INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association

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INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
MLA Annual Convention

INVITATION
TO EXHIBIT
 4–7 January 2018, NYC
INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
Important Dates
                                                              and Deadlines

                                                              25 MAY 2017
                                                              Receive five bonus points
                                                              toward your exhibit booth
                                                              assignment for applications
                                                              received on or before this day.

                                                              22 JUNE 2017

Invitation to Exhibit
                                                              Application due for preferred
                                                              booth assignments.

                                                              29 JUNE 2017

  4–7 January 2018
                                                              Reservations deadline for
                                                              advertising in the Program

  New York City                                               JULY 2017
                                                              Booth assignments

  Want to promote your latest publications and products?
                                                              13 JULY 2017
  Looking to meet with existing and potential authors?
                                                              Materials due for advertising
  Have a service that academics need to know about?           in the Program

  Don’t miss this opportunity to interact with over 6,000     29 AUGUST 2017
                                                              Balance of booth rental fee due.
  language, literature, and humanities scholars from
                                                              Booth application deadline for
  around the world. Join us in January, when the convention   inclusion in the Program

  returns to New York City for the first time since 2002.
                                                              MID-SEPTEMBER 2017
                                                              Exhibitor Service Manual and
  Nearly one quarter of the MLA’s                             MLA housing information sent
                                                              to exhibitors
  membership comes from New York,
  New Jersey, and Connecticut, making
                                                              MID-OCTOBER 2017
  New York City the most consistently                         Programs mailed to all MLA
                                                              members
  well-attended convention location.
INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
Who Attends                                  Your competitors are exhibiting. Shouldn’t you?

60%
FEMALE

40%
MALE

94%
FROM THE
UNITED STATES

2%
FROM
CANADA

4%
FROM OTHER
COUNTRIES

98%
AFFILIATED
WITH A
FOUR-YEAR
                                            MLA ATTENDEES ARE
INSTITUTION
                                            • Teachers and scholars of language, literature, humanities, and culture
2%                                          • Program directors and department chairs of colleges and universities
AFFILIATED
WITH A                                      • Graduate students seeking to establish their careers
TWO-YEAR
INSTITUTION                                 • Writers and academics who want to share their knowledge, connect with
                                            colleagues, and discover the newest publications and products
 Graduate students made up nearly one
quarter of all 2017 convention attendees:

62%
REGULAR
                                                             MLA EXHIBITORS ARE
FULL-TIME
                                            • Publishers of scholarly, research, and literary publications in a variety of languages
23%                                         • E-book publishers, digital libraries, and other digital-media providers
GRADUATE
STUDENTS                                    • Producers of information technologies for humanities scholarship, research,
8%                                          English and foreign language teaching, translation, writing, and editing
UNEMPLOYED
OR EMPLOYED                                 • Suppliers of products and services for people studying and teaching language,
PART-TIME
2%                                          literature, and the humanities
EMERITUS

5%
OTHER

        Institution types represented
          by convention attendees:
72%
DOCTORAL OR RESEARCH
UNIVERSITIES

11%
MASTER’S
COLLEGES OR
UNIVERSITIES

11%
BACCALAUREATE
COLLEGES
2%
ASSOCIATE’S
DEGREE CAMPUSES
4%
NOT SPECIFIED
INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
Visiting the exhibit hall is a key factor in MLA                                   Exhibition
 members’ decision to attend the MLA convention.*
                                                                                    Schedule
EXHIBITOR BENEFITS                                                                  Installation of Exhibits
• Access to sessions (two all-access badges per booth)                              Thursday, 4 January
• Complimentary exhibitor badges (four per booth)                                   8:00 a.m.–5:00 p.m.
• The potential to meet with thousands of language and literature professionals
• Inclusion in the convention app and Program exhibitor list (29 August deadline)   Exhibit Hall Open
• Marketing tools to connect with attendees beyond your exhibit booth               Friday, 5 January
• Link to your Web page through 31 January 2018                                     9:00 a.m.–6:00 p.m.
• Complimentary guest passes to the exhibit hall (up to six)
                                                                                    Saturday, 6 January
• Four copies of the Program and access to the Program online
                                                                                    9:00 a.m.–6:00 p.m.
• Reduced MLA convention hotel rates
                                                                                    Sunday, 7 January
                                                                                    9:00 a.m.–1:00 p.m.

                                                                                    Dismantling of Exhibits
                                                                                    Sunday, 7 January
                                                                                    1:00–5:00 p.m.

                                                                                    MLA Contact
                                                                                    Information
                                                                                    Exhibitor information online:
                                                                                    www.mla.org/convention-exhibiting

                                                                                    Exhibit space, marketing,
                                                                                    and sponsorship questions:
                                                                                    Stacey Courtney

MAKE THE MOST OF YOUR BOOTH                                                         Senior Convention Manager
                                                                                    Phone: 646 576-5263
 Visit the MLA exhibitor page (www.mla.org/                                         Fax: 646 834-4087
                                                                                    scourtney@mla.org
 convention-exhibiting) for details, forms, and ideas
 for enhancing your exhibit booth experience.                                       PMLA advertising questions:
• Advertise in the Program (29 June reservation deadline).                          Annabel Schneider
• Reserve a post on the convention app (new feature).                               Advertising Manager, PMLA
• Mail print materials using the MLA member mailing list.                           Phone: 646 576-5024
• Schedule a targeted marketing e-mail (averages a 42% open rate).                  aschneider@mla.org
• Plan in-booth receptions, book signings, raffles, and other events and
announce them for free in the Convention Daily.                                     Follow the MLA on Twitter
• Connect with MLA members and convention registrants on Twitter                    @MLAconvention
(@MLAconvention and #MLA18) and on Facebook (www.facebook.com/                      #MLA18
modernlanguageassociation).
• Become an MLA sponsor.                                                            and on Facebook
                                                                                    @ModernLanguageAssociation
*according to a survey of 2017 convention attendees
INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
EXHIBITION INFORMATION                                                                Location
Pricing: 2018 Exhibit                    Standard Booth Dimensions                    The exhibit hall is
Booth Rental Fees                        and Accessories
                                                                                      conveniently located
The letter shown with each booth         • Booths are 10’ wide and 8’ deep.
number indicates the price of the        8’ draped back wall with 3’ high side        in the New York Hilton
booth.                                   drapes are included.                         Midtown Hotel, in
    P $1,940 (Premiere)                  • One 7” × 44” two-line sign is included.    Rhinelander Gallery
    A $1,795
    B $1,640
                                         • Booth does not include furniture.          and Americas Hall I.
                                         • Exhibit hall is carpeted.
A minimum deposit of 50% of
the total booth rental fee must          • Basic Wi-Fi access in the exhibit          Rhinelander Gallery is entered
                                                                                      from the Second Floor Promenade,
accompany the completed application. hall is included (not for streaming or
                                                                                      and Americas Hall I is entered from
The balance is due on receipt of the     exhibition display purposes).                the Third Floor West Promenade,
invoice and must be submitted before                                                  and there is easy escalator access
29 August 2017. Late exhibit booth       Please see Terms and Conditions              between the two halls.
applicants will be required to pay in    for complete information on exhibit
full with a credit card.                 construction.                                Both Americas Hall I and
                                                                                      Rhinelander Gallery have direct
                                                                                      access from the high-traffic
SUBMIT BOOTH APPLICATION ONLINE AT                                                    public areas where conference
                                                                                      registration and convention
www.mla.org/convention-exhibiting                                                     sessions will be located.

Priority Booth Assignments               University Press Exhibitors                 Exhibitor Service Manual
The MLA uses a point system to           The MLA reserves a section in the           The Exhibitor Service Manual will
assign general exhibit space for         exhibit hall for university presses, for    be sent to confirmed exhibitors in
applications and payment received by     those who find that exhibiting in a         mid-September. The manual will
22 June. Submit your booth application group provides greater visibility than        contain exhibitor badge and housing
and payment early to gain extra points   exhibiting elsewhere in the hall. If you    information; details on customs
toward your booth assignment.            represent a university press and wish       brokers, drayage, and advance
                                         to reserve space in the university press    warehouse services; and order forms
Contracts received on or before
                                         block, select that option on the booth      for booth furnishing, services (e.g.,
25 MAY will receive five bonus points    application. Booths in the university           labor, booth cleaning, catering),
                                         press block will be assigned in the              and equipment (e.g., Internet,
1 JUNE will receive four bonus points
                                         order the forms and appropriate                           electricity, computers
8 JUNE will receive three bonus points   payments are received, not on                                   and display
                                         the basis of accumulated points.                                  monitors).
15 JUNE will receive two bonus points

22 JUNE will receive one bonus point

Applications and payments received
after 22 June will be processed in
the order they are received based on
availability.
INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
ADVERTISING IN THE PROGRAM                                                              Deadlines
                                                                                        Reservations
In January 2017, nearly 6,000 MLA convention participants
                                                                                        29 June 2017
referred to the Program repeatedly for information on over
                                                                                        Materials
800 sessions, plenaries, and special events.                                            13 July 2017

An advertisement in the Program guides prospective customers directly to your
booth. The Program also contains a map of the exhibit hall with a directory             Rates and
of exhibitors (both in print and online) and an index of advertisers. The
Program (the September issue of PMLA, the journal of the Modern Language
                                                                                        Specifications
Association) is sent in the fall to more than 24,000 MLA members and to                 Full page
1,600 libraries worldwide and is available online. Thus, in addition to reaching        $1,225
convention attendees, your ad will be seen by English and foreign language              6” wide × 8.75” high
scholars in their homes and offices. Last year, 72 advertisers filled 101 pages of
                                                                                        Half page
the Program; dozens of publishers have already reserved space in the September
                                                                                        $800
2017 issue of PMLA.
                                                                                        6” wide × 4.25” high

                                                                                        Trim size
                                                                                        7.5” wide × 10.5” high

                                                                                        2017 PMLA (volume 132) advertisers
                                                                                        receive special rates (full page, $830;
                                                                                        half page, $535).

                                                                                        No cash or agency discounts accepted.
                                                                                        Please consult the MLA Web site
                                                                                        (www.mla.org/PMLA-Advertising)
                                                                                        for instructions. All ads should be
                                                                                        submitted in PDF and e-mailed to
                                                                                        aschneider@mla.org.

                                                                                        Payment
                                                                                        First-time PMLA advertisers must
                                                                                        send payment with their insertion
                                                                                        orders.

                                                                                        You may reserve advertising space
                                                                                        for the September 2017 issue of
                                                                                        PMLA on the enclosed Application
                                                                                        for Exhibit Space or download the
                                                                                        2017 Advertising Rates and Order
                                                                                        Form (www.mla.org/PMLA-ad-order).
                                                                                        If paying by check, please include
                                                                                        separate checks for booth space and
                                                                                        for advertising space.

                                                                                        Write to Annabel Schneider,
                                                                                        Advertising Manager, PMLA
Inside cover image © NYC & Company/Tagger Yancey IV.                                    (aschneider@mla.org), for additional
All other photographs courtesy of Oscar Einzig; Edward Savaria, Jr.; and Jon Benjamin
Photography.                                                                            information.
List of 2017 Exhibitors

Alexander Street, a ProQuest Company                University of Minnesota Press
American Book Review                                University Press of Mississippi
Association Book Exhibit                            MIT Press
Bedford St. Martin’s / Macmillan Learning           Modern Language Association
Bloomsbury                                          New Directions
Boydell and Brewer                                  New York Review Books
Brill                                               New York Review Children’s Collection
Broadview Press                                     New York Review Comics
Bucknell University Press                           New York Review of Books
Calligrams                                          University of North Carolina Press
Cambria Press                                       Northwestern University Press
Cambridge University Press                          NYRB Classics
Camden House                                        NYRB Poets
University of Chicago Press                         NYU Press
Columbia University Press                           Ohio State University Press
Cornell University Press                            Open Letter Books
Council of Editors of Learned Journals              Oxford University Press
Dalkey Archive Press                                Palgrave Macmillan
University of Delaware Press                        Penguin Random House - Knopf Doubleday
Duke University Press                               Penguin Random House - Penguin
ecree                                               Penguin Random House - Random House
Edinburgh University Press                          Penn State University Press
Fairleigh Dickinson University Press                University of Pennsylvania Press
Fordham University Press                            Peter Lang Publishing Group
University of Georgia Press                         Polity
Grove/Atlantic                                      Princeton University Press
HarperCollins Publishers                            Project MUSE
Harvard University Press                            Publishers Group West
University of Houston-Victoria Publishing Program   Routledge
University of Illinois Press                        Scottish Writing Exhibition
Ingram Academic                                     Small Press Distribution
Ingram Content Group                                Stanford University Press
Ingram Spark                                        SUNY Press
Inside Higher Ed                                    symplokˉ
                                                           e
Johns Hopkins University Press, Books Division      University of Toronto Press
Johns Hopkins University Press, Journals Division   University of Virginia Press
Lehigh University Press                             Vitae
Lexington Books                                     Wiley
Little Bookroom                                     Wilfrid Laurier University Press
University of Massachusetts Press                   Women’s Review of Books
McFarland                                           World of Reading
University of Michigan Press                        W. W. Norton and Company
Michigan State University Press                     Yale University Press
Middlebury Language Schools
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