Invitation to Exhibit - MLA ANNUAL CONVENTION The largest gathering of teachers and scholars in the humanities - Modern Language Association
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Invitation to Exhibit
MLA ANNUAL
CONVENTION
The largest gathering of teachers
and scholars in the humanities
I N V I TAT I O N T O E X H I B I T IMPORTANT DATES
AND DEADLINES
25 MAY 2018
MLA Annual Convention Receive five bonus points toward your
exhibit booth assignment for applications
The largest gathering of teachers and received on or before this day.
scholars in the humanities 22 JUNE 2018
Application due for preferred booth
assignments
28 JUNE 2018
Want to promote your latest publications and products?
Reservations deadline for advertising in
Looking to meet with existing and potential authors? the Program
Have a service that academics need to know about? JULY 2018
Booth assignments made
Join us in Chicago for the Modern Language Association’s 19 JULY 2018
Materials due for advertising in the
134th annual convention. Take advantage of this unique
Program
opportunity to interact with over 6,000 language, literature,
29 AUGUST 2018
and humanities scholars from around the world. From the Balance of booth rental fee due. Booth
newest academics entering the workforce, to established application deadline for inclusion in the
Program
writers and educators, to senior-level directors and deans,
MID-SEPTEMBER 2018
MLA attendees represent all levels of scholarly and
Exhibitor Service Manual and MLA
professional interests and needs. Exhibiting at the MLA housing information sent to exhibitors
convention is your chance to show them why you should be
MID-OCTOBER 2018
their number one resource. Programs mailed to all MLA members
WHO AT TENDS WHERE THEY ARE FROM
61% female 91% from the 62% full-time 97% affiliated with a
United States faculty members four-year institution
39% male
3% from Canada 24% graduate students 3% affiliated with a
two-year institution
6% from other countries 8% unemployed or
employed part-time
Graduate students made up nearly one- 3% emeritus
quarter of all 2018 convention attendees.
3% other
YOUR COMPETITORS
ARE EXHIBITING.
SHOULDN’T YOU?
MLA EXHIBITORS ARE MLA ATTENDEES ARE
• Publishers of scholarly, research, and literary • Teachers and scholars of language, literature,
publications in a variety of languages humanities, and culture
• E-book publishers, digital libraries, and other digital- • Program directors and department chairs of colleges
media providers and universities
• Producers of information technologies for humanities • Graduate students seeking to establish their careers
scholarship, research, English and foreign language • Writers looking to connect with editors to develop
teaching, translation, writing, and editing their projects
• Suppliers of products and services for people studying • Academics who want to discover the newest
and teaching language, literature, and the humanities publications and products
EXHIBITION SCHEDULE
EXHIBITOR BENEFITS
• Access to sessions (two all-access badges per booth) INSTALLATION OF EXHIBITS
• Complimentary exhibitor badges (four per booth) Thursday, 3 January
8:00 a.m.–5:00 p.m.
• The potential to meet with thousands of language and literature
professionals
EXHIBIT HALL OPEN
• Inclusion in the Program and convention app exhibitor lists
Friday, 4 January
• Marketing tools to connect with attendees beyond your exhibit
9:00 a.m.–6:00 p.m.
booth
• A link to your Web page through 31 January 2019 Saturday, 5 January
• Complimentary guest passes to the exhibit hall (up to six) 9:00 a.m.–6:00 p.m.
• Four copies of the Program and access to the Program online Sunday, 6 January
• Reduced MLA convention hotel rates 9:00 a.m.–1:00 p.m.
DISMANTLING OF EXHIBITS
Sunday, 6 January
1:00–5:00 p.m.
MLA CONTACT
INFORMATION
EXHIBITOR INFORMATION
ONLINE:
www.mla.org/convention-exhibiting
EXHIBIT SPACE, MARKETING,
MAKE THE MOST OF YOUR EXHIBIT BOOTH AND SPONSORSHIP
QUESTIONS:
• Advertise in the Program (28 June reservation deadline). Stacey Courtney
• Reserve a banner on the convention app. Senior Convention Manager
• Mail print materials using the MLA member mailing list. Phone 646 576-5263
• Schedule a targeted marketing e-mail. Fax 646 834-4087
• Announce in-booth receptions, book signings, raffles, and other events scourtney@mla.org
for free in the Convention Daily.
• Connect with MLA members and convention registrants on Twitter PMLA ADVERTISING
(@MLAconvention and #MLA19) and on Facebook (www.facebook.com/ QUESTIONS:
modernlanguageassociation/). Annabel Schneider
• Become an MLA sponsor. Advertising Manager, PMLA
Phone 646 576-5024
aschneider@mla.org
Visit the MLA exhibitor page for details:
www.mla.org/convention-exhibiting FOLLOW THE MLA ON
TWITTER
@MLAconvention #MLA19
Visiting the exhibit hall is a key factor in MLA
AND ON FACEBOOK
members’ decision to attend the MLA convention.
@ModernLanguageAssociation
EXHIBITION INFORMATION
LOCATION
PRICING: 2019 EXHIBIT BOOTH STANDARD BOOTH
RENTAL FEES DIMENSIONS AND ACCESSORIES The exhibit hall is
The letter shown with each booth • Booths are 10' wide and 10' deep.
located in the Hyatt
number indicates the price of the
• 8' draped back wall and 3' side Regency Chicago’s
booth.
drapes are included.
Riverside Exhibit Hall,
P $1,940 (Premiere) • One 7" × 44" two-line sign is
A $1,785 close to convention
included.
B $1,640 sessions and the
• Booth does not include furniture.
A minimum deposit of 50% of the
MLA’s registration and
• Exhibit hall is carpeted.
total booth rental fee must accompany welcome center.
• Basic Wi-Fi access in the exhibit
the completed application. The
hall is included (not for streaming
balance is due on receipt of the
or exhibition display purposes).
invoice and must be submitted before
29 August 2018. Late exhibit booth Please see Terms and Conditions
applicants will be required to pay in for complete information on exhibit
full with a credit card. construction.
Submit booth application online at
www.mla.org/convention-exhibiting
PRIORITY BOOTH UNIVERSITY PRESS EXHIBITORS
ASSIGNMENTS The MLA reserves a section in the
The MLA uses a point system to exhibit hall for university presses, for
assign general exhibit space for those who find that exhibiting in a
applications and payment received group provides them greater visibility.
by 22 June. Submit your booth If you represent a university press and
application and payment early to wish to reserve space in the university
gain extra points toward your booth press block, select that option on
assignment. the booth application. Booths in the
university press block will be assigned
in the order the forms and appropriate
Contracts received on or before
payments are received, not on the
25 MAY will receive five bonus points basis of accumulated points.
1 JUNE will receive four bonus points
EXHIBITOR SERVICE MANUAL
8 JUNE will receive three bonus points The Exhibitor Service Manual will
15 JUNE will receive two bonus points be sent to confirmed exhibitors in
mid-September. The manual will
22 JUNE will receive one bonus point
contain exhibitor badge and housing
information; details on customs
Applications and payments received brokers, drayage, and advance
after 22 June will be processed in warehouse services; and order forms
the order they are received based on for booth furnishing, services, and
availability. equipment.
ADVERTISING IN THE PROGRAM
In January 2018, more than 6,000 MLA convention participants referred to the
Program repeatedly for information on over 800 sessions, plenaries, and special events.
An advertisement in the Program DEADLINES PAYMENT
guides prospective customers
RESERVATIONS: 28 June 2018 First-time PMLA advertisers must
directly to your booth. The
MATERIALS: 19 July 2018 send payment with their insertion
Program also contains a map of
orders.
the exhibit hall with a directory RATES AND
of exhibitors (both in print You may reserve advertising space
SPECIFICATIONS
and online) and an index of for the September 2018 issue of
FULL PAGE
advertisers. PMLA on the enclosed Application
$1,225 6" wide × 8.75" high
for Exhibit Space or download the
The Program (the September issue HALF PAGE 2018 Advertising Rates and Order
of PMLA, the journal of the Modern $800 6" wide × 4.25" high Form (www.mla.org/PMLA-ad-order).
Language Association) is sent in
TRIM SIZE If paying by check, please include
the fall to more than 23,000 MLA
7.5" wide × 10.5" high separate checks for booth space and
members and over 1,500 libraries
for advertising space.
worldwide and is available online. 2018 PMLA (volume 133) advertisers
Thus, in addition to reaching receive special rates (full page, $830; Write to Annabel Schneider,
convention attendees, your ad will half page, $535). Advertising Manager, PMLA
be seen by English and foreign (aschneider@mla.org), for
No cash or agency discounts accepted.
language scholars in their homes additional information.
and offices. Last year, 63 advertisers Please consult the MLA Web site
filled 89.5 pages of the Program; (www.mla.org/PMLA-Advertising)
dozens of publishers have already for instructions. All ads should be
reserved space in the September submitted in PDF and e-mailed to
2018 issue of PMLA. aschneider@mla.org.
MLA Annual Convention photographs courtesy of Edward Savaria, Jr.; Jared Tennant Photography; and Jon Benjamin Photography.
LIST OF 2018 EXHIBITORS Alexander Street, a ProQuest Ingram Academic Service Penguin Random House - Knopf Company Ingram Content Group Doubleday ArtMattan Films Inside Higher Ed Penguin Random House - Penguin Artstor University of Iowa Press Academic Bedford / St. Martin’s, Johns Hopkins University Press, Penguin Random House - RH Macmillan Learning Books Division Academic Bloomsbury Johns Hopkins University Press, Penn State University Press Boydell and Brewer Journals Division University of Pennsylvania Press Brill JSTOR Peter Lang Publishing Group Broadview Press Lehigh University Press Polity Bucknell University Press Lexington Books PowerNotes Cambria Press University of Massachusetts Press Princeton University Press Cambridge University Press McFarland Project MUSE Camden House University of Michigan Press Publishers Group West University of Chicago Press Michigan State University Press University of Rochester Press Columbia University Press University of Minnesota Press Routledge Cornell University Press University Press of Mississippi Rutgers University Press Council of Editors of Learned MIT Press SabbaticalHomes.com Journals Modern Language Association Salem Press Counterpath / Field Editorial University of Nebraska Press Scottish Writing Exhibition De Gruyter New Directions Small Press Distribution University of Delaware Press New York Review Books Stanford University Press Digital Theatre+ New York Review Children’s Collection SUNY Press Duke University Press New York Review Comics Tamesis Books EBSCO Information Services New York Review of Books Tin House Edinburgh University Press University of North Carolina Press University of Toronto Press Editions du Marais Northwestern University Press Universitas Press Fairleigh Dickinson University Press NYRB Classics University of Virginia Press Fordham University Press NYRB Poets Wiley Grey House Publishing NYU Press Wilfrid Laurier University Press Grove Atlantic Ohio State University Press Wisconsin Intensive Summer HarperCollins Publishers Overlook Press Language Institutes Harvard University Press Oxford University Press W. W. Norton and Company Haymarket Books Palgrave Macmillan Yale University Press Submit a booth application online at www.mla.org/convention-exhibiting
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