323 1692
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